WTF Gym Talk

Stuart Brauer

WTF Gym Talk is a no BS resource for owners looking to own an actual business instead of just the gym. The rise of CrossFit gave way to a surge of entrepreneurs who wanted to open their own microgym. However, opening a business and staying in business are two completely different things.

  • 57 minutes 17 seconds
    Proof3 Is The Evolution of Group Fitness w/ Jim Crowell

    Jim Crowell is one of the guys in our industry I trust the most. His experience in the finance industry combined with his tenure within fitness has made him a very popular choice for brands to turn to when they need advice.


    He's been on the podcast before as the CEO of OPEX Fitness, where he grew their license model to 80+ and again when he started The SageHouse with his co-founder (Jason Crowe), as they made strategic investments and advisement into various fitness companies.


    Now they have launched their own brick & mortar brand (Proof3) utilizing proprietary technology to bring the concept of longevity into the world of group fitness.




    22 January 2025, 10:00 am
  • 18 minutes 13 seconds
    Client Experience Is In The Details

    Those who can start to view the CX of their business in granular detail will have the opportunity to deliver a far better experience than those who don't.


    —-------------------------------------------------------------------------------------------------------------

    I solve problems in your business and make you more money.  Guaranteed. 

    For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

    Stop wishing your business problems are going to magically go away.  

    Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

    We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

    Learn more about what it’s like for us to work together.

    —-------------------------------------------------------------------------------------------------------------

    Want to increase your business IQ by 100x for only $50? 

    Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

    New courses are added every month. 

    ⁠www.microgymuniversity.com⁠ 

    —-------------------------------------------------------------------------------------------------------------

    Need help leasing or buying a building?

    I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

    If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -head over to www.gymrealestate.co and book a Discovery Call.

    —--------------------------------------------------------------------------------------------------------------

    Elevate Your Coaching and Program Design w/ TeamBuildr


    TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.


    They are currently offering a 30-day free trial when signing up with code “WTF”.


    20 January 2025, 10:00 am
  • 15 minutes
    Expanding Your Gym Into New Markets

    Here's how I typically view expanding a gym brand into new markets, whether they are a franchise, corporately owned or a license model.


    —-------------------------------------------------------------------------------------------------------------

    I solve problems in your business and make you more money.  Guaranteed. 

    For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

    Stop wishing your business problems are going to magically go away.  

    Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

    We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

    Learn more about what it’s like for us to work together.

    —-------------------------------------------------------------------------------------------------------------

    Want to increase your business IQ by 100x for only $50? 

    Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

    New courses are added every month. 

    ⁠www.microgymuniversity.com⁠ 

    —-------------------------------------------------------------------------------------------------------------

    Need help leasing or buying a building?

    I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

    If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -head over to www.gymrealestate.co and book a Discovery Call.

    —--------------------------------------------------------------------------------------------------------------

    Elevate Your Coaching and Program Design w/ TeamBuildr


    TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.


    They are currently offering a 30-day free trial when signing up with code “WTF”.


    17 January 2025, 10:00 am
  • 21 minutes 25 seconds
    Hire In This Order To Buy Back Time

    This is my recommendation for how you should hire if you're still in the infancy or early sophistication stage of your gym.


    —-------------------------------------------------------------------------------------------------------------

    I solve problems in your business and make you more money.  Guaranteed. 

    For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

    Stop wishing your business problems are going to magically go away.  

    Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

    We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

    Learn more about what it’s like for us to work together.

    —-------------------------------------------------------------------------------------------------------------

    Want to increase your business IQ by 100x for only $50? 

    Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

    New courses are added every month. 

    ⁠www.microgymuniversity.com⁠ 

    —-------------------------------------------------------------------------------------------------------------

    Need help leasing or buying a building?

    I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

    If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -head over to www.gymrealestate.co and book a Discovery Call.

    —--------------------------------------------------------------------------------------------------------------

    Elevate Your Coaching and Program Design w/ TeamBuildr


    TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.


