We had our good friend and upcoming Legacy retreat speaker Ian Stanley on an IFCA community call and we wanted to share some of the highlights with you in today's episode. We'll cover how to be less boring in your marketing, why you should take the stick out of your ass and lighten up a bit, why email is still crushing to book calls, and more!

Time Stamps:

(3:30) The Shake Weight

(5:12) How To Be Less Boring

(18:18) Starting Things From An Interesting Place

(23:18) Q&A

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Different style of episode but one we think you'll find really valuable (let us know if you do!) and that is answering questions from coaches just like you on topics around lead generation, sales, client contracts, leadership, and more!

Time Stamps:

(1:54) Advice On Cold Outreach and Lead Generation

(6:32) Letting Client’s Out of Contracts

(9:34) Sales Follow Up Call Question

(12:19) Lead Generation Questions

(14:54) Team Members Quitting

(16:24) Our IFCA Employee Turnover Example This Year

(18:04) Lead Generation and Going Viral

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Avoiding massive mistakes in your business might be more important than the huge wins you get throughout your business career. I want to talk about one instance we almost did and why hiring mentors who have been there and done that is the easiest decision to make if you want to succeed long term in business. While Alex Hormozi squashed my dreams of owning a supplement company, I'm glad he did in retrospect and I'll explain why in this episode.

Time Stamps:

(1:19) What To Expect

(1:35) When We Launched Transform2together

(3:13) Our Hormozi Lesson

(4:51) The Cost of Ignorance

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

As you gain more and more experience with sales, you'll come to realize there is a lot of nuance sales veterans understand that amateurs simply do not yet. One of those nuances is sales tonality and I had to learn this the hard way when taking sales calls for T4E back in the day. I would have a mostly authoritarian style tone that moms did not appreciate and my close rates sucked. Then I learned what I'm about to teach you today and our close rate skyrocketed. I'll explain the 3 types of tonality to use in sales calls and give you an example using all 3 in a mock script.

Time Stamps:

(0:35) No Better Time To Be In The MAHA Era

(1:07) Using Tonality To Close More Sales

(1:47) Sarah Potential Client Example

(3:12) The Passive Tonality

(4:27) The Professional Tonality

(5:12) The Authoritarian Tonality

(6:29) Entire Tonality Example

(8:05) Our Pitch Episode

(8:15) Tonality Based on Objection

(9:11) Price Objection

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

From 2013 to 2017, I was a solopreneur who took her business to 400k a year but I was absolutely burnt out working 60-80 hours a week doing absolutely everything. A shift happened in me and I learned the art of hiring, delegating, and leadership that allows us to go from 400k a year to 400k a month. I want to share those big lessons in today's podcast to hopefully inspire you and not wait as long as I did to become a leader in your business.

Time Stamps:

(0:28) From 400k a Year To 400k a Month

(2:49) From 2013-2017

(4:29) Control Issue

(6:49) Friends With A Doctor Example

(7:32) Hiding Behind My Introversion

(10:01) Love Spending Money

(13:20) Investing In The Right Things

(16:18) Recap

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you were ecstatic to build your own business so you could finally have freedom only to build a prison for yourself where the warden (you) is an absolute dick, this episode is for you. We have both been there before and it took learning the hard way to finally find freedom. True freedom is found through systems, people, and removing yourself at different stages. We'll also talk about who to hire when and why brand is incredibly important for hiring as well.

Time Stamps:

(0:30) Creating A Business For Freedom

(1:25) What We’ll Cover Today

(3:09) Middle Class Mindset

(3:40) Your Income Goal

(7:00) Where To Find VA’s

(8:00) “I Can Only Do This”*

(9:48) Being Forced To Systemize

(10:10) Understanding Brand

(11:15) Hiring Roadmap

(13:30) Don’t Create A Business To Become A Prisoner To It

(14:10) Please Share This Episode

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Our top sales closer for IFCA Samantha has talked to hundreds of online coaches and we thought it'd make for a great episode if we talked about some of the common patterns we see when it comes to those who are successful in the program and the ones who are still trying to make it work on their own or fizzled out. We'll talk about the common reasons coaches share for why they fear failure, why you need to believe in your value first, why you'll never go wrong betting on yourself, and more!

Time Stamps:

(1:20) Sam Has Seen It All Here

(2:38) The Timing Reason

(8:09) Fear of Failure

(14:15) You Need To Believe Your Value First

(23:35) Betting On Yourself

(32:25) Our Podcast with Daryl Parr

(37:45) Where To Find Sam

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Follow Sam on Instagram

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you're tired of constantly having to chase after new clients or feel like you can never take a break from the endless cycle of posting and praying for sales calls, today's episode is for you. I'm going to share why RETENTION is so important to a sustainable coaching business, the math behind it, and give you 9 strategies to improve retention in your business you can start using today.

Time Stamps:

(0:30) How I Used To Think About Sales and Marketing Vs Now

(1:06) Why Retention Is Important

(2:55) Churn Rate

(6:33) Reaching 75k Months

(8:36) Keeping Clients

(10:22) Red, Yellow, and Green Clients

(12:10) Results Over Money

(15:21) Leverage Other People’s Time

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Your engaged audience is a potential goldmine and most coaches don't understand the value of the audience they've built and how they can help their audience in a personalized way and build a great business. In today's episode, I'm going to breakdown how to get to 7 figures a year if you have a following of 10k or more (or even if you don't) and how to stay top of mind when your prospect is looking to make a purchase. 

Time Stamps:

(0:35) You Know What’s Annoying?

(3:03) Lead Management/Lead Nurture Issue

(4:35) 3 Ways To Grow A Business

(7:28) DM Me For The Client Calculator

(9:30) 7 Figures A Year With Ease

(11:55) SMS CRM

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Wanna make your content creation uncomplicated and effective? We are always testing and seeing what is working and the system I'm going to share with you today is absolutely crushing for us and our IFCA students. We'll breakdown what types of posts to make, frequency, when and how to ask for direct sales in your content, and more!

Time Stamps:

(0:27) Our Content System That Made Us 750k This Month

(1:15) Content Is Ever Evolving

(1:47) When We Started Our Business

(2:22) Value Content

(3:10) Lists

(4:55) Steps/Frameworks

(6:45) Viral Posts

(8:13) Humor/Polarization

(9:12) Asking For The Sale/Direct Offers

(10:54) Recap

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you can't take losing another sale to the spousal objection, today's episode is for you. Trust me, this used to be an issue for me too. As you'll hear in the episode, I once asked a prospect, "Do you also ask your husband for permission to eat too?" Not the best strategy. After thousands of calls, we've nailed a framework called the PAID framework to handle this objection with ease. I'll break it all down and give you examples along the way!

Time Stamps:

(1:11) Our PAID Framework

(2:25) Quick Backstory

(4:20) What Not To Do

(5:30) The Objection As A Collaborative Discussion

(6:56) Align With Their Values

(7:41) Illuminate The Issue

(9:15) Direct The Next Steps

(11:58) Bonus Tip

(16:00) Please Rate/Review

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed