In today's episode of Podcast Smarter, we delve into the world of branded podcasts with the Royal National Lifeboat Institution (RNLI). Honoring its 200th year anniversary, the RNLI has launched a powerful podcast, sharing personal stories of bravery and service from hundreds of their volunteers. The episode is the first of three in our event replay and is perfect for podcast enthusiasts and those interested in creating impactful content for their brands.

"The RNLI is about its people, and for me, as a storyteller, this podcast is about the people, and it's about the community of the RNLI, and it's about how it brings people together, sometimes collectively, as a community." - Dan Holland, Adventurous Audio

In this riveting conversation, we invited Rory Stamp, the RNLI’s Strategic Content Manager, and Dan Holland, Director of Adventurous Audio, to share their experiences of producing the RNLI's anniversary podcast. This podcast commemorates 200 years by sharing 200 distinct, emotional stories from RNLI's vast community. Their experiences are sure to inspire other podcast makers while giving listeners a glimpse into the purpose-driven work of this life-saving organization.

Find out how a podcast can bring value to your brand, create positive changes within your organization, and much more in this enlightening episode of Podcasting Smarter. Listen, learn, and get ready to uncover the powerful potential of branded podcasts.

Here are the main takeaways of today's episode:

• Discover the power of storytelling in charity awareness and how it creates a lasting impact on communities.

• Explore the 200th anniversary commemorative podcast of RNLI, uncovering the remarkable history and impact of the volunteer lifeboat service in the UK and Ireland.

• Uncover the art of creating immersive audio content for brands, and how it can elevate the reach and engagement of non-profit organizations.

• Dive into the world of branded podcasts designed specifically for non-profit organizations, and how they can be a game-changer in community engagement and awareness.

The key moments in this episode are:
00:00:01 - Introducing the RNLI and 200 Voices Podcast

00:05:20 - Impact of 200 Voices on the Community

00:08:08 - The Power of Storytelling

00:12:08 - The Immersive Experience of Podcasting

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/live/gHSOJdKZxfY?si=dEPPg9WHPz3A6Dil 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Connect with Rory, the RNLI, Dan and Adventurous Audio:

Facebook: www.Facebook.com/RNLI
YouTube: www.YouTube.com/RNLI Twitter/X: www.X.com/rnli   @RNLI
TT: www.TikTok.com/@RNLI 
LinkedIn: www.linkedin.com/RNLI    Adventurous Audio Website https://www.adventurousaudio.co.uk/
LinkedIn: https://www.linkedin.com/company/adventurous-audio-ltd
Insta https://www.instagram.com/adventurous_audio 
Dan Holland LinkedIn https://www.linkedin.com/in/dnjholland/    About us:

Podcasting Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

In today's episode of Podcast Smarter, Norma Jean Belenky, Podbean's Head of Events, hosts an Ask Me Anything (AMA) session with Podcast Specialist Roni Gosch and Director of Content, John Kiernan.

This episode uncovers the value of serving unique niche content, emphasizes the importance of consistent messaging, and the significance of a well-executed retention strategy in podcast success.

Understanding the impact of building a community around your podcast, we deep dive into leveraging social media and community platforms for cultivating discussions and fostering a dedicated listener base. Experts also reveal the importance of consistency, and provide insights on aligning with industry professionals to maximize your podcast's reach.

As we move into the era of short-form content, we share how to effectively plan your content to generate promotional-shareable clips. We share success stories and strategic guidelines to help boost your podcast's visibility across different platforms.

"Go hard on your niche. Commit to the bit. Those are your people. Right? Those are your audience. Those are your true fans. That's your true community." - John Kiernan

This episode also offers tips on how to take your podcast to the next level with strong content strategies, recording insights, and an engaging podcasting environment. From the intricacies of poll creation to managing successful recordings and encouraging guest interaction, we cover it all.

Besides discussing the importance of a well-balanced podcast structure, we also delve into ensuring valuable content delivery and maintaining a dynamic environment. Our team also directs you towards valuable resources like the Podbean Academy, equipped with comprehensive learning materials for enhancing your podcasting skills.