    They are currently offering a 30-day free trial when signing up with code “WTF”.


    15 January 2025, 10:00 am
  • 10 minutes
    Using "Mirrors" As A Sales Tactic

    This is a great tool to use when negotiating anyting.


    —-------------------------------------------------------------------------------------------------------------

    I solve problems in your business and make you more money.  Guaranteed. 

    For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

    Stop wishing your business problems are going to magically go away.  

    Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

    We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

    Learn more about what it’s like for us to work together.

    —-------------------------------------------------------------------------------------------------------------

    Want to increase your business IQ by 100x for only $50? 

    Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

    New courses are added every month. 

    ⁠www.microgymuniversity.com⁠ 

    —-------------------------------------------------------------------------------------------------------------

    Need help leasing or buying a building?

    I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

    If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -head over to www.gymrealestate.co and book a Discovery Call.

    —--------------------------------------------------------------------------------------------------------------

    Elevate Your Coaching and Program Design w/ TeamBuildr


    TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.


    They are currently offering a 30-day free trial when signing up with code “WTF”.


    13 January 2025, 10:00 am
  • 15 minutes 18 seconds
    Easy Way To Better Understand Your Core Customer

    Here's my suggestion if you want to better understand your existing customer base in a more data-driven way.


    —-------------------------------------------------------------------------------------------------------------

    I solve problems in your business and make you more money.  Guaranteed. 

    For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

    Stop wishing your business problems are going to magically go away.  

    Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

    We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

    Learn more about what it’s like for us to work together.

    —-------------------------------------------------------------------------------------------------------------

    Want to increase your business IQ by 100x for only $50? 

    Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

    New courses are added every month. 

    ⁠www.microgymuniversity.com⁠ 

    —-------------------------------------------------------------------------------------------------------------

    Need help leasing or buying a building?

    I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

    If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -head over to www.gymrealestate.co and book a Discovery Call.

    —--------------------------------------------------------------------------------------------------------------

    Elevate Your Coaching and Program Design w/ TeamBuildr


    TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.


    They are currently offering a 30-day free trial when signing up with code “WTF”.


    10 January 2025, 10:00 am
  • 15 minutes 45 seconds
    Understanding Aspirational Revenue

    Let's talk about when we as business owners do something, with the hopes that it will make us more money in the future, but it's not guaranteed.


    —-------------------------------------------------------------------------------------------------------------

    I solve problems in your business and make you more money.  Guaranteed. 

    For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

    Stop wishing your business problems are going to magically go away.  

    Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

    We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

    Learn more about what it’s like for us to work together.

    —-------------------------------------------------------------------------------------------------------------

    Want to increase your business IQ by 100x for only $50? 

    Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

    New courses are added every month. 

    ⁠www.microgymuniversity.com⁠ 

    —-------------------------------------------------------------------------------------------------------------

    Need help leasing or buying a building?

    I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

    If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -head over to www.gymrealestate.co and book a Discovery Call.

    —--------------------------------------------------------------------------------------------------------------

    Elevate Your Coaching and Program Design w/ TeamBuildr


    TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.


    They are currently offering a 30-day free trial when signing up with code “WTF”.


    8 January 2025, 10:00 am
  • 13 minutes 47 seconds
    Stop Using This Word In Your Marketing

    If you're referring to your business or service as "better" or "best", we need to have a talk....


    —-------------------------------------------------------------------------------------------------------------------------------

    The only two group fitness franchises I would invest in…

    Industrious 

    If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more.

    MADabolic

    If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. 

    —-------------------------------------------------------------------------------------------------------------

    I solve problems in your business and make you more money.  Guaranteed. 

    For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

    Stop wishing your business problems are going to magically go away.  

    Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

    We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

    Learn more about what it’s like for us to work together.

    —-------------------------------------------------------------------------------------------------------------

    Want to increase your business IQ by 100x for only $50? 

    Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

    New courses are added every month. 

    ⁠www.microgymuniversity.com⁠ 

    —-------------------------------------------------------------------------------------------------------------

    Need help leasing or buying a building?

