Thinking about buying an Ice Barrel for your gym? This video breaks down the pros, cons, and business impact of adding cold therapy to your gym's recovery services. Learn how to maximize the benefits for your members while deciding if it’s the right investment for your Affiliate.

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Looking to boost revenue at your CrossFit Affiliate? Grab the FREE “Raise Prices Without Pissing Off Your Members” Mini-Course --

CLICK HERE to learn more about Affiliate University

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CLICK HERE to learn more about Push Press Gym Software

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CLICK HERE to learn more about Ice Barrel and cold therapy

This episode of Behind the Knowledge dives into the inspiring journey of Coach Josh Melendez, from his early days as a novice CrossFit coach to earning a Level 4 credential and joining CrossFit Seminar Staff. Through resilience, dedication, and a relentless pursuit of feedback and education, Josh shares valuable lessons on overcoming challenges, building trust, and becoming a leader in the coaching world.

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LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠

⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge⁠⁠⁠⁠⁠

-- FREE WORLD-CLASS COACH EVALUATION

https://www.besthouroftheirday.com/world-class-coach-evaluation

-- 0:00 - Introduction

0:55 - osh Melendez: Level 4 Coach and Seminar Staff

5:09 - First Coaching Experience: From Athlete to Leader

6:22 - The Impact of the CrossFit Level 1 Certification

8:18 - Becoming a Gym Owner: Transitioning from Coach to Business Leader

9:54 - Deep Dive into Coaching Education and Online Courses

11:02 - Key Takeaways from the CrossFit Level 2 Certification

13:19 - Restructuring Programming and Gaining Athlete Trust

17:02 - Continuous Learning: Online Courses, Certifications, and Mentorship

21:08 - The Road to the CrossFit Level 3 Credential

25:03 - Internship Challenges and Lessons with Seminar Staff

29:10 - Overcoming Feedback and Building Resilience

33:09 - Achieving the CrossFit Level 4 Credential

34:48 - Joining Seminar Staff: The Reward of Persistence

38:18 - Building a Culture of Development with Coaching Staff

42:26 - Final Reflections: The Power of Perseverance and Leading by Example

Fern dives into the "3 Essential Questions" every CrossFit Affiliate Owner must answer to build a successful gym. These foundational questions help clarify your business purpose, define the game you’re playing, and ensure you’re on the right track for long-term growth. Discover how addressing these critical points can close the strategy gap and set your affiliate up to thrive.

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Grab the “Raise Prices Without Pissing Off Your Members” Mini-Course --

BOOK A FREE CALL & LEARN HOW TO GROW YOUR AFFILIATE

https://www.besthouroftheirday.com/affiliate-university

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LEARN MORE ABOUT PUSH PRESS GYM SOFTWARE

https://www.pushpress.com

Jason and Fern dive into the topic of gym rate increases, covering why they’re essential for sustainable growth and how to approach them effectively. They share insights on preparing members, communicating value, and navigating potential pushback to help CrossFit Affiliate Owners successfully implement price changes without losing community support. This discussion provides actionable strategies for Affiliate Owners to increase rates confidently while improving the overall member experience. -- ⁠CLICK HERE to grab the “Raise Prices Without Pissing Off Your Members” Mini-Course⁠ -- Learn more about Affiliate Universityhttps://www.besthouroftheirday.com/affiliate-university -- Learn more about Push Press Gym Softwarehttps://www.pushpress.com

-- 0:00 - Introduction 1:21 - The inevitability of raising rates in business 5:02 - Low-ticket versus high-ticket pricing strategies 10:14 - Addressing members on grandfathered rates 16:02 - Recognizing members who support a rate increase silently 18:52 - Keeping up with operating expenses as a reason for rate increases 23:22 - Covering costs for staff, systems, and fulfillment 25:57 - Why value-added improvements make rate increases logical 30:22 - Communication strategies for a smooth rate increase 32:56 - Addressing members’ concerns about increased rates in person 34:36 - Ideal lead time for notifying members about rate changes 37:11 - Real-life scenario: gym acquisition challenges due to poor finances 41:02 - Adapting to uncontrollable external changes in business 46:45 - Strategies for handling member feedback on rate increases

In this episode of Behind the Knowledge, Bill Anthes, founder of Between the Ears, discusses why mental resilience is just as essential as physical strength. Bill shares insights from his work helping people unlock their potential through mental and emotional fitness, emphasizing how building mental toughness can transform both athletic performance and everyday life. This conversation is a must-watch for coaches, athletes, and anyone looking to strengthen their mindset.