Here are the main takeaways of today's episode:

• Mastering Niche Podcast Marketing: Uncover the key strategies to stand out in a crowded podcasting landscape and attract your ideal listeners.

• Building an Engaging Podcast Community: Learn how to foster a thriving and interactive community around your podcast, keeping your audience engaged and connected.

• Crafting Compelling Podcast Clips: Discover the art of planning and creating captivating podcast clips that grab attention and entice listeners to tune in for more.

• Organizing Impactful Podcast Interviews: Unlock the secrets to hosting captivating interviews that captivate your audience and leave a lasting impression.

• Growing Your Podcast Through Guest Interaction: Explore how guest interaction can elevate your podcast's reach and engagement, leading to substantial listener growth.

The key moments in this episode are:

00:00:26 - Strategies for Engaging Niche Audiences

00:08:33 - Building an Engaged Listener Base

00:10:33 - Content Planning for Shareable Clips

00:11:55 - Importance of Video in Podcasting Strategy

00:13:42 - Creating Engaging Clips

00:15:26 - Organizing Interviews and Q&A Sessions

00:19:10 - Creating Value and Engagement

00:22:38 - Upcoming Events and Podcast Growth

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=GxSJeWFoVSw 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

In today's episode of Podcast Smarter, Norma Jean Belenky, Podbean's Head of Events, hosts an Ask Me Anything (AMA) session with Podcast Specialist Roni Gosch and Director of Content, John Kiernan. We have a lively discussion on various strategies for bootstrapping your podcast, Podbean swag and how to pace and communicating interview styles and preferences.  

We highlight the capabilities of the Podbean app for recording and live streaming directly from a smartphone, emphasizing the value of utilizing available tools to their fullest. 

"You don't have to have hundreds or thousands of dollars to start. You just have to start. I think starting is the hardest thing. So don't let maybe the lack of funds or the lack of whatever you're able to start with stop you because literally with the Podbean app, we have an app where you can record and edit and publish directly from your phone from a free app. You can get started today." - Norma Jean Belenky

We also highlight the significance of podcast merchandise and discuss effective ways for you to whip up your own custom podcast merchandise revealing exciting upcoming plans for the Podbean booth, including unique branded content designed by our team.

Roni also shares their expertise on podcast merchandise, taking us through some of the coolest merch items we've had on offer with a glimpse into the creative process behind Podbean's unique limited-edition stickers.  

This episode provides invaluable insights into the art of conversation redirection in podcasting. Learn subtle techniques for expanding upon briefly touched topics without coming across as impolite. Discover how to create the perfect tone for your show, keep your conversations engaging, and when to confidently jump into the conversation. We also cover options for multi-person hosts and the use of visual cues in video podcasting.

Whether you're a fan seeking Podbean merch, a podcaster hoping to master the art of interviewing, or just someone interested in the podcast production process, this is an informative and engaging listen with something for everyone.

Here are the main takeaways of today's episode:

• Discover cost-effective strategies to launch your podcast and make an impact in the podcasting world.

• Learn how to leverage the Podbean app for seamless and professional podcasting experience.

• Uncover the best microphones tailored to beginner podcasters for top-notch audio quality without breaking the bank.

• Master the art of podcasting with zero budget and still reach and engage a wide audience.

• Explore techniques to captivate and retain your podcast audience, making your episodes unmissable and highly engaging.

The key moments in this episode are:

00:00:27 - Starting a Podcast with Zero Revenue

00:03:00 - Podcasting with Zero Budget Strategy

00:07:16 - Importance of Engaging Content

00:10:54 - Getting Podbean Merchandise

00:12:28 - Tips for redirecting conversations

00:14:19 - Providing structure to interviews

00:16:29 - Balancing interview structure and spontaneity

00:18:35 - Communicating interview style preferences

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=GxSJeWFoVSw 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

In today's episode of Podcast Smarter, Norma Jean Belenky, the Head of Events at Podbean, hosts an Ask Me Anything (AMA) session with Podcast Specialist Roni Gosch and Director of Content, John Kiernan. We have a lively discussion on various strategies for monetizing podcast content and engaging the audience.

