Best Hour of Their Day

Jason Ackerman

Hosted by Jason Ackerman, Best Hour of Their Day is a show dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best coaches in the world, fitness entrepreneurs, industry leaders, and more.

  • 38 minutes 32 seconds
    756. The Real Impact of a Rate Increase: One Gym Owner’s Honest Story | CrossFit Tullahoma

    Julia Brown shares her journey of overcoming the fear of raising membership rates at her CrossFit gym. By facing her budgeting challenges and openly communicating with her members, she found surprising support and renewed confidence as an affiliate owner. Her story offers valuable lessons on knowing your worth and taking control of your business finances. --

    FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

    https://www.besthouroftheirday.com/affiliate-tools

    --

    Unlock the Power of Your Fitness Business with PushPress

    https://www.pushpress.com/

    -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- Julia Brown shares her journey of overcoming the fear of raising membership rates at her CrossFit gym. By facing her budgeting challenges and openly communicating with her members, she found surprising support and renewed confidence as an affiliate owner. Her story offers valuable lessons on knowing your worth and taking control of your business finances. --

    0:00 - Introduction

    2:00 - Fear of Being “Money Hungry”

    4:00 - Positive Member Reactions

    8:00 - Building Confidence as an Owner

    14:00 - Budgeting and Paying Herself

    26:00 - Investing in the Gym

    32:00 - Advice for Other Affiliate Owners

    --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support
    6 November 2024, 1:00 pm
  • 47 minutes 5 seconds
    014. Integrating Mindset and Physical Health in CrossFit Coaching | Spencer Nix

    In this episode of Behind the Knowledge, Spencer Nicks shares his unique approach to CrossFit coaching, where physical training meets mental development. By integrating mindset work with fitness, Spencer creates a holistic coaching experience that empowers clients to achieve sustainable, whole-person transformation. Tune in to learn how blending mental and physical health in CrossFit can elevate both coaching practices and client success. --

    LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠

    ⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge⁠⁠⁠⁠⁠

    --

    FREE WORLD-CLASS COACH EVALUATION

    https://www.besthouroftheirday.com/world-class-coach-evaluation

    --

    0:00 - Introduction

    0:47 - Spencer Nicks’ Journey to Coaching

    5:00 - Early Coaching Experiences and Level 2 Certification

    15:02 - Transitioning to Holistic Coaching

    22:04 - Combining Performance with Personal Development

    30:06 - Shifting from Authority to Collaboration

    39:05 - Building Trust with Clients Beyond Fitness

    --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support
    4 November 2024, 1:00 pm
  • 34 minutes 38 seconds
    755. Turning Passion to Professionalism: How Clear Policies Transformed Aliso CrossFit

    Kelli Wunsch, co-owner of Aliso CrossFit, talks about the challenges and successes of transitioning from member to gym owner. Kelli shares insights on restructuring membership options, implementing new policies, and balancing community with professionalism. Through open communication, asking for help, and staying committed to providing value, Kelli transformed the gym into a thriving affiliate.

    --

    FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

    https://www.besthouroftheirday.com/affiliate-tools

    --

    Unlock the Power of Your Fitness Business with PushPress

    https://www.pushpress.com/ --

    0:00 - Introduction

    1:06 - Kelli Wunsch Bought Aliso CrossFit

    4:07 - Implementing Rules and Systems

    7:49 - Raising Membership Rates

    12:18 - Open Gym Policy

    16:07 - Value Before Revenue

    23:41 - Asking for Help

    32:24 - Lessons Learned

    --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support
    1 November 2024, 12:00 pm
  • 46 minutes 19 seconds
    754. Why Most Partnerships Fail and How to Avoid It | CrossFit Huaka'i

    Kapua and Bryson from CrossFit Huaka'i talk about the challenges of running a gym with multiple partners. They share how they successfully went from five owners to three by focusing on trust, clear communication, and mentorship. If you’re managing a business partnership or even considering partners, this episode offers practical tips to avoid common pitfalls and build lasting success.

    --

    FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

    https://www.besthouroftheirday.com/affiliate-tools

    --

    Unlock the Power of Your Fitness Business with PushPress

    https://www.pushpress.com/

    --

    0:00 - Introduction

    1:08 - Challenges and Successes in Gym Partnerships

    6:33 - Building a Strong Coaching Culture

    10:44 - Coach Development

    14:17 - Leveraging Events and Member Engagement

    27:22 - Business Growth & Four-Week Billing

    39:06 - Expanding Programs and Future Plans

    --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support
    30 October 2024, 12:00 pm
  • 21 minutes 5 seconds
    013. The Future of Coaching Starts Here: First-Ever Knowledge Pro Event

    In this episode of Behind The Knowledge, Pat Barber, Todd Occhiuto, and Ryan Wheeler recap the first-ever in-person The Knowledge Pro event, where Coaches from around the world gathered for hands-on learning, evaluations, and community building at Classified Fitness in Yuba City, CA. They discuss the benefits of real-time feedback, the challenges of coaching large classes, and the importance of fostering a culture where athletes and coaches thrive.

