Writers in Tech

Yuval Keshtcher

A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets. This show is brought you by the UX Writing Hub. Take our FREE UX Writing course: http://bit.ly/2PBDMWy

  • 41 minutes 15 seconds
    Leading the Future of UX Writing and Content Design with Empathy with Lina Ramona Vitkauskas @BIMM
    27 March 2024, 3:22 pm
  • 31 minutes 9 seconds
    Transitioning to AI Content Design with Deiadora Blanche
    29 February 2024, 8:37 am
  • 31 minutes 12 seconds
    How to Start a UX Writing Content Design Agency Like a Pro
    • Introduction to Tricia Hingpit, a freelance UX writer who owns her own agency.
    • Hear how she rose from junior content writer to agency owner.
    • How Tricia onboards her clients and her process for demonstrating the value of content and UX writing.
    • How to determine which clients are one-timers and which will become retainer clients
    • Strategies for expanding her menu of services to include UX research and more.
    • Knowing how to put an actual price on your services as a freelance UX writer.
    • Methods of project management that have helped Tricia and her clients find happiness
    • How Tricia has used Notion, Slack, and automations to communicate effectively with clients throughout projects.
    • Pro tips about meaningful communication and trust building.
    • Knowing when a client just isn’t a good fit and how to gently fire them
    • Tips for maintaining a demanding work schedule and a life beyond work.

    Check out our free UX Writing course here

    Follow Tricia on Linkedin

    1 February 2024, 7:59 am
  • 43 minutes 14 seconds
    Bridging the Gap Between Translation and UX Writing with Michal Kessel Shitrit

     

    • Introduction to Michal Kessel Shitrit, localization and UX writing specialist.
    • Michal's journey from translator to UX writing and localization expert.
    • Discussion on the role of communication between content creators and translators.
    • Challenges in localization: lack of context and constraints in content creation.
    • Emphasis on the importance of UX writing skills for translators.
    • Approaches to structuring localization processes in various company sizes.
    • Benefits of working directly with linguists or localization managers.
    • Overview of popular localization tools like Localize, Phrase, and CrowdIn.
    • Integration of these tools with design platforms like Figma.
    • The impact of AI and machine translation on improving localization efficiency.
    • The necessity of human involvement for quality assurance in localization.
    • Tips for planning a localization project, considering language requirements and feature prioritization.
    • Iterative approach to localization and adapting to changing needs

     

    Check out our free UX Writing course here

    Follow Michal on Linkedin

    18 January 2024, 10:51 pm
  • 31 minutes 44 seconds
    Breaking into UX Writing and Content Design with Yuval Keshtcher and Andrew Astleford
    4 January 2024, 12:18 pm
  • 49 minutes 31 seconds
    Changing the World Through AI-Driven Design with Jakob Nielsen

    We covered:

    • How to use AI in your UX process.
    • What are the different opportunities for UX writers and designers with the rise of AI products.
    • What other events in history were similar to the AI revolution.
    • trategies for integrating AI into user research and testing.
    • The impact of AI on user interface design trends.
    • Ethical considerations in AI-driven design choices.
    • Predicting user behavior with machine learning and its effects on UX.
    • The role of personalization in UX as powered by AI algorithms.
    • Balancing human-centric design with AI automation.
    • The future of UX professions in the age of AI advancements.

     

    For more about UX and AI take our free AI for UX course

    Follow Jakob's work here

    5 November 2023, 12:47 pm
  • 45 minutes 58 seconds
    What the Hell is Conversation Design? with Sharona Reouveni @Hyro
    20 September 2023, 7:36 pm
  • 28 minutes 53 seconds
    A Survivor's Guide to UX with Jeanine Zheng @EverBright

    We Talked About:

    • The importance of having both design and UX thinking skills in any project.
    • Her journey into product design and how to emphasize the value of real-time user feedback.
    • Her experience on Survivor.
    • Potential challenges in future UX, such as virtual reality and wearable tech, along with the merging of technology into everyday objects.

