Andy is happy to be welcoming Brooke Keegan back to the show! Brooke is the visionary owner and creative director of Brooke Keegan Special Events, a leading firm specializing in custom, multi-day destination weddings, and since founding her company in 2009, she has garnered recognition from Harper's Bazaar and Brides as one of the world's top event planners! She is here with Andy in this episode to share, amongst other things, her invaluable insights from her years in the industry!

As Brooke and Andy catch up, Brooke reflects on challenges faced, particularly the significant downturn in wedding engagements attributed to the COVID-19 pandemic and the typical slow- down during election years. She discusses the evolving wedding landscape, highlighting how while low-budget and extravagant weddings continue to thrive, mid-range events are seeing a decline.

Brooke also shares her process for working with bridal couples, from initial consultations to curating a creative team tailored to each client's visio, and, emphasizing the importance of balance between creativity and business acumen, she sheds some light on how she navigates the complexities of managing a successful event planning company while prioritizing personal well-being.

Andy had such a great time talking with Brooke just as he did the first time and hopes that you enjoy listening to this conversation with her! If so, then please don’t keep it to yourself. Andy asks that you please share it with at least three colleagues you know who would benefit from hearing this episode. Also, be sure to leave a top review wherever you listen because that really helps Andy and the show out!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:20] – We learn that this episode’s guest is returning guest Brooke Keegan!

[2:01] - Brooke discusses how the wedding industry activity has slowed, with fewer weddings and lighter-than-expected calendars this past year (2024).

[3:22] - Mid-range weddings have declined, but Brooke is optimistic for 2025.

[6:16] - Brooke tailors her planning process based on each client's engagement stage, preferences, and budget.

[9:57] - Creative partner teams are curated like recipes, combining complementary skills for each event.

[10:49] - Brooke adds that creative partner selection depends on investment, style, and personality.

[13:41] - Andy argues that balancing creativity with business structure is crucial for running successful events.

[14:23] - Brooke asserts that weddings are a business that require detailed budgets, transparency, and professionalism.

[17:01] - Surrounding herself with knowledgeable people and maintaining accountability drives personal and professional growth for Brooke.

[19:59] - How does Brooke balance personal life with business?

[21:00] - Brooke believes that prioritizing personal time and self-care is crucial for work-life balance and job satisfaction.

[24:22] - Establishing investment strategies and retirement plans is very important for long-term financial security in the industry.

[27:32] - Andy reveals where Brooke can be found online.

RESOURCES

The Wedding Biz - 483 BROOKE KEEGAN: The Long Game, Creative Partners, Pricing Strategy, and More!

Find Brooke:

Brooke’s Website

The Brooke Keegan Blueprint

Brooke’s Instagram Page

Brooke’s Facebook Page

Brooke’s Pinterest Page

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Andy really hopes that you will join him for this episode of The Wedding Biz as he welcomes back to the show Bryan Rafanelli of Rafanelli Events! ​​Bryan is a renowned designer and planner and is the founder and chief creative officer of Rafanelli Events, and he has been behind some of the most high-profile events in recent history, including Chelsea Clinton’s wedding and several of President Obama’s White House state dinners. His team has also worked on key campaign events for Vice President Kamala Harris!

Bryan opens up about the pressures of maintaining excellence in a saturated market, admitting that even after decades of success, he still feels the weight of “being only as good as your last event.” Listen in to hear him reflect on how he balances innovation with authenticity, rejecting trends for the sake of trends and instead focusing on creating meaningful connections through his work. He also shares his candid thoughts on burnout, revealing that while he’s sometimes tempted to step back, his passion for creativity keeps him grounded. Whether designing an unforgettable party or brainstorming new ideas, Bryan thrives on making the impossible possible!

This episode of The Wedding Biz truly goes beyond event planning, diving deeply into the challenges of balancing the business and creative aspects of a career in design. Bryan and Andy also touch on the importance of surrounding oneself with talented people, finding joy in personal routines, and staying motivated in the face of immense success. Join them for an inspiring conversation about the highs and lows of life at the top of the creative industry!

If you enjoy and get something insightful out of this conversation with Bryan, then please don’t keep it to yourself! Andy asks that you please share it with at least three friends and/or colleagues you know who would benefit from hearing this episode. Also, be sure to leave a top review wherever you listen because that really helps Andy and the show out!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:31] – We learn that this episode’s guest is returning guest Bryan Rafanelli of Rafanelli Events!

[2:01] - Bryan strives to create unique and memorable events that resonate with their themes!

[3:35] - Bryan shares how he loves his current creative career and feels fulfilled by the challenges that it presents.

[6:32] - Andy recalls Bryan's appreciation for balancing artistic creativity with business success.

