Curiosity is one of the biggest traits of great personalities. If you want to become a magnetic personality who attracts client to you rather than chasing them, you need to discover how to be more curious.

PEOPLE LOVE CURIOSITY

One of my best on-air talent had a powerful sense of curiosity. He loved to learn about people and things. He also had a unique view of every situation.

His name is Mike, but everyone calls him Big Party. When you think of a guy named Big party, you probably envision a very large, rotund man. This wasn’t the case. Party is an average looking guy. He just makes everyone feel special when they are around him.

His curiosity leads him to ask great question of everyone he meets. When he conducts an interview, he doesn’t have a list of questions. He just asks about the things that pique his curiosity.

One day after I left the radio station, the bosses thought it would be better if Big Party talked less and played more music during his show. The ratings dipped.

But more importantly, Party hated what he was doing. During his vacation, he decided he was going to quit when he returned.

The day came for Party to go back to work, and he changed his mind. But rather than following orders and playing more music, he decided he was going to do his show his way. If they didn’t like it, they could fire him.

He began leading with his curiosity again. The content became stronger. Listeners started to return.

Soon the ratings were back up. And management quit tinkering.

Because Party is interested, he becomes interesting. People want to know what he thinks about things and events, because he has an interesting take.

Curiosity is powerful.

CONTENT FROM CURIOSITY

Curiosity will also help you overcome writers block.

When you’re curious about what’s going on in your surroundings, you never get stuck without things to talk about.

Be curious about the things that happen around you. Take notes. Jot down the things that catch your attention.

Connect those interesting things to powerful stories.

Learn to ask questions about everything.

Don't be so tied to the script or list of questions. Listen intently, and pivot when necessary.

CURIOSITY MAKES YOU SMARTER

When you're curious, you'll naturally become more intelligent. You will be amazed at the things you learn when you look for more information.

Talk less and listen more.

When things happen during your day, ask yourself why.

Remember when you were little and you asked why about everything? Why is the sky blue? Why do dogs bury their bones? And why do we sneeze?

Be curious about things that happen in your life. Take note of the stories associated with those questions.

Curiosity is where most podcasters struggle. It's also why they fail to become influential.

Your content won't keep people coming back every episode. Artificial intelligence can copy your content in a heartbeat. They will only come back if they are attracted to you.

Curiosity is how you develop your personality. How you become a influential authority. Your curiosity and courage will begin to attract clients to you rather than chasing them everyday.

ALSO BE COURAGEOUS

Once you start developing your curiosity, have the courage to share those curiosities on your show.

Express your real thoughts and feelings. Try new things.

When you are curious and courageous, you become more interesting. You become more likable.

This week, start taking notes of the interesting things that happen in your day.

Then, use some of the most interesting in your episodes.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a coaching call with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

There are times when you run out of time. When the time crunch hits, how do you consistently publish your podcast each week?

I RAN OUT OF TIME

My calendar got tight this week. Recording and publishing this episode became a challenge.

I typically record my podcast on Saturdays. On Tuesday we have our Podcast Profits Accelerator calls. Most of my coaching calls are on Thursdays.

This week, we suddenly had visitors coming to town. Then, I had some last minute travel come up.

Next thing I know, I'm running out of time to get everything done.

It takes creativity when you run out of time.

We moved the Podcast Profits Accelerator call to Thursday. My mastermind changed to Saturday. Luckily, one of my clients moved a couple days as well.

Those moves freed up time time to get business done. But what happens with the podcast episode? I still need to publish that.

When you run out of time, there are a few ways to still publish an episode.

WHO CAN HELP

The first thing you can do is find someone who can help you.

I recently read The Road Less Stupid by Keith J. Cunningham. In the book, Cunningham talks about being more productive by doing only the things in your circle of genius. Delegate everything else.

YOUR PRESENTATIONS

To create an episode, what content can you repurpose?

Presentations you've given to other groups can make good content.

Gary Vaynerchuk often uses his keynote speeches for podcast episodes. Alex Hormozi will use recordings of his q&a sessions for episodes.

I've done "ask me anything" sessions on Facebook and used those as podcast episodes.

SUMMIT INTERVIEWS

When you run out of time, summit interviews make great podcast content.

I hold two summits each year. During that summit, I interview 23 different experts. Those interviews become podcast episodes.

People can attend the summit and get all of the content plus ask questions. Or they can wait while the content drips out over time.

With nearly two dozen interviews, I have almost half a year of content to use as necessary.

PLAN AHEAD

Planning ahead helps you avoid running out of time.

Work a week ahead. When you run out of time, you already have the episode recorded for this week. Get ahead of the game.

You can also record an emergency episode. This is an evergreen episode you use in case you have nothing else.

GUEST HOST

One solution few consider when they run out of time is a guest host.

Find another expert in your niche who complements what you do. Ask them to host your episode this week.

You can also share an episode from other podcast to expose their show to your audience. You would simply record an intro and explain.

OTHER INTERVIEWS

Have you been interviewed on other podcasts? You can use those interviews when you run out of time.

You've shared great content with other hosts. Surely your audience would benefit from those conversations.

Use one of those interviews as an episode of your show.

PICK ONE

Those are six solutions you can use when you run out of time and can't find room in the schedule to record a new episode.

 

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

In this episode we discuss the significance of building relationships over simply producing better content to achieve audience growth. While many podcasters believe the secret to audience growth lies in creating superior content, the true key lies in fostering better relationships with your audience.

AUDIENCE GROWTH STARTS WITH YOU

Content serves as the initial attraction, but it's the bond between the podcaster and listeners that keeps people coming back for more. People come to your podcast for your content. They stay for you.

My recent trip to Walmart is a perfect example. The lack of human interaction made shopping frustrating. I share that story in this episode.

Compare your experiences at Walmart to the magical, emotion-filled experiences at Disney World. Disney delivers exceptional customer service and relationships that make all the difference.

Strong relationships can create memorable experiences, which is crucial for achieving audience growth in podcasting.

HAVE A CLEAR PLAN

We also talk about the importance of having a plan and a clear objective for achieving audience growth. In this episode, I show you how shared experiences and emotional bonds can build a community.

Following a structured, step-by-step approach, taught by my mentor Iman Aghay, led to significant and quick growth within my own business.

It is critical to your audience growth success that you have a plan. According to available data, studies suggest that around 70% of businesses that survive for five years have a documented business plan.

How does that apply to your growth.

You don't necessarily need a formal MBA business plan. It just means a significant majority of successful businesses rely on a formal plan to achieve their objectives.

DON'T GROW TOO SOON

Executing a strategic plan can lead to audience growth. But, avoid premature growth, which can lead to failure if the product isn’t ready for the market.

