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Welcome to another engaging episode of Ask the Podcast Coach! Your hosts, Jim Collison and Dave Jackson, are back to delve into the world of podcasting with insights, anecdotes, and tips for both seasoned and budding podcasters. Today, they tackle some pressing questions: How do you measure the true impact of advertising in podcasts? What role does persistence play in achieving podcast success?

Drawing from real-world examples like LegalZoom’s ad strategy and Kurt Warner’s inspiring journey from arena football to NFL stardom, Jim and Dave highlight the importance of consistency, opportunity, and even a bit of luck. Special guest Chris Stone joins the conversation, adding depth to topics like brand awareness versus direct response in podcast ads, using personal stories to enhance content, and the struggles of maintaining audience engagement.

They also touch on how external factors, such as celebrity connections, can dramatically impact a podcast’s popularity, using the example of Kylie Kelsey’s podcast gaining traction from the Taylor Swift-Travis Kelce relationship. The importance of balancing content feedback, managing multi-platform streaming, and staying true to your brand amidst evolving media trends are also on the docket.

Expect discussions about the nuances of cryptocurrency, innovative ad examples, and the challenges smaller podcasts face in a competitive landscape. Jim and Dave even share their predictions for the future of podcasting and the role of AI in content creation.

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Mentioned

Featured Supporter: Ed Sullivan fron Sonic Cupcake
If you need an editor for your show, check out Ed at soniccupcake.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

Can't Attend Live?
Go to askthepodcastcoach.com/voicemail and leave us your question.

The Dark Horse Entrepreneur | Helping Parents Make Money Online
For hardworking parents seeking side hustles & yearning for the freedom & fulfillment...

Listen on: Apple Podcasts   Spotify

Supporter of The Week: Ed Sulivan
Sonic Cupcake for All Your Podcast Editing Needs

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

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In this episode of Ask the Podcast Coach, Dave Jackson and Jim Cullison tackle the myth that upgrading your podcasting gear will magically increase your downloads. From discussing the right moments to invest in new technology to managing the dreaded 'bad audio,' this episode is packed with practical advice and real-world anecdotes. Plus, they dive into the intricacies of live translations, SEO skepticism, and the evolving landscape of podcast tools. Tune in to get your podcast questions answered and learn why sometimes, it's not about the gear.

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Mentioned
School of Podcasting - Use the coupon code "coach."
Home Gadget Geeks - Your favorite gadgets that find their way into your home
Podpage - Make a great website for your show with no coding!
Ecamm Live - The tool we use to live stream
Become an Awesome Supporter -  Get the show Ad free!

Rode Podmic USBmicrophone
Samson Q2U microphone
AtTR 2100x microphone

UTM Builder from Fathom Stats

If you need an editor for your show, check out Ed at soniccupcake.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

Can't Attend Live?
Go to askthepodcastcoach.com/voicemail and leave us your question.

The Dark Horse Entrepreneur | Helping Parents Make Money Online
For hardworking parents seeking side hustles & yearning for the freedom & fulfillment...

Listen on: Apple Podcasts   Spotify

Supporter of The Week: Ed Sulivan
Sonic Cupcake for All Your Podcast Editing Needs

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Send us feedback/questions via Text

Today we share strategies into episode titles, live podcasting strategies, effective audience engagement, and New Year's resolutions for their shows. They also broach the overwhelming insanity of Black Friday and handling holiday breaks. Uncle Marv joins to share insights on creating unique podcast merch. Tune in for tips, discussions, and plenty of laughs as they address listener questions in real-time!

SPONSORS:
Podcast Branding: www.podcastbranding.co
Based on a True Story: www.basedonatruestorypodcast.com
School of Podcasting schoolofpodcasting.com

Mentioned
Home Gadget Geeks: homegadgetgeeks.com
Podpage podpage.com
Ecamm Live ecamm.com
Uncle Marv: unclemarv.com
NoseyAF show
Ask Ralph Podcast
App Summo

If you need an editor for your show, check out Ed at soniccupcake.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

Can't Attend Live?
Go to askthepodcastcoach.com/voicemail and leave us your question.

The Dark Horse Entrepreneur | Helping Parents Make Money Online
For hardworking parents seeking side hustles & yearning for the freedom & fulfillment...

Listen on: Apple Podcasts   Spotify

Supporter of The Week: Ed Sulivan
Sonic Cupcake for All Your Podcast Editing Needs

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Send us feedback/questions via Text

Today we hear about Jim's new Mac Mini with the M4 chip, but wait till you hear how you turn it off or on!

We also talks about staying consistent, revisit the Tyson fight and the power of great content, and more

SPONSORS:
PodcastBranding.co - Great artwork, websites and more
Basedonatruestorypodcast.com - History meets entertainment
Schoolofpodcasting.com - Courses, Coaching, and Community
Home Gadget Geeks - Just like it says, tech for your home.