    Look out for future events across the U.S. and we invite coaches to join The Knowledge Pro for continued growth and development!

    --

    LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠

    ⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge⁠⁠⁠⁠⁠

    --

    FREE WORLD-CLASS COACH EVALUATION

    https://www.besthouroftheirday.com/world-class-coach-evaluation

    --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support
    28 October 2024, 12:00 pm
  • 32 minutes 30 seconds
    753. The Secret to Member Retention Through Culture | Midstate CrossFit

    Brian and Gabby Boucher, owners of Mid-State CrossFit, explain how they built a strong, authentic culture that drives member retention. They share practical strategies for fostering community, balancing structure with flexibility, and creating an environment where members feel at home. Whether you're an Affiliate Owner or Coach, this episode offers valuable insights into using culture as a competitive advantage.

    --

    FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

    https://www.besthouroftheirday.com/affiliate-tools

    --

    Unlock the Power of Your Fitness Business with PushPress

    https://www.pushpress.com/

    --

    0:00 – Introduction

    0:41 – Meet the Bouchers

    1:13 – Leaving Careers to Build Mid-State CrossFit

    3:04 – Managing Multiple Roles as a Gym Owner

    4:19 – Navigating Business vs. First Responder Life

    6:17 – Building a Community-Focused Gym Culture

    8:03 – Defining Mission and Vision at Mid-State CrossFit

    9:15 – Challenges and Rebuilding During COVID-19

    12:01 – Allowing Members to Shape Gym Traditions

    14:08 – Managing Athlete Expectations and Culture

    17:02 – The Role of Flexibility in Gym Management

    19:07 – Rules vs. Guidelines in Gym Operations

    20:47 – Kids at the Gym: No Childcare, No Problem

    22:36 – Maintaining Gym Culture Through Guidelines

    25:23 – Incorporating Technology to Run a Better Gym

    26:09 – The Fear and Reward of Quitting Jobs for Gym Ownership

    30:05 – Advice for Affiliate Owners on Authenticity

    --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support
    25 October 2024, 12:00 pm
  • 42 minutes 27 seconds
    752. Growing a Gym by Sticking to the CrossFit Methodology | CrossFit Be Someone

    Josh Melendez shares how he grew CrossFit Be Someone by staying true to the core CrossFit methodology. By focusing on effective programming, consistent coaching, and simple business practices, Josh avoided distractions and built a thriving gym. His story demonstrates how following the methodology not only drives results but also creates a sustainable foundation for long-term success.

    -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

    https://www.besthouroftheirday.com/affiliate-tools

    --

    Unlock the Power of Your Fitness Business with PushPress

    https://www.pushpress.com/

    --

    0:00 Introduction

    0:44 Meet Josh Melendez and CrossFit Be Someone

    2:28 The 4-Year Journey to Join Seminar Staff

    5:23 Transition to Unlimited Memberships

    7:18 Communicating Changes Effectively

    10:23 Why Josh Closed Open Gym at His Affiliate

    12:32 Aligning Gym Practices with CrossFit Methodology

    14:21 Burnout, Reinvention, and Solutions

    17:10 Raising Coaching Standards with Mentorship

    20:00 Prioritizing Member and Coach Wellbeing with Holiday Closures

    22:00 The Long-Term Impact of CrossFit Beyond Workouts

    27:45 Lessons for Affiliate Owners on Sticking to What Works

    30:12 Future Goals for Coaching and Gym Operations

    33:20 Reflecting on Results-Driven Coaching

    --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support
    23 October 2024, 12:00 pm
  • 58 minutes 8 seconds
    012. The Power of Fitness and Spirit in Overcoming Adversity | Sam Dancer

    Sam Dancer shares his journey of using fitness and spiritual growth to heal from the trauma of bullying and life’s challenges. Through coaching adaptive athletes and building inclusive programs, he highlights how resilience, community, and personal growth emerge from embracing both body and spirit. --

    LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠⁠⁠⁠⁠

    https://www.besthouroftheirday.com/theknowledge

    ⁠⁠⁠⁠⁠--

    FREE WORLD-CLASS COACH EVALUATION

    https://www.besthouroftheirday.com/world-class-coach-evaluation

    --

    Learn more about Sam's non-profit - https://dancerlove.org/ --

    0:00 - Introduction

    1:17 - Welcoming Guests

    2:04 - Sam’s Early Life and High School Struggles

    6:32 - Bullying Experiences

    9:20 - Discovering Fitness and Mentorship

    12:04 - College Training and Coaching Beginnings

    15:07 - Founding a Non-Profit and Inclusive Gym

    19:59 - Training Adaptive Athletes

    24:01 - Shifting Focus to Community Fitness

    27:06 - Meeting His Wife and Personal Growth

    36:04 - Marriage, Challenges, and Overcoming Struggles

    47:01 - Spiritual Experiences and Visions

    52:16 - Becoming a Father

    56:00 - Reflections on Coaching and Life Lessons

    57:55 - Closing Remarks and Contact Information

    --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support
    21 October 2024, 12:00 pm
  • 40 minutes 39 seconds
    751. Free Trials Turned a Side Hustle into Growth | CrossFit T1

    Kevin and Jen from T1 CrossFit share how they nearly doubled their membership by focusing on community, switching to free onboarding, and managing leads effectively. They discuss the challenges of balancing full-time jobs with gym ownership and the impact of being present in the gym. Their story highlights the power of small shifts and calculated risks in building a thriving CrossFit affiliate.

    --

    FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

    https://www.besthouroftheirday.com/affiliate-tools

    --

    Unlock the Power of Your Fitness Business with PushPress

    https://www.pushpress.com/

    --

    00:00 – Intro

    02:02 – Meet Kevin & Jen from CrossFit T1

    04:00 – Transitioning into Gym Ownership: The Challenges

    09:57 – The Importance of Being Present in Your Gym

    12:17 – Kevin’s Big Decision: Leaving His Job for the Gym

    15:38 – Lead Management & Immediate Follow-Up Success

    18:10 – The Shift from Paid to Free Onboarding

    21:00 – How Ambassadors Shape the T1 CrossFit Culture

    24:12 – Coaches as Athletes: Building a Strong Coaching Unit

    28:35 – The Compounding Effect of Working on the Right Things

    34:01 – The Emotional Journey: Balancing Risk and Reward

    37:00 – The Key to Growth: Focusing on Impact and Retention

    --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support
    18 October 2024, 12:00 pm
  • 1 hour 13 minutes
    750. From Prison to CrossFit Coach: The Story of Redemption Road Fitness Foundation

    Taylor and Nick from Redemption Road Fitness discuss how CrossFit helped transform their lives after prison. They share inspiring stories of overcoming adversity, building community, and breaking the cycle of recidivism through fitness and coaching.

    --

    FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

    https://www.besthouroftheirday.com/affiliate-tools

    --

    Unlock the Power of Your Fitness Business with PushPress

    https://www.pushpress.com/

    --

    0:00 Introduction and Victim Mentality Discussion

    0:35 Meeting Taylor and Nick from Redemption Road Fitness

    1:09 Impact of CrossFit in Prison: No One Goes Back

    1:28 Taylor’s Prison Journey and Release

    3:03 Clemency and Life After Prison

    5:00 CrossFit's Impact on Community and Reducing Recidivism

    10:02 Breaking Segregation Through CrossFit

    16:01 Challenges in Prison Life and Redemption

    19:39 Building Community and Accountability Through CrossFit

    26:00 The Power of Mentorship and Leadership in Prison

    30:12 Overcoming Challenges in Prison

    38:04 The Importance of Hope and Perspective in Prison

    58:03 First Meals After Prison

    1:00:00 Taylor’s Journey to CrossFit Coaching

    1:08:00 Redemption and Life Beyond Prison

    --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support
    16 October 2024, 12:00 pm
  • 30 minutes 20 seconds
    011. Empowering CrossFit Athletes Through Coaching and Mindset | Brad Marshall

    In this episode of Behind the Knowledge, hosts Pat Barber and Todd Occhiuto sit down with Brad Marshall, owner of Greater Culture CrossFit, to discuss his journey from athlete to coach and gym owner. Brad shares how the core values of his gym—growth, challenge, optimism, and inspiration—shape his coaching philosophy and foster a positive community. This conversation offers valuable insights for coaches looking to create meaningful impact in their gyms and beyond. --

    LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO

    ⁠⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge

    ⁠⁠⁠⁠⁠--

    FREE WORLD-CLASS COACH EVALUATION

    https://www.besthouroftheirday.com/world-class-coach-evaluation

    --

    0:00 - Introduction

    0:47 - Brad Marshall from Grater Culture CrossFit

    1:05 - Brad’s Origin Story in Coaching

    2:22 - Discovering CrossFit

    3:07 - Starting Greater Culture CrossFit

    5:12 - Helping Athletes Implement Change

    7:17 - The Meaning Behind Greater Culture

    9:06 - Coaching the Coaches

    12:20 - Embracing Challenges

    17:10 - The Role of Optimism in Coaching

    19:02 - Inspiration in Coaching

    --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support
    14 October 2024, 12:00 pm
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