    I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

    If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -head over to www.gymrealestate.co and book a Discovery Call.

    —--------------------------------------------------------------------------------------------------------------

    Elevate Your Coaching and Program Design w/ TeamBuildr


    TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.


    They are currently offering a 30-day free trial when signing up with code “WTF”.


    1 January 2025, 10:00 am
  • 15 minutes 30 seconds
    Lifestyle Content Is What's Missing From Your Marketing

    Time to show the lifestyle that those who pay for your services live, in order to attract those who don't pay yet.


    —-------------------------------------------------------------------------------------------------------------------------------

    The only two group fitness franchises I would invest in…

    Industrious 

    If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more.

    MADabolic

    If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. 

    —-------------------------------------------------------------------------------------------------------------

    I solve problems in your business and make you more money.  Guaranteed. 

    For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

    Stop wishing your business problems are going to magically go away.  

    Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

    We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

    Learn more about what it’s like for us to work together.

    —-------------------------------------------------------------------------------------------------------------

    Want to increase your business IQ by 100x for only $50? 

    Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

    New courses are added every month. 

    ⁠www.microgymuniversity.com⁠ 

    —-------------------------------------------------------------------------------------------------------------

    Need help leasing or buying a building?

    I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

    If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -head over to www.gymrealestate.co and book a Discovery Call.

    —--------------------------------------------------------------------------------------------------------------

    Elevate Your Coaching and Program Design w/ TeamBuildr


    TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.


    They are currently offering a 30-day free trial when signing up with code “WTF”.


    30 December 2024, 10:00 am
  • 23 minutes 16 seconds
    Price Raise Hacks You Need To Know

    Been thinking about a price raise? This is for you.


    —-------------------------------------------------------------------------------------------------------------------------------

    The only two group fitness franchises I would invest in…

    Industrious 

    If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more.

    MADabolic

    If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. 

    —-------------------------------------------------------------------------------------------------------------

    I solve problems in your business and make you more money.  Guaranteed. 

    For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

    Stop wishing your business problems are going to magically go away.  

    Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

    We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

    Learn more about what it’s like for us to work together.

    —-------------------------------------------------------------------------------------------------------------

    Want to increase your business IQ by 100x for only $50? 

    Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

    New courses are added every month. 

    ⁠www.microgymuniversity.com⁠ 

    —-------------------------------------------------------------------------------------------------------------

    Need help leasing or buying a building?

    I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

    If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -head over to www.gymrealestate.co and book a Discovery Call.

    —--------------------------------------------------------------------------------------------------------------

    Elevate Your Coaching and Program Design w/ TeamBuildr


    TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.


    They are currently offering a 30-day free trial when signing up with code “WTF”.


    27 December 2024, 10:00 am
  • 14 minutes 20 seconds
    The Practicality Of Sweat Equity

    If you're going to start your business under capitalized, there are some hard truths you need to adjust for.


    —-------------------------------------------------------------------------------------------------------------------------------

    The only two group fitness franchises I would invest in…

    Industrious 

    If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more.

    MADabolic

    If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. 

    —-------------------------------------------------------------------------------------------------------------

    I solve problems in your business and make you more money.  Guaranteed. 

    For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

    Stop wishing your business problems are going to magically go away.  

    Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

    We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

    Learn more about what it’s like for us to work together.

    —-------------------------------------------------------------------------------------------------------------

    Want to increase your business IQ by 100x for only $50? 

    Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

    New courses are added every month. 

    ⁠www.microgymuniversity.com⁠ 

    —-------------------------------------------------------------------------------------------------------------

    Need help leasing or buying a building?

    I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

    If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -head over to www.gymrealestate.co and book a Discovery Call.

    —--------------------------------------------------------------------------------------------------------------

    Elevate Your Coaching and Program Design w/ TeamBuildr


    TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.


    They are currently offering a 30-day free trial when signing up with code “WTF”.


    20 December 2024, 10:00 am
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