Writers in Tech

Yuval Keshtcher

A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets. This show is brought you by the UX Writing Hub. Take our FREE UX Writing course: http://bit.ly/2PBDMWy

  • 53 minutes 15 seconds
    Revolutionize Elder Care with AI Companions

    Step into the world of AI companionship with Jason F. Gilbert, where robots aren't just machines โ€“ they're life-changing friends for older adults. Through his work at Intuition Robotics, Jason shares candid stories about Elliq, a companion robot helping seniors fight loneliness and stay sharp. His journey from writing Disney's Miss Piggy chatbot to crafting conversations for elder care reveals the human side of AI development. Get ready for an eye-opening chat about building trust, handling user feedback (including the tough moments), and why sometimes, the most powerful feature can be as simple as offering a virtual hug. This isn't just another tech talk โ€“ it's a story about using words and AI to make real connections when they matter most.


    4 November 2024, 2:30 pm
  • 27 minutes 30 seconds
    Revolutionizing Construction with AI-Driven Content Design
    Join us for an insightful conversation with Nurit Gazit, Director of Product Management at Beti, as we explore the intersection of AI, UX writing, and the construction industry. In this episode of the AI Experience podcast, Nurit shares how Beti, a software company specializing in construction site management, is leveraging AI and professional UX writing to revolutionize communication in the building sector. Discover how Beti is tackling unique challenges in safety, quality, and efficiency on construction sites through innovative software solutions. Nurit discusses the company's journey from a startup to an established player, including their expansion from Israel to the US market and the complexities of product localization. Learn about Beti's strategic decision to collaborate with UX writing professionals and their development of an AI-powered tool for implementing UX guidelines. Nurit offers valuable insights on balancing user needs with business objectives in specialized industries and provides tips for aspiring UX writers looking to make an impact. Whether you're interested in AI applications, UX design, or the evolving landscape of construction technology, this episode offers a blueprint for building better user experiences in complex industries.
    8 August 2024, 8:03 pm
  • 23 minutes 24 seconds
    AI and Content Design Evolution in UX with Chris Willis, CDO @Domo
    In this episode, Yuval Keshtcher is joined by Chris Willis, the Chief Design Officer at Domo, to discuss the intersection of content design and AI, tackling data challenges in organizations, the critical role of words in UI/UX, and the future of human-computer collaboration. They delve into the need for context-aware interfaces and personalized user experiences, emphasizing the importance of familiar language tailored to different organizational roles.
    19 June 2024, 4:48 pm
  • 28 minutes 35 seconds
    From Freelance Marketing to Senior UX Writing with Yael Ilani @Pipedrive
    Yael Ilani, a ux writer from berlin, had spent her last day of homeland vocation sharing some of her knowledge and experience with us: Why does it require more work and creativity to use fewer words as a ux writer? What does the future hold for content and ux writers? are they all gonna be replaced by machines and AI? How did ux writing affect her understanding of the product's design process?
    22 May 2024, 3:59 pm
  • 41 minutes 15 seconds
    Leading the Future of UX Writing and Content Design with Empathy with Lina Ramona Vitkauskas @BIMM
    Nina delved into the evolving landscape of AI in content design, stressing the necessity of human oversight to prevent misuse and maintain context integrity. Discussions expanded to future trends like subscription models for car ownership and the impact of AI-driven technologies in reshaping industries, highlighting the continual need for human intervention in technological advancements to ensure ethical standards and optimal user experiences. From the foundational role of understanding user needs and aligning them with business goals to exploring the dynamic interplay between human oversight and AI in content creation, this conversation covers crucial ground. Nina shares insights on collaboration strategies, the importance of ethical considerations, and the impact of technological advancements on the industry. ๐Ÿ”‘ Main Points Empathy as Foundation for Approaching Initiatives: Empathy is crucial for success in any business or industry. Collaboration Strategies: Working closely with stakeholders, determining objectives, and aligning teams for smooth operation. OKRs Implementation: Using OKRs to link detailed tasks to broader business objectives. User Experience Focus: Tailoring experiences to individual needs and preferences. Future Trends in UX Writing: Emphasis on inclusivity, conversational tone, and personalized interactions. Challenges of Localization: Addressing nuances in language and culture for successful product localization. Legal Considerations: Importance of clear policies, terms, and conditions in UX writing. Scaling Content Strategy: Starting with empathy and understanding user needs before scaling content. Continuous Improvement: Incorporating data and feedback for iterative process in becoming a better UX writer.