We cover a wide range of topics, including the benefits of live streaming, using Podbean's ad marketplace, the importance of consistency, and various ways podcasters can monetize their work. We also discuss the Podbean patron program, Apple Podcast subscriptions, and how you as a podcast host can increase awareness about these different revenue streams among listeners.

"We're not there yet where when you google something, it's going to scan audio. We're not there. And so when people are searching for content, they're using text, right? We're searching via text." - Norma Jean Belenky, Head of Events

Aside from Podbean tools, non-Podbean monetization options, such as PayPal donation buttons and 'Buy me a Coffee', are also discussed, providing podcasters with a wide variety of ways to generate income. The conversation underscores the value of merchandise in advertising a podcast and driving revenue. We aim to answer all questions, no matter how small or broad the topic is, in this enlightening information feast.

On a deeper level, the episode explores the personal and strategic layers of podcasting, focusing on audience engagement, visuals, tone consistency, and the celebration of milestones. There's also a discussion on the use of hashtags vs keywords in podcast descriptions, suggesting that effective keywords are more beneficial for SEO and overall discoverability. The significance of custom playlists on Podbean's embeddable player and the potential of transcriptions and chapter markers are also pointed out.

Tune in to this exciting episode and find out how you can take your podcast's performance to the next level in terms of monetization and audience engagement.

Here are the main takeaways of today's episode:

• Maximize Revenue: Unlock effective podcast monetization strategies to boost your income stream.

• Captivate Audiences: Learn the secrets to creating engaging podcast content that keeps listeners coming back for more.

• Boost Discoverability: Harness the power of keywords for podcast SEO to reach a wider audience and increase visibility.

• Enhance SEO: Discover the benefits of podcast transcripts for SEO and how they can elevate your podcast's online presence.

• Drive Engagement: Explore the impact of embedding podcasts on websites to boost audience engagement and interaction.

The key moments in this episode are:

00:02:20 - Monetization Strategies for Podcasters

00:07:31 - Consistency and Audience Engagement

00:11:44 - Utilizing Tags for Audience Engagement

00:12:22 - Embedding Your Show on Websites

00:13:36 - Customized Playlists and Embeddable Player

00:14:09 - Keywords Over Hashtags

00:15:32 - Enhancing SEO with Transcripts and Chapter Markers

00:18:10 - Optimizing Titles and Keywords

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=GxSJeWFoVSw 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

In today's episode of Podcast Smarter we return with our third of three episodes with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.  

Explore the essence of building and utilizing a faithful, interactive podcast community and monetize that community in this episode of 'Podcasting Smarter'. Learn about the importance of consistent listener engagement and innovative methods, such as the 'question of the episode' and interactive Q&As on Patreon. Discover how a listener-centric approach can revolutionize your podcast outreach and enhance your revenue.

We dive into the art of humanizing communication to build a stronger audience bond, emphasizing that every listener should feel personally connected with despite the thousands of downloads per episode. The conversation expands on podcast monetization methods, illuminating the idea that monetization could mean a new follower or client, not just revenue.

The episode moves forward to the significance of collaborations with brands you love. Hear about how delivering authentic recommendations to your listeners can increase your income. Learn the trick to naturally weave in product talks into your chats. This episode is invaluable for podcasters wishing to engage authentically with their audience and diversifying their revenue streams.

We further delve into the rich world of podcast monetization with Podbean, uncovering the benefits sponsors bring to the podcast content and how promotional partnerships form a beneficial scenario for both parties. It includes strategies for managing your podcast successfully and compelling insights from Bethany, a podcast guru specializing in Black and BIPOC podcasts. Understand the power of resilience in the over-saturated podcast market.

Finally, we discuss strategies for making the best use of various programs and tools for quicker and easier editing and production, allowing you to concentrate on the creative and engagement aspect of your podcast. Tune in to this enlightening discussion and start making your podcast work harder for you today!