Marketing expert David Ogilvy famously said, "Great marketing only makes a bad product fail faster." Ensure your content is engaging and ready to convert first-time listeners into loyal audience members before you aggressively pursue audience growth strategies.

AUDIENCE GROWTH THROUGH COACHING

To help you achieve your audience growth objectives, join me for a one-on-one coaching session. Together we will craft and outline a customized strategy specific for your situation.

I've seen my biggest growth in my business when I've focused on the next most important thing.

Dream big, plan the work, and take action.

Let me help you with a coaching call. Together, we will build your audience growth strategy.

Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

What is your biggest challenge right now? Many podcasters recently shared their answers with me. Today, I'll help you overcome your biggest challenge.

OVERCOMING YOUR BIGGEST CHALLENGE

I've often heard many podcasts fade away after 7 episodes. The industry has termed it podfading.

I thought the number was a bit crazy. Then one day, I realized how true it is.

A client was trying to grow her podcast. Her biggest challenge was attracting new listeners.

We decided the strategy that would fit best was appearing on other podcasts. Let's get in front of her ideal clients.

We opened Apple Podcasts and started searching for podcasts that matched her caregiving niche.

As we combed through the podcasts, nearly every other one had only released a few episodes and the last was months or years ago. They had faded away.

Podfading is real.

THOSE THAT HAVE FADED

I did the same exercise with another client. We opened Apple Podcasts and searched "Get Untuck". Here is what we found.

Even many of the top recommended podcasts have faded away, though with more episodes.

These are listed in order that Apple Podcasts recommended them.

Get Unstuck with Murielle Marie. 23 episodes last published 7/24/23.

Get Unstuck Today by Paul Salter. 47 episodes last published 7/14/24.

How To Get Unstuck with Helen Thomas. 19 episodes last published 5/28/24.

Get Unstuck & On Target by Mike O'Neill. 203 episodes last published 2 days ago.

Get Unstuck. Move Forward With Your Life by Jason Hopcus. 12 episodes last published 4 days ago.

Get Unstuck by Becky Branton-Griemann. 48 episodes last published 4/20/22.

Get Unstuck by Mutita Panmook. 245 episodes last published 1 day ago.

Get Unstuck: Elite Voices Making An Impact by Maiken Kuhl. 31 episodes last published 12/13/24.

Get Unstuck with Michele Lefler. 53 episodes last published 10/17/23.

You get the idea that most of them fade away. But you're saying, "Erik, these all have 40 or 50 episodes."

The next recommended podcast is Get Unstuck & Go by Rodrigo Labra. 4 episodes published last published 2/14/23.

Then there is Unstuck With Me by Barbara Jebet. One episode published 5/7/20.

Get Unstuck & Find Clarity by Lysia Nathanya. 2 episodes last published 10/10/19.

Get Yourself Unstuck by Andrew Eaton – 3 episodes last published 3/27/20.

And it goes on and on.

YOUR BIGGEST CHALLENGES IS USUALLY ONE OF THESE THREE

Most podcasts fade away due to three big challenges. First, the podcast becomes more work than they thought it would be. To overcome this challenge, you need a process in place to consistently produce your show.

Next, podcasts fade away because it doesn't grow as fast as they thought it would. You need a system in place to methodically grow your audience.

Finally, podcasts fade away because it doesn't generate money as fast as they thought it would. Most lack a strategy to generate revenue with their show.

I imagine your biggest challenge has something to do with one of these three.

Let's look at the biggest challenge from each of these listeners and see how we can overcome your hurdles.

 

APPEARANCES INTO CASH

The most significant challenge I face with podcasts is turning my appearances into cash. While I deeply value the opportunity to share my story and connect with new audiences, I want to better leverage these appearances to generate tangible income, whether through promoting my books, courses, or speaking engagements. Balancing that monetization goal while maintaining authenticity and value for the audience is a priority for me.

-Sheldon

Thanks for the question, Sheldon.

You can maintain your authenticity and value by serving first. Brendon Burchard once said one of the reasons you're not making money is that you don't seek to help first.

If you are using your podcast appearance to help listeners first, it is your obligation to offer to help them go even further by working with you.

You can only teach so much in an interview. Help them clearly see what is possible. You can even point them in the right direction. Then, offer to help them implement it.

Begin by creating a strategy for your interviews. Start with the end in mind. Where do you want to take them?

When I'm interviewed, my goal is to get people to a sales video that will sell my program to help people launch their podcast. The video shows people how to walk through the 21 steps to launch. Then, the video offers the course to implement the checklist.

During the interview, I help people see how easy it is to launch the podcast. We talk about the benefits of having a podcast. I help listeners envision having their own podcast and growing their significance in their niche.

The interview is about inspiration and clarity.

At the end of the interview, I invite people to get my podcast launch minicourse at www.podcasttalentcoach.com/launch. They opt in and get on my list. Then they get access to the 21-point checklist and a video that walks them through it.

After going through the 5-minute video, they are invited to a call with me to answer their questions. Finally, I ask if they would like help implementing the plan.

It's all about having a strategy and begin by serving people first.

 

SHOULD I START

My biggest challenge is to decide whether to start a podcast or just groom and promote myself as a guest on existing podcasts. I am leaning toward the latter as I am uniquely prepared to bring help, hope and healing to a huge, constantly-growing, group of pain-filled people. On the other hand, I am tech averse and doubt I have inclination, time, skill, or energy to take on development of an adequate self-conducted podcast.

-Dale

These are two separate strategies.

Appear on other podcasts to get discovered and attract new followers.

Have your own podcast to build relationships with your followers.

When you have your own podcast, you get to have a conversation with your listeners every week. You get to share your story and let them get to love you.

Creating a podcast isn't that difficult.

Editing audio is like editing a Word document. Copy, cut, paste, delete. All the same commands.

Saving it as an .mp3 is like exporting that Word document as a .pdf.

If you can upload a photo to Facebook, you can upload audio to your host.

After your podcast is set up, that's about all it takes each week.

To get help walking through the process, join my for the free podcast launch workshop. Get the details at http://www.PodcastTalentCoach.com/launchworkshop.

 

FINDING NEW AUDIENCES

My biggest challenge is reaching new audiences.

-Jeanette

I have found the best way to grow my audience is partnering with others.

Find people who are speaking to your ideal clients. Then, partner with them to reach more of your ideal clients.

I recently had a former client reach out. She saw me speak on a group call about the power of getting interviewed on other shows.

She called to say she is ready to relaunch her podcast. On top of that, she is partnering with another expert to launch a joint venture and would like my help.

This is the power of partnering with others. You never know who is in the audience.