Mentioned in This Episode

Black Friday Deals
Captivate
Heartbeat
Mac Mini with M4 chip at Sweetwater

Ask the Podcast Coach Audience Survey

Become and Awesome Supporter

00:00 Introduction and Greetings

00:30 Winter Weather Chat

01:25 Podcast Branding and Sponsorships

03:35 Jim's New Apple Gear

15:58 Black Friday Deals and Tech Talk

20:50 Podcast Consistency Tips

25:11 Live Show Benefits and Challenges

33:54 Engaging with Your Audience

46:20 Dynamic Content for Webinars

46:49 Evaluating Free Tools and Content Quality

47:22 The Mike Tyson Fight and Content Expectations

48:30 Trust and Trying New Things

49:29 Attention Span and Content Engagement

50:05 Movie Experiences and Storytelling

54:10 Podcast Planning and Audience E

If you need an editor for your show, check out Ed at soniccupcake.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

Can't Attend Live?
Go to askthepodcastcoach.com/voicemail and leave us your question.

The Dark Horse Entrepreneur | Helping Parents Make Money Online
For hardworking parents seeking side hustles & yearning for the freedom & fulfillment...

Listen on: Apple Podcasts   Spotify

Supporter of The Week: Ed Sulivan
Sonic Cupcake for All Your Podcast Editing Needs

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Send us feedback/questions via Text

Ever wondered if AI tools can really inject freshness into your podcast interviews? AI is great for furthering YOUR content. From discussing the merits of providing MP3 download links for offline listeners to questioning Spotify's true commitment to grassroots creators, we tackle the challenges and opportunities of the modern podcasting world. Trust and authenticity take center stage as we navigate the digital age's ethical maze. 
Check the chapters to jump around if you'd or listen to the whole thing

Mentioned Links:
The Audience is Listening Book
https://geni.us/tomwebsterbook

Fathom Stats
https://supportthisshow.com/fathom (aff)

If you need an editor for your show, check out Ed at soniccupcake.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

Can't Attend Live?
Go to askthepodcastcoach.com/voicemail and leave us your question.

The Dark Horse Entrepreneur | Helping Parents Make Money Online
For hardworking parents seeking side hustles & yearning for the freedom & fulfillment...

Listen on: Apple Podcasts   Spotify

Podcast Branding.co
Mark Des Cotes makes professional podcast artwork, websites and more

Based on a True Story Podcast
Have you ever wondered how much of those "based on a true story" movies are true?

School of Podcasting
Get access to courses, community, and unlimited one-on-one consulting

Supporter of The Week: Ed Sulivan
Sonic Cupcake for All Your Podcast Editing Needs

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Send us feedback/questions via Text

Today we talk about the unpredictable chaos of virtual events, sharing a Podcaster's Happy Hour mishap that underscores the need for robust security on platforms like Zoom. Our discussion transitions to actionable insights on enhancing podcast discoverability with strategic linking across platforms like Podbean, Apple, and Buzzsprout, ensuring your audience can always find more of what they love.

We also tie lessons about monetization, making a TRULU Unique show, the new Mac Minis, and more (see chapters)

SPONSORS
Podcast Branding.Co at podcastbranding.co
Based On a True Story Podcast at www.basedonatruestorypodcast.com
School of Podcasting
Podpage.com
Ecamm Live

If you need an editor for your show, check out Ed at soniccupcake.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

Can't Attend Live?
Go to askthepodcastcoach.com/voicemail and leave us your question.

The Dark Horse Entrepreneur | Helping Parents Make Money Online
For hardworking parents seeking side hustles & yearning for the freedom & fulfillment...

Listen on: Apple Podcasts   Spotify

Supporter of The Week: Ed Sulivan
Sonic Cupcake for All Your Podcast Editing Needs

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Send us feedback/questions via Text

This week, we start off with news from the FTC and a crackdown on bogus paid reviews. Podcasters start with two things: 

• No audience
• Integrity

The goal is to grow your audience without losing your integrity.

Sponsors:
PodcastBranding.co because they see you before they hear you.
BasedOnaTrueStoryPodcast.com - Movies and History combined.

Mentioned In This Episode
School of Podcasting
Shure SE215 In Ear Monitors
Shure Movemic Two - Wireless Lavalier Microphone
Podpage.com - build a website for your show in 10 minutes
Ecamm Live - We use this every Saturday
Home Gadget Geeks - Jim's Show of Nerdome.

If you need an editor for your show, check out Ed at soniccupcake.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

Can't Attend Live?
Go to askthepodcastcoach.com/voicemail and leave us your question.

The Dark Horse Entrepreneur | Helping Parents Make Money Online
For hardworking parents seeking side hustles & yearning for the freedom & fulfillment...

Listen on: Apple Podcasts   Spotify

Supporter of The Week: Ed Sulivan
Sonic Cupcake for All Your Podcast Editing Needs

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Send us feedback/questions via Text

What if you discovered a podcast you loved was never human to begin with? Our journey kicks off with the thrilling and somewhat unsettling world of AI-generated podcasts, where technology, creativity, and ethics collide. We question the authenticity of AI voices and dive into how trust is built—or broken—with listeners. Their insights challenge us to consider our own connections to digital hosts, much like our relationships with fictional TV characters, and they provide a thought-provoking look at how AI might redefine our media landscape.