"Developing that one-on-one connection, I always try to emphasize the importance to my clients that they are talking to one person. They may have 10,000 downloads for that episode, but when that person is listening, they think that they're talking to them. One person" - Bethany Hawkins, Crackers in Soup

Bethany is an experienced podcast consultant known for her innovative strategies to enhance audience engagement and improve podcasting efficiency. With a passion for creating meaningful connections, she emphasizes the importance of fostering one-on-one relationships with listeners and leveraging platforms like Podbean for live Q&A sessions. Bethany's expertise extends to monetization strategies, where she encourages her clients to think outside the box and seek partnerships that resonate with their audience. With her insightful approach to podcasting, Bethany has helped numerous podcasters establish deeper connections with their listeners and achieve sustainable growth.

Here are the main takeaways of today's episode:

• Mastering Strategies for Engaging Your Podcast Audience to Keep Them Coming Back for More

• Uncover the Importance of Crafting the Perfect Question of the Episode to Ignite Audience Interaction and Participation

• Unleash the Power of Utilizing Podbean for Live Q&A Sessions to Foster Real-Time Engagement and Connection with Your Listeners

• Unlock Monetization Strategies to Turn Your Passion for Podcasting into a Lucrative Venture

• Discover the Benefits of Hiring Help for Podcast Production and Growth to Streamline Your Workflow and Elevate Your Content

The key moments in this episode are:

00:00:26 - Building a Loyal and Interactive Community

00:03:12 - Strategies for Patreon and Monetization

00:09:27 - Diversifying Monetization Strategies

00:15:23 - Importance of Promoting Your Own Product

00:15:43 - Resilience of Marginalized Voices

00:18:21 - Hiring Others for Podcast Support

00:20:11 - Leveraging Strengths and Tools for Podcasting

00:21:09 - Conclusion and Podcasting Tips

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=Ub4l6a6wjZ4 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Connect with Bethany and Crackers in Soup:

Facebook: https://www.facebook.com/bcrackersinsoup Instagram: https://www.instagram.com/bcrackersinsoup/  LinkedIn: https://www.linkedin.com/in/crackersinsoup/  Tik Tok: https://www.tiktok.com/@crackers_in_soup About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

In today's episode of Podcast Smarter we return with our second of three episodes with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.  

Uncover the surprising key to making your podcast stand out in a sea of competition. It's not just about content, but the strategic use of branding and design. Find out how to captivate your audience and create a lasting impression. Stay tuned for the unexpected twist that will change the way you approach podcasting.

"Your podcast is your brand. If you have a business that has particular hex codes, that has a particular mood board, you're going to want to incorporate those type of things that make your business aesthetic you into your graphics, into your cover art so that everybody knows all of this flows and coincides." - Bethany Hawkins, Crackers in Soup

Bethany Hawkins is a seasoned podcast consultant with a knack for elevating shows through intentional branding and design choices. Her expertise lies in crafting show notes optimized for SEO, leveraging transcripts for accessibility, and implementing AI tools for content creation. Bethany's commitment to empowering podcasters to enhance their visibility extends to her meticulous strategies for marketing engagement and her keen eye for developing distinctive podcast branding. With her unique approach and dedication, Bethany has become a trusted authority in the podcasting community, helping aspiring podcasters maximize their impact and reach a wider audience.

Here are the main takeaways of today's episode:

• Unlock the secret to boosting your podcast's visibility with SEO-optimized show notes.

• Enhance your podcast's accessibility and reach a wider audience by leveraging transcripts.

• Discover how AI tools can revolutionize your podcast content creation process.

• Elevate your podcast engagement with innovative marketing strategies.

• Unleash the power of intentional branding and design choices to elevate your podcast's impact.