 

MY BIGGEST CHALLENGE IS MY AGE

I am 73, so not a spring chicken by any stretch of the imagination, but dumb as a post when it comes to technology. I would very much like to have my own podcast for my business that I am trying to get off the ground, but tech stuff bites me every time. I already have people interested in what I do, and I have had offers to be an affiliate, but I don't know how to set that up on my WordPress site.

-Marilyn

Start slowly, Marilyn. If you already have others interested in what you offer, sell it before you build it.

If you can get 10 or 12 people to invest in a $500 course you teach live over 6 weeks, you can make a quick $5,000.

This is what I did.

I found multiple people who wanted to grow their audience. During conversations with each of them, I offered to teach them how in a 6-week course. They each paid me $500 before it even started.

I recorded the entire program. That became my course. The $5,000 funded my other projects to find more clients.

As I mentioned with Dale, the tech isn't that difficult. Plus, you can also find people to help you produce the show once you begin generating revenue with the course you just built.

You don't need to build a big affiliate program on your Wordpress site until you have something that sells. Just get started.

 

GETTING GUESTS

My biggest challenge right now is getting consistent guests in my niche.

-Greg

Getting guests typically isn't very difficult. The biggest challenge is asking often.

Not every invite will accept your invitation. Just keep asking.

When you land a guest, ask them for referrals. If they have guest ideas for you, ask them to send an introductory email.

The best chance of getting a guest is finding someone who has something to promote. That could be a book, program, organization or a variety of other things.

Reach out to potential guests on a regular basis. Put it on your calendar and do it often. You'll find success.

 

PARTNERS

My biggest trouble is connecting with other podcasters to grow my podcast. As you know, many podcasts podfade and I’m finding that to be very true. Many of the podcast I’d love to connect with when I look them up have stopped producing months ago. I would like help in finding the best podcasts I can connect with.

-Edwin

Don't limit your options to only experts in your niche. Find anyone who speaks to your ideal clients.

One of my clients is an accountant. His ideal clients are entrepreneurs.

When he looks for partners, he isn't only looking for other accountants or even experts in the financial space.

He is finding partners by looking for experts speaking to entrepreneurs. I could be a partner for him, because my audience if full of entrepreneurs.

This client could partner with funnel experts, mindset coaches, social media marketing pros, or a variety of other influencers.

Don't limit your scope. Find people speaking to your ideal clients.

When you find a great partner, ask for referrals. Get them to introduce you to others.

Once you get the wheel turning, you'll gain momentum.

Have fun with it.

 

YOUR BIGGEST CHALLENGE

I would love to help you with your biggest challenge. Email your question or biggest challenge to [email protected].

You can also get an hour of my coaching to build your podcast strategy. You can apply for that call at www.podcasttalentcoach.com/apply.

Virtual events are a great way to promote your business. And your podcast is a great way to promote your virtual events. You just need the right strategy.

CREATING POWERFUL VIRTUAL EVENTS

Free Gift: Simple, Profitable Virtual Events Checklist

www.PodcastTalentCoach.com/eventschecklist

Virtual Events Bootcamp

www.PodcastTalentCoach.com/virtualevents

 

When I first started with virtual events, I went the webinar route. I tried it over and over again.

In October of 2021, my strategy changed.

I had launched a webinar that month to promote my Podcast Launch Accelerator program where I help people launch their podcast in 30 days.

I was promoting the webinar myself with no JV partners. The registration page had 72 visits. Of the 72, 41 registered. That was a conversion rate of 57%. It should have been much higher than that.

Of the 41 that registered, 10 people attended live. That was a 25% conversion. For a new webinar, that was decent. It should be closer to 50%.

Unfortunately, of the 10 that attended, nobody purchased. This is when I started second guessing my strategy. Webinars just weren't working for me.

Then one day I discovered workshops. Instead of doing 90-minute webinars, I pivoted to 3-hour workshops. I was helping people implement what I was teaching.

On my first workshop, I had nine people attend live. Of the nine people in the workshop, four purchased my program.

I was going deeper and delivering more value. That was converting into sales.

Creating virtual events is all about developing the right strategy.

MARKETING VEHICLE

My goal is to help you use your podcast as a marketing vehicle for your business. And in order for it to be an effective marketing vehicle for the business, we need to understand what our year looks like in the business.

To begin, define what you're trying to accomplish, and how you're trying to accomplish it.

We talk so much about our podcast being a powerful marketing tool, because it can create those powerful relationships with your listeners. Your content can bring listeners into the top of your funnel.

As you tell stories on your podcast, you walk listeners through the process of getting to know, like, and trust you. You get them started with your content through your lead magnet, and then get them to a sales call with you.

So, how do we create content with a purpose that leads toward landing more clients?

When people begin to create their podcasts, they just say, "Oh, I need record an episode this week... What am I gonna talk about??

They create the episode. Then at the end, they're say, "Hey, if you wanna have a call with me, sign up. Here's where you can find my calendar link."

The content and the call to action really don't connect well together.

Let me show you how to create a plan that will help you build a cohesive marketing plan using your podcast.

VIRTUAL EVENTS TO ENROLL

With your cohesive marketing plan, the first thing we need to understand is what we're trying to market.

If we are creating content that helps us market what we sell, when do we sell it? When are your enrollment events and sales conversations?

Now a lot of times when you're selling your coaching program, you will do it through one-on-one calls. If you're just randomly bringing those calls in, you can't plan.

This week, you might have 3 calls. Next week, you might not have any. And the next week, you might have 4, and then you might have 1.

What I'd like to see you do is figure out how we can create more of those sales conversations at one time. So as you look at the year, plan out where your sales and enrollment events happen.

That could be maybe through a webinar. You might create a workshop. Your enrollment event might be a variety of other virtual events.

So you're inviting everybody to an event. And at the event, you invite attendees to book a call with you so you can help them explore what it is that you help them do.

When you're booking calls with prospective clients every day throughout the year, it's tough to get in a rhythm. But if you batch those calls through virtual events, you can do your sales calls in a week and begin to get a rhythm going.

MORE EFFECTIVE

Rather than trying to get a call here and a call there, let's see if we can get a batch of calls in at one time so that we're creating a master plan for your content throughout the entire year doing a few virtual events.

So maybe you're doing a few big, virtual events once a quarter or 3 times a year, where you're inviting an entire group to come and have a conversation with you. You don't necessarily need to do webinars.

I found it difficult in the 10 years that I was doing a lot of one-on-one strategy calls with podcasters. They would trickle in here and there because I would create the content on the podcast, and then I would invite people to a call.

