Can niching down your business actually multiply your income? Is it possible to make a luxury service like design accessible to more people? How do you set boundaries with clients and start attracting the type of people you love to work with? All this and more on today's episode with Elle & Yvette of Decorelle Studio!

We are Elle & Yvette, sisters and founders of Décorelle Studio, a luxury interior design firm servicing the DMV area and beyond. We founded Décorelle in 2018 to fill a gap in the interior design market – one that often fails to capture the newlyweds who just bought their first home, the empty nesters who want to reimagine their nest, or the bachelor(ette) who is just starting life out. Over the years, we have mastered the art of marrying the luxury that is interior design and accessibility.

***

📲CONNECT with Decorelle Studio:

Website: https://www.decorelle.com/ 

Instagram: www.instagram.com/decorelle.co/ 

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell 

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ 

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 

"Great CEOs Are Lazy" by Jim Schleckser

"Outliers: The Story of Success" by Malcolm Gladwell

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com 

Facebook: https://www.facebook.com/WingnutSocial/ 

Twitter: https://twitter.com/wingnutsocial 

Instagram: https://www.instagram.com/wingnutsocial/ 

Wingnut Webinars: https://wingnutsocial.com/webinar 

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK 

Google Podcasts: https://bit.ly/designedongooglepodcasts 

TuneIn: https://bit.ly/designedontunein 

YouTube: https://bit.ly/designedonyoutube

Do you think you don’t need to hire a PR agency, or that being featured in magazines won’t lead to clients? Today’s guest, Jeanne Collins, shares all the success she gained from working with a PR agency, plus some tips on strategy and how much it costs to hire a PR agency. Stay tuned!

Jeanne Collins is an award-winning interior designer who left the corporate world behind to find her true self through design and internal reflection. Her firm, JerMar Designs, works with executives and entrepreneurs, focusing on projects that combine sophistication and balance with inner and outer wellness. Jeanne is an Architectural Digest AD Pro 2024 Featured Designer, winner of the 2022 Luxe Magazine Red Award, and she was also recently nominated as an HGTV Designer of the Year.

***

📲CONNECT with Jeanne:

Website: https://www.jermardesigns.com/

Instagram: https://www.instagram.com/jermar_designs

YouTube: https://www.youtube.com/@Houseofjermar

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

"Comeback Careers" by Ginny Flynn-Brzezinski and Mika Brzezinski

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

Are you thinking about starting your own company, or have you already started one but are struggling to stay afloat? Today's guest, Lindsie Davis of Blueberry Jones Design, has lots of tips on how to develop reliable systems to take control of your business. We discuss time blocking, how to avoid scope creep, and how to price out your services. Stay tuned!

Blueberry Jones Design is a Texas-based interiors firm founded by Principal Designer Lindsie Davis, specializing in high-end full-service residential design. Lindsie is known for creating eclectic, playful homes that push creative boundaries and enhance her client's unique lifestyles. Her background in art influences her bold approach to the colors, patterns, and textiles that distinguish a Blueberry Jones home.

***

📲CONNECT with Lindsie:

Website: https://www.blueberryjones.com/

Instagram: https://www.instagram.com/blueberryjonesdesign/

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

Programa: https://programa.design

Sandra Funk's "The Interior Design Standard": https://interiordesignstandard.com

"Greenlights" by Matthew McConaughey

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

What is the difference between commercial and residential design projects? Does all commercial design have to be sterile? How was the hospitality design industry impacted by the pandemic, and has it bounced back? Designer Amanda Jacobs answers all this and more on today's episode. Stay tuned!

Amanda Jacobs Design, with over a decade in freelance interior and event design, specializes in transforming spaces with a focus on hospitality. Based in Louisville, Kentucky, AJD crafts inviting environments that blend aesthetics with warmth and thoughtfulness, inspired by clients' personalities and cultural influences. They create harmonious spaces that exude luxury and sophistication through a meticulous and collaborative approach.