The key moments in this episode are:

00:00:22 - Importance of Search Engine Optimization in Podcasting

00:02:06 - Strategies for Better Visibility

00:05:56 - Multi-channel Content Marketing

00:08:02 - Building Relationships with Guests

00:12:08 - The Importance of Podcast Branding

00:14:53 - Importance of Thoughtful Immersion in Podcast

00:15:35 - Rebranding and Graphic Considerations

00:16:01 - Importance of Consistent Branding

00:16:32 - Graphic Usage and Brand Association

00:17:25 - Conclusion and Invitation for Interaction

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=Ub4l6a6wjZ4 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Connect with Bethany and Crackers in Soup:

Facebook: https://www.facebook.com/bcrackersinsoup Instagram: https://www.instagram.com/bcrackersinsoup/  LinkedIn: https://www.linkedin.com/in/crackersinsoup/  Tik Tok: https://www.tiktok.com/@crackers_in_soup About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

In today's episode of Podcast Smarter we speak with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.  

We'll share a look into the effective strategies that have empowered black-owned podcast businesses to excel. The conversation sheds light on Bethany’s distinctive methods for creating engaging podcast content, offering valuable insights for podcasters aiming to attract and retain a diverse listener base. This episode not only highlights Bethany’s success in the industry but also prompts podcasters to consider how they can adopt similar tactics to enhance their own growth and reach.

"You really have to know and understand what you're doing in your business... So you are getting your audience excited about that particular topic before you even drop it, before you even launch it." - Bethany Hawkins, Crackers in Soup

Bethany's journey from the corporate world to becoming a successful black-owned business owner is nothing short of inspiring. With her keen insights, Bethany has been instrumental in guiding podcasters to create authentic connections with their audiences, leading to remarkable growth and impact. Her unique approach focuses on aligning the client's personal strengths with their podcasting goals, ensuring genuine and enduring engagement. Bethany's expertise and dedication have empowered countless individuals to find their voice and build thriving podcast communities.

Here are the main takeaways of today's episode:

• Mastering the Art of Growing Your Podcast Audience

• Launching a Successful Podcast Service Business

• Empowering Black-Owned Podcast Businesses with Effective Strategies

• Crafting Engaging Podcast Content to Captivate Your Audience

• Harnessing the Power of SEO for Explosive Podcast Growth

The key moments in this episode are:

00:01:00 - Bethany's Journey to Podcasting

00:07:44 - Overcoming Initial Podcasting Challenges

00:13:07 - Keeping the Audience Engaged

00:14:36 - Leveraging Taylor Swift and Travis Kelsey News

00:15:06 - Keyword Utilization and SEO

00:15:22 - Gaining Traction and Building Audience

00:15:39 - Closing Remarks and Contact Information

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=Ub4l6a6wjZ4 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Connect with Bethany and Crackers in Soup:

Facebook: https://www.facebook.com/bcrackersinsoup Instagram: https://www.instagram.com/bcrackersinsoup/  LinkedIn: https://www.linkedin.com/in/crackersinsoup/  Tik Tok: https://www.tiktok.com/@crackers_in_soup About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

Welcome to a captivating episode of Podcasting Smarter, the second episode with special guests Oliver Wellington, the founder of Headliner, and their marketing manager, Elissa Craig. Together, they share invaluable tips and practices for promoting podcasts and unravel strategies such as visual engagement and adapting to the ever-evolving landscape of social media.

We kick off with exploring the concept of content repurposing and how Headliner, equips creators to share their podcast content across various platforms. Next, we share insights about the blend of strategies that successful podcasters employ, including the use of automated clips and crafting custom clips.  

Not shying away from experiments, Oliver and Elissa advise podcasters to dabble with in-depth videos, animated content, and AI tools along with the potential of AI as a game-changer within the podcasting domain, with robust tools at creators' disposal to convert creative concepts into dynamic and engaging content.

Delving into audience engagement techniques, Elissa underscores the significance of adopting a community-driven approach to podcasting. She emphasizes the role of listener engagement, communication through different channels, and content optimization in leading a podcast to success.

Our conversation further explores strategies for extending your podcast's reach and emphasizes the power of audience engagement and collaborations in podcast growth, and delves into the potential of promo swapping and guesting on other relevant podcasts. A broader analysis reveals additional channels such as leveraging podcast networks, participating in podcast conferences, and reaching out to podcasting services for potential collaborations.

The episode also offers their forecasts the future of podcast marketing. Elissa focuses on the importance of SEO optimization and entails experimenting with elements like chapter art. Oliver, on the other hand, foresees an increasing bias towards video content, even for predominantly audio podcasts. This episode is a treasure trove full of practical knowledge for those who aspire to elevate their podcast to an unprecedented level.

"At Headliner, we're basically just repurposing content, right? So you have your core podcast recording, and then from that you can create transcript, basically like tons of different things with very minimal effort, transcript, videos and all the different aspect ratios for all the different social networks stuff." - Oliver Wellington

In this episode, you'll learn how to:

• Learn how to effectively repurpose your podcast content to reach a wider audience and maximize engagement.

• Discover powerful strategies to engage your podcast listeners and build a thriving community on social media.

• Explore collaboration techniques that can skyrocket your podcast growth and expand your listener base.

• Stay ahead of the game by uncovering the latest trends in podcast marketing and SEO to elevate your podcast's visibility.

• Uncover the potential of AI in revolutionizing podcast production and promotion, and how it can benefit your show's success.

Today's special guests are Oliver Wellington and Elissa Craig.

Oliver Wellington is the founder of Headliner, a platform that has significantly influenced podcast promotion. His journey began with a simple idea for a social audio app, which evolved into Headliner, reflecting his commitment to improving the podcast industry. Oliver's insight into the effectiveness of visuals and audiograms in podcasting has helped many podcasters expand their audience and engagement.

Elissa Craig works alongside Oliver as Headliner's Marketing Manager, specializing in using AI tools for enhancing podcast content. Her practical experience and strategic thinking have proven her to be a key player in podcast marketing. Elissa offers hands-on advice that helps podcasters confidently adapt to the ever-changing digital landscape.

Together, Oliver and Elissa bring a grounded and insightful approach to podcast promotion, providing podcasters with the tools and knowledge to elevate their shows.

The key moments in this episode are:

00:00:30 - Expert Insights on Content Repurposing

00:06:24 - Engagement Techniques and Audience Interaction

00:08:35 - Amplifying Podcast Reach through Collaboration

00:11:41 - Emerging Trends in Podcast Marketing

00:12:31 - The Importance of AI in Podcasting

00:13:01 - Embracing SEO and Chapter Art

00:13:31 - The Rise of Video in Podcasting

00:14:57 - Experimenting with Different Video Formats

00:16:00 - Excitement for Podcasters

 

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

 

Other episodes you'll enjoy: How to Use AI to Promote Your Podcast with Headliner

Podbean AI: What You Need to Know

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration 

 

Get in Touch with Headliner, Oliver and Elissa: Facebook: https://www.facebook.com/headlinerapp/ LinkedIn: https://www.linkedin.com/company/headlinerapp/, https://www.linkedin.com/in/elissa-craig , https://www.linkedin.com/in/oliver-wellington/ Twitter (X): https://twitter.com/headlinerapp_ Instagram: https://www.instagram.com/headliner.app/   About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

Welcome to a brand new episode of Podcasting Smarter, where we delve deep into the world of podcast promotion with two experts from Headliner, founder Oliver Wellington and marketing manager Elissa Craig. Get firsthand insights into Headliner, a game-changing tool that has transformed the way podcasts are promoted and marketed.

Find out how Headliner offers a 'set it and forget it' approach to creating engaging visual aids, audiograms, and social media clips to enhance your podcast's visibility and reach. Hear about the company's beginnings, its transformational journey, and how the team is constantly innovating to equip podcasters with the best marketing tools.

Guiding you through the nuances of using AI in podcasting, Oliver and Elissa discuss 'Eddy,' Headliner's new tool that employs AI to provide optimization options and promo packs. By bringing to you effective strategies, top tips, and a fresh perspective, this episode throws light on how to make the most of the digital landscape for podcast promotion.

Whether you've recently started podcasting or are looking to elevate your established show, this episode is chock-full of actionable advice to take your podcast to new heights. Stay tuned to explore the potential of your podcast with this enlightening conversation.

