Content Rookie

Nicole Michaelis

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

  • 38 minutes 18 seconds
    Leading Content Design and a look at the job market

    Episode 69: Leading content design and a look at the job market

    In today's episode, my guest Rachel McConnell and I chat about content design careers in general and, more specifically, getting into leadership. Rachel shares her thoughts on what skills are needed to manage both content design and design teams successfully. We also talk about her current approach to finding her next leadership role.


    Connect with host, Nicole Michaelis:

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    [email protected]


    Connect with guest, Rachel McConnell:

    https://www.linkedin.com/in/rachel-mcconnellme/

    rachelmcconnell.me

    https://www.leadwithtempo.com/


    7 November 2024, 10:28 am
  • 41 minutes 47 seconds
    Getting into Content Design and UX writing + Generalists vs Specialists

    Episode 68: Getting into Content Design and UX writing + Generalists vs Specialists

    In today's episode, Andrew Stein shares his journey into the field from a background in copywriting. He also dives into what helped him figure out writing for UX before the job was really popular, plus tips on doing good work as a solo UX writer dedicated to a large team.

    ***

    Learning outcomes:

    - Transitioning into content design

    - How is UX writing different from copywriting (if at all)

    - Generalist vs specialist approach

    - Thriving as the only UX writer in your team

    ***

    Connect with host, Nicole Michaelis:

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    [email protected]


    Connect with guest, Andrew Stein:

    Linkedin: https://www.linkedin.com/in/andrewdeanstein/


    25 September 2024, 1:07 pm
  • 54 minutes 26 seconds
    Don't let Content Design gaslight you

    Episode 67: Don't let Content Design gaslight you

    In today's episode, the brilliant Sara Wachter-Boettcher shares parts of her Lead with Tempo talk in a discussion with me about all things lifting the weight of content design off our shoulders. How can we stop overidentifying with work? How do we set clear boundaries? And what can we do to take a step away from how we ideally want content design to work vs the reality of it? This and more is discussed in this heartfelt hour of conversation.


    Connect with host, Nicole Michaelis:

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    [email protected]


    Connect with guest, Sara Wachter-Boettcher:

    Linkedin: https://www.linkedin.com/in/saraboettcher/

    Newsletter: https://www.activevoicehq.com/newsletter

    Article mentioned on episode: https://medium.com/nice-work-from-active-voice/hey-designers-theyre-gaslighting-you-e02e5a4d9cff

    11 September 2024, 3:34 pm
  • 40 minutes 43 seconds
    Get unstuck: Growing content design beyond the trivial

    Episode 66: Get unstuck: Growing content design beyond the trivial (online and at work)


    How many times should we really debate our title, serial commas, or the future of AI on social media?


    My guest Bill Kurland and I believe it's probably time to move on from some of the most evergreen content design and UX writing topics - both online and when talking about what we do at work. Why? Because they may be more harmful to us than we think and may even be contributing to feelings of burnout, frustration and stagnation.


    Connect with guest, Bill Kurland:

    https://www.linkedin.com/in/bill-kurland/

    https://www.billkurland.com/


    Connect with host, Nicole Michaelis:

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    [email protected]

    23 August 2024, 6:24 am
  • 25 minutes 54 seconds
    Content design and UX writing tactics that move the needle

    Episode 65: Content design and UX writing tactics that move the needle


    What are some content design and UX writing tactics and processes that actually move the needle for solo writers or smaller teams? In this episode, I share some of my top tactics that I like to bring into my day-to-day work to help with change management, workload management, and general content design improvements. Especially valuable for solo-UX writers and smaller teams.


    Learning outcomes:

    - What you can already learn during interviews

    - Onboarding as a content designer

    - Understanding team and org structure

    - Documentation

    - Office hours, briefs, request boards, slack channels

    - QA for content design

    - Change- and stakeholder management

    - Getting away from a service relationship


    Connect with host, Nicole Michaelis:

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    [email protected]

    2 July 2024, 8:03 am
  • 25 minutes 4 seconds
    Working in a Growth team

    Episode 64: Working in a Growth team

    In today's episode, my guest Senior Product Designer Ademar Rodrigues and I talk about all things working with growth. We chat about how growth teams are different from other types of design teams, how content design works in a growth setting, and what some of the challenges and opportunities are.


    ---Learning outcomes:

    • What's a growth team?
    • How is it set up?
    • The day to day of a growth team
    • Content design in a growth team
    • Challenges, opportunities, fun bits


    ---Connect with guest, Ademar Rodrigues:

    https://www.linkedin.com/in/ademarrodrigues/


    ---Connect with host, Nicole Michaelis:

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    [email protected]

    2 May 2024, 6:14 am
  • 34 minutes 33 seconds
    Can UX Writers manage other designers?

    Episode 63: Can UX Writers manage other designers?


    In today's episode, I speak with Shannon Leahy (Adobe) about her path into Content Design and becoming a UX Design Manager. Shannon shares how she got her first UX Writing title and what helped her become a successful product design manager.


    Learning outcomes:

    • From copywriting to UX Writing
    • Becoming a UX Writing manager
    • Becoming a product design manager
    • Leadership in Content Design


    Connect with guest, Shannon Leahy:

    Linkedin: https://www.linkedin.com/in/shannonleahy/

    Meetup, RVA Content Strategy: https://www.rvacontentstrategy.com/


    Connect with host, Nicole Michaelis: 

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    [email protected]

    12 March 2024, 7:16 am
  • 28 minutes 35 seconds
    Is content design still our dream job?

    In today's episode, we have a casual conversation about content design. Iara shares how she started out and we chat about what we love about our jobs. We talk about storytelling as a content designer and framing problems, as well as how to deal with challenging situations and picking our battles.


    Learning outcomes:

    • Coming into UX writing from Psychology
    • The career trajectory of a content designer in Europe
    • Day to day of the job
    • Storytelling and framing content design problems


    Connect with the guest, Iara:

    Linkedin: https://nl.linkedin.com/in/iara-lucena-toes-210485104

    Website: https://www.iaracreates.com


    Connect with host, Nicole Michaelis: 

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    [email protected]

    4 March 2024, 8:18 am
  • 23 minutes 7 seconds
    My UX Writing and Content Design focus areas this year

    Episode 61: My UX Writing and Content Design focus areas this year

    I'm focusing on 5 main areas this year in my role as a content design lead. I'm sharing them here along with how I came up with them and why.


    Read my article on the topic: https://medium.com/p/f6cc9983e4dc


    Learning outcomes: 

    • How to focus your craft and leadership skills
    • What I'm focusing on this year
    • How I view AI
    • What I think about team dynamics
    • How being a content design lead is different from other lead roles


    Connect with host, Nicole Michaelis: 

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    [email protected]

    12 January 2024, 9:30 am
  • 55 minutes 54 seconds
    How to be creative when the world is on fire

    Episode 60: How to be creative when the world is on fire

    Well, I feel like this episode needs no introduction. The world is...strange right now. And as creatives, we tend to put ourselves out there a lot. It can be difficult to produce good work when everything around us seems to be falling apart. Listen in to this open conversation between my friend Anders and me as we try to make sense of it all. 100% authentic, 25% controversial.


    Learning outcomes: 

    • What is creativity?
    • Tips for being creative in strange times
    • Mindfulness practice for creatives
    • Creative communities and how they can help you
    • Claiming your time off
    • Why you need to be authentic
    • How to survive as creative freelancers


    Connect with host, Nicole Michaelis: 

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    [email protected]


    Connect with guest, Anders Tallvik:

    https://anders-creative.com/

    https://anders-creative.com/podcasts



    15 November 2023, 1:26 pm
  • 24 minutes 24 seconds
    Get started with information architecture

    Episode 59: Get started with information architecture

    Information architecture can elevate lots of content design and UX writing efforts. But how do you get started on it and how do you manage the many stakeholders that need to be involved when working on IA? In this episode I share my experience working with IA and what has worked well for me (and what hasn't)


    Learning outcomes: 

    • What is Information Architecture?
    • What is taxonomy?
    • How to lead IA projects and collaborate with others
    • How to document IA
    • Why IA impacts other content design efforts


    Connect with host, Nicole Michaelis: 

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    [email protected]


    19 October 2023, 7:45 am
  • More Episodes? Get the App
About Content Rookie
© MoonFM 2024. All rights reserved.