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LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠⁠⁠⁠⁠

https://www.besthouroftheirday.com/theknowledge

⁠⁠⁠⁠⁠--

FREE WORLD-CLASS COACH EVALUATION

https://www.besthouroftheirday.com/world-class-coach-evaluation

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0:00 - Introduction

2:00 - Bill Anthes' Journey: From Military to Coaching

7:05 - Learning to Adapt Coaching Styles to Different Athletes

14:25 - Founding Between the Ears: Bridging Mind and Body

19:30 - The Importance of Psychological Tolerance in Fitness

27:45 - Balancing Physical Challenges with Mental Resilience

38:45 - Practical Tips for Coaches to Inspire Mental Toughness

Discover a new, cost-effective healthcare solution designed specifically for CrossFit coaches and affiliate owners. This program offers affordable coverage without relying on traditional insurance, allowing coaches to access essential health services, proactive care, and mental health support. Learn how this unique option is helping CrossFit professionals stay healthy while saving on medical costs.

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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

https://www.besthouroftheirday.com/affiliate-tools

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Learn more about CommunityCare from the CrossFit Medical Society

https://www.crossfitmedicalsociety.com/communitycare

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Learn more about Push Press Gym Management Software

www.pushpress.com

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Learn more about ComimunityCare from CrossFit Medical Society

https://www.crossfitmedicalsociety.com/communitycare

Julia Brown shares her journey of overcoming the fear of raising membership rates at her CrossFit gym. By facing her budgeting challenges and openly communicating with her members, she found surprising support and renewed confidence as an affiliate owner. Her story offers valuable lessons on knowing your worth and taking control of your business finances. --

FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

https://www.besthouroftheirday.com/affiliate-tools

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Unlock the Power of Your Fitness Business with PushPress

https://www.pushpress.com/

-- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- Julia Brown shares her journey of overcoming the fear of raising membership rates at her CrossFit gym. By facing her budgeting challenges and openly communicating with her members, she found surprising support and renewed confidence as an affiliate owner. Her story offers valuable lessons on knowing your worth and taking control of your business finances. --

0:00 - Introduction

2:00 - Fear of Being “Money Hungry”

4:00 - Positive Member Reactions

8:00 - Building Confidence as an Owner

14:00 - Budgeting and Paying Herself

26:00 - Investing in the Gym

32:00 - Advice for Other Affiliate Owners

In this episode of Behind the Knowledge, Spencer Nicks shares his unique approach to CrossFit coaching, where physical training meets mental development. By integrating mindset work with fitness, Spencer creates a holistic coaching experience that empowers clients to achieve sustainable, whole-person transformation. Tune in to learn how blending mental and physical health in CrossFit can elevate both coaching practices and client success. --

LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠

⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge⁠⁠⁠⁠⁠

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FREE WORLD-CLASS COACH EVALUATION

https://www.besthouroftheirday.com/world-class-coach-evaluation

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0:00 - Introduction

0:47 - Spencer Nicks’ Journey to Coaching

5:00 - Early Coaching Experiences and Level 2 Certification

15:02 - Transitioning to Holistic Coaching

22:04 - Combining Performance with Personal Development

30:06 - Shifting from Authority to Collaboration

39:05 - Building Trust with Clients Beyond Fitness

Kelli Wunsch, co-owner of Aliso CrossFit, talks about the challenges and successes of transitioning from member to gym owner. Kelli shares insights on restructuring membership options, implementing new policies, and balancing community with professionalism. Through open communication, asking for help, and staying committed to providing value, Kelli transformed the gym into a thriving affiliate.

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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

https://www.besthouroftheirday.com/affiliate-tools

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Unlock the Power of Your Fitness Business with PushPress

https://www.pushpress.com/ --

0:00 - Introduction

1:06 - Kelli Wunsch Bought Aliso CrossFit

4:07 - Implementing Rules and Systems

7:49 - Raising Membership Rates

12:18 - Open Gym Policy

16:07 - Value Before Revenue

23:41 - Asking for Help

32:24 - Lessons Learned

Kapua and Bryson from CrossFit Huaka'i talk about the challenges of running a gym with multiple partners. They share how they successfully went from five owners to three by focusing on trust, clear communication, and mentorship. If you’re managing a business partnership or even considering partners, this episode offers practical tips to avoid common pitfalls and build lasting success.

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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

https://www.besthouroftheirday.com/affiliate-tools

--

Unlock the Power of Your Fitness Business with PushPress

https://www.pushpress.com/

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0:00 - Introduction

1:08 - Challenges and Successes in Gym Partnerships

6:33 - Building a Strong Coaching Culture

10:44 - Coach Development

14:17 - Leveraging Events and Member Engagement

27:22 - Business Growth & Four-Week Billing

39:06 - Expanding Programs and Future Plans

In this episode of Behind The Knowledge, Pat Barber, Todd Occhiuto, and Ryan Wheeler recap the first-ever in-person The Knowledge Pro event, where Coaches from around the world gathered for hands-on learning, evaluations, and community building at Classified Fitness in Yuba City, CA. They discuss the benefits of real-time feedback, the challenges of coaching large classes, and the importance of fostering a culture where athletes and coaches thrive.

Look out for future events across the U.S. and we invite coaches to join The Knowledge Pro for continued growth and development!

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LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠

⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge⁠⁠⁠⁠⁠

--

FREE WORLD-CLASS COACH EVALUATION

https://www.besthouroftheirday.com/world-class-coach-evaluation