"The most effective strategy for a podcaster is going to be the one that you can be consistent with no matter what. It's basically like, hey, what do you think you're capable of doing? And then what are you going to keep doing and continually doing so that you build that audience?" - Oliver Wellington

In this episode, you'll learn how to:

• Amplify Your Podcast Reach with Dynamic Tools.

• Elevate Your Podcast Marketing Game with Proven Strategies.

• Harness the Power of Visuals to Boost Your Podcast's Discoverability.

• Optimize Your Podcast Content Using Cutting-Edge AI Tools.

• Craft a Robust Plan for Long-Term Podcast Promotion Success.

Today's special guests are Oliver Wellington and Elissa Craig.

Oliver Wellington is the founder of Headliner, a platform that has significantly influenced podcast promotion. His journey began with a simple idea for a social audio app, which evolved into Headliner, reflecting his commitment to improving the podcast industry. Oliver's insight into the effectiveness of visuals and audiograms in podcasting has helped many podcasters expand their audience and engagement.

Elissa Craig works alongside Oliver as Headliner's Marketing Manager, specializing in using AI tools for enhancing podcast content. Her practical experience and strategic thinking have proven her to be a key player in podcast marketing. Elissa offers hands-on advice that helps podcasters confidently adapt to the ever-changing digital landscape.

Together, Oliver and Elissa bring a grounded and insightful approach to podcast promotion, providing podcasters with the tools and knowledge to elevate their shows.

The key moments in this episode are:

00:00:29 - Introduction to Headliner

00:03:29 - Effective Podcast Promotion Strategies

00:06:48 - Role of Visuals in Podcast Discoverability

00:09:02 - Implementing AI at Headliner

00:11:02 - Simplifying Podcast Promotion

00:12:33 - Leveraging tools for podcasters

00:12:46 - Creating assets for podcast promotion

00:12:52 - The value of podcasting tools

00:12:59 - Conclusion and contact information

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

 

Other episodes you'll enjoy:

Podbean AI: What You Need to Know

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration 

 

Get in Touch with Headliner, Oliver and Elissa: Facebook: https://www.facebook.com/headlinerapp/ LinkedIn: https://www.linkedin.com/company/headlinerapp/, https://www.linkedin.com/in/elissa-craig , https://www.linkedin.com/in/oliver-wellington/ Twitter (X): https://twitter.com/headlinerapp_ Instagram: https://www.instagram.com/headliner.app/   About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

Are you ready to step up your podcast game and achieve enhanced content quality and a loyal listener base?

We've got the solution to help you make it happen as we speak to the Dear Alice Design podcast about how the keys they've used to grow their audience.  On this episode we'll dive deeper into their success and share strategic podcast marketing tips to take your show to the next level.

"Trust, show up for them every time. It's great. We actually record three at a time when we sit down to do it, when we actually have the space carved out and the lights are set up and the cameras and we're actually doing it, it's just easier to bang out a couple." - Cori Place, The Dear Alice Podcast

In this special episode of Podcasting Smarter, we take you behind the scenes of Dear Alice, a popular interior design podcast renowned for their effective strategies in community building and fan engagement. Discover how they've skillfully integrated visual elements like Instagram to complement their audio-centric content, how they solicit and incorporate audience feedback, and how they consistently keep their content fresh and captivating. We also give you an insight into their marketing strategies and the genuinely relatable ways they connect with their audience across different platforms.

This is a continuation of last week's episode where we'll delve into deeper discussions with Dear Alice's creators: Corey Place, Jess Bennett, and Suzanne Hall as they candidly share their professional experiences in the interior design world, sharing both triumphs and hiccups that have shaped their successful journey. They stress the importance of learning from failures, the universal relevance of interior design, and share intriguing stories that make their journey relatable and inspiring.

The episode further dissects controversial topics and design trends, providing a balanced perspective on issues like the downside of disposable furniture. Their refreshing outlook on staying relevant in the fast-paced industry and the significance of consistency for audience engagement are invaluable insights for aspiring designers, decor enthusiasts, or anyone intrigued by the magical world of interior design. Be a part of their vibrant, design-centric universe by tuning into this insightful and compelling episode.

