Virtual events are a great way to promote your business. And your podcast is a great way to promote your virtual events. You just need the right strategy.

CREATING POWERFUL VIRTUAL EVENTS

Free Gift: Simple, Profitable Virtual Events Checklist

www.PodcastTalentCoach.com/eventschecklist

Virtual Events Bootcamp

www.PodcastTalentCoach.com/virtualevents

When I first started with virtual events, I went the webinar route. I tried it over and over again.

In October of 2021, my strategy changed.

I had launched a webinar that month to promote my Podcast Launch Accelerator program where I help people launch their podcast in 30 days.

I was promoting the webinar myself with no JV partners. The registration page had 72 visits. Of the 72, 41 registered. That was a conversion rate of 57%. It should have been much higher than that.

Of the 41 that registered, 10 people attended live. That was a 25% conversion. For a new webinar, that was decent. It should be closer to 50%.

Unfortunately, of the 10 that attended, nobody purchased. This is when I started second guessing my strategy. Webinars just weren't working for me.

Then one day I discovered workshops. Instead of doing 90-minute webinars, I pivoted to 3-hour workshops. I was helping people implement what I was teaching.

On my first workshop, I had nine people attend live. Of the nine people in the workshop, four purchased my program.

I was going deeper and delivering more value. That was converting into sales.

Creating virtual events is all about developing the right strategy.

MARKETING VEHICLE

My goal is to help you use your podcast as a marketing vehicle for your business. And in order for it to be an effective marketing vehicle for the business, we need to understand what our year looks like in the business.

To begin, define what you're trying to accomplish, and how you're trying to accomplish it.

We talk so much about our podcast being a powerful marketing tool, because it can create those powerful relationships with your listeners. Your content can bring listeners into the top of your funnel.

As you tell stories on your podcast, you walk listeners through the process of getting to know, like, and trust you. You get them started with your content through your lead magnet, and then get them to a sales call with you.

So, how do we create content with a purpose that leads toward landing more clients?

When people begin to create their podcasts, they just say, "Oh, I need record an episode this week... What am I gonna talk about??

They create the episode. Then at the end, they're say, "Hey, if you wanna have a call with me, sign up. Here's where you can find my calendar link."

The content and the call to action really don't connect well together.

Let me show you how to create a plan that will help you build a cohesive marketing plan using your podcast.

VIRTUAL EVENTS TO ENROLL

With your cohesive marketing plan, the first thing we need to understand is what we're trying to market.

If we are creating content that helps us market what we sell, when do we sell it? When are your enrollment events and sales conversations?

Now a lot of times when you're selling your coaching program, you will do it through one-on-one calls. If you're just randomly bringing those calls in, you can't plan.

This week, you might have 3 calls. Next week, you might not have any. And the next week, you might have 4, and then you might have 1.

What I'd like to see you do is figure out how we can create more of those sales conversations at one time. So as you look at the year, plan out where your sales and enrollment events happen.

That could be maybe through a webinar. You might create a workshop. Your enrollment event might be a variety of other virtual events.

So you're inviting everybody to an event. And at the event, you invite attendees to book a call with you so you can help them explore what it is that you help them do.

When you're booking calls with prospective clients every day throughout the year, it's tough to get in a rhythm. But if you batch those calls through virtual events, you can do your sales calls in a week and begin to get a rhythm going.

MORE EFFECTIVE

Rather than trying to get a call here and a call there, let's see if we can get a batch of calls in at one time so that we're creating a master plan for your content throughout the entire year doing a few virtual events.

So maybe you're doing a few big, virtual events once a quarter or 3 times a year, where you're inviting an entire group to come and have a conversation with you. You don't necessarily need to do webinars.

I found it difficult in the 10 years that I was doing a lot of one-on-one strategy calls with podcasters. They would trickle in here and there because I would create the content on the podcast, and then I would invite people to a call.

When I pivoted and I started to do virtual events, I would create a workshop or a a training that would happen maybe once a quarter. I would get a lot of people to that, and invite those people to have calls with me.

Now they've kind of experienced what coaching with me is like, and they're more apt to sign up for a call to have that conversation with me and have that strategy call with me.

VIRTUAL EVENTS GIVE A SAMPLE

I found it much more effective to get people on the phone that way, because they've already experienced what I have to offer.

When you take people straight from your podcast to a strategy call, it gets a little scary because they're going into the deep end one-on-one with you.

In their gut, they feel like it's gonna be a big hard sales pitch, and they're not gonna be able to figure out how to get out of it. And they're gonna get roped into a $1,000 program that they didn't really want. And so they just don't sign up for the call.

When you offer them to come to virtual events, they come to the events with other people. there's safety in numbers.

So they don't feel as apprehensive to come to virtual events as they would straight to a one-on-one call.

When they get to the event and they see how you operate and they see how you flow and what you're all about, then they're more likely to sign up for that one-on-one call with you so you can see how you can help them. You both can see how the two of you get along in your coaching.

ENROLLMENT VIRTUAL EVENTS

So first, determine where your sales and enrollments events are going to happen.

It doesn't matter to me how many you do. But what I'd like you to do is be intentional about when you're doing them and what you're trying to accomplish.

So if we remember that most podcast episodes get the bulk of their downloads and listens in the first 30 days after they're released, we can now start to work backwards as we're creating your content calendar and marketing plan.

Once we set the event date, and we know that the podcast gets most of its downloads in the first 30 days, we can start to figure out when to promote the event using our podcast. This will help us use our podcast in the most effective way.

Work backward from your event date to figure out when to promote it on the podcast.

You want to start teasing the event roughly eight weeks in advance. If my event is happening on April 1, I want to start teasing it on February 1st.

Create some anticipation.

And then about six weeks in advance, announce the event with full details. Have the registration page up and running. Begin enrolling people in the event.

Six weeks gives people enough notice that the event is coming and let's them get registered for it.

YOUR REGISTRATION PAGE

One thing that I do is always use the same URL for my event. So if you want to register for any of my events, I always put the event at the same URL. So if you go to podcasttalentcoach.com/workshop, you'll find my Audience Explosion Blueprint workshop. I will update that page with the new dates and details for each new workshop.

I always do is use that same URL. If I'm promoting it on February 15th for my April 1st workshop, somebody listening to the podcast on May 1st can visit that URL with the new dates on it. So even if they're listening past the date of the event, it will have the current event up there.

Then four weeks out from the event, set the deadline and create some urgency to get people registered. Create that deadline and start creating some urgency four weeks out.

During these last four weeks, focus on the outcome of your virtual events and create urgency. Get people registering to be part of the event. And then at the event, you can invite people to have call with you.

So over these 8 weeks, we're teasing, we're announcing, and we're creating that urgency. Then, repurpose your your podcast content and be visible.

YOUR VIRTUAL EVENTS

So, how do you create your virtual events? That's what our guest is helping us with today.

Janelle Anderson is known as the Virtual Events Visionary helping coaches and experts create and host simple, profitable virtual events to massively scale their business.

She is a Certified Professional Coach, 7-time bestselling author, and renowned speaker who is on a mission to empower her clients to thrive and prosper so they can transform the lives of their clients.

Janelle has had the honor of helping hundreds of clients transform their lives and now is on a mission to help hundreds of coaches prosper in their businesses so they can transform thousands of lives.

Today, she is going to help us use the virtual events strategy grow our businesses.

Free Gift: Simple, Profitable Virtual Events Checklist

www.PodcastTalentCoach.com/eventschecklist

Virtual Events Bootcamp

www.PodcastTalentCoach.com/virtualevents

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

You are working so hard to create great content. Unfortunately, your episode title is killing all of that hard work.

YOUR EPISODE TITLE IS CRITICAL

If you don't have the correct episode title, you will struggle to get downloads and listeners. But your title is only one of four important elements of your podcast.

THE FOUR ELEMENTS

There are four elements of your podcast that each serve a specific purpose.

You develop your artwork to simply catch the attention of your ideal listener. It doesn't need to contain every detail about the show. Just catch attention.

Next, the purpose of your podcast name is to attract your ideal listener. When they see the name, you want them to say, "This looks like it is interesting and for me." The name should get them to click.

Once on your show page, the description of the show should tell your ideal listener why this show is perfect for them.

Finally, they'll start looking through the episode titles. The purpose of your episode title is to get your ideal listener to push play. It is like the headline to an article.

If you want more listens and listeners, create interesting titles.

CRAFTING EFFECTIVE EPISODE TITLE

I never got a degree in broadcasting or journalism. But I did take a few classes as electives when I was getting my degree in architecture.

News production was one class I took. In every story we wrote, the professor would say, "Don't bury the lead."

What he meant was tell them what you want them to know right up front.

Though I never did news, it played a big part in my career on the radio. When I started on the radio, I have to entertain people up the 17-second intro of a song.

I had no time to buy the lead. It was all about being brief and entertaining.

Too many podcasters wander into the story without a point right up front. We talk about leading with your provocative point right from the start.

Unfortunately, listeners won't even get to the intro of your story without a great episode title. Don't bury the lead.

HOOK THE LISTENER

Remember, people have short attention spans. Hit them quick with the hook.

Your listeners are only giving you a few seconds to decide if they are going to stick around for the episode. They are skimming content looking for something interesting.

Draw listeners into your episode quickly.

Think of when you are scrolling through social media. When do you stop?

You stop scrolling when something interesting hooks you. Something grabs your attention.

Your headline should hook your listener right from the start.

CREATE INTRIGUE

The best way to hook them early is creating intrigue.

There is a reason people use click bait. It works.

Click bait creates intrigue.

Here are a few headlines from YAHOO!...

• He Lost A Hard Drive With $750M Of Bitcoin

• Why George W. Bush's Belly Tap of Barack Obama is Going Viral.

• The 35+ Best Walmart Deals To Show This Weekend

These headlines create intrigue. George Bush tapped Barack Obama's belly? Is there video?

Click bait wants you believe one thing, but the content is really something else.

I don't want you to use click bait. It isn't click bait when you deliver on the promise.

I want you to create intrigue. Then, deliver on the promise.

The episode title of this show is Your Episode Title Is Killing You. This content is showing you exactly why.

This episode title creates some intrigue. Just be sure you deliver on the promise of the episode title.

USE AI

One great way to create great titles is to use artificial intelligence tools. I use CastMagic. You can find CastMagic through my affiliate at www.PodcastTalentCoach.com/castmagic. If you subscribe through that link, I'll a small commission, but it won't cost you anything additional.

When I use CastMagic, I upload my episode. The AI tools then gives me 10 episode title options.

GOOD EPISODE TITLE SEO

Using AI will also help you create good search engine optimization.

If you want to be discovered, be friendly with Google. Make your episode title searchable with good SEO.

This is where CastMagic can help. Use the terms your ideal clients are searching Google to find.

And here's a tip. Nobody is searching for Episode 127.

Stop using episode numbers as your title. Don't even put them at the front. If you want to include the number, put it at the end.

If a platform truncates your episode title, you'd rather it be the episode number rather than the headline.

BUILD YOUR EPISODE TITLE

This week, start creating powerful episode titles for your shows.

Hook your listeners early. Create intrigue.

Use AI to help you create a powerful episode title that is SEO-friendly. You can use my affiliate link for CastMagic at www.PodcastTalentCoach.com/castmagic.

If you'd like my help with your content and strategy, reach out. When you're ready to become influential and significant, we need to talk.

Apply for a call with me at www.PodcastTalentCoach.com/apply.

YOU DON'T REALLY WANT A PODCAST

You don't really want a podcast.

The podcast is just the vehicle.

You want impact, influence, and authority. You want to move a room.

When it comes down to it, you want significance.

We don't want a big audience. We want the ability to move that audience into action.

I love podcasting. And I feel like podcasting is the best way to grow that significance.

But at the end of the day, the podcast is just the tool.

It comes down to what you do with that platform.

Over the past 30 years, I've been coaching people to become unique personalities who have great significance.

Each of those individuals have all built powerful relationships with their audience and lead that audience to action.

Let's talk about how to grow your significance. Get an hour of my coaching

I can take your hand and walk you every step of the way. Apply for a call with me at www.PodcastTalentCoach.com/apply. Click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

There is a saying in business that the money is in the list. Building your email list is an important piece to any business.

EMAIL EVERY DAY

Collecting names and email addresses of your clients and potential clients helps you grow your business in a big way. Your email list allows you communicate and build relationships with your potential clients.

My podcast is a big piece of growing my email list. I regularly offer resources on this show that helps the list grow. For example, you can get 21 lead magnet ideas to help grow your email list at www.PodcastTalentCoach.com/magnet.

I then send an email to my list every day. It's designed to give them value on a regular basis. But it also keeps me top of mind. Even if recipients don't read every email, they at least see my name in their inbox even if it is only to delete the email.

By staying top of mind, when they need podcast answers, they think of me.

In the book They Ask You Answer by Marcus Sheridan, he shares research about consumer habits. The study shows that consumers have typically finished up to 70% of their research before ever contacting a company.

Therefore, if you are waiting until your potential client reaches out before you start building the rapport and relationship, you are waiting too long. They are already close to making the decision.

Legendary marketer Dan Kennedy says, "Build the list – sell to the list". I most always include an offer of some sort in my email.

OFFERS IN YOUR EMAIL

Sometimes my offer is to work with me. Other times I promote partners. There are times when I simply offer more content and other resources. Most every email asks the reader to take action.

And it works over time.

In my email, I often invite readers to contact me for a podcast strategy session. This is an hour of coaching with me to develop your strategy. You can see those details at www.PodcastTalentCoach.com/apply.

During the call, we talk about your goals. We figure out where you are now. Then, we build a bridge to reach your goals.

On every call, I ask the person how they discovered me. And I get a variety of answers. Rapport takes time.

IT TAKES TIME

One day, Mary Elaine signed up for a call. When we got on the Zoom call, I started by asking her how she discovered me.

Mary Elaine told me she had been on my list for years. She didn't know how she got on the list and couldn't even remember how long it had been.

After reading my email for years, she decided now was the time to take action.

I helped Mary Elaine launch her podcast. She was also a coaching and production client for years.

Katina was another entrepreneur who reached out for a podcast strategy call. The call started by asking her how she discovered me.

She told me she had been listening to this podcast for 18 months. It was finally time to get on a call.

There have also been clients who signed up after listening to two episodes. Dr. Paul and I got on a strategy call. He told me after listening to a couple episodes he knew he needed to get on a call with me.

You never know how long it will take to get a lead to take action. People make decisions at different paces. Some act quickly. Some are slow and methodical.

That's the importance of the list. Communicate often. Provide lots of value. Then, make the offer to work with you to go deeper.

Build the list. Sell to the list.

BUILD YOUR LIST

So, how do you build your email list? There are many ways.

Today, we talk with Sheila Davis, a Marketing Strategy, Communication, and Content Development Coach.

Sheila helps identify your ideal customer and message so you can build a relationship with them and serve them. She has over 30 years of experience in marketing, including serving as the marketing manager of 48 Days To the Work and Life You Love.

Sheila loves working with authors, podcasters, course creators, bloggers and entrepreneurs to developing marketing and content strategies. The goal is to maximize their time and their customer reach, including Email Marketing, Digital Marketing and Content Development.

During this conversation, we talk about the importance of a list, things to remember when building your list, and solutions to the common challenges most entrepreneurs face when building that list.

Enjoy my conversation with Sheila Davis.

EMAIL LIST BUILDING GUIDE

Make sure you grab Sheila's list building guide. This 4-step guide is perfect for entrepreneurs, authors, and podcasters looking to create meaningful connections with their audience and turn them into loyal customers.

You can download it at 48days.com/marketyourbiz.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

On this episode, I want to give you the Podcast Talent Coach best of 2024. These are the most downloaded episodes of the past year.

IT WAS QUITE THE YEAR

2024 was quite the year for me and Podcast Talent Coach. We've seen many ups and downs.

At the end of 2023, I received and email from my mentor that he was fighting cancer. He would lose that battle in February. That started the year with a kick to the gut.

Over the past twelve months, I've been able to help dozens of entrepreneurs launch their podcast. We have grown quite a few with the Audience Explosion Blueprint.

In September, we had another fantastic Podcast Profits Summit. And I've worked with my coach to refine my business and make my content and focus even stronger.

I can't thank you enough for being here on this journey. It was been an amazing year full of realizations, learning and love.

This road we are on can get a little crazy. Keep reminding yourself that it's all about the journey and not the destination.

Let's take a look back over the biggest and most popular episodes of the past year.

Maybe you missed them. Perhaps you want to revisit the nuggets in each.

Whatever the case, here are the most popular episodes of 2024.

BEST OF #7

Starting the list at number seven is Connecting With Your Personality – PTC 488.

On this episode, I want to share with you a session I did recently during my Audience Explosion Blueprint Workshop. This was a powerful 3-day workshop where I helped a group of podcasters build their strategy to grow their audience.

This particular session will help you develop your personality and begin building powerful relationships with your audience.

Here is a sample of that episode.

"If all you're doing is speaking to the 3% that are in the market to buy today to fix the solution today, you're missing 97% of your market."

You can hear that episode at www.PodcastTalentCoach.com/488.

BEST OF #6

The episode hitting the list at number six is What is Your Biggest Challenge? – PTC 483

I recently asked that recently of podcasters on my email list, "What is your biggest challenge?" On this episode, I'll help you through a few of them.

Here are a few of the questions I received...

• I’m trying all the things to increase downloads.

• My biggest challenge is getting the guests to share the episode.

• My biggest barrier is lack of courage to put myself out there.

• Learning to build an interactive community around the podcast is my biggest challenge.

• I'd love to have a strategy in place before I launch, then I know what I'm aiming for!

• How do you choose a podcast name?

Here is a sample of that episode.

"Remember, community comes from relationships, which is why I'm such a huge proponent of building relationships with your podcast."

You can hear that episode at www.PodcastTalentCoach.com/483.

BEST OF #5

Number five on the list of the Best of 2024 is Podcast Promotion Questions – PTC 480

When it comes to growing our podcast, I get many questions about podcast promotion. How do we get in front of new listeners and invite them into our show?

On this episode, we'll answer a variety of questions about podcast promotion.

Here is a sample of that episode.

"Studies show that the average podcast listener consumes about 7 episodes, 7 podcasts, different podcasts every week. And about 30% consume 11 or more different shows a week."

You can hear that episode at www.PodcastTalentCoach.com/480.

BEST OF #4

Number four on the list is Dave Jackson – Profit From Your Podcast – PTC 485

Many podcasters want to create a profit from their podcast. However, most lack a strategy to generate revenue and grow their business.

Dave Jackson is the host of the School of Podcasting podcast. He is also author of the best seller Profit From Your Podcast: Proven Strategies To Turn Listeners Into a Livelihood.

He launched the School of Podcasting in 2005 and was inducted into the Podcasting Hall of Fame in 2018.

Dave joined me on the Podcast Profits Summit to talk about overcoming your challenges without spending thousands of dollars. I want to share that session with you today.

Here is a sample of that episode.

"When I moved into this house had no carpet, and it was just this giant echo chamber. So the first thing I did was, like, okay. We need we need a carpet. We need some rug, something like that."

"There's a really popular microphone called the Blue Yeti. And technically, it's not a bad microphone, but what most people overlook is that thing can pick up, if you want, in every single direction. Well, that's just screaming, pick up the neighbor's lawnmower and everything else."

You can hear that episode at www.PodcastTalentCoach.com/485.

BEST OF #3

Making the list of the Best of 2024 from Podcast Talent Coach is Cindy J. and Making Money – PTC 479

When coaches come to me for assistance, one of the most common challenges is making money with their podcast. Most are using their show incorrectly and spending time in the wrong places with the wrong activities.

There is a misconception about podcasting. You make money WITH your podcast, not FROM your podcast.

I want to help you spend more of your time on money making activities.

Cindy J. Holbrook the Visibility Wiz joins me on the show today.

She guides entrepreneurs and small business owners to thrive as you go up the ladder from being the best-kept secret to Trusted and In-Demand Authority.

Cindy J. has been coaching since 2009. She has been my coach and she's one of the best in the business.

On this episode, Cindy shows us how to spend our time on the right money making activities, so we can generate revenue with our podcast.

Here is a sample of that episode.

"If you start doing something every day, you make sure you do at least one money making activity Monday through Friday or whatever your work days are. You're going to start seeing an increase in everything, in visibility, influence, and profits."

You can hear that episode at www.PodcastTalentCoach.com/479.

BEST OF #2

One spot from the top in at #2 on the list is Turn Your Podcast Into A Book – PTC 477

Are you ready to turn your podcast into a book?

Each week you work hard to spread your message and share your vision.

If you produce an episode a week, you'll have 50 episodes in just under a year. With four pages of show notes (or 1,200 words), you could turn your podcast into a book.

But, why would you want to go through all the work to write a book? There are six big reasons. We dive into those reasons on this episode.

There is great news. You don't need to write the entire book yourself.

Steven Leapley is an executive ghostwriter from Southern California. He helps creative people like you write their book.

Steven joins us today to help us discover how to turn our podcast into a book.

Here is a sample of that episode.

"But I think the the biggest challenge is... it comes down to to honestly fear. There's you know, to to pull the trigger and actually write your book. You know, it's like, there there's a there's a fear of of is it gonna get finished? There's a fear of am I gonna get taken for, you know, taken? You know, there's a fear of am I good enough?"

You can hear that episode at www.PodcastTalentCoach.com/477.

BEST OF #1

That brings us to the most popular Podcast Talent Coach episode of 2024. Number one on the list is Why You Can't Grow Your Podcast – PTC 481

If you're like most podcasters, one of your biggest challenges you want to overcome is how to grow your podcast. I hear it often.

On this episode, I help you dive deep into audience growth.

In this episode, we dive deep into the challenges faced by many podcasters when it comes to growing their listenership.

You receive invaluable insights into why some podcasts stagnate and what you can do to overcome these hurdles.

We start with the critical importance of making your audience care. Provide unique value in your episodes.

Infuse each episode with authenticity and stay true to yourself. We discuss strategies to build a relationship with your listeners, such as cleverly weaving your episodes together and harnessing specific tactics designed to not only attract but also retain a dedicated audience.

Here is a sample of that episode.

"Everybody tells me I want a bigger audience, and I go, what are you doing? Well, nothing really. Well, the audience isn't just gonna show up. They're not just gonna come knock on your door and say, hey, we're here. Where's the show? You have to do the work."

You can hear that episode at www.PodcastTalentCoach.com/481.

GIVE IT A LISTEN

And that's the top seven episodes of Podcast Talent Coach from 2024. Pick your favorite and give it a listen.

Whether you missed it the first time, or you'd like to go back and revisit it, here is your chance the check out the best.

You can also find the links in the show notes. I've listed a link to each of the episodes at www.PodcastTalentCoach.com/podcasts.

Thanks again for being here. I hope you have a tremendous 2025.

I'd love to help you make that happen. I can be your mentor who can take your hand and walk you every step of the way with some powerful coaching. Get a sample of it.

Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Being a guest on other podcasts is a powerful way to grow your audience. However to achieve success, you need to refine your speaking skills.

SPEAKING SKILLS WITH A STRATEGY

Just being on other podcasts isn't enough. You need a strategy.

Being a guest on other podcasts benefits you in two ways.

First, it puts you in front of people who do not know you. You're finding new listeners.

Second, you benefit with search engine currency. As you appear on more shows, you appear on more platforms and websites. The more you show up online, the more search engines will find you.