     

    Check out our free UX writing course:

    https://course.uxwritinghub.com/free_course

     

    And our brand new AI for UX course:

    https://course.uxwritinghub.com/free-course-ai-for-ux

    28 August 2023, 6:53 am
  • 30 minutes 28 seconds
    Advocating for Your Content with Amanda Bridge @Hubspot
    • Amanda Bridge shares her journey into UX writing, starting at Procore Technologies and later joining HubSpot as a senior content designer.
    • Challenges of setting up a UX writing discipline within a large team and starting from scratch are discussed.
    • Amanda's impactful work on HubSpot's Academy product to improve course applicability is highlighted.
    • The potential impact of AI on UX writing is explored, with Amanda believing that AI will take over copywriting tasks, allowing content designers to focus on strategy and conversation within features.
    • AI writing tools like Writer's Figma plugin are introduced, enabling content designers to add terms and snippets, promoting system-wide thinking in design and creating content consistency.
    • The benefits and challenges of being embedded in specific product teams at HubSpot are discussed.
    • Factors to consider when hiring a content designer, such as company size and product complexity, are mentioned.
    • To enhance collaboration with designers, Amanda suggests content designers take an Intro to Product Design course or watch YouTube videos on design principles.
    • The importance of content designers knowing how to work with design tools and manage copy within those tools is emphasized.
    • The central theme of the episode, "Advocating for Your Content" encourages content designers to champion their craft and promote the value of content design within their organizations.

     

    Join our free UX Writing course: https://course.uxwritinghub.com/free_course

    Join our free AI for UX course:  https://course.uxwritinghub.com/free-course-ai-for-ux

    Amanda Bridge: https://www.linkedin.com/in/amandabridge/

    2 August 2023, 9:19 am
  • 42 minutes 33 seconds
    Making Digital Accessibility a Priority with Jaime Walke @Booking

    Guest Jaime Walke, a principal UX writer and content designer at Booking.com, sheds light on his journey in the tech world, his role at Booking.com, and the company's pioneering work in UX writing. (01:22)

    Jaime  shares insights into the growth of the UX writing team at Booking.com, from a small team of 7-8 members to a flourishing team of nearly 80. (01:58)

    The duo discuss a project at Booking.com called A11y, which is dedicated to making products accessible for everyone and complying with legal standards. (03:24)

    Jaime Walke emphasizes the ethical considerations around accessibility, and its potential business benefits, given the increased buying power of people with accessibility needs. (19:14)

    Jaime Walke talks about his role in creating an inclusive screen reader experience for users, and why UX writing plays a crucial role in promoting accessibility. (23:39)

     

    Free UX Writing Course: https://course.uxwritinghub.com/free_course

    Free AI for UX Course : https://course.uxwritinghub.com/free-course-ai-for-ux

    Check out the UX Writing Academy: https://uxwritinghub.com/join-the-ux-writing-academy/

    Follow Jaime: https://www.linkedin.com/in/jaime-n-69746419/

    Booking.com's UX Writing Medium blog: https://medium.com/booking-writes

    10 July 2023, 5:06 am
  • 24 minutes 55 seconds
    The Role of UX Writing in the World of AI Design with Nick Babich

    Key Points

    • The conversation begins with an introduction of the UX Writing Hub and its resources, including a blog, a podcast, a weekly newsletter, and courses with AI components. (00:24)
    • Nick Babich, a UX consultant and influencer, shares his approach to product design and his passion for sharing valuable information with the design community. (01:22)
    • Nick discusses the role of AI in his design process, particularly how he uses GPT for user research, ideation, and prototyping. He shares how GPT helps him speed up his design process and prototyping. (01:58)
    • The conversation shifts to the use of AI tools like Mid Journey and Stable Diffusion in design. Nick shares his experience with these tools and how they have impacted his design process. (03:24)
    • The importance of UX writing in the era of AI is discussed. Nick believes that UX writing will be a top skill in the next decade as the quality of prompts has a direct impact on the output that AI tools produce. (19:14)
    • Nick shares his content strategy, which involves identifying challenging tasks, finding solutions, and sharing these resources with the community. He encourages others to share their work and not be afraid of criticism. (23:39)

    Links

    Free UX Writing Course

    Free AI for UX Course

    Check out the UX Writing Academy

    Follow Nick Babich

    25 June 2023, 11:53 am
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