Today's topic is extremely important to me because when I was running a 6 figure and multiple 6 figure business, I had NO life.

I traded corporate America for an even worse job where my boss was an asshole… me. 

I’m telling you… I didn’t take a SINGLE day off work for 4 years. Not a holiday. Not a birthday. Not my (first) wedding day.

Nothing. 

I was able to achieve 30-40K months but at what cost?

I was CONSTANTLY chasing clients and I was an organic hamster wheel of posting content to get clients. 

So in today's episode, I want to talk to you about how you really can WORK LESS and make more money, where to start delegating and deleting things you do, the concept of leverage, and more!

Time Stamps:

(0:47) When I Was My Own Asshole Boss

(2:43) My Thoughts On Work

(4:18) What I Want To Cover

(4:50) Episode 567 on Time Management

(6:13) Scenario Examples

(8:41) Where I’m At Today

(10:18) The In Between

(12:23) The Concept of Leverage

(14:15) 10x The Problem

(16:33) My Favorite Type Of Client To Work With

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We're getting nerdy in today's episode talking math, numbers, and money. If you have an aversion to this topic, even more reason to press play because revenue and money is the lifeblood of your business and your future as a coach. I'm going to breakdown how to build and grow a 20k a month nutrition business by only signing 5 clients a month using a front end and back end strategy that will not only give you predictable revenue in your business but give your clients the best result and transformation for their hard earned money.

Time Stamps:

(0:42) My Story Growing A Fitness Business

(2:29) Going From 10k Months to 20k Months

(2:57) Signing New Clients vs Retention

(3:52) Math on 10k A Month

(7:07) How This Works Over a Year

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Attention new online coaches! I recently had a conversation with a business owner that was just starting and while he had a lot figured out in terms of plans and deliverables, there was a big hole in his strategy.

We don't have market demand yet and I see this with so many new coaches. What you think will happen and what actually happens might be the same but it might not and you'll never know until you launch, put a viable product out there, test it, and regroup to optimize. Listen to this episode if you feel stuck in the planning phase and need a push to the execution phase!

Time Stamps:

(1:05) Conversation With A New Coach

(1:47) Questions I Asked Him

(3:07) What To Not Learn If You Want To Stay Broke

(3:45) Why Ads Work

(5:12) Revenue Example

(6:47) Fearing Judgement

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

You are in for a rollercoaster of emotions once you hit play and hear Daryl's story today. Daryl spent 3 years trying to become an online coach before he joined IFCA, sold his horses for the payment, and from that decision broke through in this industry and has made 93k so far. He even got an IFCA tattoo (no joke) and it's just an incredible example of will and determination to never give up on your goals.

Time Stamps:

(1:25) Broke and Selling His Horses

(2:50) Daryl’s Story

(6:40) Money Mindset and Risk

(8:45) Getting Clean Through Fitness

(11:58) Getting Off of Anti-Depressants

(13:54) Having Nothing To Lose

(15:42) The Turning Point

(19:24) Scholarship Funnel

(21:40) Resells and The Backend Offer

(26:10) Mental and Emotional Wins

(31:15) The IFCA Tattoo

(33:20) Advice To Anyone In A Similar Situation

(34:35) Where To Find Daryl

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Follow Daryl on Instagram

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you’re NOT learning how to use AI in your business… this will be your greatest regret of your lifetime… 

Ok, that might be extreme, but here me out…. 

I think the best way to explain the importance here is with a quote from the Harvard Business Review… 

“AI won't replace humans, but humans with AI will replace humans without AI."

In this episode, we're going to talk about how to use Chat-GPT most effectively as your marketing assistant and help you come up with hooks, viral content ideas, caption posts, and more!

Time Stamps:

(0:32) Harvard Business Review Quote

(1:43) IFCA Students: We Got Something Awesome In The Pipeline

(2:48) The Journal Entry Prompt

(5:46) Creating Viral Hooks

(9:06) Video Hooks

(10:33) Please Share If You Found This Useful

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We've been through the trenches the last 6 years figuring out how to best utilize Black Friday to both help grow our business and help those who need our help. Today's episode is bringing you the best of what we've succeeded in and helped thousands of online coaches do the same. We'll talk about why people buy more during Black Friday, how to add more value without discounting your coaching, and share an upcoming free masterclass with you where I break this down in even more detail.