This second reason is how you can benefit even if the podcast doesn't have a huge audience.

Sure, you want to be in front of as many people as possible. But don't forget about the SEO benefit.

YOUR ONE CHANCE STRATEGY

Remember that as you are in front of new audiences, you only get one chance to make a first impression. Make it good.

To connect with others and bring them into your world, improve your speaking skills.

Your speaking skills strategy includes your confidence, your content, and your context.

Start by believing in what you know and what you have to offer. Lean into your superpower.

Next, shape your speaking skills by crafting your content that relates to the audience of that specific show.

Finally, add context. Wrap your content in stories so the audience gets to know who you are, what you value, and what you believe.

Great speaking skills are something you can learn and master. The fear of public speaking comes from not being prepared and confident in your content.

Nobody knows your story better than you do. Embrace it. Great speaking skills are about sharing one thing in many ways through your story.

SANTOU CARTER

In this episode, I bring you an engaging conversation with Santou Carter.

Rev. Santou Carter is an international best-selling author, a multi-award-winning performing artist and systemic psychotherapist working with fear and anxiety.

Santou integrates her skills as a performer, preacher and psychotherapist to provide her unique S.T.E.E.R. framework using a holistic ‘Body, Mind, Spirit’ approach to ensure her clients can captivate an audience with an engaging, anxiety-free presence to increase their sales and wealth.

She has also been nominated for a Women in Podcasting Award, in the category of Best Guest Expert.

YOU KNOW ENOUGH

In this episode, Santou shares invaluable insights on the journey of podcasting, emphasizing the importance of tapping into your holistic self and leveraging all your experiences and skills.

Together, we explore why it's unnecessary to wait until you feel completely knowledgeable to start a podcast, because growth and learning happen along the way.

We delve into Santou’s unique approaches, including her S.T.E.E.R. framework, which integrates Spirituality, Techniques, Education, Emotional space, and Relationships, to guide personal and professional development.

She offers powerful strategies for using podcasts to grow your business, repurpose content, and effectively engage audiences. Plus, Santou shares her candid experiences performing with her husband and the cultural significance of those moments.

Join us as we uncover why podcasting is a potent tool for creating lasting connections and vibrant energy. Whether you’re an aspiring podcaster or looking to amplify your existing efforts, this episode is packed with actionable advice and inspiring stories. Let's dive in!

SPEAKING SKILLS INCLUDE YOUR WHOLE SELF

As a seasoned public speaker and group facilitator, Santou shares invaluable insights into how podcasters can blend their professional and personal experiences to create engaging content.

She emphasizes the importance of bringing your holistic self into the podcasting realm, leveraging all your skills and expertise to build confidence and foster genuine connections with your audience.

Santou discusses the flexibility of podcasting, comparing it to rediscovering an old favorite song; just as forgotten notes come alive, latent skills can emerge during the podcasting journey.

Aspiring podcasters need not wait until they feel completely knowledgeable. Starting with the confidence that 'you know enough' is crucial. The podcasting process itself will help illuminate additional skills and knowledge as you go along, making it a journey of continuous growth and learning.

THE LONG TAIL

Touching on the longevity and ownership benefits of podcasting, Santou explains how podcast content remains accessible and valuable long after its release, unlike the fleeting nature of social media platforms.

She introduces her unique STEER framework. It is a holistic approach that enables podcasters to create content that resonates deeply and offers lasting value to their audience.

Santou shares practical strategies to maximize podcast reach and impact. She discusses how repurposing podcast transcripts into blogs or books, and using platforms like YouTube, can broaden your content's consumption.

She highlights the effectiveness of social media for promotional purposes, advising the use of quote cards and leveraging Pinterest for its evergreen content ability.

Santou also reveals a free resource on using podcasting to increase sales and underscores the importance of nurturing audiences through email marketing.

During our conversation, Santou shares personal anecdotes from her ow speaking skills and performing career, including her memorable concert singing orthodox music with her husband and his recent opera performance in her native language.

Bringing it all back to podcasting, she highlights how personal stories and relationships play a crucial role in developing speaking skills and creating relatable content.

Be sure to get Santou's free gift "How to Use Podcasting To Increase Sales". You can download it at www.PodcastTalentCoach.com/increasesales.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

I tend to be very analytical. When I first heard about our relationship with money and the mindset needed to succeed, I thought it was a lot of woo and not for me.

MY RELATIONSHIP WITH MONEY

The more I heard about mindset, and the more I researched it, the more I realized that success absolutely requires the right mindset and relationship with money.

Growing up, we had very little money. My mom raised us on her own on the wages of a waitress.

She always had a side hustle to make ends meet. I never knew we didn't have money. I just thought we were frugal.

One year when I was about 12, I told my mom that my best friend Russ would receive gifts on Easter. I found that odd.

My brother and I always received Easter baskets full of candy. But that was about it.

Russ' family was Catholic. We were Methodist. Maybe that was just part of their tradition.

That year, my mom bought us gifts for Easter. That's when I realized gifts had nothing to do with our spiritual denomination. It had everything to do with where and how we spent our money.

THE INFLUENCE OF MY MOM

Looking back on my childhood, mom always had a bit of disdain for the wealthy. She waited on many of those wealthy people at work, and many weren't respectful. I think that influenced her relationship with money.

Mom always expected me to go to college. But I don't think she ever thought we would be a wealthy family. It was part of our relationship with money.

I once dated a girl after college whose dad was the president of a bank. I think her dad even had part ownership.

One year, I joined them at the country club for Easter brunch. It was just like any other meal at a nice restaurant. There were just golf fairways out the window.

When we broke up, my mom said, "That's ok, you're not the country club type anyway."

She didn't mean anything by it. It was just the way our family was raised. It was her relationship with money. She never had a great deal of money.

My mom eventually died broke. I had to send her creditors the death certificate along with a letter notifying them there was no money in her estate to pay them.

That's when I realized I didn't want that to be my story. I didn't want that to be my relationship with money.

RELATIONSHIP WITH MONEY IS A DECISION

I like money. Money allows me to have nice things. But it also allows me to help others who need it.

I began donating a portion of my salary to various organizations. The money wasn't mine. It was just flowing through me.

When my relationship with money changed, the amount of money God would send my way changed.

You deserve money. But to get it to flow your way, you need a good relationship with money. You need to believe you deserve it.

TONYA WHITE

In this episode, we dive into the insightful discussions and powerful lessons shared at the Podcast Profits Summit with Tonya White.

Tonya is the founder of Heart & Soul Wealth. She is a financial educator and coach who empowers women to transform their relationship with money and make informed financial decisions.

With a background in corporate Human Resources and over a decade in financial services helping couples, individuals and families, Tonya uses a holistic approach to help women navigate their financial goals, especially those nearing or in retirement.

YOUR PAST SHAPES YOUR RELATIONSHIP WITH MONEY

In this episode, Tonya emphasizes the importance of learning from past financial decisions and using new skills to make better future choices. She tackles tough questions about dealing with trauma from investment failures and overcoming self-judgment and shame.

We explore the profound impact of disempowering money messages, often rooted in childhood and societal beliefs, and how they shape our relationship with money.

Through real-life examples and personal anecdotes, Tonya illustrates how transforming these mindsets can lead to significant personal and professional growth. She also shares valuable techniques such as using affirmations effectively, meditation, and connecting money to a larger mission to overcome worthiness issues and imposter syndrome.

This episode is packed with essential insights and actionable advice to help you shift your money mindset and pave the way for financial success. Let's get started!

PAST FINANCIAL DECISIONS

Tonya emphasizes the importance of learning from past financial decisions by acknowledging that they were made with the best information and resources available at that time.

She advocates for using newly acquired financial skills and insights to make better decisions moving forward, while underlining the significance of self-forgiveness and grace in the journey of personal and financial growth.

Tonya addresses handling trauma from past investment failures, acknowledging the self-judgment and shame that often accompany financial losses. She advises listeners to accept what was known at the time and to glean valuable lessons from these experiences to improve future financial decisions.

Furthermore, she offers actionable advice on moving past these negative experiences, highlighting the necessity of self-forgiveness and grace to foster personal, financial progress, and a healthier relationship with money.

The conversation also explores the impact of disempowering money messages ingrained in us from childhood and societal norms. These messages shape our relationship with money.

Tonya explains the difference between "money is the root of all evil" and the actual biblical phrase "the love of money is the root of all evil," emphasizing how such misconceptions can affect one's ability to cultivate wealth and achieve goals.

We share our personal experiences with disempowering financial messages, discussing how these beliefs shaped our decisions and self-perception over time.

AFFIRMATIONS

Diving deeper, Tonya discusses practical techniques to transform disempowered mindsets into empowered ones. Using affirmations effectively, especially in the form of engaging questions, can rewire the subconscious to foster a healthier relationship with money.

Tonya shares the story of an entrepreneur who successfully changed her financial outlook through such mindset work, resulting in more confident business dealings and improved sales conversations, demonstrating the profound impact of overcoming negative self-talk and disempowerment.

Tonya’s holistic approach, combined with her personal journey from corporate HR to financial coaching, brings a warm, nurturing perspective to money management, particularly empowering women to make informed financial decisions and attain lasting financial health.

You can download Tonya's free gift "The 5 Keys To Financial Health" at www.podcasttalentcoach.com/financial.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

If you're like many podcasters I talk with, your little voice in your head can sometimes throw you off course. Influence begins with confidence.

BECOMING A PERSON OF INFLUENCE

Impostor Syndrome is just someone pretending to be someone else. It is self doubt.

To overcome Impostor Syndrome, just be yourself. Stop pretending.

It starts as a vision of who you truly are. That vision can build your confidence and help build your influence.

When you be yourself, you're not faking it. You are working to be who you really are.

It is so much easier to be you rather than pretending to be someone else. Your confidence will grow.

Have the courage to step into your true self. Start by sharing one small story about yourself on your podcast.

Your tribe will love you for it. This is the beginning of growing your influence.

MELINDA LEE

On this episode, we're diving into the transformative power of voice, flow, and authentic connection with our special guest, Melinda Lee.

Melinda Lee is a Presentation Skills Expert, Speaking Coach, and nationally renowned Motivational Speaker. She holds an M.A. in Organizational Psychology, is an Insights Practitioner, Certified Professional in Talent Development, as well as Certified in Conflict Resolution.

For over a decade, Melinda has researched and studied the state of "flow" and used it as a proven technique to help corporate leaders and business owners amplify their voices, access flow, and present their mission in a more powerful way to achieve results.

Melinda brings a wealth of experience as a presentation skills expert and speaking coach for TEDx Berkeley. She shares her journey from overcoming impostor syndrome to landing major clients like Google, and how aligning her words with her intentions has attracted more opportunities her way.

She has worked with thousands of executives and teams from Facebook, to the Army Corp of Engineers, and more. She is breaking the ancestral lineage of silence.

During our conversation, Melinda unpacks the misconceptions about public speaking and highlights the importance of inspiring change rather than mere teaching. Sparking inspiration is an important step to developing influence.

She explains how achieving a flow state can elevate our public speaking, influence, and overall communication skills. Through personal stories and practical advice, Melinda reveals how to access this flow and maintain it, even under high pressure.

IMPOSTOR SYNDROME VS INFLUENCE

One of the key topics Melinda addresses is overcoming Impostor Syndrome, a common issue even among successful professionals. She candidly shares her personal strategies for confronting and processing fears rather than ignoring them, detailing how this mindset shift has empowered her in her career.

Overcoming Impostor Syndrome is the first step to becoming a person of influence.

Melinda's journey from facing skepticism to winning over tough audiences highlights the importance of embodying feelings and connecting deeply with both oneself as well as the audience.

We get into common misconceptions about public speaking, emphasizing that it goes far beyond just teaching. Effective speakers are those who can inspire change and transform lives by conveying not just the "how" but the "why."

