The PPC Den: Amazon PPC Advertising Mastery

The PPC Den: Amazon PPC Advertising Mastery

The PPC Den

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

22 minutes 8 seconds

Amazon Inbound Placement Fees Explained: Strategies to Keep Your Costs Down

In this episode, Michael teams up with Amazon PPC expert Blair Forrest to tackle one of the biggest challenges sellers are facing right now: Amazon’s new inbound placement fees. These sneaky fees are quietly chipping away at sellers’ profits, and most don’t even realize how much they’re paying.

Did you know Amazon now charges you extra just to split your shipments across its warehouses? Michael and Blair break down exactly how these fees work, why they’ve become every seller’s nightmare, and, most importantly, how you can fight back. They’ll reveal the surprising tricks to slash these costs — from choosing the right number of warehouses to partnering with prep centers that can save you thousands. They even explore how some brands have completely sidestepped Amazon’s fees by thinking outside the box.

If you’re tired of watching Amazon eat into your margins, this episode is packed with clear, actionable strategies that can make a real difference.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro

0:45 - Amazon's New Profit Killer: Placement Fees

1:16 - How These Fees Are Draining Seller Profits

5:57 - Pay or Split: The Costly Choice for Sellers

9:21 - Breaking Down Amazon's Fee Structure

13:15 - The AWD Loophole: Amazon’s Secret Workaround

16:40 - Hack Your Logistics Costs Now

21:11 - The Future of Amazon Agencies: Get Ready

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

Where to find Blair Forrest, AMZ Prep

Why the ‘Perfect’ Amazon PPC Account Is a Myth?

https://youtu.be/BHAcBcS29W4

The Simplified Q4 Bids & Budget System for Amazon Sellers

What is Amazon IPI Score?

10 Steps to Maximize Amazon FBA Inventory Limits

How Do I Perfect My Amazon Inventory Management?

📚 Unlock our FREE comprehensive Amazon Marketing Playbook

Subscribe to our newsletter

Transform your workflow with our comprehensive Amazon Advertising checklist

Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Blair Forrest

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

15 November 2024, 2:00 pm
29 minutes 48 seconds

The Simplified Q4 Bids & Budget System for Amazon Sellers
In this solo podcast, Michael Erickson Facchin is here to make sure you don’t just “survive” Amazon’s Q4 madness—you dominate it. Cyber Monday, Black Friday, holiday shopping chaos? Bring it on. Michael’s breaking down his no-BS strategy to pump up your bids, ramp up your budgets, and grab every sale you can.

Think you can just ride the wave? Think again. Not this season! Because as Michael says, sitting back with a coffee on Black Friday might just cost you the big bucks.

Plus, it’s the one time of year Ad Badger offers their exclusive discount. Don’t let Santa’s sleigh pass you by—gear up and get ready to conquer Q4 like a pro!

Subscribe to our newsletter so you never miss our biggest annual sale—stay in the loop for our best offers all year!

We’ll see you in The PPC Den!

🦡 Highlights
- 00:00 - Introduction
- 01:13 - Michael’s no-BS bid & budget strategy
- 03:44 - Black Friday data deep dive – time to strategize
- 05:24 - Set your goals now
- 10:00 - Michael’s Q4 system
- 14:23 - Insane Q4 sales stats you can’t ignore
- 20:01 - The Q4 sales wave is here
- 31:24 - Ad Badger’s only sale of the year
🦡 Resources & Links
Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
8 November 2024, 2:00 pm
29 minutes 44 seconds

Why the 'Perfect' Amazon PPC Account Is a Myth?
Ever feel overwhelmed by all those “let me audit your Amazon PPC account” offers? If you've been told a simple audit will give you a “perfect” account, it's time for a reality check. In this episode, we’re breaking down why a flawless PPC account doesn’t exist—and why the real secret to success is staying active, testing, and evolving.

Joining us is Noemi Bolojan from Scale Wave, a talented Amazon PPC marketer and friend of the show, here for her fifth episode. Together, we’ll explore how audits can actually help when they’re used as a tool for growth, not a quick fix. So if you’re looking to take your Amazon PPC to the next level, tune in as we uncover the real path to progress.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 - The “Perfect” Amazon PPC Account? Spoiler Alert: It’s a Myth
- 3:00 - Why We Can’t Stop Optimizing
- 4:00 - Meet Noemi Bolojan – The Amazon PPC Audit Ninja
- 8:06 - Custom Audits: Tailoring the “Doctor Visit” for Your PPC Health
- 14:18 - Breaking Down the Ad Spend – Where’s Your Money Going?
- 24:59 - How to Keep Your PPC Muscles Strong
- 29:00 - The Final Word on PPC: If You’re Not Expanding, You’re Shrinking
🦡 Resources & Links
-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
1 November 2024, 1:00 pm
46 minutes 20 seconds

What Top Amazon Sellers Won’t Tell You About AI Video Ads
In this episode, Michael sits down with Shane White of Nobul Partners to reveal the untold secrets behind AI video ads and why top Amazon sellers are keeping them under wraps. Together, they dig into how AI is transforming video ad creation, boosting click-through rates, and why creative optimization is the next big thing in Amazon advertising.

