Ashley Mikkelsen is passionate about teaching Spanish. However, when she had her first child, she realized that it was difficult to balance teaching and motherhood. It was at this point that she transitioned her side hustle of creating educational resources for other Spanish teachers to her full-time job. Srta Spanish looks to provide Spanish teachers with resources to amplify their classes through reading, games, lesson plans, and more.
- Chapters -

00:00:00 Introduction and Background

00:02:23 Long Lines of Educators
00:04:30 Impact of Great Teachers

00:06:20 Professional Learning Communities

00:08:49 Budgeting in Your Side Hustle

00:12:34 Side Hustle to Full-Time Hustle

00:15:18 Data Tools for SEO

00:18:15 Learning other Languages

00:22:07 Bumping Elbows with Elites

00:27:03 Balancing Business at Home

00:28:59 Outsourcing for Optimization

00:32:24 Closing

This episode kicks off a three-part series where we take a deep dive into a topic alongside seasoned professionals. In this episode, we’re focusing on marketing strategies for small businesses. We are joined by Jon Katinsky, the President of Hothouse, a branding and design house, as well as Javier Santana, the Chief Experience Officer of Chemistry Agency. We discuss social media marketing, influencer marketing, and emerging marketing trends.   - Chapters - 

00:00:00 Introduction and Background

00:07:44 The Attention Economy

00:09:02 Unify Your Marketing Voice

00:13:44 Balance Between Branding and Performance

00:20:08 Competitive Audits and Analysis

00:25:39 The Affect of Influencer Marketing

00:34:28 Enhancing Customer Experience

00:36:07 Marketing Mistakes

00:39:39 QA & QC for Marketing Process

00:42:46 Emerging Strategies

00:45:38 Closing

Brian Parenteau never wanted to work weekends. However, when he found himself bartending at a local restaurant, he quickly fell in love with the industry. As he rose the ranks within the restaurant space and found himself helping organizations open new restaurants, he realized he could do it on his own. Fast-forward to today, Brian is the owner of four restaurants and bars in Florida, with hopes of expanding into other states.   - Chapters- 

00:00:00 Introduction and Background

00:05:13 Humbling Roots

00:07:55 Buying VS Starting Businesses

00:10:04 First Year Losses

00:12:42 Pandemic Pivots

00:16:14 Elevated And Edgier Concepts

00:18:36 Bartender to Entrepreneur

00:23:34 Sam Malone at Cheers

00:26:42 Living Humble

00:29:07 The Best Apps

00:30:29 Closing

D.R. Fay is the Founder of Mouthy Broad Media, a podcast production company that specializes in editing, graphic design and strategy. Beginning her career as a musician, D.R. travelled Asia for close to a decade before coming home to the States and transitioning into corporate roles. When she was 62, while those around her were retiring, D.R. ventured into entrepreneurship and hasn’t looked back.

 

- Chapters -

00:00 - Introduction

06:59 - First entrepreneurial venture later in life

09:37 - Overcoming nerves

11:29 - Managing stress & health problems

21:00 - Advice for other entrepreneurs

23:21 - Closing and contact

 

Matt Gluckman has worn many hats. From working at a produce stand to running a real estate company, Matt has always had an entrepreneurial spirit. Now, Matt owns Think Fitness Life, a remote personal training company, with his business partner Eric. From his past job experiences, Matt has mastered the skills of communication and thrives on helping individuals become their best selves through personal training.

 

- Chapters -

00:00 - Introduction

04:49 - Matt's work history and transferable skills

11:14 - Overcoming nerves

12:47 - Having a business partner in a different state

15:32 - Balancing stress

17:33 - Setting boundaries

22:37 - What Matt would have done differently

26:02 - Advice to other entrepreneurs

26:35 - Closing and contact information

Aaron Ryan loves all things creative, but has found that writing has been his number one source of inspiration and drive. He is the author of The Dissonance series, a science fiction series based on the idea of aliens visiting earth. Since having started writing a year ago, Aaron has already penned six books in the series. Writing has not only become his creative passion but also the driving force that propels him forward in his life and career.   - Chapters -

00:00:00 Introduction and Background

00:03:35 What’s A Kool Aid Stand?

00:05:57 The 80’s Comic Books

00:11:29 Writing A Book Every Sixty Days

00:15:24 Dissonance: The Lack Of Harmony

00:17:19 Do You Believe?

00:21:48 Pear-Shaped Men

00:25:36 Entrepreneurial Blurred Lines

00:27:02 Listening To The Voice Within

00:30:15 Endorsement Does Not Equal Trajectory

00:33:10 Closing Remarks

Kate Wallace and Blake Chasen first met while working at the same startup. Through their work together, not only did they come to realize that they have great synergy in the office, but also personally as well. With a background in writing, Blake found his niche in custom storytelling online during the pandemic. Now, the couple owns Avenue Stories, an AI-powered storytelling app for children that allows you to custom build characters and stories.    - Chapters - 

00:00:00 Introduction and Background

00:02:24 Side Hustle, Small Business, Marriage

00:05:41 Peddling Up The Ladder

00:09:57 Excitement Outweighing Risk

00:10:50 Burning Out And Growing Up

00:14:38 NFTs Are A NO

00:16:51 Shifting The Infield

00:20:43 Failure Will Fix It

00:24:39 Fundraising Frenzy

00:30:52 Opportunity In AI

00:34:08 Closing

Winnifred Tataw has been writing for as long as she can remember, and has been a professional author for eight years. During the pandemic, Winnifred was looking for ways to better support the indie publishing industry. It was then that she decided to launch Win’s Books Publishing, which officially opened in April of 2024. Now, Winnifred and her team support a handful of authors through their publishing process.

Dawn Kennedy is an attorney, author, and podcaster. In 2020, her husband Mike received a roaster and some coffee beans for Christmas. After tasting his coffee, Dawn bet him he could sell it online. Not expecting much, they made a Facebook post and ended up selling eleven bags. From there, Convoy Road Coffee Roasters was born. Fast-forward to this year, Dawn and Mike have five employees and bring in six-figures of revenues annually.    - Chapters -

00:00:00 Introduction and Background

00:02:23 Coffee: The Cottage Food

00:04:40 Bottlenecks of Business

00:08:18 Transitioning from Side Hustle

00:10:10 Illicit Deals

00:12:27 Growing Organically

00:15:33 Certified Coffee Cuppers

00:19:29 Working hard or hardly working?

00:21:10 Origin of the Month

00:23:10 Overcoming Fear, Moving Forward

00:25:10 “Well, that’s cute.”

00:26:58 The ROASTMASTER

00:30:04 Closing

When Michelle Choairy’s son was diagnosed with a rare genetic disorder, she found that there were not enough resources out there for parents going through the same thing as her. This is when she founded Wisdom4ComplexKids, an organization focused on providing resources and building community with parents of children with similar needs. Now, Michelle’s goal is to create the best life for her family and other families who have complex children.   - Chapters - 

00:00:00 Introduction and Background

00:03:14 A Lack of Resources

00:05:26 The Catalyst for Change

00:08:55 “This is Awful”

00:10:57 Complex Kids

00:12:18 Deep Dive on Diagnosis

00:15:19 Putting Yourself Out There

00:16:57 The Big Picture

00:19:47 It Takes a Village

00:23:42 Misinformation

00:28:05 They Need You

00:29:40 Closing

Stephanie Shanks has always had an entrepreneurial spirit, from selling livestock in her youth to owning a message therapy practice. It wasn’t until her first child was born that she discovered her passion for photography. With the encouragement of her community, she founded Staphanie Shanks Photography in 2011. When she realized she wasn’t charging enough, she changed her rates and increased her revenue tenfold. 

 

Chapters

00:00 Introduction and background 5:56 Photography background 7:54 Going all in 9:17 Setting rates 12:47 Overcoming nerves 14:38 Investing back in the business 16:25 Balancing life and the business 18:04 Finding your personal style 21:11 Managing stress 23:37 Setting boundaries 25:15 Looking back 25:50 Advice for other entrepreneurs 26:28 Closing