When I pivoted and I started to do virtual events, I would create a workshop or a a training that would happen maybe once a quarter. I would get a lot of people to that, and invite those people to have calls with me.

Now they've kind of experienced what coaching with me is like, and they're more apt to sign up for a call to have that conversation with me and have that strategy call with me.

VIRTUAL EVENTS GIVE A SAMPLE

I found it much more effective to get people on the phone that way, because they've already experienced what I have to offer.

When you take people straight from your podcast to a strategy call, it gets a little scary because they're going into the deep end one-on-one with you.

In their gut, they feel like it's gonna be a big hard sales pitch, and they're not gonna be able to figure out how to get out of it. And they're gonna get roped into a $1,000 program that they didn't really want. And so they just don't sign up for the call.

When you offer them to come to virtual events, they come to the events with other people. there's safety in numbers.

So they don't feel as apprehensive to come to virtual events as they would straight to a one-on-one call.

When they get to the event and they see how you operate and they see how you flow and what you're all about, then they're more likely to sign up for that one-on-one call with you so you can see how you can help them. You both can see how the two of you get along in your coaching.

ENROLLMENT VIRTUAL EVENTS

So first, determine where your sales and enrollments events are going to happen.

It doesn't matter to me how many you do. But what I'd like you to do is be intentional about when you're doing them and what you're trying to accomplish.

So if we remember that most podcast episodes get the bulk of their downloads and listens in the first 30 days after they're released, we can now start to work backwards as we're creating your content calendar and marketing plan.

Once we set the event date, and we know that the podcast gets most of its downloads in the first 30 days, we can start to figure out when to promote the event using our podcast. This will help us use our podcast in the most effective way.

Work backward from your event date to figure out when to promote it on the podcast.

You want to start teasing the event roughly eight weeks in advance. If my event is happening on April 1, I want to start teasing it on February 1st.

Create some anticipation.

And then about six weeks in advance, announce the event with full details. Have the registration page up and running. Begin enrolling people in the event.

Six weeks gives people enough notice that the event is coming and let's them get registered for it.

YOUR REGISTRATION PAGE

One thing that I do is always use the same URL for my event. So if you want to register for any of my events, I always put the event at the same URL. So if you go to podcasttalentcoach.com/workshop, you'll find my Audience Explosion Blueprint workshop. I will update that page with the new dates and details for each new workshop.

I always do is use that same URL. If I'm promoting it on February 15th for my April 1st workshop, somebody listening to the podcast on May 1st can visit that URL with the new dates on it. So even if they're listening past the date of the event, it will have the current event up there.

Then four weeks out from the event, set the deadline and create some urgency to get people registered. Create that deadline and start creating some urgency four weeks out.

During these last four weeks, focus on the outcome of your virtual events and create urgency. Get people registering to be part of the event. And then at the event, you can invite people to have call with you.

So over these 8 weeks, we're teasing, we're announcing, and we're creating that urgency. Then, repurpose your your podcast content and be visible.

YOUR VIRTUAL EVENTS

So, how do you create your virtual events? That's what our guest is helping us with today.

Janelle Anderson is known as the Virtual Events Visionary helping coaches and experts create and host simple, profitable virtual events to massively scale their business.

She is a Certified Professional Coach, 7-time bestselling author, and renowned speaker who is on a mission to empower her clients to thrive and prosper so they can transform the lives of their clients.

Janelle has had the honor of helping hundreds of clients transform their lives and now is on a mission to help hundreds of coaches prosper in their businesses so they can transform thousands of lives.

Today, she is going to help us use the virtual events strategy grow our businesses.

 

Free Gift: Simple, Profitable Virtual Events Checklist

www.PodcastTalentCoach.com/eventschecklist

Virtual Events Bootcamp

www.PodcastTalentCoach.com/virtualevents

 

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

You are working so hard to create great content. Unfortunately, your episode title is killing all of that hard work.

YOUR EPISODE TITLE IS CRITICAL

If you don't have the correct episode title, you will struggle to get downloads and listeners. But your title is only one of four important elements of your podcast.

THE FOUR ELEMENTS

There are four elements of your podcast that each serve a specific purpose.

You develop your artwork to simply catch the attention of your ideal listener. It doesn't need to contain every detail about the show. Just catch attention.

Next, the purpose of your podcast name is to attract your ideal listener. When they see the name, you want them to say, "This looks like it is interesting and for me." The name should get them to click.

Once on your show page, the description of the show should tell your ideal listener why this show is perfect for them.

Finally, they'll start looking through the episode titles. The purpose of your episode title is to get your ideal listener to push play. It is like the headline to an article.

If you want more listens and listeners, create interesting titles.

CRAFTING EFFECTIVE EPISODE TITLE

I never got a degree in broadcasting or journalism. But I did take a few classes as electives when I was getting my degree in architecture.

News production was one class I took. In every story we wrote, the professor would say, "Don't bury the lead."

What he meant was tell them what you want them to know right up front.

Though I never did news, it played a big part in my career on the radio. When I started on the radio, I have to entertain people up the 17-second intro of a song.

I had no time to buy the lead. It was all about being brief and entertaining.

Too many podcasters wander into the story without a point right up front. We talk about leading with your provocative point right from the start.

Unfortunately, listeners won't even get to the intro of your story without a great episode title. Don't bury the lead.

HOOK THE LISTENER

Remember, people have short attention spans. Hit them quick with the hook.

Your listeners are only giving you a few seconds to decide if they are going to stick around for the episode. They are skimming content looking for something interesting.

Draw listeners into your episode quickly.

Think of when you are scrolling through social media. When do you stop?

You stop scrolling when something interesting hooks you. Something grabs your attention.

Your headline should hook your listener right from the start.

CREATE INTRIGUE

The best way to hook them early is creating intrigue.

There is a reason people use click bait. It works.

Click bait creates intrigue.

Here are a few headlines from YAHOO!...

• He Lost A Hard Drive With $750M Of Bitcoin

• Why George W. Bush's Belly Tap of Barack Obama is Going Viral.

• The 35+ Best Walmart Deals To Show This Weekend

These headlines create intrigue. George Bush tapped Barack Obama's belly? Is there video?

Click bait wants you believe one thing, but the content is really something else.

I don't want you to use click bait. It isn't click bait when you deliver on the promise.

I want you to create intrigue. Then, deliver on the promise.

The episode title of this show is Your Episode Title Is Killing You. This content is showing you exactly why.

This episode title creates some intrigue. Just be sure you deliver on the promise of the episode title.

USE AI

One great way to create great titles is to use artificial intelligence tools. I use CastMagic. You can find CastMagic through my affiliate at www.PodcastTalentCoach.com/castmagic. If you subscribe through that link, I'll a small commission, but it won't cost you anything additional.