Here are the main takeaways of today's episode:

• Master strategic podcast marketing to reach a wider audience and grow your show.

• Engage your listeners through social media platforms to build a loyal and interactive community around your podcast.

• Explore polarizing design topics to create engaging and thought-provoking content for your listeners.

• Build a marketing runway strategy to consistently promote your podcast and attract new listeners over time.

• Enhance audience engagement and drive podcast growth through effective communication and interaction.

•  

The key moments in this episode are:

00:02:23 - Marketing the Podcast

00:04:13 - Building a Runway for the Podcast

00:06:57 - Audience Engagement and Live Events

00:11:08 - Leveraging Visual Social Media

00:12:07 - Engaging with Audience

00:13:09 - Staying Innovative

00:21:18 - Top Performing Episodes

00:23:45 - Creating Buzzworthy Content

00:24:24 - Consistency in Podcasting

00:25:13 - Audience Expectations

00:27:01 - Recording Best Practices

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=_rl4MDcWvCc 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Connect with Jess, Suzanne and Cori:

The Dear Alice Podcast: https://dearalice.podbean.com/

Instagram: https://www.instagram.com/alicelaneinteriors  https://www.instagram.com/alicelanehome  https://www.instagram.com/hallahall/  https://www.instagram.com/jessica_alicelane  https://www.instagram.com/coriplace 

About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected] 

If you're feeling frustrated about not being able to effectively monetize your podcast and grow your audience, then you are not alone!

You may be struggling to find the right balance between providing valuable content and promoting your products or services and in this episode we hear how the team from the Dear Alice interior design podcast found success!  

"I think that monetizing your brand should not be top of mind when you're starting a podcast, if that is. That's going to come off in your episodes and it's going to turn people away." - Suzanne Hall, The Dear Alice Podcast

In this episode of Podcasting Smarter, we speak with Suzanne Hall, Jessica Bennett, and Cori Place, the creative forces behind the Dear Alice design podcast. With decades of experience in interior design, their expertise shines through in their podcast, where they share valuable insights, tips, and tricks for creating a personalized lifestyle through interior design. The podcast's unique "Dear Abby" format, where they answer listener questions, creates an engaged and involved community, making their podcast both informative and relatable. Their candid and open approach to discussing mistakes, successes, and the nuts and bolts of interior design sets them apart, making their content inclusive and accessible to all, regardless of budget or project size and brought both audience and monetary success to the podcast and their company, Alice Lane Home Interiors.  

Here are the main takeaways of today's episode:

• Learn effective monetization strategies to fuel the growth of your podcast and turn your passion into a sustainable endeavor.

• Master the art of building trust and community through podcasting, fostering a loyal and dedicated listener base.

• Uncover the art of audio storytelling for a visual medium to captivate and engage your audience through compelling and immersive content.

The key moments in this episode are:

00:02:39 - What is Dear Alice About?

00:04:59 - Key Elements of Dear Alice's Success

00:10:25 - Monetization with Podbean

00:12:26 - The Power of Podcast Advertising

00:14:01 - Integrating the Podcast into Marketing Strategy

00:16:35 - Leveraging the Podcast for Business Growth

00:20:33 - Advice for Podcasters and Brands

00:24:03 - The Importance of Sharing

00:25:19 - Evolution of Product Mentioning

00:27:38 - Building Trust and Relationships

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 

Watch the video of this event on YouTube: 

https://www.youtube.com/watch?v=_rl4MDcWvCc 

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977 

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration 

Podbean's Descript Editing Integration

Connect with Jess, Suzanne and Cori:

The Dear Alice Podcast: https://dearalice.podbean.com/

Instagram: https://www.instagram.com/alicelaneinteriors  https://www.instagram.com/alicelanehome  https://www.instagram.com/hallahall/  https://www.instagram.com/jessica_alicelane  https://www.instagram.com/coriplace 

About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean 
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ 
Twitter: https://www.twitter.com/podbeancom  
LinkedIn: https://www.linkedin.com/company/podbean 
Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at [email protected]