    27 March 2024, 3:22 pm
  • 31 minutes 9 seconds
    Transitioning to AI Content Design with Deiadora Blanche
    In this episode of Writers in Tech, we're diving into the work of Deiadora Blanche, who knows a ton about making content that's easy and fun to use, especially when it comes to working with AI. Deiadora's got this knack for explaining things in a way that makes you go, "Oh, I get it now!" and today, she's unpacking what "AI content design". So, what's the deal with AI content design? Imagine you're crafting a story or designing a webpage, but instead of just relying on your brain and maybe a cup of coffee, you've got this smart assistant that can suggest ideas, help with writing, or even predict what your audience will love. That's where AI steps in. It's like having a supercharged brainstorming buddy that's also a bit of a tech whiz. Deiadora breaks it down: companies that already value good content are starting to see AI as this awesome tool to get even more creative and efficient. But it's not just about using AI; it's about understanding it enough to make it work for your projects. She's all about encouraging folks in the content game to get comfy with AI, learn a bit of the techy language, and start experimenting. Enjoy!
    29 February 2024, 8:37 am
  • 31 minutes 12 seconds
    How to Start a UX Writing Content Design Agency Like a Pro
    In this episode, Tricia Hingpit shares her journey from junior content writer to founding one of the largest content agencies in the Philippines, Blue Salmon Solutions. Listen in to find out what key strategies Tricia uses for finding and managing clients. From one-time projects to retainer agreements, sheโ€™s a pro when it comes to developing relationships and building lasting partnerships. Ever had to fire a client? It happens, and Tricia has experienced that as well. Itโ€™s an awkward moment, but she offers some great advice on handling that sticky situation with honesty and professionalism. Trisha's advice underscores the significance of trust, communication, and continuous learning in building successful freelance and agency careers. From networking tips to content marketing strategies, this episode offers invaluable guidance for aspiring UX writers and agency owners alike.
    1 February 2024, 7:59 am
  • 43 minutes 14 seconds
    Bridging the Gap Between Translation and UX Writing with Michal Kessel Shitrit
    Meet Michal Kessel Shitrit, a real game-changer in the world of localization and UX writing. Starting off as a translator, Michal quickly rose to become a key player in blending language with technology. She's all about making sure people around the world get content that feels right, no matter the language. What's cool is how she uses AI to make this process smoother and more efficient. If you're interested in how businesses reach global audiences, Michal's insights are gold.
    18 January 2024, 10:51 pm
  • 31 minutes 44 seconds
    Breaking into UX Writing and Content Design with Yuval Keshtcher and Andrew Astleford
    Last month, Yuval Keshtcher and Andrew Astleford held a session on "Breaking into UX Writing and Content Design." There were literally more than 50 questions to cover, and it took us a while to sort them out and go through all of them. So, we decided to have another recorded call where Andrew and Yuval cover everything you need to know about getting into the field. Stuff we covered during our call: 1. Entry-Level vs. Higher-Up Roles 2. Building Connections in UX Writing 3. Favorite UX Research Methods for Writers 4. Personal Exercises in Portfolios And so much more
    4 January 2024, 12:18 pm
  • 49 minutes 31 seconds
    Changing the World Through AI-Driven Design with Jakob Nielsen
    This was one of the best moments in my career when I had the chance to interview Mr. UX himself - Jakob Nielsen. Co-founder of Nielsen Norman Group, which was the organization that notably coined the term "user experience" along with Don Norman. During our conversation, we mostly talked about how to implement standard UX methodologies in the ever-changing digital world we live in.
    5 November 2023, 12:47 pm
  • 45 minutes 58 seconds
    What the Hell is Conversation Design? with Sharona Reouveni @Hyro
    In this episode, Sharona Reouveni, a conversation design expert, joins the Writers in Tech podcast to demystify what conversation design is all about. It's not just chatbots; it's the future of human-machine interaction. Key Points What is Conversation Design? Sharona Reouveni starts by defining conversation design as the art of creating natural and meaningful interactions between humans and machines. It's more psychology than coding. Why It Matters Bad conversation design can ruin customer experiences. Ed emphasizes that businesses should invest in this to improve customer engagement and retention. Tools and Ethics Sharona mentions tools like Dialogflow and Wit.ai but also brings up the ethical considerations, such as data privacy. Final Thoughts Conversation design is more than a buzzword; it's a necessity in today's tech landscape. Sharona Reouveni's insights make it clear that this is a field worth diving into. Catch the full episode for all the nuanced details. It's a must-listen for anyone interested in the future of tech interactions.
    20 September 2023, 7:36 pm
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