Mentioned In This Episode
Podcast Branding www.podcastbranding.co
Based on a True Story Podcast basedonatruestorypodcast.com
School of Podcasting learn.schoolofpodcasting.com
Home Gadget Geeks homegadetgeeks.com
Podpage podpage.com
Ecamm Live ecamm.com
HeyGen heygen.com
Bible Bytes bible-bytes.com

Support The Show
Become an Awesome Supporter at askthepodcastcoach.com/awesome
One Time Support https://askthepodcastcoach.com/support

If you need an editor for your show, check out Ed at soniccupcake.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

Can't Attend Live?
Go to askthepodcastcoach.com/voicemail and leave us your question.

The Dark Horse Entrepreneur | Helping Parents Make Money Online
For hardworking parents seeking side hustles & yearning for the freedom & fulfillment...

Listen on: Apple Podcasts   Spotify

Support the show

BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Send us feedback/questions via Text

What if your favorite podcast platforms aren’t as committed to supporting you as you think? Uncover the technical challenges podcasters face with live streaming on platforms like Facebook and LinkedIn, and why YouTube remains the reliable choice.

Sponsors:
Podcast Branding - podcastbranding.co
Based on a True Story - basedonatruestorypodcast.com

If you need an editor for your show, check out Ed at soniccupcake.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

Can't Attend Live?
Go to askthepodcastcoach.com/voicemail and leave us your question.

The Dark Horse Entrepreneur | Helping Parents Make Money Online
For hardworking parents seeking side hustles & yearning for the freedom & fulfillment...

Listen on: Apple Podcasts   Spotify

School of Podcasting
Get access to courses, community, and unlimited one-on-one consulting

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Send us feedback/questions via Text

What if a single piece of tech could revolutionize your entire podcasting setup? Join us for a lively Saturday morning chat where we kick things off discussing the brand-new Rodecaster video switcher, a game-changer priced at $1,200. Jim tricked some people at his job using eleven lab voices. We also talk listen notes, and running out of steam, and more.

Sponsors:
PodcastBranding.co - Because they see you before they hear you
BasedonaTrueStoryPodcast.com - How Much of that movie is real?

Some of these links are affiliate links which means I may receive a small compensation without raising the price for you.

Tools Used:
School of Podcasting
Podpage.com
Ecamm Live
Supercast

Mentioned Today
Eleven Labs
https://supportthisshow.com/elevenlabs

Rodecaster Video
https://geni.us/rodcaster-video

Pocketcasts
 https://pocketcasts.com/

Podcast Guru
https://podcastguru.io/

Captivate
https://supportthisshow.com/captivate

Blubrry
https://supportthisshow.com/blubrry

Buzzsprout
https://supportthisshow.com/buzzsprout

Perplexity AI
https://www.perplexity.ai

If you need an editor for your show, check out Ed at soniccupcake.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

Can't Attend Live?
Go to askthepodcastcoach.com/voicemail and leave us your question.

The Dark Horse Entrepreneur | Helping Parents Make Money Online
For hardworking parents seeking side hustles & yearning for the freedom & fulfillment...

Listen on: Apple Podcasts   Spotify

Support the show

BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Send us feedback/questions via Text

We start today by help you avoid burnout, but also talk about the dangers of the word "Donate" and Mark from Solo Talk Media explains how using AI voices from 11 Labs to stand in for audience members who hate the sound of their voice.

SPONSORS:
Podcast Branding.co - They see you before they hear you
Based On a True Story Podcast - How much of that is true?

Mentioned In This Episode
Eleven Labs
https://supportthisshow.com/elevenlabs
Podtrak P4
https://supportthisshow.com/zoomp4
Rodecaster Pro
https://supportthisshow.com/rodecasterpro
Notion
https://supportthisshow.com/notion
Notejoy
https://supportthisshow.com/notejoy
School of Podcasting
https://learn.schoolofpodcasting.com use the coupon coach
Podpage
https://podpage.com
Ecamm
https://www.askthepodcastcoach.com/ecamm
Profit From Your Podcast
https://www.profitfromyourpodcast.com/book
Buzzsprout
https://supportthisshow.com/buzzsprout
Captivate
https://supportthisshow.com/captivate
Dave's Newsletter
https://www.podcastingobservations.com
Did You Like This Episode?
Share your thoughts - Survey
Share some value - Say Thanks
All Things Dave

If you need an editor for your show, check out Ed at soniccupcake.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

Can't Attend Live?
Go to askthepodcastcoach.com/voicemail and leave us your question.

The Dark Horse Entrepreneur | Helping Parents Make Money Online
For hardworking parents seeking side hustles & yearning for the freedom & fulfillment...

Listen on: Apple Podcasts   Spotify

Supporter of The Week: Ed Sulivan
Sonic Cupcake for All Your Podcast Editing Needs

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome