Jeff Lieber, founder of TurnKey Product Management, shares about his experience helping clients to grow their sales on Amazon. He shares the strategies that are working TODAY for his clients and gives you actionable tips for helping your e-commerce sales to thrive!
https://youtu.be/BvufZVUH-9I
Rule #1: The #1 seller on Amazon is selling at least $100,000/month minimum
This indicates a strong demand for the product and signifies potential opportunities for you to make an impact.
Rule #2: The Number Ten Seller’s Performance
Similarly, the number ten seller on Amazon should be selling at least thirty thousand dollars per month for your specific category. This shows that there is enough demand in the specific category that even the tenth seller has strong monthly sales.
Rule #3: The #10 seller on Amazon has less than 500 reviews
Its standing is a result of a consistent commitment to delivering exceptional value and ensuring customer satisfaction.
Rule #4: You can find at least 1 way to make your version of the product unique and significantly better than 99% of your competitors (longer battery life, durability, user-friendliness, etc..)
Differentiation is the key. Your product should offer a unique and superior feature compared to 90-99% of your competitors. It could be a distinct design, improved functionality, or enhanced quality.
Rule #5: The Price Point is at least $9.99 – $150
This range allows for flexibility in promotions, advertising, and maintaining healthy profit margins.
Rule #6: Repeat Purchase Product capability
Consider products that have repeat purchase potential. Items like coffee, supplements, and vitamins can encourage customers to become repeat buyers, contributing to long-term revenue growth.
Rule #7: You can clearly define and imagine who your ideal customer avatar is that would be proud to share your brand’s products on social media or at a party for example
Clearly define your ideal customer avatar. Understand their needs, preferences, and pain points. Your product should resonate with them, making them proud to share it with others.
Rule #8: Smaller and Lighter (ping pong balls) is better than big and heavy (like a ping pong table) because of cheaper storage and shipping costs.
When choosing a product, prioritize smaller and lighter options. Amazon fees can be significant, and reducing size and weight helps optimize profitability.
Rule #9: You can think of at least 5 other products that compliment this product and would serve the same customer and fit under your brand.
Choose a product that can be complemented by at least five other related items. By offering a range of products that cater to the same customer base, you can increase the lifetime value of each customer.
Rule #10: Avoid Low-Price Commodities
Steer clear of low-price commodities like paperclips or easily sourced items with narrow profit margins. Aim for products with at least 50% profit margins to ensure a sustainable business model.
https://youtu.be/UXNapqDV8J0
https://youtu.be/2z64nwkJ_VU
https://youtu.be/Kd6IMvHqEO4
https://youtu.be/Kd6IMvHqEO4
No snoozing on these dates! Set your reminders and let’s get planning!
https://www.turnkeyproductmanagement.com/wp-content/uploads/2023/08/The-Power-of-Networking-and-SOPs-in-E-commerce-A-Conversation-with-Jeff-Lieber.mp4
Today, we have a fascinating conversation with Jeff Lieber, the CEO and founder of Turnkey Product Management, a successful Amazon agency based in San Diego, California. Jeff shares his journey from starting his own brands to exiting them and finally establishing his agency in the ever-changing landscape of Amazon. We’ll explore the importance of networking and the role of Standard Operating Procedures (SOPs) in scaling an e-commerce business. So, let’s dive in!
Getting Started in the Amazon Space:
Jeff Lieber began his journey in the e-commerce world back in 2014, selling his own brands on Amazon. With firsthand experience, he witnessed the continuous evolution of the platform over the years. After exiting his own brands, Jeff founded Turnkey Product Management in 2017, transitioning from a seller to an agency owner.
The Importance of Networking and Partnerships:
Jeff emphasizes the significance of networking and building partnerships in the e-commerce space. He recalls meeting Ryan Moran from Capitalism.com early on, and their friendship led to an official advisory role for Turnkey Product Management. Networking allowed Jeff to learn from others, expand his knowledge base, and foster valuable relationships in the industry.
The Value of Standard Operating Procedures (SOPs):
SOPs are essential for scaling any business, including e-commerce ventures. Jeff stresses that SOPs streamline operations and enable entrepreneurs to delegate tasks efficiently. A combination of video and written SOPs proves effective in training team members to perform tasks at the same level as the founder. He also emphasizes the need to continuously update and refine SOPs to adapt to changes in the market.