Shane shares how his team has been experimenting with AI video for nearly a year, delivering 5x higher conversion rates for their clients.

From using 3D renders to customizing video for specific keywords, this episode gives you a real inside look at how AI is making video ads faster, cheaper, and more effective. ‘We’re creating ads that finally hit the mark without the crazy price tag,’ Shane says, as they walk through practical examples and tips you can start using today.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 – Intro
- 2:15 – The Early Advantage of Sponsored Brand Video Ads
- 3:30 – Why Video Ads Are Getting Expensive
- 5:16 – How Hyper-Focused Video Content Can Boost Results
- 7:27 – Big Ads vs. Simple AI Solutions
- 10:16 – Using AI to Create, Low-Cost Video Ads
- 14:45 – Testing & Customizing Videos for Maximum Impact
- 19:29 – Quick Wins with AI Video Targeting and Conversion
- 25:33 – Competing with Big Brands Using AI Video Ads
- 39:02 – Creative Optimization & Client Reactions
🦡 Resources & Links
-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Shane White

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
25 October 2024, 1:00 pm
3 minutes 26 seconds

Special Edition: Celebrating the Milestone 300th Episode with the Amazon PPC Den
In This Special Episode of the PPC Den Podcast...

Badger Nation, it's time to celebrate! 🎉 We’ve officially hit 300 episodes of diving deep into Amazon PPC. That’s 300 rounds of CTR tweaks, ACoS wins, and keyword battles—because if there’s one thing we know, it’s that optimization never sleeps.

We’ve laughed through the Prime Day chaos, shared victories over wasted spend, and heard stories from you—our listeners—about turning campaigns (and entire businesses) around. Some of you even took the plunge, launched agencies, and trained your teams using what you learned here. That’s the kind of impact we live for.

Massive shoutout to Nancy Gonzalez, the legend behind the scenes from episode one, and Pedro Moreno, our editor, making sure every episode sounds as sharp as your bid strategies. And of course, to every guest who dropped knowledge bombs along the way—you made us all smarter.

This journey wouldn’t mean a thing without you—our listeners. Whether you’ve been with us from the start or just tuned in last week, you’ve made the PPC Den what it is today: the go-to spot for Amazon PPC mastery.

Thank you for being part of this ride. See you next week, right here in the Den—because optimization waits for no one.

🦡 Highlights
- 0:00 – Did Michael Just Sing About ACoS?
- 0:44 – CTR & ACoS Talk
- 1:29 – Clicks, bids, profits – rinse and repeat
- 2:08 – From noobs to pros – we’ve got you covered
- 2:23 – Team Shoutouts
- 2:43 – Outrо
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️
- Profit Reset on an Aggressive Amazon Brand: A Strategy Shift
- ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR
- What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
- Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
- Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger
-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
18 October 2024, 1:00 pm
33 minutes 11 seconds

Profit Reset on an Aggressive Amazon Brand: A Strategy Shift
In this episode, Mike teams up with Michael Tejeda to tackle the ultimate Amazon challenge: can you actually make more money by spending less? They broke down the wild ride of an aggressive Amazon brand that hit the brakes on top-line growth, switched gears, and managed to turn things around for a massive profit boost. Expect hard truths, strategic pivots, and just a little bit of "Amazon wizardry." Tune in for the story of the great profit reset.

We’ll see you in The PPC Den!

🦡 Highlights
- 00:27 - Introduction
- 01:42 - Client strategy shift
- 03:37 - Growth vs. Profit
- 07:50 - Product-level focus
- 10:32 - Amazon net proceeds tools
- 18:43 - Campaign bid adjustments
- 24:12 - Profitability jump
- 29:34 - Next steps: strategic scaling
- 31:49 - When not to reset for profit
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️
- ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR
- 5 Important Factors That Influence Amazon Ranking (Classic)
- Why Should You Rethink Your Approach to PPC on Amazon?
- How to develop a successful client relationship?
- What Amazon PPC Updates Do You Need for 2024?
-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
11 October 2024, 1:00 pm
4 minutes 19 seconds

ACOS Weather Report for September 2024: Metrics Cooling Off - ACOS, CPC, RPC, CVR
In this solo episode, Mike dives into the ACOS Weather Report for September 2024. The metrics are cooling off, with ACOS creeping up and conversion rates taking a little nosedive. It seems like September wasn’t the hottest month for Amazon PPC, but Mike breaks down why it’s not all bad news. He even points out why your revenue per click might be needing a little extra warmth this month.

We’ll see you in The PPC Den!