***

📲CONNECT with Amanda:

Website: https://www.amandajacobsdesign.com/

Instagram: www.instagram.com/amandajacobsdesigninc

LinkedIn: www.linkedin.com/in/amanda-jacobs-5907b81a8

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

"Saint Nektarios: The Saint of Our Century" by Sōtos Chondropoulos

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

Are you struggling to voice your opinion on the job site with contractors? Do you want to feel empowered to speak up in a male-dominated space? Today’s guest, Elizabeth Lord-Levitt, shares some tips on how to learn the ins and outs of construction so you can feel knowledgeable about every step of your next project. Stay tuned!

Elizabeth's construction centered approach to her designs is a culmination of almost 20 years in the remodeling industry. As a CMKBD and CLIPP certified designer with a masters degree in real estate and construction management, Elizabeth applies her construction knowledge to her designs, resulting in completed projects that are not only aesthetically impactful, but practicable and obtainable. She also holds a real estate license, and is the founder of Built4Design Residential Academy.

***

📲CONNECT with Elizabeth:

Website: https://built4design.com/

Houzz: https://www.houzz.com/pro/eplordresdesign/elizabeth-p-lord-residential-design-llc

Facebook: https://www.facebook.com/EPLordREDesign

Instagram: https://www.instagram.com/eplordredesign/

LinkedIn: https://www.linkedin.com/in/elizabethlord/

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

"The Four Agreements: A Practical Guide to Personal Freedom" by Don Miguel Ruiz

"Nice Girls Don't Get the Corner Office: 101 Unconscious Mistakes Women Make That Sabotage Their Careers" by Lois P. Frankel

🖼️DARLA’S BACKGROUND:

🏠Designed by Julianne Hendrickson, Hendrickson Interiors

Website: https://www.hendricksoninteriors.com

Instagram: @hendricksoninteriors

📸Photographed by Penlight Media

Website: penlightmedia.com

Instagram: @penlightmedia

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

Are you giving away all the financial keys to your interior design kingdom to just one person? Do you have a bookkeeper, a CFO, or an accountant, but not all three? Today’s guest, Kathy Svetina, tells us why that might not be the best idea, plus tons of other helpful info. Stay tuned!

Kathy Svetina helps small businesses with $3M+in annual revenue build financially healthy and sustainable businesses. She is the founder of NewCastle Finance, a company offering Fractional CFO services to growing small businesses and the host of the Help, My Business Is Growing Podcast. For nearly 14 years, she did senior-level financial planning and analysis for Fortune 500 companies. Now she teaches small businesses how big companies use financial information to drive their business forward.

***

📲CONNECT with Kathy:

Website: https://www.newcastlefinance.us/

LinkedIn: https://www.linkedin.com/in/ksvetina/

Podcast: https://helpmybusinessisgrowing.buzzsprout.com/

📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

"The World of Yesterday" by Stefan Zweig

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

Are you an interior designer looking to get into magazines? Avoid these mistakes in 2024 that could prevent you from magazine placement! Today’s guest, Molly Schoneveld, shares lots of tips on design staging, the digital scene for magazines, and best practices for social media to get discovered by publications.

Molly Schoneveld began her career in Hollywood working forAcademy Award-winning producer Brian Grazer. She was soon recruited to powerhouse entertainment firm PMK, where she worked with A-list talent. She started her PR firm, in 2008, and soon developed a niche expertise at the intersection of entertainment and lifestyle. Since then, she has worked with design and lifestyle clients across the country, helping to publish their projects, launch their stores, books and product lines.

***

📲CONNECT with Molly:

Website: https://www.thestoriedgroup.com/

Molly's Instagram:  @molly.schoneveld

The Storied Group Instagram: @thestoriedgroup

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

Ashley Marques' Episode: https://youtu.be/cMqdMzq-_6I?si=nfomOhSJIddTGVoU

AD YouTube: https://www.youtube.com/@UC0k238zFx-Z8xFH0sxCrPJg 

Library Card: https://www.thestoriedgroup.com/library-card-membership

"One Day" by David Nicholls

"Clockwork: Design Your Business to Run Itself" by Mike Michalowicz

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

Do you need some more confidence when it comes to pricing your interior design services? Do you even know where to begin? Well, on today's show, we discuss that and more with one of our favorite guests, Rebecca Hay. Stay tuned!

