The PPC Den: Amazon PPC Advertising Mastery

The PPC Den: Amazon PPC Advertising Mastery

The PPC Den

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

1 minute 20 seconds

From the PPC Den: Happy Holidays from the Ad Badger Team, See You in 2025!
You’re sipping cocoa, maybe rocking a festive sweater, thinking, ‘Did I really survive this year?’

Hi, I’m Michael Erickson Facchin, and yes, you did. 🎄🎁

In this video, I’m taking a moment to say THANK YOU for being part of Badger Nation and tuning in week after week since 2017. You made it through 2024, and while you rest up with family, know this: 2025 is coming, and Amazon PPC isn’t slowing down.

So, enjoy your well-deserved break (you earned it), but don’t leave your strategy ‘Home Alone.’ Come January, we’ll be back in the Badger Den, ready to tackle everything Amazon throws at us – booby traps included.

Thanks for an incredible year. Happy Holidays, and I’ll see you in 2025! 🎉

🦡 Highlights
- 0:00 – Did You Survive 2024?🎄
- 0:13 – Merry Christmas, Happy Hanukkah, and Don’t Forget to Breathe!
- 0:44 – 2017 to 2024: You Keep Showing Up. I See You.
- 0:55 – 2025? Bring It On. Booby Traps Included.🪤🎆
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
23 December 2024, 6:22 pm
46 minutes 46 seconds

Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now
In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you’re still stuffing keywords like it’s 2016 or using ALL CAPS to scream at your customers, this one’s for you.

Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let’s talk about those comparison charts — you get one. Just one.

Mike keeps it real, throwing in stories about keyword stuffing from the early SEO days (shoutout to Lexus for hiding white text on white backgrounds — we see you), while Emma reminds us that Amazon’s AI is smarter than you think.

This isn’t 2016 anymore. You can’t trick the system, and you definitely can’t trick your customers.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 - Intro
- 2:30 - Satisfaction guarantee / warranty
- 3:50 - Emojis in Listings
- 5:20 - Comparison Charts
- 7:00 - Greenwashing Claims
- 9:10 - Too Many Keywords
- 11:00 - Long Bullets
- 13:00 - Restricted Language
- 15:30 - Caps Lock
- 17:00 - Out-of-Season Content
- 18:40 - Poorly Edited Photos
- 20:10 - Generic Language
- 22:00 - Amazon Rule Changes
- 26:00 - Keyword Evolution
- 32:00 - Fake Photos and Trust
- 49:00 - Where to Find Emma
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Shermer Tamir

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
20 December 2024, 2:00 pm
13 minutes 44 seconds

How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS
Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You’ll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money).

Michael breaks it all down: how to stay competitive with ranking keywords, when to cap your bids, and how to use revenue per click (RPC) to nail your target ACoS. Simple tips, real examples.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 - Intro
- 0:57 - Why bid boundaries matter
- 7:04 - When to use minimum bids
- 9:02 - When to use maximum bids
- 10:06 - Advanced min-max strategies
- 12:01 - Using bid history to optimize
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️
- Where to find Michael,⁠ Michael Erickson Facchin⁠
- ⁠The Simplified Q4 Bids & Budget System for Amazon Sellers⁠
- How Should I Set My Starting Bid For An Amazon PPC Campaign?⁠
- ⁠Bidding On Branded Keywords: What Happens When You Turn Them Off?⁠
- ⁠Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? ⁠
- ⁠How does conversion rate influence ACOS on Amazon? ⁠
- 📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠
- Subscribe to our newsletter:⁠ ⁠https://www.adbadger.com/newsletter/⁠
- ⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠
- ⁠Review all our show notes⁠
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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
13 December 2024, 2:00 pm
44 minutes 20 seconds

Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic)
Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like!

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 - Intro - Badger claws out!
- 1:17 - Working on Amazon Ads while traveling
- 3:23 - Recent book recommendations
- 6:50 - How Amazon Ads has changed over the years
- 13:33 - How product page optimization evolved
- 17:11 - How to coach clients to pay attention to product listings
- 21:19 - Define & identify “keyword stuffing”
- 25:28 - How to clean up keyword stuffing
- 32:30 - How to organize product listing for clarity
- 35:37 - How to know if a listing is clear
- 41:45 - Future mini-series coming?!
🦡 Resources & Links
- 🎁This Black Friday win PPC with 25% of: https://www.adbadger.com/
- 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
- Where to find Emma, Marketing by Emma
- Thinking in Bets – Annie Duke (book)
- The Choice - Edith Eger (book)
- How Keyword Dumping Ruins Your PPC Campaigns
- Hemingway app
- The 3 Questions Your Amazon Product Listing Should Answer
- Amazon CTR 101
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes]
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Shermer Tamir

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
6 December 2024, 2:00 pm
31 minutes 50 seconds

6 Tips for Better Amazon Performance on Black Friday
In this episode with Elizabeth Greene from Junglr, we share 6 smart ways to win on Black Friday. Stop wasting time refreshing Ad Console—it’s not showing the full picture. We’ll show you why Business Reports are your real MVP. Bleeding keywords? Gone. Runaway budgets? Handled. Data delays? Laughable. We’ll also cover why untested keywords and runaway budgets can ruin your sales. If your prep work fell through or you’re still scrambling, this is the no-fluff guide you need to stay in control and win big.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 - Intro
- 03:28 – Tip #1: Avoid relying on Ad Console
- 07:33 – Tip #2: Budget Boosts That Matter
- 16:20 – Tip #3: Smart Bidding Only
- 23:16 – Tip #4: Kill Dead Keywords Now
- 27:34 – Tip #5: Fix Costly Search Terms
- 29:28 – Tip #6: Double Down on Winners
- 30:54 – Personal Black Friday Plans
🦡 Resources & Links
- 🎁This Black Friday: win PPC with 25% of: https://www.adbadger.com/
- 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
- Where to find Elizabeth Greene, https://junglr.com/
- Amazon Black Friday 2024: How to Strategize the Best Deals for Maximum Savings
- 4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers
- How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?
- 3 Strategies for Common Black Friday- Cyber Monday Amazon Advertising Worries
- Is It Profitable to Advertise Black Friday Weekend?
- Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
29 November 2024, 2:00 pm
31 minutes 26 seconds

Using Amazon DSP and AMC to Fully Understand the Customer Journey
In this episode, we’re cutting through the noise and diving straight into what Amazon DSP, AMC, and Streaming TV really mean for your ad strategy. Together with Sam Lee from Trivium, we’re exposing the behind-the-scenes insights Amazon won’t spell out—how DSP can impact your bottom line, where AMC’s data advantage actually kicks in, and why so many brands are still missing the mark by ignoring the customer journey.

We’ll show you exactly when to use AMC’s data to validate your ad spend, when DSP is just burning cash, and why first-click and last-click attribution are more than just metrics—they’re the key to finding out if your strategy’s worth it. If you're ready to stop wasting budget and make every click count, this episode is your wake-up call.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 - Intro
- 3:38 - Intro to Amazon Marketing Cloud
- 4:25 - Understanding Attribution Models
- 5:21 - Importance of Data with a Purpose
- 7:01 - How AMC De-duplicates Attribution
- 8:44 - Using SQL Queries with AMC Data
- 11:30 - DSP’s Impact on Consumer Journey
- 25:03 - Measuring DSP’s Incremental Sales Value
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sam Lee

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
22 November 2024, 2:00 pm
22 minutes 8 seconds

Amazon Inbound Placement Fees Explained: Strategies to Keep Your Costs Down

In this episode, Michael teams up with Amazon PPC expert Blair Forrest to tackle one of the biggest challenges sellers are facing right now: Amazon’s new inbound placement fees. These sneaky fees are quietly chipping away at sellers’ profits, and most don’t even realize how much they’re paying.

Did you know Amazon now charges you extra just to split your shipments across its warehouses? Michael and Blair break down exactly how these fees work, why they’ve become every seller’s nightmare, and, most importantly, how you can fight back. They’ll reveal the surprising tricks to slash these costs — from choosing the right number of warehouses to partnering with prep centers that can save you thousands. They even explore how some brands have completely sidestepped Amazon’s fees by thinking outside the box.

If you’re tired of watching Amazon eat into your margins, this episode is packed with clear, actionable strategies that can make a real difference.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro

0:45 - Amazon's New Profit Killer: Placement Fees

1:16 - How These Fees Are Draining Seller Profits

5:57 - Pay or Split: The Costly Choice for Sellers

9:21 - Breaking Down Amazon's Fee Structure

13:15 - The AWD Loophole: Amazon’s Secret Workaround

16:40 - Hack Your Logistics Costs Now

21:11 - The Future of Amazon Agencies: Get Ready

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

Where to find Blair Forrest, AMZ Prep

Why the ‘Perfect’ Amazon PPC Account Is a Myth?

https://youtu.be/BHAcBcS29W4

The Simplified Q4 Bids & Budget System for Amazon Sellers

What is Amazon IPI Score?

10 Steps to Maximize Amazon FBA Inventory Limits

How Do I Perfect My Amazon Inventory Management?

📚 Unlock our FREE comprehensive Amazon Marketing Playbook

Subscribe to our newsletter

Transform your workflow with our comprehensive Amazon Advertising checklist

Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Blair Forrest

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

15 November 2024, 2:00 pm
29 minutes 48 seconds

The Simplified Q4 Bids & Budget System for Amazon Sellers
In this solo podcast, Michael Erickson Facchin is here to make sure you don’t just “survive” Amazon’s Q4 madness—you dominate it. Cyber Monday, Black Friday, holiday shopping chaos? Bring it on. Michael’s breaking down his no-BS strategy to pump up your bids, ramp up your budgets, and grab every sale you can.

Think you can just ride the wave? Think again. Not this season! Because as Michael says, sitting back with a coffee on Black Friday might just cost you the big bucks.

Plus, it’s the one time of year Ad Badger offers their exclusive discount. Don’t let Santa’s sleigh pass you by—gear up and get ready to conquer Q4 like a pro!

Subscribe to our newsletter so you never miss our biggest annual sale—stay in the loop for our best offers all year!

We’ll see you in The PPC Den!

🦡 Highlights
- 00:00 - Introduction
- 01:13 - Michael’s no-BS bid & budget strategy
- 03:44 - Black Friday data deep dive – time to strategize
- 05:24 - Set your goals now
- 10:00 - Michael’s Q4 system
- 14:23 - Insane Q4 sales stats you can’t ignore
- 20:01 - The Q4 sales wave is here
- 31:24 - Ad Badger’s only sale of the year
🦡 Resources & Links
Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
8 November 2024, 2:00 pm
29 minutes 44 seconds

Why the 'Perfect' Amazon PPC Account Is a Myth?
Ever feel overwhelmed by all those “let me audit your Amazon PPC account” offers? If you've been told a simple audit will give you a “perfect” account, it's time for a reality check. In this episode, we’re breaking down why a flawless PPC account doesn’t exist—and why the real secret to success is staying active, testing, and evolving.

Joining us is Noemi Bolojan from Scale Wave, a talented Amazon PPC marketer and friend of the show, here for her fifth episode. Together, we’ll explore how audits can actually help when they’re used as a tool for growth, not a quick fix. So if you’re looking to take your Amazon PPC to the next level, tune in as we uncover the real path to progress.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 - The “Perfect” Amazon PPC Account? Spoiler Alert: It’s a Myth
- 3:00 - Why We Can’t Stop Optimizing
- 4:00 - Meet Noemi Bolojan – The Amazon PPC Audit Ninja
- 8:06 - Custom Audits: Tailoring the “Doctor Visit” for Your PPC Health
- 14:18 - Breaking Down the Ad Spend – Where’s Your Money Going?
- 24:59 - How to Keep Your PPC Muscles Strong
- 29:00 - The Final Word on PPC: If You’re Not Expanding, You’re Shrinking
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
1 November 2024, 1:00 pm
46 minutes 20 seconds

What Top Amazon Sellers Won’t Tell You About AI Video Ads
In this episode, Michael sits down with Shane White of Nobul Partners to reveal the untold secrets behind AI video ads and why top Amazon sellers are keeping them under wraps. Together, they dig into how AI is transforming video ad creation, boosting click-through rates, and why creative optimization is the next big thing in Amazon advertising.

Shane shares how his team has been experimenting with AI video for nearly a year, delivering 5x higher conversion rates for their clients.

From using 3D renders to customizing video for specific keywords, this episode gives you a real inside look at how AI is making video ads faster, cheaper, and more effective. ‘We’re creating ads that finally hit the mark without the crazy price tag,’ Shane says, as they walk through practical examples and tips you can start using today.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 – Intro
- 2:15 – The Early Advantage of Sponsored Brand Video Ads
- 3:30 – Why Video Ads Are Getting Expensive
- 5:16 – How Hyper-Focused Video Content Can Boost Results
- 7:27 – Big Ads vs. Simple AI Solutions
- 10:16 – Using AI to Create, Low-Cost Video Ads
- 14:45 – Testing & Customizing Videos for Maximum Impact
- 19:29 – Quick Wins with AI Video Targeting and Conversion
- 25:33 – Competing with Big Brands Using AI Video Ads
- 39:02 – Creative Optimization & Client Reactions
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Shane White

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
25 October 2024, 1:00 pm
3 minutes 26 seconds

Special Edition: Celebrating the Milestone 300th Episode with the Amazon PPC Den
In This Special Episode of the PPC Den Podcast...

Badger Nation, it's time to celebrate! 🎉 We’ve officially hit 300 episodes of diving deep into Amazon PPC. That’s 300 rounds of CTR tweaks, ACoS wins, and keyword battles—because if there’s one thing we know, it’s that optimization never sleeps.

We’ve laughed through the Prime Day chaos, shared victories over wasted spend, and heard stories from you—our listeners—about turning campaigns (and entire businesses) around. Some of you even took the plunge, launched agencies, and trained your teams using what you learned here. That’s the kind of impact we live for.

Massive shoutout to Nancy Gonzalez, the legend behind the scenes from episode one, and Pedro Moreno, our editor, making sure every episode sounds as sharp as your bid strategies. And of course, to every guest who dropped knowledge bombs along the way—you made us all smarter.

This journey wouldn’t mean a thing without you—our listeners. Whether you’ve been with us from the start or just tuned in last week, you’ve made the PPC Den what it is today: the go-to spot for Amazon PPC mastery.

Thank you for being part of this ride. See you next week, right here in the Den—because optimization waits for no one.

🦡 Highlights
- 0:00 – Did Michael Just Sing About ACoS?
- 0:44 – CTR & ACoS Talk
- 1:29 – Clicks, bids, profits – rinse and repeat
- 2:08 – From noobs to pros – we’ve got you covered
- 2:23 – Team Shoutouts
- 2:43 – Outrо
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️
- Profit Reset on an Aggressive Amazon Brand: A Strategy Shift
- ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR
- What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
- Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
- Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger
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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
18 October 2024, 1:00 pm
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