Creating a Brand

Alex Sanfilippo

Creating a Brand is the podcast dedicated to helping you grow your personal and professional identity. Whether you're pursuing a side hustle, full-time venture, or just looking to get more out of life, you came to the right place! We’re a community focused on succeeding in life and in business. Message from the host, Alex Sanfilippo: "I believe the Creating a Brand Podcast is going to help a lot of people. I'm SO glad you're here!"

  • 16 minutes 9 seconds
    Getting the Best Audio Quality from Your Guests | Mathew Passy

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    One of the main reasons podcast episodes are not published by podcast hosts is because, after the recording, they begin editing and quickly realize that there's no way they'll be able to use the guest's audio because of its poor quality. Hosts and guests, there are some simple, and affordable things you can do to ensure this doesn't happen to you. In this episode, Mathew Passy explains how to get the best possible audio quality from remote podcast guesting. Get ready to start creating a better listening experience for your audience!

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    Chapters

    00:00 Introduction to Remote Recording Strategies
    02:51 Understanding the Importance of Audio Quality
    06:07 Expensive Options: Tape Sync and Studio Recording
    08:47 Affordable Alternatives: Online Platforms and Self-Recording
    12:10 Using Zoom and Other Platforms for Recording
    14:55 Final Tips for a Successful Recording

    Takeaways

    Ensure your guest has good audio quality.
    Tape syncs can be expensive but effective.
    Online platforms can simplify remote recording.
    Self-recording is a viable option for guests.
    Zoom can serve as a reliable backup.
    Comfortable settings improve guest performance.
    Minimize distractions for better audio quality.
    Encourage guests to smile and enjoy the conversation.
    Technical issues can arise; be prepared.
    Good instructions can help guests record themselves.

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    17 December 2024, 11:00 am
  • 15 minutes 3 seconds
    The Art of Relatable Storytelling on Podcasts | Kieron James

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    Every podcast guest is told that they need to speak in story form. The framework for storytelling is no secret at this point. However, good storytelling, and even powerful stories, do not move an audience. To truly resonate, the story must be relatable. In this episode, Kieron James shares the strategy for positioning your stories in a way that listeners will find them relatable. Get ready to engage listeners on a new level and compel them to take action!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/309

    Chapters

    00:00 The Power of Storytelling in Podcasting
    02:54 Crafting Relatable Narratives
    05:46 Dynamic Storytelling Techniques
    09:03 The Importance of Change and Fallibility
    11:57 Connecting Through Human Experience

    Takeaways

    Storytelling is essential for connection in podcasting.
    Humans are naturally wired to respond to stories.
    Effective stories are specific and relatable.
    Using movement in storytelling adds dynamism.
    Change is a crucial element in engaging narratives.
    Fallibility makes stories more relatable and human.
    Creating a scene helps listeners visualize the story.
    Empathy is maximized through shared human experiences.
    Crisis, struggle, and resolution form the backbone of compelling stories.
    Listeners connect more deeply when they feel something. 

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    10 December 2024, 11:00 am
  • 21 minutes 51 seconds
    Growing Your Email List Using Your Podcast | Tracy Beavers

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    One of the most desired actions podcast hosts want their listeners to take is to subscribe to their email newsletter. Although this rarely seems to happen, there are a few content adjustments podcast hosts can make to ensure more listeners subscribe. In this episode, Tracy Beavers shares how podcasters can improve their call to action to be more compelling to listeners so they opt-in to their email newsletters. Get ready to start growing your email list through your podcast!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/308

    Chapters

    00:00 The Importance of Call to Action in Podcasting
    09:01 Strategies for Effective CTAs
    10:54 Simplicity in CTAs
    18:02 Optimizing CTAs for Audience Engagement

    Takeaways

    CTAs are essential for guiding audience actions.
    Email lists are a crucial asset for business owners.
    Podcasts can be leveraged for significant list growth.
    Every piece of content should include a CTA.
    Simple reminders can help ensure CTAs are used consistently.
    Effective CTAs can lead to increased income.
    Audience engagement is key to converting listeners into buyers.
    Creating valuable content should always include a next step for listeners.
    Make it easy for your audience to follow through on CTAs.
    Don't hesitate to tell your audience what to do next.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/308