Focusing on "why" over "how" is a key component of influence.

Through transformational speaking and podcasting, podcasters can build deeper connections with their listeners by exuding authenticity and engaging from the heart.

MINDSET EXERCISE

You will find great value in our conversation when Melinda introduces an exercise designed to help speakers move from being in their heads to speaking from the heart.

One such exercise involves shifting self-affirmations from "I am a confident speaker" to "I am grateful to be a confident speaker," a simple yet powerful change that fosters greater connection and openness.

Additionally, Melinda discusses the significance of self-awareness and self-reflection in overcoming barriers to communication and achieving peak performance. This step will help your influence blossom.

Whether you're a podcaster looking to connect more deeply with your audience or a speaker aiming to transform lives, this episode is packed with insights to help you elevate your voice and impact. So, get ready to feel inspired and get in flow with our conversation featuring the incredible Melinda Lee.

Melinda has a free gift for you called "Unlock Your Flow: A Free Self-Assessment To Enhance Speaking Skills And Identify Growth Areas". You can download it at https://speakinflow.com/online-assessment/.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Becoming an influential authority in your niche is possible through the power of podcasting when you have the right strategy.

AN INFLUENTIAL AUTHORITY

In this episode, I want to help you become that "go to", sought after and influential authority in your industry.

This is a presentation I did during the Podcast Profits Summit.

In this episode, we’ll discuss how authenticity, storytelling, and building relationships can transform your podcast into a powerful tool for influence and success.

I share examples from influential experts like Gary Vaynerchuk and Barbara Corcoran. You'll also get advice on attracting ideal clients, nurturing trust, and expanding your reach beyond your existing networks.

You'll get insights on how to grow both your audience and your business by focusing on authenticity and relationship-building. While many podcasters concentrate on the technical aspects of podcasting, it’s the personal stories and values — the "why" behind what you do — that truly build trust and rapport with your audience.

THE SALES PROCESS

The sales process has nuances that can turn listeners into loyal clients. 40% of the process is about building rapport, 30% involves qualifying leads, 20% is dedicated to educating on solutions, and the final 10% is about closing the deal.

This breakdown highlights the importance of establishing a solid relationship foundation before moving on to sales pitches. Your podcast can do exactly that.

Lead with your own experiences and personality, like other influencers. Great examples include Gary Vaynerchuk, Russell Brunson, and Brendon Burchard. Build a genuine connection with your audience.

Many of my clients have effectively transformed their podcasts into powerful business tools. TaVona Denise is a nurse turned coach. She launched a successful podcast that helped promote her summit.

Scott and Holly Stoner worked with me with their Wellness Compass podcast. We crafted content and a process that brought people to their foundation.

These examples illustrate how effective podcasting can lead to substantial business growth, not just through attracting listeners but by fostering a community built on trust and authenticity.

AUTHORITY THROUGH AUTHENTICITY

Finally, we get into the importance of storytelling and focusing on the 'why' rather than the 'how' in podcasting.

By consistently sharing your origin story and values, you transform your podcast into a platform that people bond with and return to for your unique personality and perspective.

This episode is a treasure trove of actionable insights for anyone looking to not just start a podcast but to become an influential authority in their niche.

Get ready to unlock the secrets to becoming a trusted voice in your industry.

Let me help you develop your level of influence and become the "go to" authority in your niche. Get a taste of what my coaching is all about with an hour-long podcast strategy call. You can find the details and apply for your call at www.podcasttalentcoach.com/apply.

When you grow your audience to build your business, you need to manage your leads. It isn't enough to get people to subscribe to your podcast. You need to get them to your email list.

GROW YOUR SHOW BY GROWING YOUR LIST

When I was first starting out, I hired Cindy as my coach. She was helping me build the infrastructure that would help me grow my business.

Cindy is a visibility coach. She helps people get noticed. Just what I needed to grow my audience and business.

One day on a call, Cindy suggested I participate in a giveaway to grow my email list.

A giveaway is a marketing tactic where a group of experts join together to help each other grow.

One expert is the host of the giveaway. This person builds the back end and manages the giveaway.

A number of other experts each contribute a free gift. They all then promote the giveaway to their lists.

The email recipients opt in for the giveaway, which grows the list of the giveaway host. Then the email recipients decide which gifts they would like, and they opt in for those gifts. This grows the list of the contributor.

The better the gift, the better chance an expert has to grow their list.

YOUR LIST OR YOUR PODCAST

But I wanted to grow my podcast audience, not my list.

On the call that day, I told Cindy the same thing. She told me growing the list would grow the audience.

Each time you release a new episode, you can email your list and remind them to listen. That was the day I understood the power of the process.

If you invite people to your podcast when you are on stage, they may come listen to your show. If they don't come back or subscribe, you have no way to contact them again.

But if you invite them to your email list with your lead magnet when you are on stage, you have their name and email address until they unsubscribe. Now you can reach them each time you release a new episode.

When I started building my email list, my podcast audience started to grow.

Soon, I started to realize I needed to organize the contacts on my email list.

That's where a powerful CRM tool comes into play.

MANAGE YOUR LEADS ON YOUR LIST

There are a variety of CRM tools, or customer relation management tools, available to manage your list. These tools help you manage your interactions with customers, build customer relationships, and grow your business.

Many people are surprised when I suggest people on stage don't send people to the podcast. Instead, send them to your email list.

When you get people on your email list, you need to keep them organized and manage your leads. This allows you to send relevant information to each segment of your audience while reminding the entire list to listen to the podcast.

So, how do you choose a CRM to manage your leads?

MANAGE YOUR LEADS WITH RAMESH DEWANGAN

I've invited Ramesh Dewangan to join us and help us develop a plan.

Ramesh is the Founder and CEO of Quantum Vision Consulting. He brings over 30 years of global experience in software development, product management, and marketing to help entrepreneurs and small businesses achieve rapid growth by implementing innovative business practices and systems.

Ramesh specializes in business growth through automated marketing and sales using CRM and mobile applications.

