The PPC Den: Amazon PPC Advertising Mastery

The PPC Den: Amazon PPC Advertising Mastery

The PPC Den

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

54 minutes 3 seconds

Who to hire for your Amazon Growth Team (Classic)
The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players?

In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy.

Note: While having Avengers knowledge is beneficial, we believe anyone could understand what we mean. Here’s the Avenger’s Wiki page if you need it.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 - Intro - Who to hire for synergy
- 05:57 - Who’s the Nick Fury of your business?
- 07:54 - Do you have someone overlooking marketing, finance, and operations?
- 10:11 - Which superhero to hire to do your PPC
- 11:54 - Which superhero to hire to do your SEO
- 17:39 - Does your business hire for design, merchandising, optimizing?
- 18:16 - Which superhero to hire for merchandising & branding
- 22:20 - Which superhero to hire for optimizing/ A-B testing
- 28:27 - Which superhero to hire as your designer
- 34:14 - Who to hire for your Amazon operations
- 34:43 - Which superhero to hire for inventory management
- 40:39 - Which superhero to hire to do customer service
- 42:50 - Which superhero to hire to manage your finances
- 47:18 - Which superhero to hire for catalog troubleshooting
- 50:00 - Always be hiring - Avengers Assemble
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
- Where to find Michael, Michael Erickson Facchin
- Where to find Steven
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Steven Pope

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
31 January 2025, 2:00 pm
32 minutes 6 seconds

Why Aren’t You Testing Placement Adjustments in Amazon PPC?
In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let’s talk about what we uncovered.

Here’s the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don’t convert. Shocking, right? But it doesn’t have to be this way. In this episode, we break down why duplicating campaigns and focusing on specific placements like product pages or search results can revolutionize your PPC strategy.

Mike Danford, a seasoned pro from Adverio, shares how his team achieved single-digit ACOS by splitting campaigns into two distinct groups—one optimized for top-of-search results, the other laser-focused on product page placements. Curious about how this works?

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 - Intro
- 03:20 – Challenges with Amazon placement settings
- 04:16 – Understanding placements and bid modifiers
- 06:50 – Amazon’s intention behind placement options
- 08:12 – Base bid importance for auction visibility
- 09:45 – CPC differences across categories
- 11:51 – Testing and adapting strategies for PPC success
- 12:40 – Amazon reps specializing by category
- 13:13 – Duplicating campaigns for placement focus
- 18:02 – Negative ASINs affecting search terms
- 21:20 – Structuring campaigns by placements
- 23:33 – Placement-specific adjustments improving control
- 26:08 – Auto campaigns benefiting from segmentation
- 28:35 – Top of search vs. product page focus
- 29:44 – Success of the strategy during Prime Day
- 30:40 – Stable periods for effective testing
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mike Danford

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
23 January 2025, 8:32 pm
44 minutes 35 seconds

Should Amazon PPC Sellers Try a TikTok Shop?
In this episode with Mina Elias from Trivium, we explored TikTok Shop and its impact on Amazon PPC. At first, we weren’t sure it was worth the effort—TikTok seemed chaotic compared to Amazon’s predictable PPC campaigns. But after seeing how younger shoppers use TikTok to discover products, we decided to test it. We started small: listed one product, worked with creators to make videos, and ran a few ads.

SPOILER: Yes, Amazon PPC sellers should try TikTok Shop.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro

06:00 - TikTok Shop Overview

08:46 - Starting TikTok Shop

12:46 - Improving TikTok Content

15:38 - Scaling TikTok Ads

18:21 - Amazon Growth via TikTok

22:05 - Creative Strategies on TikTok

26:43 - TikTok Shop Results

32:06 - Shopping Behavior Trends

35:49 - Running TikTok Ads

39:27 - Outro

🦡 Resources & Links
- 🦡 GET AD BADGER ➡️
- Where to find Michael, Michael Erickson Facchin
- Where to find Mina, Mina Elias⁠
- 2025 Amazon Marketing Resolutions and Intentions
- What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
- Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger
- How Do Technical and Creative Strategies Work Together in Amazon PPC?
- What should you do first when Amazon PPC sales drop?
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
16 January 2025, 9:58 pm
23 minutes 38 seconds

Why Is Your ACOS So High?
In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn’t hold back, starting with a shocking stat—$500,000 wasted annually on clicks that don’t convert. If your ACOS feels out of control, it’s not because of your converting clicks. It’s those silent budget thieves—non-converting ones—that are dragging you down.

Non-converting spend hides in your reports, and most people ignore it after their first analysis. By the end of the episode, Michael doesn’t just show you how to clean up your account; he makes you see non-converting spending for what it is—a fixable problem.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 - Introduction
- 1:28 - The Real Cost of Waste
- 2:55 - Why Non-Converting Spend Matters
- 4:22 - Real Account Example
- 5:39 - Hidden Waste in Good Accounts
- 7:08 - How Non-Converting Spend Adds Up
- 8:37 - Tracking Non-Converting Spend
- 10:05 - Practical Tools for Eliminating PPC Waste
- 14:21 - ACOS Power Ratio
- 15:51 - Cleaning Up Campaigns for Better ACOS
- 20:04 - N-gram Analysis
- 21:50 - Duplicate Search Terms
- 25:12 - Outro
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
10 January 2025, 2:00 pm
57 minutes 48 seconds

How can you quickly and efficiently improve your Amazon listing?
In this episode, Michael sits down with Sean Stone of Stone’s Goods to break down the essentials of Amazon listings. They talk about when and why it’s time to update or create one. Launching a new product? Your listing isn’t just there to fill space. It’s the first impression your product makes. Great images, sharp copy, and the right keywords are the foundation.

But it’s not just about new products. Sean explains how search term data can guide updates. Then there’s the competition. Michael and Sean dive into what to do when a competitor is outperforming you. Maybe their copy highlights benefits better, or their images feel more professional. Instead of just watching them win, use their strengths to improve your own game.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 - Introduction
- 05:31 - Protecting against competitors
- 08:01 - Psychology of optimization
- 11:16 - When to refresh listings
- 13:46 - Seasonal trends in keywords
- 16:01 - Discovering new search terms
- 19:31 - Words vs. images in listings
- 23:01 - Custom GPT for listings
- 27:01 - Fine-tuning listing titles
- 32:01 - Metrics for listing success
- 37:01 - Climbing the rankings
- 45:01 - Avoiding analysis paralysis
- 57:01 - Experimenting with changes
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️
- Where to find Michael, Michael Erickson Facchin
- https://www.linkedin.com/in/michael-erickson-facchin/
- Where to find Sean, Sean Stone
- Custom GPT for listings
- Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now
- Overcoming Challenges of Running Google Ads to Amazon Listings
- Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic)
- Ad Badger & TurnKey: Amazon Product Listing Optimization
- How To Use Psychology To Master Amazon PPC
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
3 January 2025, 2:00 pm
41 minutes 24 seconds

2025 Amazon Marketing Resolutions and Intentions
In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what’s changing in Amazon advertising. From enhanced analytics and new data in Brand Analytics to AI integration and sponsored ad optimization, they dive into the future of digital advertising.

You'll learn how Amazon Marketing Cloud is changing data analysis, what new creative possibilities Generative AI offers, and why Sponsored Display is becoming more dynamic. The focus also includes ADSP updates, process automation, and how these innovations can make your campaigns more effective.

This episode is for anyone who wants to stay ahead in the world of Amazon advertising and adapt to the changes new technologies will bring.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 - Beginning: New Year’s plans
- 5:23 - AMC importance
- 8:00 - Connecting ads
- 11:01 - SQPR insights
- 14:12 - Ad tracking sheet
- 18:23 - AI for ads
- 25:06 - Human-made content
- 27:29 - AI search focus
- 30:04 - Ad automation
- 36:18 - ADSP updates
- 39:29 - TikTok Shops goal
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️
- Where to find Michael, Michael Erickson Facchin
- Where to find Brent, Brent Zahradnik
- Using Amazon DSP and AMC to Fully Understand the Customer Journey
- How Can I Best Use Amazon Marketing Cloud?
- What Amazon PPC Updates Do You Need for 2024?
- What Top Amazon Sellers Won’t Tell You About AI Video Ads
- Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
27 December 2024, 2:00 pm
1 minute 20 seconds

From the PPC Den: Happy Holidays from the Ad Badger Team, See You in 2025!
You’re sipping cocoa, maybe rocking a festive sweater, thinking, ‘Did I really survive this year?’

Hi, I’m Michael Erickson Facchin, and yes, you did. 🎄🎁

In this video, I’m taking a moment to say THANK YOU for being part of Badger Nation and tuning in week after week since 2017. You made it through 2024, and while you rest up with family, know this: 2025 is coming, and Amazon PPC isn’t slowing down.

So, enjoy your well-deserved break (you earned it), but don’t leave your strategy ‘Home Alone.’ Come January, we’ll be back in the Badger Den, ready to tackle everything Amazon throws at us – booby traps included.

Thanks for an incredible year. Happy Holidays, and I’ll see you in 2025! 🎉

🦡 Highlights
- 0:00 – Did You Survive 2024?🎄
- 0:13 – Merry Christmas, Happy Hanukkah, and Don’t Forget to Breathe!
- 0:44 – 2017 to 2024: You Keep Showing Up. I See You.
- 0:55 – 2025? Bring It On. Booby Traps Included.🪤🎆
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
23 December 2024, 6:22 pm
46 minutes 46 seconds

Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now
In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you’re still stuffing keywords like it’s 2016 or using ALL CAPS to scream at your customers, this one’s for you.

Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let’s talk about those comparison charts — you get one. Just one.

Mike keeps it real, throwing in stories about keyword stuffing from the early SEO days (shoutout to Lexus for hiding white text on white backgrounds — we see you), while Emma reminds us that Amazon’s AI is smarter than you think.

This isn’t 2016 anymore. You can’t trick the system, and you definitely can’t trick your customers.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 - Intro
- 2:30 - Satisfaction guarantee / warranty
- 3:50 - Emojis in Listings
- 5:20 - Comparison Charts
- 7:00 - Greenwashing Claims
- 9:10 - Too Many Keywords
- 11:00 - Long Bullets
- 13:00 - Restricted Language
- 15:30 - Caps Lock
- 17:00 - Out-of-Season Content
- 18:40 - Poorly Edited Photos
- 20:10 - Generic Language
- 22:00 - Amazon Rule Changes
- 26:00 - Keyword Evolution
- 32:00 - Fake Photos and Trust
- 49:00 - Where to Find Emma
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Shermer Tamir

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
20 December 2024, 2:00 pm
13 minutes 44 seconds

How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS
Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You’ll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money).

Michael breaks it all down: how to stay competitive with ranking keywords, when to cap your bids, and how to use revenue per click (RPC) to nail your target ACoS. Simple tips, real examples.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 - Intro
- 0:57 - Why bid boundaries matter
- 7:04 - When to use minimum bids
- 9:02 - When to use maximum bids
- 10:06 - Advanced min-max strategies
- 12:01 - Using bid history to optimize
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️
- Where to find Michael,⁠ Michael Erickson Facchin⁠
- ⁠The Simplified Q4 Bids & Budget System for Amazon Sellers⁠
- How Should I Set My Starting Bid For An Amazon PPC Campaign?⁠
- ⁠Bidding On Branded Keywords: What Happens When You Turn Them Off?⁠
- ⁠Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? ⁠
- ⁠How does conversion rate influence ACOS on Amazon? ⁠
- 📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠
- Subscribe to our newsletter:⁠ ⁠https://www.adbadger.com/newsletter/⁠
- ⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠
- ⁠Review all our show notes⁠
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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
13 December 2024, 2:00 pm
44 minutes 20 seconds

Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic)
Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like!

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 - Intro - Badger claws out!
- 1:17 - Working on Amazon Ads while traveling
- 3:23 - Recent book recommendations
- 6:50 - How Amazon Ads has changed over the years
- 13:33 - How product page optimization evolved
- 17:11 - How to coach clients to pay attention to product listings
- 21:19 - Define & identify “keyword stuffing”
- 25:28 - How to clean up keyword stuffing
- 32:30 - How to organize product listing for clarity
- 35:37 - How to know if a listing is clear
- 41:45 - Future mini-series coming?!
🦡 Resources & Links
- 🎁This Black Friday win PPC with 25% of: https://www.adbadger.com/
- 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
- Where to find Emma, Marketing by Emma
- Thinking in Bets – Annie Duke (book)
- The Choice - Edith Eger (book)
- How Keyword Dumping Ruins Your PPC Campaigns
- Hemingway app
- The 3 Questions Your Amazon Product Listing Should Answer
- Amazon CTR 101
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes]
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Shermer Tamir

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
6 December 2024, 2:00 pm
31 minutes 50 seconds

6 Tips for Better Amazon Performance on Black Friday
In this episode with Elizabeth Greene from Junglr, we share 6 smart ways to win on Black Friday. Stop wasting time refreshing Ad Console—it’s not showing the full picture. We’ll show you why Business Reports are your real MVP. Bleeding keywords? Gone. Runaway budgets? Handled. Data delays? Laughable. We’ll also cover why untested keywords and runaway budgets can ruin your sales. If your prep work fell through or you’re still scrambling, this is the no-fluff guide you need to stay in control and win big.

We’ll see you in The PPC Den!

🦡 Highlights
- 0:00 - Intro
- 03:28 – Tip #1: Avoid relying on Ad Console
- 07:33 – Tip #2: Budget Boosts That Matter
- 16:20 – Tip #3: Smart Bidding Only
- 23:16 – Tip #4: Kill Dead Keywords Now
- 27:34 – Tip #5: Fix Costly Search Terms
- 29:28 – Tip #6: Double Down on Winners
- 30:54 – Personal Black Friday Plans
🦡 Resources & Links
- 🎁This Black Friday: win PPC with 25% of: https://www.adbadger.com/
- 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
- Where to find Elizabeth Greene, https://junglr.com/
- Amazon Black Friday 2024: How to Strategize the Best Deals for Maximum Savings
- 4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers
- How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?
- 3 Strategies for Common Black Friday- Cyber Monday Amazon Advertising Worries
- Is It Profitable to Advertise Black Friday Weekend?
- Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno
29 November 2024, 2:00 pm
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About The PPC Den: Amazon PPC Advertising Mastery

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