    🎁 Want 5 quick ways to level up as a podcast host, guest, or agency that you can read in less than 5 minutes? Visit https://PodMatch.com/Free! (No email address required)

    3 December 2024, 11:00 am
  • 11 minutes 29 seconds
    Building Trust with Podcast Listeners Faster | Allen Paul

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    Most podcast guests would like to hear from listeners. However, a listener will rarely reach out to the guest from even their favorite show. Often, this is because the guest has not properly developed their brand identity. Thankfully, correcting this is a simple process. In this episode, Allen Paul explains how podcast guests can establish a consistent brand identity that builds trust with podcast listeners so they're more comfortable and interested in contacting you. Get ready to start hearing from more listeners!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/307

    Chapters

    00:00 The Importance of Visuals in Podcasting
    02:56 Building a Professional Brand
    05:46 Aligning Audio and Visual Messaging
    09:07 Tools for Effective Visual Presentation

    Takeaways

    Audio attracts, but visuals verify.
    Your visuals should elevate your audio presentation.
    A strong branding strategy is essential before interviews.
    Professional visuals help podcast hosts look good.
    Consistency between audio and visual messaging builds trust.
    Invest in quality visuals to match your audio message.
    Ensure your website reflects what you say in interviews.
    Make it easy for listeners to find your offers online.
    Align the feel of your website with your podcast personality.
    Use tools to create a cohesive visual presence.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/307

    🎁 Want 5 quick ways to level up as a podcast host, guest, or agency that you can read in less than 5 minutes? Visit https://PodMatch.com/Free! (No email address required)

    26 November 2024, 11:00 am
  • 15 minutes 18 seconds
    Recording Better Interviews That Listeners Love | Bob Wheeler

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    Hosting an interview-format podcast can be challenging because of all the unknowns from the guest seat. You're never entirely sure who you'll get! Thankfully, there is a framework that ensures your conversations with guests flow in a direction that serves listeners no matter what. In this episode, Bob Wheeler explains some techniques you can implement to make you stand out as a great interviewer. Get ready to have more powerful conversations with your guests that listeners will love!

    MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/306

    Chapters

    00:00 The Art of Hosting and Active Listening
    02:51 Preparing for Engaging Conversations
    06:14 Creating a Safe Space for Guests
    09:08 Techniques for Active Listening
    12:01 Enhancing Podcast Conversations
    14:00 Continuous Improvement as a Host

    Takeaways

    Active listening is crucial for effective podcasting.
    True connection comes from being fully present with guests.
    Researching guests enhances the quality of conversations.
    Setting clear intentions helps guide the podcast flow.
    Open-ended questions invite deeper responses from guests.
    Creating a safe space encourages guests to share openly.
    Empathy and curiosity foster meaningful connections.
    Taking notes keeps hosts engaged and informed.
    Practicing mindfulness improves focus during conversations.
    Continuous improvement is key to becoming a better host.

    MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/306

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    19 November 2024, 11:00 am
  • 11 minutes 1 second
    Standing Out as a Podcast Guest | Brenden Kumarasamy

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    More people are wanting to be guests on podcasts than ever before. Because of this, it's becoming increasingly difficult to stand out in the minds of hosts and their listeners. Thankfully, there's something you can do to make sure you're the guest that is talked about for years to come. In this episode, Brenden Kumarasamy explains what you can do to ensure you're the guest who stands out from among the masses. Get ready to impact podcast hosts and listeners while getting invited to guest on more shows!

    MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/305

    Chapters

    00:00 Introduction to Grant Cardone's Influence
    01:49 Becoming an Undercover Billionaire in Podcasting
    06:01 Practical Steps to Podcast Guesting Success
    10:18 Final Thoughts and Key Takeaways

    Takeaways

    Grant Cardone exemplifies tenacity and grit in achieving goals.
    Listening to industry interviews can enhance your podcasting skills.
    Practice answering interview questions to build confidence.
    Don't wait for others to pick you; choose yourself.
    Recording practice interviews can help break the ice.
    A YouTube video can make your podcast pitch stand out.
    Focus on providing value in your pitches to hosts.
    Consistency in practice leads to expertise in podcasting.
    Networking is crucial for podcast guesting success.
    You can become a recognized expert in your field quickly.

    MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/305

    🎁 Want 5 quick ways to level up as a podcast host, guest, or agency that you can read in less than 5 minutes? Visit https://PodMatch.com/Free! (No email address required)

    12 November 2024, 11:00 am
  • 14 minutes 55 seconds
    Automate Your Podcast to Get Time Back | Scott Wyden Kivowitz

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    Most podcasters struggle to keep up with all the tasks involved in podcasting; from production to repurposing, it takes most of our free time. But it doesn’t have to be this way. Thankfully, we live in a new era of content creation with AI and automation tools that can do much of the heavy lifting for us so that we can streamline the entire podcasting process. In this episode, Scott Wyden Kivowitz explains how you can utilize the tools available to free up your time so you spend less of it podcasting. Get ready to simplify your podcasting-related work so you enjoy it more!

    MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/304

    Chapters

    00:00 Introduction to Automation in Daily Life
    05:47 The Role of AI and Machine Learning
    10:58 Streamlining Content Creation with Technology
    12:26 Revolutionizing Audio and Video Editing
    14:23 Conclusion and Call to Action

    Takeaways

    Automating tasks can free up valuable time for family and personal growth.
    Smart home devices significantly enhance convenience and security.
    AI and machine learning can transform industries and improve efficiency.
    Automation tools can streamline content creation processes for podcasters.
    AI in design tools simplifies complex tasks and enhances creativity.
    Modern CRMs utilize AI to predict customer behavior and improve sales.
    Descript and Riverside FM revolutionize audio and video editing with AI.
    Automation reduces stress and increases productivity in daily routines.
    Using technology effectively can lead to a more fulfilling life and work balance.
    Exploring automation tools is essential for modern podcasters and content creators.

    MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/304

    🎁 Want 5 quick ways to level up as a podcast host, guest, or agency that you can read in less than 5 minutes? Visit https://PodMatch.com/Free! (No email address required)

    5 November 2024, 11:00 am
  • 29 minutes 41 seconds
    Reaching More Podcast Listeners | Tom Webster

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    The most common question asked by podcast guests and podcast hosts is this: “How do I get more podcast listeners?” Most experts suggest advertising your podcast episodes or paying an agency to help get more eyes on your content, but that's not the best approach. In this episode, Tom Webster shares 5 things you can do today that will cause your podcast and episodes to gain more traction. Get ready to become a better podcast host or guest that's aligned to reach more listeners!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/303

    Chapters

    00:00 Introduction to the State of Podcasting
    02:15 Understanding the Pulse of Podcasting
    03:39 The Quest for More Listeners
    06:01 The Importance of Knowing Your Audience
    10:41 Defining Your Podcast Avatar
    13:34 Knowing Who You're Not For
    17:27 Creating a Unique Podcast
    20:45 The Necessity of Editing
    25:26 Building a Recommendable Podcast

    Takeaways

    The most common question in podcasting is how to get more listeners.
    Understanding your audience is crucial for podcast growth.
    Defining a specific avatar helps tailor content effectively.
    Knowing who your podcast is not for can clarify your target audience.
    Creating unique content is essential to stand out in the podcasting space.
    Editing is necessary to enhance the quality of your podcast.
    A podcast should be viewed as entertainment, not just a marketing channel.
    Engagement with listeners can provide valuable insights for improvement.
    Building a recommendable podcast involves being where your audience is.
    Creating a safe space for listeners fosters loyalty and engagement.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/303

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    29 October 2024, 10:00 am
  • 14 minutes 35 seconds
    The Smarter Approach to Podcasting Success | Alex Sanfilippo