Time Stamps:

(0:55) Leveraging Black Friday

(2:20) How Discounts Hurt Our Brand

(3:23) Free Masterclass

(4:05) Why People Buy More During Black Friday

(9:02) Adding Value Without Discounts

(12:18) Reminder of Our Free Masterclass

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We can't wait for you to hear another one of our rockstar IFCA fitness coaches share their experience and success with you on today's episode! Abby Hammett helps burnt out nurses lose 10+lbs for good through her Strong Female Community and has grown a lot since joining IFCA and much of that is through ads, enjoying sales, and taking her business that was a hobby in her mind to a serious business. We also talk about her long term goals and advice to anyone ready to go all-in.

Time Stamps:

(2:35) Abby’s Business Before IFCA

(5:25) Business Is Math

(10:00) Kev The Sales Master

(10:43) Becoming A Salesperson

(13:55) From Hobby To Business

(23:40) Long Term Goals

(27:17) Abby’s Advice For Anyone Going All In

(27:55) Where To Find Abby

----------

Follow Abby On Instagram

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Wrapping up our Ultimate Podcast Growth Blueprint seres, I want to talk about some important logistical things such as organization, streaming software, how to create and structure episodes, using hooks and stories, naming your podcast, launch strategies, and a lot more! I know this is a lot especially if you're just starting out so definitely save this one and come back to it multiple times as needed!

Time Stamps:

(0:57) Last Week’s Episode

(2:32) Organization and A Centralized Location

(3:45) OBS Streaming Software

(4:43) Creating Episodes Outlines and Episode Length

(5:39) Using ChatGPT

(7:12) Structuring Your Outline

(8:27) Your Hook and Stories

(11:30) Bonus Pro Tip

(12:47) Asana and Delegation

(14:47) Loom and Post Production Details

(15:12) Naming Your Podcast

(16:12) Pre-Launch Hype

(17:25) Retention and Community

(18:31) Podcast and Ads

(19:37) Midpoint Ads

(21:15) Direct Offer Episode

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Check Out Submagic For AI Captions

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Have you been curious about starting a podcast for your coaching business? Not sure if your business is ready yet or what equipment to get?

We've got you covered in this series! After 578 episodes, many studio setups, and being a consistent top 100 podcast in the fitness category, we've had a lot of trial and error and now have a fluid system we use to create not only 2 podcasts a week but 23 other pieces of content each week stemming from those episodes. We'll dive into how it all works in today's episode and next episode, we'll talk launch and growth strategies.

Time Stamps:

(0:45) Launching and Optimizing A Podcast

(0:54) Who We Are

(1:17) Launching Back in 2018

(2:28) When You Should Launch A Podcast

(3:45) The SFF Method

(6:27) Systems and Equipment

(9:22) Software and Apps

(10:57) What’s In Store Next Week

----------

Check Out Submagic For AI Captions

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Today's guest hated my guts initially which I couldn't help but ask about first but we're on great terms now, good friends, and there's a lesson to learn here with rumors especially in this business. Beyond that, we talk about your future both from a business and wealth perspective and some timeless lessons that Steve has learned that I think you'll find super valuable.

Time Stamps:

(1:14) Stephen Hated Jordan Initially

(5:41) Stephen’s Background

(12:26) Realizing What He Didn’t Want

(14:21) 7 Million In Debt

(17:56) Understanding Debt

(22:01) Started As A Firefighter

(26:21) Real Estate Investing

(29:46) What Holds Most Coaches Back

(35:56) Overcoming Being Too “Salesy”

(40:26) Dumbest Mistake As A Leader

(44:16) Stephen’s Favorite Books

(50:58) Where To Find Stephen

----------

Follow Stephen on Instagram

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Quick episode today as I sit in our Airbnb on vacation right now but wanted to share this reality with you if you're just starting your business or if you're in the thick of it right now. There are plenty of positives that come along with building a business but not many people talk about the real negative ones. I want to cover those today and give you some examples from my life and know you aren't alone in this.

Time Stamps:

(0:37) Recording In The Airbnb Bedroom

(1:05) You Might Lose Friends

(3:52) The Business Is A Reflection Of You

(5:30) Expect To Want To Quit

(6:27) The Fastest Path to Personal Development

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed