This is my third year speaking at the annual MADabolic Franchise Conference. In this keynote I share my perspective on why creating and maintaining expectations for your employees is critical to your success.

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The only two group fitness franchises I would invest in…

Industrious 

If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more.

MADabolic

If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. 

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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

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When Lindsey Jenks sold her CrossFit gyms back in the day, she wasn't sure what the next steps would be. She had success running a nutrition coaching business while she was a gym owner, so decided to lean into that. When scaling the model became an issue, she took the $5,000 she had and invested it back into the business to see if she could grow this into a real business.

As you have already guessed, she did...very successfully. Macrostax was born and quickly grew to over a $1,000,000 in ARR.

Today, the company has over 200,000 subscribers and has added a B2B vertical that is growing rapidly.

I think you're going to enjoy this conversation with Lindsey Jenks.

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Macrostax is the #1 nutrition management software that helps gym owners, personal trainers, and other fitness professionals offer customized nutrition plans to their clients without lifting a finger. 

This scalable, hands-off approach to nutrition saves time, generates additional revenue, and allows them to add an extremely valuable offering to their fitness businesses. With over 1,500 gym clients across the US, Macrostax Team solves a missing yet essential puzzle piece for many gym owners that want to help their members reach their goals.

Try Macrostax Team, FREE for 30-days with this link.

Nobody is doing this in the industry, but you should.

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

14-Day Trial of GymsSudio — the last member management software you’ll ever need.

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. 

Our intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and pilates studios around the world. 

We offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

https://www.gymstudio.com/

—--------------------------------------------------------------------------------------------------------------

Macrostax is the #1 nutrition management software that helps gym owners, personal trainers, and other fitness professionals offer customized nutrition plans to their clients without lifting a finger. 

This scalable, hands-off approach to nutrition saves time, generates additional revenue, and allows them to add an extremely valuable offering to their fitness businesses. With over 1,500 gym clients across the US, Macrostax Team solves a missing yet essential puzzle piece for many gym owners that want to help their members reach their goals.

Try Macrostax Team, FREE for 30-days with this link.

It's not WHAT you do. It's HOW and WHY you do it that allows you to stand out from your competition.

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

14-Day Trial of GymsSudio — the last member management software you’ll ever need.

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. 

Our intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and pilates studios around the world. 

We offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

https://www.gymstudio.com/

—--------------------------------------------------------------------------------------------------------------

Macrostax is the #1 nutrition management software that helps gym owners, personal trainers, and other fitness professionals offer customized nutrition plans to their clients without lifting a finger. 

This scalable, hands-off approach to nutrition saves time, generates additional revenue, and allows them to add an extremely valuable offering to their fitness businesses. With over 1,500 gym clients across the US, Macrostax Team solves a missing yet essential puzzle piece for many gym owners that want to help their members reach their goals.

Try Macrostax Team, FREE for 30-days with this link.

Why have expectations for the various roles in your business if you aren't going to hold the people in those roles to them???

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

14-Day Trial of GymsSudio — the last member management software you’ll ever need.

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. 

Our intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and pilates studios around the world. 

We offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

https://www.gymstudio.com/

—--------------------------------------------------------------------------------------------------------------

Macrostax is the #1 nutrition management software that helps gym owners, personal trainers, and other fitness professionals offer customized nutrition plans to their clients without lifting a finger. 

This scalable, hands-off approach to nutrition saves time, generates additional revenue, and allows them to add an extremely valuable offering to their fitness businesses. With over 1,500 gym clients across the US, Macrostax Team solves a missing yet essential puzzle piece for many gym owners that want to help their members reach their goals.

Try Macrostax Team, FREE for 30-days with this link.

My thoughts on this might surprise you...

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

14-Day Trial of GymsSudio — the last member management software you’ll ever need.

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. 

Our intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and pilates studios around the world. 

We offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

https://www.gymstudio.com/

—--------------------------------------------------------------------------------------------------------------

Macrostax is the #1 nutrition management software that helps gym owners, personal trainers, and other fitness professionals offer customized nutrition plans to their clients without lifting a finger. 