Designer. Speaker. Educator. Brick by brick, Rebecca Hay strategically developed the foundation for her now seamlessly run 7-figure design firm. Millions in profits, a savvy team, and countless residential projects later, she now only spends 20 hours a week in her firm. After years of being asked, “How did you do it?” Today, her mission is to educate fellow design firm owners to build confidence and professionalism in their business through her transformative 8-week course Power of Process.

***

📲CONNECT with Rebecca:

Website: https://rebeccahay.com

Instagram: https://www.instagram.com/rebeccahaydesigns/

TikTok: https://www.tiktok.com/@designercoach

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

Designer's Room: https://rebeccahay.com/designers-room/

Pricing with Confidence: https://wingnut--rebeccahay.thrivecart.com/pricing-with-confidence/

Rebecca's Podcast: https://rebeccahay.com/podcast/

"Meet Me at the Lake" by Carley Fortune

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

Have you been holding back online? Did you know that being 100% yourself can actually help attract your ideal clients? Designer Jessica Brigham is an expert in being unapologetically herself online, and she has some great tips on how to use your personality to your advantage. Stay tuned!

A vivacious native New Yorker based in New England boasting my love for big and bold design. It’s my goal to equip and empower creatively-inclined women to live out their best magazine-ready life. I’m obsessed with designing, doing-it-myself, chronic rearranging, making up my own words, cooking, cocktails, thrifting and getting shit done. Day-by-day, I’m manifesting my dream to create a modern, eclectic and glam world (that’s just my Italian side showing).

***

📲CONNECT with Jessica:

Website: https://www.jessicabrigham.com

Instagram: https://www.instagram.com/imjessicabrigham

Facebook: https://www.facebook.com/imjessicabrigham

Pinterest: https://www.pinterest.com/imjessicabrigham

YouTube: https://www.youtube.com/@UCzwB2qBg0PxQjUFa6dLTdCA

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

"12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur" by Ryan Daniel Moran

"Capitalism.com" Podcast: https://podcasts.apple.com/us/podcast/capitalism-com-with-ryan-daniel-moran/id721987947

Ashley Marques' Episode: https://youtu.be/cMqdMzq-_6I

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

Can niching down your business actually multiply your income? Is it possible to make a luxury service like design accessible to more people? How do you set boundaries with clients and start attracting the type of people you love to work with? All this and more on today's episode with Elle & Yvette of Decorelle Studio!

We are Elle & Yvette, sisters and founders of Décorelle Studio, a luxury interior design firm servicing the DMV area and beyond. We founded Décorelle in 2018 to fill a gap in the interior design market – one that often fails to capture the newlyweds who just bought their first home, the empty nesters who want to reimagine their nest, or the bachelor(ette) who is just starting life out. Over the years, we have mastered the art of marrying the luxury that is interior design and accessibility.

***

📲CONNECT with Decorelle Studio:

Website: https://www.decorelle.com/

Instagram: www.instagram.com/decorelle.co/

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

"Great CEOs Are Lazy" by Jim Schleckser

"Outliers: The Story of Success" by Malcolm Gladwell

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

Are you an interior designer looking to get into magazines? Avoid these mistakes in 2024 that could prevent you from magazine placement! Today’s guest, Molly Schoneveld, shares lots of tips on design staging, the digital scene for magazines, and best practices for social media to get discovered by publications.

Molly Schoneveld began her career in Hollywood working forAcademy Award-winning producer Brian Grazer. She was soon recruited to powerhouse entertainment firm PMK, where she worked with A-list talent. She started her PR firm, in 2008, and soon developed a niche expertise at the intersection of entertainment and lifestyle. Since then, she has worked with design and lifestyle clients across the country, helping to publish their projects, launch their stores, books and product lines.

***

📲CONNECT with Molly:

Website: https://www.thestoriedgroup.com/

Molly's Instagram:  @molly.schoneveld

The Storied Group Instagram: @thestoriedgroup

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

Ashley Marques' Episode: https://youtu.be/cMqdMzq-_6I?si=nfomOhSJIddTGVoU

AD YouTube: https://www.youtube.com/@UC0k238zFx-Z8xFH0sxCrPJg 

Library Card: https://www.thestoriedgroup.com/library-card-membership

"One Day" by David Nicholls

"Clockwork: Design Your Business to Run Itself" by Mike Michalowicz

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube