Home Stagers and Designers on Fire

Marianne Cherico

  • 57 minutes 45 seconds
    Design Trends 2025

    In this episode of Home Stagers and Designers on Fire I talk with Debbe Daley, a 40 year veteran in the Interior Design world. You will learn what is trending for 2025 and what is going out.

    We talk about:

    • how antiques are big right now and how to incorporate them into your design
    • how sustainability is changing the way furniture is being made
    • what colors, patterns and surfaces are trending
    • what is new and innovative in light fixtures
    • how traditional is making a comeback (only different)
    • what is happening in kitchens and baths
    • how texture is playing into design trends
    24 December 2024, 12:00 pm
  • 36 minutes 11 seconds
    Win Lots of Business by Making it Easy to Work with You

    In this episode I talk with Jeff Martin of Mint Home Staging in California. Jeff has developed a system that enables him to easily do 2-3 stagings a day. He is a Real Estate Agent/Stager who has built his business by offering quick turn around time and great results.

    You will learn:

    • Jeff's simple "load and go" formula that allows hime to do multiple stagings in a day
    • Why investors especially love working with Jeff
    • How Jeff handles the client who wants to have input in the staging
    • Jeff's elevator pitch
    • How Jeff combines his Real Estate ans Staging businesses
    10 December 2024, 12:00 pm
  • 25 minutes 6 seconds
    Marianne's Musings on 2025 Life and Business Plan and Dating

    In this podcast episode of Home Stagers and Designers on Fire, I talk about creating a Smokin' Hot 2025 Life and Business Plan and musings about how venturing out into the dating world can parallel building a business- at least when it comes to having an empowered mindset.

    I also share a time sensitive, highly affordable opportunity to coach with me in order to set up a strategy to make 2025 your best year ever.

    26 November 2024, 12:00 pm
  • 55 minutes 44 seconds
    Inside the World of Top LA Home Stager and HGTV Personality

    In this podcast episode I talk with Kevin Htain of Identity Home Staging. Kevin is not only a top LA Home Stager, he has also had a 10 year career on HGTV's hit show "Flip or Flop" as well as other HGTV shows.

    Listen in and learn:

    • how Kevin landed the job on "Flip or Flop"
    • how Stagers get paid for doing work on HGTV
    • what it is really like working for HGTV
    • how Kevin keeps his pricing model simple
    • why Kevin offers different staging packages, targetting different segments of the market
    • what I love about Kevin's website and how it helps him market effectively
    12 November 2024, 12:00 pm
  • 48 minutes 23 seconds
    Business Tips from a Multi Dimensional Entrepreneur

    In this episode of Home Stagers and Designers on Fire, I talk with Shauna Lynn Simon, a multi award winning Stager and Designer, owner of SLS Academy and coach for busy female entrepreneurs.

    You will learn:

    • how Shauna Lynn went from corporate to creating multiple businesses
    • why stress management should be a daily habit for busy entrepreneurs
    • how Shauna Lynn puts habits into her life that cause her to be happier and more resilient
    • Shauna Lynn's advice on marketing and dialing in your messaging
    • How to "not" compete on price
    • What Shauna recommends is the fastest way to grow your Home Staging Business
    29 October 2024, 11:00 am
  • 39 minutes 34 seconds
    A Real Estate Broker/Home Stager's Advice on Winning Business

    In this episode I interview Shawn Varwig, the dynamic CEO of Home Staging Northwest and Real Estate Broker for Heritage Home Team Real Estate.

    You will learn:

    • What Shawn's role is in both his Real Estate Business and Home Staging Business and how his team supports him
    • Shawn's advice on how to win business from Real Estate Agents
    • How Shawn offers 3 different staging packages in order to make it easier for Agents to "sell" his services to their Sellers
    • Shawn's super smart networking strategy to stay top of mind with local Real Estate Agents
    • Why Shawn is grateful for the latest NAR settlement and how he thinks it will benefit Real Estate Agents and Home Stagers
    15 October 2024, 11:00 am
  • 30 minutes 35 seconds
    From a Banking Career to a Staging and Design Dynamo

    In this podcast episode I talk with Red Barrinuevo, a successful Home Stager and Designer in the Toronto area. We discuss the challenges Red faced when transitioning from a banking career to owning Redisigne4more.

    You will learn:

    • how Red built his business while working full time in banking 
    • how Red prepared for the transition of being an employee to being self employed both financially and emotionally
    • how Red overcame obstacles (like not having a car) while growing his business
    • how Red grew his business organically for the first 7 years
    • what helped Red take calculated risks while growing his business
    • how Red followed his "gut" in order to know when to leave his banking job
    1 October 2024, 11:00 am
  • 51 minutes 25 seconds
    Funding Home Staging Inventory

    In this episode of Home Stagers and Designers on Fire I interview Rod Basconcillo of R&R Financial. Rod walks us through the process of financing your Home Staging inventory.

    You wil llearn:

    • the difference between bootstrapping vs. putting inventory on credit cards vs. financing inventory
    • what Rod's company will finance and what it will not finance
    • the turn around time for financing
    • what Rod 's company looks for in candidates for financing
    17 September 2024, 11:00 am
  • 56 minutes 59 seconds
    Million Dollar Stager

    In this episode of Home Stagers and Designers on Fire I interview Michelle Minch of Moving Mountains Designs in LA. 

    You will learn:

    • What it takes to be a million dollar stager
    • What prompted Michelle to stop renting furniture and own her own inventory instead
    • How owning her own inventory impacted Michelle's business model and profitability
    • What numbers to look at to make sure you are being profitable
    • The 3 types of potential staging clients and the 1 type Michelle spends most of her marketing dollars on
    • Why competing with low priced srtagers is a "race to the bottom"
    3 September 2024, 11:00 am
  • 54 minutes 14 seconds
    Transitioning from Corporate to a Successful Staging Business

    In this episode of Home Stagers and Designers on Fire, I talk with Ellen Mann of Chrysalis Creative Home Staging. Ellen left a lucrative 30 year job in corporate to pursue a Home Staging Business.

    You will learn:

    • how Ellen handled the emotional challenges of being laid off and building a staging company from scratch
    • what Ellen told herself at the beginning of her staging business in order to "keep her head in the game"
    • what commitment Ellen made every day in order to move her business forward
    • how Ellen built her Social Media strategy in order to enlist her Ideal Clients
    • 2 things Ellen took from corporate that helped her in her staging business
    • how to network and build community in order to win referral business
    • what advice Ellen would give to a new Home Stager
    19 August 2024, 12:30 pm
  • 28 minutes 28 seconds
    Takeaways from RESACON 2024

    In this podcast episode of Home Stagers and Designers on Fire I am sharing tons of information from the RESACON Convcention in Vegas., I have attended many conventions since starting my staging business in 2005 and I always come home with a different way of looking at things, great business tips and lots of wonderful memories. This year was no exception! 

    In this episode you will learn:

    • how to fill your client pipellne with quality customers
    • "go to" trade and retail sources
    • what biophilic and fractal design is
    • how to easily add design to your menu
    • what data you should know for marketing and profitability
    • how to pack your truck for a stage in order to save time
    • favorite software programs
    • and so much more!
    6 August 2024, 11:00 am
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