Download Ramesh's free eBook "Driving Business Growth: Discover how CRM accelerates business success" at

We are into the last six weeks of the year. As you look back over the past 10 months, how are you doing on your goals you set back in January?

If you're like most, your goals are struggling. In this episode, I have a great interview with Ken Williams to uncover why most goals fail and what to do about it.

YOUR GOALS WITH THE END IN MIND

I am big fan of beginning with the end in mind.

When we talk about growing your audience, building your business, or simply refining your call to action, we often talk about starting with the end in mind.

The end is the definition of your goals. Where do you want to end up?

Unless you can get perfectly clear on where you want to land, your goals have no hope of succeeding.

YOUR IDEAL LISTENER

The end in mind is exactly why you need to clearly define your ideal target listener.

How will you know if you've attracted the perfect client if you haven't defined what that looks like?

Many coaches I speak with will describe their ideal client to me as an age range. They might say their ideal client is between 35- and 55-years-old. Worse yet, they might tell me they help everybody.

Let's just take 35 to 55. Consider a 35-year-old. Where are they in their career? They've been working full-time in their career for ten or fifteen years.

How about their family? They might have a couple kids that are 8 and 10. They spend a lot of time running their kids here and there.

Now consider a 55-year-old. It's the other end of the range. Where are they in their career? Maybe ten or fifteen years from retirement.

How about their family? They might have a couple kids that are 28 and 30. This person could very well be a grand parent.

Now when you are trying to attract your ideal client you will describe their pains and challenges so clearly they think you are reading their mail.

Do these two people sound like they have the same challenges and pain in their lives? Is the timeline to overcome those challenges similar in any way?

This is the power of clarity. Start with the end in mind.

CLARITY ON YOUR GOALS

Now when you set goals, everyone will tell you to be specific and measurable. Start with the end in mind.

So, why aren't your goals working? Why aren't you succeeding at achieving them?

The problem is your goals are too smart. Smart goals aren't working, and there is a reason why.

This is the reason I have Ken Williams on the show today. He will show you how to set goals you can actually accomplish.

KEN WILLIAMS

Ken Williams is a life coach, a chocolate cake baker, and the father of five kids.

While he has authored several books, including "21 Days to Success through Networking," his career took a meandering route through call centers, sales organizations, and industrial environments, until he discovered how his past goal-setting efforts had been setting him up to fail.

Now, he hosts the Bad Boss Podcast, where he helps listeners overcome conflicts with difficult bosses, and he teaches his clients how to get the results they want by setting S.T.U.P.I.D. Goals.

In this conversation, Ken Williams and I get deep into the world of goal setting. We explore why traditional goals often fail and how a shift in perspective can make all the difference.

Ken shares his transformative experience with obtaining a ham radio license, which changed his approach to setting and achieving goals.

ARE YOUR GOALS SMART OR STUPID

This episode challenges the effectiveness of SMART goals and introduces a novel concept called "STUPID goals," designed to fill gaps left by traditional methods.

Ken recounts his initial reluctance to get a ham radio license and how passing the test opened his eyes to the importance of relationships and experiences over conventional goal metrics. His story underlines the significance of tying goals to personal experiences, making them more inspiring and easier to achieve.

He further contrasts "stupid goals" with "smart goals," clarifying that the former emphasizes stretch, tangibility, unshakable commitment, and the possibility of achieving them realistically yet challengingly.

During our conversation, Ken critiques SMART goals, pointing out their limitations in providing a clear path when goals are unmet. He emphasizes the emotional toll of perceived failures and describes how "stupid goals" can offer a more compassionate and practical framework.

Using analogies and personal stories, Ken makes a compelling case for goals that inspire and energize, challenging listeners to rethink their approach to personal and professional achievement.

The episode also highlights the importance of incremental, small steps in goal-setting. We discuss various techniques, including leveraging resources like print-on-demand publishing and using tools such as the app My Streaks to build habits gradually.

Be sure to grab Ken's free gift. You can download his Stupid Goals Anti-Planner at https://kenwilliamscoaching.com/stupid.

We have six weeks left in the year. Let's set some goals for the next year that you can actually accomplish.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

One of my favorite ways to grow your audience is by giving podcast interviews. It sounds obvious, but podcast listeners listen to podcasts.

PODCAST INTERVIEWS TO GROW

According to the Podcast Consumer Report 2024 study done by Edison Research, the average podcast listener consumes an average of 8.3 episodes a week.

The report also states podcast listeners consume an average of 11.2 hours of podcasts each week.

Podcast listeners prefer podcasts as their form of entertainment. They don't just dabble. They go all in. Over one episode a day and over 90 minutes a day.

To reach your ideal listeners, do more podcast interviews.

REPURPOSE YOUR INTERVIEWS

But don't stop there. When you do podcast interviews on other shows, use that content in every way possible.

Talk to the host prior to conducting the interview to get permission to use that interview for your own promotion.

You can repurpose your podcast interviews in a variety of ways to gain more visibility.

When you do, be sure to promote their podcast as well. The more you promote the podcasts that interview you, the more podcasters will be interested in having you on their shows.

Repurposing your podcast interviews is an effective way to create promotional content without having to create all of the content yourself.

Now you've elevated the power of appearing on other shows to a whole new level.

LEVERAGING PODCAST INTERVIEWS

On this episode, I interview Lyndsay Phillips. She is brilliant when it comes to leveraging your podcast interviews.

Lyndsay Phillips is the CEO of Smooth Business Podcasting, speaker, guest expert, host of Leverage Your Podcast show and creator of the Podcast Leverage System.

Serving authors, coaches, experts & thought leaders who are serious about using their voice to impact others and grow their business.

Lyndsay excels in transforming podcast episodes, guest interviews, summits, and videos into captivating, consumable content that attracts collaborations, leads and clients.

Get ready to grow your show. Enjoy my conversation with Lyndsay Phillips.

Lyndsay's free gift is "3 Strategies To Leverage & Repurpose Your Guest Interviews". You can get it at www.PodcastTalentCoach.com/leverage.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.