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    The further you get into podcasting as a guest or host, the more the work involved increases. At the same time, many of us notice a drop in listeners or the number of guesting opportunities we get. Thankfully, we do not have to experience this increase in work while yielding less results; in fact, the opposite can be true! In this episode, Alex Sanfilippo shares 6 steps for how working smarter instead of harder can be the very thing to help take your podcasting efforts to the next level. Get ready to begin getting your desired results from podcasting!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/302

    Chapters

    00:00 From Corporate Success to Podcasting Insights
    02:11 The Evolution of Podcasting and Its Challenges
    03:37 Six Steps to Revitalize Your Podcasting Efforts
    12:09 Building Connections and Understanding Your Audience

    Takeaways

    The market changes and so must your strategies.
    Continuous innovation is key to sustained success.
    Having a clear vision helps guide your efforts.
    Letting go of outdated practices can lead to growth.
    Maintaining focus is crucial for achieving goals.
    Articulating specific results leads to better outcomes.
    Engaging with your audience builds empathy and understanding.
    Podcasting requires adaptation to evolving trends.
    Success in podcasting is about working smarter, not harder.
    Building connections is essential for podcast growth.

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    🎁 Want 5 quick ways to level up as a podcast host, guest, or agency that you can read in less than 5 minutes? Visit https://PodMatch.com/Free! (No email address required)

    22 October 2024, 10:00 am
  • 34 minutes 17 seconds
    From No Online Presence to $100M In Sales | Amy Porterfield

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    As podcast guests and hosts, we each have a vision and passion to make a positive impact on the world. However, we often get discouraged because it seems we're not getting closer to achieving our goal. In this episode, Alex Sanfilippo interviews Amy Porterfield about how she went from having no online presence to having one of the most well-known and impactful online brands in the creator space. Get ready to learn the secrets to Amy's success so you can apply them to your own journey!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/301

    Chapters

    00:00 Introduction and Qualifications
    01:11 Amy's Entrepreneurial Journey
    08:08 Focusing on Your Expertise
    21:45 The Role of Compassion
    32:32 Final Thoughts

    Takeaways

    Courage is essential when starting out as an entrepreneur, as it allows you to take risks and overcome setbacks.
    Having a strong why is crucial for staying motivated and focused on your goals.
    Focusing on a specific area of expertise and doing fewer things allows you to become known for something and excel in that area.
    Perfectionism can hinder progress and growth, and it's important to embrace B plus work and continuous improvement.
    Compassion plays a vital role in business and life, as it fosters connection, understanding, and success.

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    🎁 Want 5 quick ways to level up as a podcast host, guest, or agency that you can read in less than 5 minutes? Visit https://PodMatch.com/Free! (No email address required)

    15 October 2024, 10:00 am
  • 14 minutes 18 seconds
    The Podcast Guest Everyone Talks About | Michelle DeKeyser

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    More than ever, podcast hosts are expressing being frustrated by their guests and potential guests. This is because most people who are seeking to be podcast guests approach it with an agenda and expectation of what’s in it for them. This is the wrong mentality! In this episode, Michelle DeKeyser explains how you can better serve hosts and their audiences so you can stand out. Get ready to become a must-have podcast guest by leading with service!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/300

    Chapters

    00:00 Serving the Audience
    02:00 Knowing the Audience
    03:56 Following the Lead of the Host
    07:11 After the Podcast
    12:54 Celebrating Yourself

    Takeaways

    • Serve the audience by actively listening and staying on topic
    • Respect the host by mirroring their tone and respecting time constraints
    • Prepare for the podcast by researching the audience and tailoring the content
    • Be organized and share the episode in a way that resonates with the audience
    • Celebrate oneself for getting their voice out there and serving others


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    🎁 Want 5 quick ways to level up as a podcast host, guest, or agency that you can read in less than 5 minutes? Visit https://PodMatch.com/Free! (No email address required)

    8 October 2024, 10:00 am
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