Julia Brown shares her journey of overcoming the fear of raising membership rates at her CrossFit gym. By facing her budgeting challenges and openly communicating with her members, she found surprising support and renewed confidence as an affiliate owner. Her story offers valuable lessons on knowing your worth and taking control of your business finances. --

FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

https://www.besthouroftheirday.com/affiliate-tools

--

Unlock the Power of Your Fitness Business with PushPress

https://www.pushpress.com/

-- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- Julia Brown shares her journey of overcoming the fear of raising membership rates at her CrossFit gym. By facing her budgeting challenges and openly communicating with her members, she found surprising support and renewed confidence as an affiliate owner. Her story offers valuable lessons on knowing your worth and taking control of your business finances. --

0:00 - Introduction

2:00 - Fear of Being “Money Hungry”

4:00 - Positive Member Reactions

8:00 - Building Confidence as an Owner

14:00 - Budgeting and Paying Herself

26:00 - Investing in the Gym

32:00 - Advice for Other Affiliate Owners

In this episode of Behind the Knowledge, Spencer Nicks shares his unique approach to CrossFit coaching, where physical training meets mental development. By integrating mindset work with fitness, Spencer creates a holistic coaching experience that empowers clients to achieve sustainable, whole-person transformation. Tune in to learn how blending mental and physical health in CrossFit can elevate both coaching practices and client success. --

LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠

⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge⁠⁠⁠⁠⁠

--

FREE WORLD-CLASS COACH EVALUATION

https://www.besthouroftheirday.com/world-class-coach-evaluation

--

0:00 - Introduction

0:47 - Spencer Nicks’ Journey to Coaching

5:00 - Early Coaching Experiences and Level 2 Certification

15:02 - Transitioning to Holistic Coaching

22:04 - Combining Performance with Personal Development

30:06 - Shifting from Authority to Collaboration

39:05 - Building Trust with Clients Beyond Fitness

Kelli Wunsch, co-owner of Aliso CrossFit, talks about the challenges and successes of transitioning from member to gym owner. Kelli shares insights on restructuring membership options, implementing new policies, and balancing community with professionalism. Through open communication, asking for help, and staying committed to providing value, Kelli transformed the gym into a thriving affiliate.

--

FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

https://www.besthouroftheirday.com/affiliate-tools

--

Unlock the Power of Your Fitness Business with PushPress

https://www.pushpress.com/ --

0:00 - Introduction

1:06 - Kelli Wunsch Bought Aliso CrossFit

4:07 - Implementing Rules and Systems

7:49 - Raising Membership Rates

12:18 - Open Gym Policy

16:07 - Value Before Revenue

23:41 - Asking for Help

32:24 - Lessons Learned

Kapua and Bryson from CrossFit Huaka'i talk about the challenges of running a gym with multiple partners. They share how they successfully went from five owners to three by focusing on trust, clear communication, and mentorship. If you’re managing a business partnership or even considering partners, this episode offers practical tips to avoid common pitfalls and build lasting success.

--

FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

https://www.besthouroftheirday.com/affiliate-tools

--

Unlock the Power of Your Fitness Business with PushPress

https://www.pushpress.com/

--

0:00 - Introduction

1:08 - Challenges and Successes in Gym Partnerships

6:33 - Building a Strong Coaching Culture

10:44 - Coach Development

14:17 - Leveraging Events and Member Engagement

27:22 - Business Growth & Four-Week Billing

39:06 - Expanding Programs and Future Plans

In this episode of Behind The Knowledge, Pat Barber, Todd Occhiuto, and Ryan Wheeler recap the first-ever in-person The Knowledge Pro event, where Coaches from around the world gathered for hands-on learning, evaluations, and community building at Classified Fitness in Yuba City, CA. They discuss the benefits of real-time feedback, the challenges of coaching large classes, and the importance of fostering a culture where athletes and coaches thrive.

Look out for future events across the U.S. and we invite coaches to join The Knowledge Pro for continued growth and development!

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LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠

⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge⁠⁠⁠⁠⁠

--

FREE WORLD-CLASS COACH EVALUATION

https://www.besthouroftheirday.com/world-class-coach-evaluation

Brian and Gabby Boucher, owners of Mid-State CrossFit, explain how they built a strong, authentic culture that drives member retention. They share practical strategies for fostering community, balancing structure with flexibility, and creating an environment where members feel at home. Whether you're an Affiliate Owner or Coach, this episode offers valuable insights into using culture as a competitive advantage.

--

FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

https://www.besthouroftheirday.com/affiliate-tools

--

Unlock the Power of Your Fitness Business with PushPress

https://www.pushpress.com/

--

0:00 – Introduction

0:41 – Meet the Bouchers

1:13 – Leaving Careers to Build Mid-State CrossFit

3:04 – Managing Multiple Roles as a Gym Owner

4:19 – Navigating Business vs. First Responder Life

6:17 – Building a Community-Focused Gym Culture

8:03 – Defining Mission and Vision at Mid-State CrossFit

9:15 – Challenges and Rebuilding During COVID-19

12:01 – Allowing Members to Shape Gym Traditions

14:08 – Managing Athlete Expectations and Culture

17:02 – The Role of Flexibility in Gym Management

19:07 – Rules vs. Guidelines in Gym Operations

20:47 – Kids at the Gym: No Childcare, No Problem

22:36 – Maintaining Gym Culture Through Guidelines

25:23 – Incorporating Technology to Run a Better Gym

26:09 – The Fear and Reward of Quitting Jobs for Gym Ownership

30:05 – Advice for Affiliate Owners on Authenticity

Josh Melendez shares how he grew CrossFit Be Someone by staying true to the core CrossFit methodology. By focusing on effective programming, consistent coaching, and simple business practices, Josh avoided distractions and built a thriving gym. His story demonstrates how following the methodology not only drives results but also creates a sustainable foundation for long-term success.

-- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

https://www.besthouroftheirday.com/affiliate-tools

--

Unlock the Power of Your Fitness Business with PushPress

https://www.pushpress.com/

--

0:00 Introduction

0:44 Meet Josh Melendez and CrossFit Be Someone

2:28 The 4-Year Journey to Join Seminar Staff

5:23 Transition to Unlimited Memberships

7:18 Communicating Changes Effectively

10:23 Why Josh Closed Open Gym at His Affiliate

12:32 Aligning Gym Practices with CrossFit Methodology

14:21 Burnout, Reinvention, and Solutions

17:10 Raising Coaching Standards with Mentorship

20:00 Prioritizing Member and Coach Wellbeing with Holiday Closures

22:00 The Long-Term Impact of CrossFit Beyond Workouts

27:45 Lessons for Affiliate Owners on Sticking to What Works

30:12 Future Goals for Coaching and Gym Operations

33:20 Reflecting on Results-Driven Coaching

Sam Dancer shares his journey of using fitness and spiritual growth to heal from the trauma of bullying and life’s challenges. Through coaching adaptive athletes and building inclusive programs, he highlights how resilience, community, and personal growth emerge from embracing both body and spirit. --

LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠⁠⁠⁠⁠

https://www.besthouroftheirday.com/theknowledge

⁠⁠⁠⁠⁠--

FREE WORLD-CLASS COACH EVALUATION

https://www.besthouroftheirday.com/world-class-coach-evaluation

--

Learn more about Sam's non-profit - https://dancerlove.org/ --

0:00 - Introduction

1:17 - Welcoming Guests

2:04 - Sam’s Early Life and High School Struggles

6:32 - Bullying Experiences

9:20 - Discovering Fitness and Mentorship

12:04 - College Training and Coaching Beginnings

15:07 - Founding a Non-Profit and Inclusive Gym

19:59 - Training Adaptive Athletes

24:01 - Shifting Focus to Community Fitness

27:06 - Meeting His Wife and Personal Growth

36:04 - Marriage, Challenges, and Overcoming Struggles

47:01 - Spiritual Experiences and Visions

52:16 - Becoming a Father

56:00 - Reflections on Coaching and Life Lessons

57:55 - Closing Remarks and Contact Information

Kevin and Jen from T1 CrossFit share how they nearly doubled their membership by focusing on community, switching to free onboarding, and managing leads effectively. They discuss the challenges of balancing full-time jobs with gym ownership and the impact of being present in the gym. Their story highlights the power of small shifts and calculated risks in building a thriving CrossFit affiliate.

--

FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

https://www.besthouroftheirday.com/affiliate-tools

--

Unlock the Power of Your Fitness Business with PushPress

https://www.pushpress.com/

--

00:00 – Intro

02:02 – Meet Kevin & Jen from CrossFit T1

04:00 – Transitioning into Gym Ownership: The Challenges

09:57 – The Importance of Being Present in Your Gym

12:17 – Kevin’s Big Decision: Leaving His Job for the Gym

15:38 – Lead Management & Immediate Follow-Up Success

18:10 – The Shift from Paid to Free Onboarding

21:00 – How Ambassadors Shape the T1 CrossFit Culture

24:12 – Coaches as Athletes: Building a Strong Coaching Unit

28:35 – The Compounding Effect of Working on the Right Things

34:01 – The Emotional Journey: Balancing Risk and Reward

37:00 – The Key to Growth: Focusing on Impact and Retention

Taylor and Nick from Redemption Road Fitness discuss how CrossFit helped transform their lives after prison. They share inspiring stories of overcoming adversity, building community, and breaking the cycle of recidivism through fitness and coaching.

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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

https://www.besthouroftheirday.com/affiliate-tools

--

Unlock the Power of Your Fitness Business with PushPress

https://www.pushpress.com/

--

0:00 Introduction and Victim Mentality Discussion

0:35 Meeting Taylor and Nick from Redemption Road Fitness

1:09 Impact of CrossFit in Prison: No One Goes Back

1:28 Taylor’s Prison Journey and Release

3:03 Clemency and Life After Prison

5:00 CrossFit's Impact on Community and Reducing Recidivism

10:02 Breaking Segregation Through CrossFit

16:01 Challenges in Prison Life and Redemption

19:39 Building Community and Accountability Through CrossFit

26:00 The Power of Mentorship and Leadership in Prison

30:12 Overcoming Challenges in Prison

38:04 The Importance of Hope and Perspective in Prison

58:03 First Meals After Prison

1:00:00 Taylor’s Journey to CrossFit Coaching

1:08:00 Redemption and Life Beyond Prison

In this episode of Behind the Knowledge, hosts Pat Barber and Todd Occhiuto sit down with Brad Marshall, owner of Greater Culture CrossFit, to discuss his journey from athlete to coach and gym owner. Brad shares how the core values of his gym—growth, challenge, optimism, and inspiration—shape his coaching philosophy and foster a positive community. This conversation offers valuable insights for coaches looking to create meaningful impact in their gyms and beyond. --

LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO

⁠⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge

⁠⁠⁠⁠⁠--

FREE WORLD-CLASS COACH EVALUATION

https://www.besthouroftheirday.com/world-class-coach-evaluation

--

0:00 - Introduction

0:47 - Brad Marshall from Grater Culture CrossFit

1:05 - Brad’s Origin Story in Coaching

2:22 - Discovering CrossFit

3:07 - Starting Greater Culture CrossFit

5:12 - Helping Athletes Implement Change

7:17 - The Meaning Behind Greater Culture

9:06 - Coaching the Coaches

12:20 - Embracing Challenges

17:10 - The Role of Optimism in Coaching

19:02 - Inspiration in Coaching