When I use CastMagic, I upload my episode. The AI tools then gives me 10 episode title options.

GOOD EPISODE TITLE SEO

Using AI will also help you create good search engine optimization.

If you want to be discovered, be friendly with Google. Make your episode title searchable with good SEO.

This is where CastMagic can help. Use the terms your ideal clients are searching Google to find.

And here's a tip. Nobody is searching for Episode 127.

Stop using episode numbers as your title. Don't even put them at the front. If you want to include the number, put it at the end.

If a platform truncates your episode title, you'd rather it be the episode number rather than the headline.

BUILD YOUR EPISODE TITLE

This week, start creating powerful episode titles for your shows.

Hook your listeners early. Create intrigue.

Use AI to help you create a powerful episode title that is SEO-friendly. You can use my affiliate link for CastMagic at www.PodcastTalentCoach.com/castmagic.

If you'd like my help with your content and strategy, reach out. When you're ready to become influential and significant, we need to talk.

Apply for a call with me at www.PodcastTalentCoach.com/apply.

YOU DON'T REALLY WANT A PODCAST

You don't really want a podcast.

The podcast is just the vehicle.

You want impact, influence, and authority. You want to move a room.

When it comes down to it, you want significance.

We don't want a big audience. We want the ability to move that audience into action.

I love podcasting. And I feel like podcasting is the best way to grow that significance.

But at the end of the day, the podcast is just the tool.

It comes down to what you do with that platform.

Over the past 30 years, I've been coaching people to become unique personalities who have great significance.

Each of those individuals have all built powerful relationships with their audience and lead that audience to action.

Let's talk about how to grow your significance. Get an hour of my coaching

 

I can take your hand and walk you every step of the way. Apply for a call with me at www.PodcastTalentCoach.com/apply. Click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

There is a saying in business that the money is in the list. Building your email list is an important piece to any business.

EMAIL EVERY DAY

Collecting names and email addresses of your clients and potential clients helps you grow your business in a big way. Your email list allows you communicate and build relationships with your potential clients.

My podcast is a big piece of growing my email list. I regularly offer resources on this show that helps the list grow. For example, you can get 21 lead magnet ideas to help grow your email list at www.PodcastTalentCoach.com/magnet.

I then send an email to my list every day. It's designed to give them value on a regular basis. But it also keeps me top of mind. Even if recipients don't read every email, they at least see my name in their inbox even if it is only to delete the email.

By staying top of mind, when they need podcast answers, they think of me.

In the book They Ask You Answer by Marcus Sheridan, he shares research about consumer habits. The study shows that consumers have typically finished up to 70% of their research before ever contacting a company.

Therefore, if you are waiting until your potential client reaches out before you start building the rapport and relationship, you are waiting too long. They are already close to making the decision.

Legendary marketer Dan Kennedy says, "Build the list – sell to the list". I most always include an offer of some sort in my email.

OFFERS IN YOUR EMAIL

Sometimes my offer is to work with me. Other times I promote partners. There are times when I simply offer more content and other resources. Most every email asks the reader to take action.

And it works over time.

In my email, I often invite readers to contact me for a podcast strategy session. This is an hour of coaching with me to develop your strategy. You can see those details at www.PodcastTalentCoach.com/apply.

During the call, we talk about your goals. We figure out where you are now. Then, we build a bridge to reach your goals.

On every call, I ask the person how they discovered me. And I get a variety of answers. Rapport takes time.

IT TAKES TIME

One day, Mary Elaine signed up for a call. When we got on the Zoom call, I started by asking her how she discovered me.

Mary Elaine told me she had been on my list for years. She didn't know how she got on the list and couldn't even remember how long it had been.

After reading my email for years, she decided now was the time to take action.

I helped Mary Elaine launch her podcast. She was also a coaching and production client for years.

Katina was another entrepreneur who reached out for a podcast strategy call. The call started by asking her how she discovered me.

She told me she had been listening to this podcast for 18 months. It was finally time to get on a call.

There have also been clients who signed up after listening to two episodes. Dr. Paul and I got on a strategy call. He told me after listening to a couple episodes he knew he needed to get on a call with me.

You never know how long it will take to get a lead to take action. People make decisions at different paces. Some act quickly. Some are slow and methodical.

That's the importance of the list. Communicate often. Provide lots of value. Then, make the offer to work with you to go deeper.

Build the list. Sell to the list.

BUILD YOUR LIST

So, how do you build your email list? There are many ways.

Today, we talk with Sheila Davis, a Marketing Strategy, Communication, and Content Development Coach.

Sheila helps identify your ideal customer and message so you can build a relationship with them and serve them. She has over 30 years of experience in marketing, including serving as the marketing manager of 48 Days To the Work and Life You Love.

Sheila loves working with authors, podcasters, course creators, bloggers and entrepreneurs to developing marketing and content strategies. The goal is to maximize their time and their customer reach, including Email Marketing, Digital Marketing and Content Development.

During this conversation, we talk about the importance of a list, things to remember when building your list, and solutions to the common challenges most entrepreneurs face when building that list.

Enjoy my conversation with Sheila Davis.

EMAIL LIST BUILDING GUIDE

Make sure you grab Sheila's list building guide. This 4-step guide is perfect for entrepreneurs, authors, and podcasters looking to create meaningful connections with their audience and turn them into loyal customers.

You can download it at 48days.com/marketyourbiz.

 

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

On this episode, I want to give you the Podcast Talent Coach best of 2024. These are the most downloaded episodes of the past year.

IT WAS QUITE THE YEAR

2024 was quite the year for me and Podcast Talent Coach. We've seen many ups and downs.

At the end of 2023, I received and email from my mentor that he was fighting cancer. He would lose that battle in February. That started the year with a kick to the gut.

Over the past twelve months, I've been able to help dozens of entrepreneurs launch their podcast. We have grown quite a few with the Audience Explosion Blueprint.

In September, we had another fantastic Podcast Profits Summit. And I've worked with my coach to refine my business and make my content and focus even stronger.

I can't thank you enough for being here on this journey. It was been an amazing year full of realizations, learning and love.

This road we are on can get a little crazy. Keep reminding yourself that it's all about the journey and not the destination.

Let's take a look back over the biggest and most popular episodes of the past year.

Maybe you missed them. Perhaps you want to revisit the nuggets in each.

Whatever the case, here are the most popular episodes of 2024.

BEST OF #7

Starting the list at number seven is Connecting With Your Personality – PTC 488.

On this episode, I want to share with you a session I did recently during my Audience Explosion Blueprint Workshop. This was a powerful 3-day workshop where I helped a group of podcasters build their strategy to grow their audience.