🦡 Highlights
- 00:30 - September's PPC weather: cold, dreary, and probably wet socks
- 00:47 - Key metrics: ACOS, CPC, RPC, and CVR—our survival gear
- 01:39 - ACOS starts off nice, then takes a chilly climb to 32%
- 2:01- Revenue per click slips to the usual $2.94—someone grab a blanket!
- 2:27 - CPC stable, but conversion rate catches a cold, down to 9.6%
- 3:29- Amazon's Product Opportunity Explorer confirms a conversion rate drop
- 3:44- Did you stay warm or catch the same chill?
🦡 Resources & Links
-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
4 October 2024, 1:00 pm
27 minutes 45 seconds

5 Important Factors That Influence Amazon Ranking (Classic)
If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call.

Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competitors.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 - Intro
- 6:00 - Improve Amazon ranking whether A9 or A10 algorithm
- 7:20 - Speed round overview
- 9:05 - Seller Authority
- 12:07 - Impressions & Click Through Rate
- 15:35 - Conversion Rate
- 19:00 - Existing Sales on Amazon
- 20:58 - Off site sales
- 23:30 - PPC Sales
- 26:52 - Outro
🦡 Resources & Links
-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Podcast Coordinator and Graphic Designer: Sofiia Podash
27 September 2024, 1:00 pm
43 minutes 15 seconds

The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic)
It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode.

Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily.

🍏Get the Evergreen Campaign Creation Strategy Guide here: https://adbadger.com/amazon-evergreen-campaign-creation-strategy-guide

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 – Don’t miss this Evergreen Campaign Creation Strategy Guide
- 2:18 – Intro
- 5:20 – Inspiration behind evergreen strategies for PPC
- 8:30 – Evergreen campaign creation strategy
- 11:17 – The “Protect” Strategy
- 18:20 – The “Conquer” Method
- 22:21 – The “Rank” Approach
- 26:06 – The “Dominate” Strategy
- 32:18 – The “Discover” Campaigns
- 41:23 – Connect with us
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️
- Where to find Noemi, ScaleWave.io
- Wizards of Ecom Podcast
-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Podcast Coordinator and Graphic Designer: Sofiia Podash
20 September 2024, 1:00 pm
16 minutes 6 seconds

Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns
In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable insights.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 - Introduction
- 1:05 - What Defines Wasted Spend: Clicks with No Orders
- 2:10 - Steps to Download Sponsored Products, Brands, and Display Reports
- 4:01 - Weekly Analysis Timing
- 6:52 - Filtering Search Terms with Zero Sales
- 8:38 - Calculating Total Non-Converting Spend from Reports
- 12:28 - Common Misconceptions About Wasted Spend
- 12:54 - Practical Steps to Reduce Non-Converting Spend
- 14:51 - Using ACoS Power Ratio to Measure Efficiency
- 15:41 - Actionable Tips: Set Up Your Wasted Spend Tracker
- 15:55 - Homework: Track and Analyze Your Non-Converting Spend
🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

What strategies can help minimize wasted spend in Amazon PPC?

https://youtu.be/FDwPBfb81Ec

What Do I Do With Wasted Ad Spend?

https://youtu.be/C8bNxLa2Sj4

What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies

https://youtu.be/ERHy10lGGX0

Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet

https://youtu.be/vE8AQB18SX0

How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?

https://youtu.be/BiFg73uv_vQ

📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/

Subscribe to our newsletter: https://www.adbadger.com/newsletter/

Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/

Review all our show notes: https://www.adbadger.com/podcast

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
13 September 2024, 1:00 pm
1 hour 3 minutes

What's the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
Want to know what really goes on behind the scenes in Amazon brand management?

Michael sits down with Josh Rawe and Brady Tieland from AmpliSell to explore the ins and outs of managing Amazon brands. They share how to balance SOPs with creativity, spot red flags in ad accounts, and handle scaling ad spend without wasting money.

Discover the tactics that separate the good brand managers from the great ones and get insider tips on mastering unbranded traffic with top-tier listings and testing. Don’t miss this episode—tune in now and level up your brand management skills!

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 - Intro
- 2:01 - Balancing SOPs/Creativity
- 5:01- Client Expectations Tips
- 10:01- Spotting Ad Mistakes
- 15:01- Scaling Ad Spend
- 20:01- Unbranded Traffic Wins
- 25:01- Holistic Brand View
- 30:01 - Good vs. Great Managers
- 35:01 - Leadership and Teams
- 40:01 - Summit Recap and Closing
🦡 Resources & Links
-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Josh Rawe

Guest Co-Host: Brady Tieland

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
6 September 2024, 1:00 pm
More Episodes? Get the App

About The PPC Den: Amazon PPC Advertising Mastery

https://adbadger.com
en

Links

Listeners Also Subscribed To

Your feedback is valuable to us. Should you encounter any bugs, glitches, lack of functionality or other problems, please email us on [email protected] or join Moon.FM Telegram Group where you can talk directly to the dev team who are happy to answer any queries.