This scalable, hands-off approach to nutrition saves time, generates additional revenue, and allows them to add an extremely valuable offering to their fitness businesses. With over 1,500 gym clients across the US, Macrostax Team solves a missing yet essential puzzle piece for many gym owners that want to help their members reach their goals.

Try Macrostax Team, FREE for 30-days with this link.

Hurricanes typically cause devastation along the coast, not 3 hours inland within the Northwestern mountains of North Carolina. However, that's exactly what Hurricane Helene did to the town of Asheville, NC and its surrounding community.

I asked Jane Rakes (General Manager) and Clara Stroud (Everyday Athlete Physical Therapy and Head of Trainer Development) to share with me what it's been like running a business in a town that has been absolutely devastated.

The GoFundMe they established is asking for donations that will go directly to the members of MAD AVL who lost homes, businesses, cars and much more during this historic flood.

Visit this page to learn more and to donate.

If you can't get money from them, get data...

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

14-Day Trial of GymsSudio — the last member management software you’ll ever need.

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. 

Our intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and pilates studios around the world. 

We offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

https://www.gymstudio.com/

—--------------------------------------------------------------------------------------------------------------

Macrostax is the #1 nutrition management software that helps gym owners, personal trainers, and other fitness professionals offer customized nutrition plans to their clients without lifting a finger. 

This scalable, hands-off approach to nutrition saves time, generates additional revenue, and allows them to add an extremely valuable offering to their fitness businesses. With over 1,500 gym clients across the US, Macrostax Team solves a missing yet essential puzzle piece for many gym owners that want to help their members reach their goals.

Try Macrostax Team, FREE for 30-days with this link.

Think back to the last team building activity you had with your staff...

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

14-Day Trial of GymsSudio — the last member management software you’ll ever need.

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. 

Our intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and pilates studios around the world. 

We offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

https://www.gymstudio.com/

—--------------------------------------------------------------------------------------------------------------

Macrostax is the #1 nutrition management software that helps gym owners, personal trainers, and other fitness professionals offer customized nutrition plans to their clients without lifting a finger. 

This scalable, hands-off approach to nutrition saves time, generates additional revenue, and allows them to add an extremely valuable offering to their fitness businesses. With over 1,500 gym clients across the US, Macrostax Team solves a missing yet essential puzzle piece for many gym owners that want to help their members reach their goals.

Try Macrostax Team, FREE for 30-days with this link.

Let's talk about how to take a deeper look into those "great" ideas we all have...

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

14-Day Trial of GymsSudio — the last member management software you’ll ever need.

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. 

Our intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and pilates studios around the world. 

We offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

https://www.gymstudio.com/

—--------------------------------------------------------------------------------------------------------------

Macrostax is the #1 nutrition management software that helps gym owners, personal trainers, and other fitness professionals offer customized nutrition plans to their clients without lifting a finger. 

This scalable, hands-off approach to nutrition saves time, generates additional revenue, and allows them to add an extremely valuable offering to their fitness businesses. With over 1,500 gym clients across the US, Macrostax Team solves a missing yet essential puzzle piece for many gym owners that want to help their members reach their goals.

Try Macrostax Team, FREE for 30-days with this link.

Brendan Rice is the CEO of Wodify, a member management software company that has made a name for itself in the microgym industry. He flew into Charlotte, NC to hang out for the day, check out some unique gym concepts and talk shop.

www.wodify.com

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

14-Day Trial of GymsSudio — the last member management software you’ll ever need.

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. 

Our intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and pilates studios around the world. 

We offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

https://www.gymstudio.com/

—--------------------------------------------------------------------------------------------------------------

Macrostax is the #1 nutrition management software that helps gym owners, personal trainers, and other fitness professionals offer customized nutrition plans to their clients without lifting a finger. 

This scalable, hands-off approach to nutrition saves time, generates additional revenue, and allows them to add an extremely valuable offering to their fitness businesses. With over 1,500 gym clients across the US, Macrostax Team solves a missing yet essential puzzle piece for many gym owners that want to help their members reach their goals.

Try Macrostax Team, FREE for 30-days with this link.