Critical SOPs for Amazon Sellers:
For Amazon sellers, two crucial SOPs are listing optimization and product launch strategies. Many sellers neglect listing optimization, which impacts conversion rates and overall success on the platform. Jeff advises developing a checklist for listing optimization to ensure all components are present. Additionally, a well-structured product launch SOP can lead to more successful product introductions.
Turnkey Product Management’s Services:
Turnkey Product Management offers a range of services to e-commerce brands. For established brands with consistent sales, the full-service package includes Amazon channel management, listing optimization, advertising management, and launch strategies. Additionally, they provide coaching and SOP development for brands looking to improve their internal processes.
The Small World of E-commerce:
Jeff shares an intriguing anecdote about meeting Reggie Young, who had previously been a customer of Turnkey Product Management. The story highlights the interconnectedness of the e-commerce community and the importance of strong networking ties.
In this blog post, we explored Jeff Lieber’s journey from an Amazon seller to the CEO of Turnkey Product Management. Jeff’s emphasis on networking, partnerships, and the implementation of SOPs offers valuable insights for aspiring e-commerce entrepreneurs. Whether you’re looking to build an agency or scale your own brand, investing in relationships and effective procedures can be the key to success in the e-commerce world. Happy selling!
https://youtu.be/TH5GA3W6cV8
https://youtu.be/HfsEOLiqqAE
https://youtu.be/_qUSW3xexjo
Amazon has become a crucial avenue for businesses to reach a wider audience and drive sales. Whether you’re an experienced seller or just starting out, it’s essential to understand and leverage the various tools and features that Amazon offers.
Amazon’s Brand Registry provides sellers with a range of tools tailored to enhance brand visibility, engagement, and performance on the platform. Let’s explore some of these tools:
Remember, no matter how long you’ve been selling on Amazon, it’s crucial not to overlook these tools that Amazon provides. If you have any questions about how to best use these strategies for your brand, don’t hesitate to reach out to your coach or support team.
https://youtu.be/O4-zI0lxkx4
Don Henning, the founder of Accrueme, a company that provides financing for Amazon sellers, was interviewed on the Amazon Playbook Podcast. Accrueme offers a unique financing model that does not charge interest, fees, or monthly payments. Instead, Accrueme earns a percentage of the profits that sellers make with the money they borrow. This model is designed to be more beneficial for sellers than traditional financing options.
Accrueme is the only company that offers this type of financing for Amazon sellers. The company has been in business for 4 years and has helped over 1,000 sellers grow their businesses.
To qualify for financing from Accrueme, sellers must have a minimum of $20,000 in monthly sales and have been selling on Amazon for at least 6 months.
The podcast episode highlighted the following key points about Accrueme:
If you are an Amazon seller who is looking for financing, Accrueme is a great option to consider. The company’s unique financing model can help you save money and grow your business.
https://youtu.be/6eO9zqsheHc
Amazon’s introduction of subscribe and save coupons is a major update for subscribe and save brands, aiming to boost subscriptions and customer lifetime value. These coupons are accessible through the coupon dashboard under the advertising tab. Users can customize the coupon by specifying the discount type (percentage or dollar off), duration, and budget. The coupon appears as an orange badge with the message “save an extra $X on your first subscribe and save order,” but it can only be used for subscriptions, not regular purchases.
The possibility of combining these subscribe and save coupons with prime exclusive discounts is currently being tested for potential use during Prime Day. The effectiveness of percentage off versus dollar off coupons should be tested, although dollar off coupons are generally preferred due to simplicity. The discount range for subscribe and save coupons spans from 5% to a maximum of 50%.
Tracking the performance of these coupons can be done through the coupon clipping dashboard, but evaluating their impact on subscriber acquisition requires monitoring subscription numbers. Comparing the percentage increase in subscriptions during the coupon period to regular months helps gauge the effectiveness of the coupons. Employing this strategy for all subscribe and save products can greatly enhance customer acquisition and subscription rates.
Your feedback is valuable to us. Should you encounter any bugs, glitches, lack of functionality or other problems, please email us on [email protected] or join Moon.FM Telegram Group where you can talk directly to the dev team who are happy to answer any queries.