This particular session will help you develop your personality and begin building powerful relationships with your audience.

Here is a sample of that episode.

"If all you're doing is speaking to the 3% that are in the market to buy today to fix the solution today, you're missing 97% of your market."

You can hear that episode at www.PodcastTalentCoach.com/488.

BEST OF #6

The episode hitting the list at number six is What is Your Biggest Challenge? – PTC 483

I recently asked that recently of podcasters on my email list, "What is your biggest challenge?" On this episode, I'll help you through a few of them.

Here are a few of the questions I received...

• I’m trying all the things to increase downloads.

• My biggest challenge is getting the guests to share the episode.

• My biggest barrier is lack of courage to put myself out there.

• Learning to build an interactive community around the podcast is my biggest challenge.

• I'd love to have a strategy in place before I launch, then I know what I'm aiming for!

• How do you choose a podcast name?

Here is a sample of that episode.

"Remember, community comes from relationships, which is why I'm such a huge proponent of building relationships with your podcast."

You can hear that episode at www.PodcastTalentCoach.com/483.

BEST OF #5

Number five on the list of the Best of 2024 is Podcast Promotion Questions – PTC 480

When it comes to growing our podcast, I get many questions about podcast promotion. How do we get in front of new listeners and invite them into our show?

On this episode, we'll answer a variety of questions about podcast promotion.

Here is a sample of that episode.

"Studies show that the average podcast listener consumes about 7 episodes, 7 podcasts, different podcasts every week. And about 30% consume 11 or more different shows a week."

You can hear that episode at www.PodcastTalentCoach.com/480.

BEST OF #4

Number four on the list is Dave Jackson – Profit From Your Podcast – PTC 485

Many podcasters want to create a profit from their podcast. However, most lack a strategy to generate revenue and grow their business.

Dave Jackson is the host of the School of Podcasting podcast. He is also author of the best seller Profit From Your Podcast: Proven Strategies To Turn Listeners Into a Livelihood.

He launched the School of Podcasting in 2005 and was inducted into the Podcasting Hall of Fame in 2018.

Dave joined me on the Podcast Profits Summit to talk about overcoming your challenges without spending thousands of dollars. I want to share that session with you today.

Here is a sample of that episode.

"When I moved into this house had no carpet, and it was just this giant echo chamber. So the first thing I did was, like, okay. We need we need a carpet. We need some rug, something like that."

"There's a really popular microphone called the Blue Yeti. And technically, it's not a bad microphone, but what most people overlook is that thing can pick up, if you want, in every single direction. Well, that's just screaming, pick up the neighbor's lawnmower and everything else."

You can hear that episode at www.PodcastTalentCoach.com/485.

BEST OF #3

Making the list of the Best of 2024 from Podcast Talent Coach is Cindy J. and Making Money – PTC 479

When coaches come to me for assistance, one of the most common challenges is making money with their podcast. Most are using their show incorrectly and spending time in the wrong places with the wrong activities.

There is a misconception about podcasting. You make money WITH your podcast, not FROM your podcast.

I want to help you spend more of your time on money making activities.

Cindy J. Holbrook the Visibility Wiz joins me on the show today.

She guides entrepreneurs and small business owners to thrive as you go up the ladder from being the best-kept secret to Trusted and In-Demand Authority.

Cindy J. has been coaching since 2009. She has been my coach and she's one of the best in the business.

On this episode, Cindy shows us how to spend our time on the right money making activities, so we can generate revenue with our podcast.

Here is a sample of that episode.

"If you start doing something every day, you make sure you do at least one money making activity Monday through Friday or whatever your work days are. You're going to start seeing an increase in everything, in visibility, influence, and profits."

You can hear that episode at www.PodcastTalentCoach.com/479.

BEST OF #2

One spot from the top in at #2 on the list is Turn Your Podcast Into A Book – PTC 477

Are you ready to turn your podcast into a book?

Each week you work hard to spread your message and share your vision.

If you produce an episode a week, you'll have 50 episodes in just under a year. With four pages of show notes (or 1,200 words), you could turn your podcast into a book.

But, why would you want to go through all the work to write a book? There are six big reasons. We dive into those reasons on this episode.

There is great news. You don't need to write the entire book yourself.

Steven Leapley is an executive ghostwriter from Southern California. He helps creative people like you write their book.

Steven joins us today to help us discover how to turn our podcast into a book.

Here is a sample of that episode.

"But I think the the biggest challenge is... it comes down to to honestly fear. There's you know, to to pull the trigger and actually write your book. You know, it's like, there there's a there's a fear of of is it gonna get finished? There's a fear of am I gonna get taken for, you know, taken? You know, there's a fear of am I good enough?"

You can hear that episode at www.PodcastTalentCoach.com/477.

BEST OF #1

That brings us to the most popular Podcast Talent Coach episode of 2024. Number one on the list is Why You Can't Grow Your Podcast – PTC 481

If you're like most podcasters, one of your biggest challenges you want to overcome is how to grow your podcast. I hear it often.

On this episode, I help you dive deep into audience growth.

In this episode, we dive deep into the challenges faced by many podcasters when it comes to growing their listenership.

You receive invaluable insights into why some podcasts stagnate and what you can do to overcome these hurdles.

We start with the critical importance of making your audience care. Provide unique value in your episodes.

Infuse each episode with authenticity and stay true to yourself. We discuss strategies to build a relationship with your listeners, such as cleverly weaving your episodes together and harnessing specific tactics designed to not only attract but also retain a dedicated audience.

Here is a sample of that episode.

"Everybody tells me I want a bigger audience, and I go, what are you doing? Well, nothing really. Well, the audience isn't just gonna show up. They're not just gonna come knock on your door and say, hey, we're here. Where's the show? You have to do the work."

You can hear that episode at www.PodcastTalentCoach.com/481.

GIVE IT A LISTEN

And that's the top seven episodes of Podcast Talent Coach from 2024. Pick your favorite and give it a listen.

Whether you missed it the first time, or you'd like to go back and revisit it, here is your chance the check out the best.

You can also find the links in the show notes. I've listed a link to each of the episodes at www.PodcastTalentCoach.com/podcasts.

Thanks again for being here. I hope you have a tremendous 2025.

I'd love to help you make that happen. I can be your mentor who can take your hand and walk you every step of the way with some powerful coaching. Get a sample of it.

Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Being a guest on other podcasts is a powerful way to grow your audience. However to achieve success, you need to refine your speaking skills.

SPEAKING SKILLS WITH A STRATEGY

Just being on other podcasts isn't enough. You need a strategy.

Being a guest on other podcasts benefits you in two ways.

First, it puts you in front of people who do not know you. You're finding new listeners.

Second, you benefit with search engine currency. As you appear on more shows, you appear on more platforms and websites. The more you show up online, the more search engines will find you.

This second reason is how you can benefit even if the podcast doesn't have a huge audience.

Sure, you want to be in front of as many people as possible. But don't forget about the SEO benefit.

YOUR ONE CHANCE STRATEGY

Remember that as you are in front of new audiences, you only get one chance to make a first impression. Make it good.

To connect with others and bring them into your world, improve your speaking skills.

Your speaking skills strategy includes your confidence, your content, and your context.

Start by believing in what you know and what you have to offer. Lean into your superpower.

Next, shape your speaking skills by crafting your content that relates to the audience of that specific show.

Finally, add context. Wrap your content in stories so the audience gets to know who you are, what you value, and what you believe.

Great speaking skills are something you can learn and master. The fear of public speaking comes from not being prepared and confident in your content.

Nobody knows your story better than you do. Embrace it. Great speaking skills are about sharing one thing in many ways through your story.

SANTOU CARTER

In this episode, I bring you an engaging conversation with Santou Carter.

Rev. Santou Carter is an international best-selling author, a multi-award-winning performing artist and systemic psychotherapist working with fear and anxiety.

Santou integrates her skills as a performer, preacher and psychotherapist to provide her unique S.T.E.E.R. framework using a holistic ‘Body, Mind, Spirit’ approach to ensure her clients can captivate an audience with an engaging, anxiety-free presence to increase their sales and wealth.

She has also been nominated for a Women in Podcasting Award, in the category of Best Guest Expert.

YOU KNOW ENOUGH

In this episode, Santou shares invaluable insights on the journey of podcasting, emphasizing the importance of tapping into your holistic self and leveraging all your experiences and skills.

Together, we explore why it's unnecessary to wait until you feel completely knowledgeable to start a podcast, because growth and learning happen along the way.

We delve into Santou’s unique approaches, including her S.T.E.E.R. framework, which integrates Spirituality, Techniques, Education, Emotional space, and Relationships, to guide personal and professional development.

She offers powerful strategies for using podcasts to grow your business, repurpose content, and effectively engage audiences. Plus, Santou shares her candid experiences performing with her husband and the cultural significance of those moments.

Join us as we uncover why podcasting is a potent tool for creating lasting connections and vibrant energy. Whether you’re an aspiring podcaster or looking to amplify your existing efforts, this episode is packed with actionable advice and inspiring stories. Let's dive in!

SPEAKING SKILLS INCLUDE YOUR WHOLE SELF

As a seasoned public speaker and group facilitator, Santou shares invaluable insights into how podcasters can blend their professional and personal experiences to create engaging content.

She emphasizes the importance of bringing your holistic self into the podcasting realm, leveraging all your skills and expertise to build confidence and foster genuine connections with your audience.

Santou discusses the flexibility of podcasting, comparing it to rediscovering an old favorite song; just as forgotten notes come alive, latent skills can emerge during the podcasting journey.

Aspiring podcasters need not wait until they feel completely knowledgeable. Starting with the confidence that 'you know enough' is crucial. The podcasting process itself will help illuminate additional skills and knowledge as you go along, making it a journey of continuous growth and learning.

THE LONG TAIL

Touching on the longevity and ownership benefits of podcasting, Santou explains how podcast content remains accessible and valuable long after its release, unlike the fleeting nature of social media platforms.

She introduces her unique STEER framework. It is a holistic approach that enables podcasters to create content that resonates deeply and offers lasting value to their audience.

Santou shares practical strategies to maximize podcast reach and impact. She discusses how repurposing podcast transcripts into blogs or books, and using platforms like YouTube, can broaden your content's consumption.

She highlights the effectiveness of social media for promotional purposes, advising the use of quote cards and leveraging Pinterest for its evergreen content ability.

Santou also reveals a free resource on using podcasting to increase sales and underscores the importance of nurturing audiences through email marketing.

During our conversation, Santou shares personal anecdotes from her ow speaking skills and performing career, including her memorable concert singing orthodox music with her husband and his recent opera performance in her native language.

Bringing it all back to podcasting, she highlights how personal stories and relationships play a crucial role in developing speaking skills and creating relatable content.

Be sure to get Santou's free gift "How to Use Podcasting To Increase Sales". You can download it at www.PodcastTalentCoach.com/increasesales.

 

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

I tend to be very analytical. When I first heard about our relationship with money and the mindset needed to succeed, I thought it was a lot of woo and not for me.

MY RELATIONSHIP WITH MONEY

The more I heard about mindset, and the more I researched it, the more I realized that success absolutely requires the right mindset and relationship with money.

Growing up, we had very little money. My mom raised us on her own on the wages of a waitress.

She always had a side hustle to make ends meet. I never knew we didn't have money. I just thought we were frugal.

One year when I was about 12, I told my mom that my best friend Russ would receive gifts on Easter. I found that odd.

My brother and I always received Easter baskets full of candy. But that was about it.

Russ' family was Catholic. We were Methodist. Maybe that was just part of their tradition.

That year, my mom bought us gifts for Easter. That's when I realized gifts had nothing to do with our spiritual denomination. It had everything to do with where and how we spent our money.

THE INFLUENCE OF MY MOM

Looking back on my childhood, mom always had a bit of disdain for the wealthy. She waited on many of those wealthy people at work, and many weren't respectful. I think that influenced her relationship with money.

Mom always expected me to go to college. But I don't think she ever thought we would be a wealthy family. It was part of our relationship with money.

I once dated a girl after college whose dad was the president of a bank. I think her dad even had part ownership.

One year, I joined them at the country club for Easter brunch. It was just like any other meal at a nice restaurant. There were just golf fairways out the window.

When we broke up, my mom said, "That's ok, you're not the country club type anyway."

She didn't mean anything by it. It was just the way our family was raised. It was her relationship with money. She never had a great deal of money.

My mom eventually died broke. I had to send her creditors the death certificate along with a letter notifying them there was no money in her estate to pay them.

That's when I realized I didn't want that to be my story. I didn't want that to be my relationship with money.

RELATIONSHIP WITH MONEY IS A DECISION

I like money. Money allows me to have nice things. But it also allows me to help others who need it.

I began donating a portion of my salary to various organizations. The money wasn't mine. It was just flowing through me.

When my relationship with money changed, the amount of money God would send my way changed.

You deserve money. But to get it to flow your way, you need a good relationship with money. You need to believe you deserve it.

TONYA WHITE

In this episode, we dive into the insightful discussions and powerful lessons shared at the Podcast Profits Summit with Tonya White.

Tonya is the founder of Heart & Soul Wealth. She is a financial educator and coach who empowers women to transform their relationship with money and make informed financial decisions.

With a background in corporate Human Resources and over a decade in financial services helping couples, individuals and families, Tonya uses a holistic approach to help women navigate their financial goals, especially those nearing or in retirement.

YOUR PAST SHAPES YOUR RELATIONSHIP WITH MONEY

In this episode, Tonya emphasizes the importance of learning from past financial decisions and using new skills to make better future choices. She tackles tough questions about dealing with trauma from investment failures and overcoming self-judgment and shame.

We explore the profound impact of disempowering money messages, often rooted in childhood and societal beliefs, and how they shape our relationship with money.

Through real-life examples and personal anecdotes, Tonya illustrates how transforming these mindsets can lead to significant personal and professional growth. She also shares valuable techniques such as using affirmations effectively, meditation, and connecting money to a larger mission to overcome worthiness issues and imposter syndrome.

This episode is packed with essential insights and actionable advice to help you shift your money mindset and pave the way for financial success. Let's get started!

PAST FINANCIAL DECISIONS

Tonya emphasizes the importance of learning from past financial decisions by acknowledging that they were made with the best information and resources available at that time.

She advocates for using newly acquired financial skills and insights to make better decisions moving forward, while underlining the significance of self-forgiveness and grace in the journey of personal and financial growth.

Tonya addresses handling trauma from past investment failures, acknowledging the self-judgment and shame that often accompany financial losses. She advises listeners to accept what was known at the time and to glean valuable lessons from these experiences to improve future financial decisions.

Furthermore, she offers actionable advice on moving past these negative experiences, highlighting the necessity of self-forgiveness and grace to foster personal, financial progress, and a healthier relationship with money.

The conversation also explores the impact of disempowering money messages ingrained in us from childhood and societal norms. These messages shape our relationship with money.

Tonya explains the difference between "money is the root of all evil" and the actual biblical phrase "the love of money is the root of all evil," emphasizing how such misconceptions can affect one's ability to cultivate wealth and achieve goals.

We share our personal experiences with disempowering financial messages, discussing how these beliefs shaped our decisions and self-perception over time.

AFFIRMATIONS

Diving deeper, Tonya discusses practical techniques to transform disempowered mindsets into empowered ones. Using affirmations effectively, especially in the form of engaging questions, can rewire the subconscious to foster a healthier relationship with money.

Tonya shares the story of an entrepreneur who successfully changed her financial outlook through such mindset work, resulting in more confident business dealings and improved sales conversations, demonstrating the profound impact of overcoming negative self-talk and disempowerment.

Tonya’s holistic approach, combined with her personal journey from corporate HR to financial coaching, brings a warm, nurturing perspective to money management, particularly empowering women to make informed financial decisions and attain lasting financial health.

You can download Tonya's free gift "The 5 Keys To Financial Health" at www.podcasttalentcoach.com/financial.

 

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

If you're like many podcasters I talk with, your little voice in your head can sometimes throw you off course. Influence begins with confidence.

BECOMING A PERSON OF INFLUENCE

Impostor Syndrome is just someone pretending to be someone else. It is self doubt.

To overcome Impostor Syndrome, just be yourself. Stop pretending.

It starts as a vision of who you truly are. That vision can build your confidence and help build your influence.

When you be yourself, you're not faking it. You are working to be who you really are.

It is so much easier to be you rather than pretending to be someone else. Your confidence will grow.

Have the courage to step into your true self. Start by sharing one small story about yourself on your podcast.

Your tribe will love you for it. This is the beginning of growing your influence.

MELINDA LEE

On this episode, we're diving into the transformative power of voice, flow, and authentic connection with our special guest, Melinda Lee.

Melinda Lee is a Presentation Skills Expert, Speaking Coach, and nationally renowned Motivational Speaker. She holds an M.A. in Organizational Psychology, is an Insights Practitioner, Certified Professional in Talent Development, as well as Certified in Conflict Resolution.

For over a decade, Melinda has researched and studied the state of "flow" and used it as a proven technique to help corporate leaders and business owners amplify their voices, access flow, and present their mission in a more powerful way to achieve results.

Melinda brings a wealth of experience as a presentation skills expert and speaking coach for TEDx Berkeley. She shares her journey from overcoming impostor syndrome to landing major clients like Google, and how aligning her words with her intentions has attracted more opportunities her way.

She has worked with thousands of executives and teams from Facebook, to the Army Corp of Engineers, and more. She is breaking the ancestral lineage of silence.

During our conversation, Melinda unpacks the misconceptions about public speaking and highlights the importance of inspiring change rather than mere teaching. Sparking inspiration is an important step to developing influence.

She explains how achieving a flow state can elevate our public speaking, influence, and overall communication skills. Through personal stories and practical advice, Melinda reveals how to access this flow and maintain it, even under high pressure.

IMPOSTOR SYNDROME VS INFLUENCE

One of the key topics Melinda addresses is overcoming Impostor Syndrome, a common issue even among successful professionals. She candidly shares her personal strategies for confronting and processing fears rather than ignoring them, detailing how this mindset shift has empowered her in her career.

Overcoming Impostor Syndrome is the first step to becoming a person of influence.

Melinda's journey from facing skepticism to winning over tough audiences highlights the importance of embodying feelings and connecting deeply with both oneself as well as the audience.

We get into common misconceptions about public speaking, emphasizing that it goes far beyond just teaching. Effective speakers are those who can inspire change and transform lives by conveying not just the "how" but the "why."

Focusing on "why" over "how" is a key component of influence.

Through transformational speaking and podcasting, podcasters can build deeper connections with their listeners by exuding authenticity and engaging from the heart.

MINDSET EXERCISE

You will find great value in our conversation when Melinda introduces an exercise designed to help speakers move from being in their heads to speaking from the heart.

One such exercise involves shifting self-affirmations from "I am a confident speaker" to "I am grateful to be a confident speaker," a simple yet powerful change that fosters greater connection and openness.

Additionally, Melinda discusses the significance of self-awareness and self-reflection in overcoming barriers to communication and achieving peak performance. This step will help your influence blossom.

Whether you're a podcaster looking to connect more deeply with your audience or a speaker aiming to transform lives, this episode is packed with insights to help you elevate your voice and impact. So, get ready to feel inspired and get in flow with our conversation featuring the incredible Melinda Lee.

Melinda has a free gift for you called "Unlock Your Flow: A Free Self-Assessment To Enhance Speaking Skills And Identify Growth Areas". You can download it at https://speakinflow.com/online-assessment/.

 

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.