[7:36] - Bryan emphasizes the importance of balancing creativity and business for overall success.

[9:27] - Bryan believes in staying engaged with both creative and business aspects for success.

[11:01] - Bryan values all opportunities and continuously strives to maintain and enhance his success.

[14:50] - Pushing his team forward, Bryan thrives on accomplishing seemingly impossible challenges.

[17:11] - Bryan finds fulfillment in balancing work and personal happiness while taking advantage of exciting opportunities.

[19:40] - Andy recalls a memorable event that Bryan designed and seeks another satisfying story.

[20:15] - We learn how Bryan has mastered creating adaptable wedding plans, finding beauty in unexpected weather.

[23:26] - We hear how Bryan enjoys solving real-time challenges in event planning, especially in relation to weather changes.

[26:33] - Bryan is involved in politics and anticipates the impact of upcoming elections on his work!

[29:00] - Andy reveals where Bryan can be located online.

RESOURCES

Bryan’s Previous Guest Spots on The Wedding Biz Michelle Rago’s Previous Guest Spots on The Wedding Biz

Find Bryan:

Rafanelli Events - Website

Rafanelli Events’ Instagram Page

Rafanelli Events’ Facebook Page

Rafanelli Events’ Twitter Page

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Frequent guest of the show David Stark returns for this episode of The Wedding Biz! David is a renowned event designer and planner with over 25 years of experience in the industry, and as the founder and chief creative officer of David Stark Design and Production, his impressive client list includes celebrities such as Glenn Close and Brad Pitt, SNL’s 40th Anniversary, The Whitney Museum of American Art, and The Metropolitan Opera.

Listen in as David shares insights into his creative process, discussing the balance between designing for clients and creating art purely for himself. He reflects on collaborations with other artists such as, for example, his recent work with Joe Dienst, and he explains how these projects allow him to break free from the constraints of client work.

Throughout Andy's conversation with David, David stresses the importance of scale in his designs making sure that every element of an event commands its space. He shares his desire to simplify his work, aiming for restraint by using fewer, more impactful elements.

He also discusses staying relevant in a constantly evolving industry, focusing more on his own artistic growth rather than competing with his peers, and highlights why it is important to embrace discomfort and push creative boundaries in order to avoid stagnation. Andy, as always, had a great time chatting with David and hopes that you enjoy the conversation. If so, then please don’t keep it to yourself. Andy asks that you please share it with at least three colleagues you know who would benefit from hearing this episode. Also, be sure to leave a top review wherever you listen because that really helps Andy and the show out!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:31] – Returning guest David Stark is today's guest!

[2:55] - Collaborating with other artists allows for creating personal, expressive work outside of client projects.

[5:02] - How would Andy describe David's style?

[6:23] - David focuses on creating simple, large-scale designs with restraint, removing extraneous elements.

[9:49] - Andy focuses on his own vision in the music industry, valuing innovation over staying relevant.

[11:35] - Not giving much thought to relevance, David prioritizes unique, client-specific designs, drawing inspiration from diverse fields.

[14:33] - Referencing his book The Creative Act: A Way of Being, Andy references Rick Rubin's advice, emphasizing that creative desire must surpass fear.

[15:06] - David reveals that he embraces discomfort in new projects, pushing for innovation while navigating uncertainty and fear.

[18:20] - David accepts the constant imbalance in running a business and embraces change as part of growth.

[21:05] - Constraints lead to innovation, and David sees opportunity in new team members' contributions.

[24:01] - Soon visiting Morocco for the holidays, David feels inspired by diverse global projects and is grateful for new opportunities as an artist and business owner.

[25:58] - Andy shares where David can be found online.

RESOURCES

David's Previous Guest Spots on The Wedding Biz

Rick Rubin - The Creative Act: A Way of Being

Ryan Holiday – The Obstacle Is the Way

Find David:

David’s WebsiteDavid’s Instagram PageDavid’s Books

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Longtime listeners of the podcast will likely be familiar with today’s guest as she has been on the show several times already! Join Andy as he welcomes back Meghan Ely, the owner of OFD Consulting! Meghan is a longtime industry speaker and writer and is a wedding pro educator with regular contributions to Wedding Planner Magazine, The Knot, Wedding Business Magazine, Catersource, and SpecialEvents.com.

Meghan joins Andy for this episode to discuss defining and achieving luxury in the wedding industry. With years of experience and numerous accolades, including but certainly not limited to being recognized as one of the most influential wedding professionals by Event Tech, Meghan shares invaluable insights into what sets luxury weddings apart.

Andy invites you to listen to gain a deeper understanding of the various elements that make up a luxurious experience beyond mere budget, including personalized details, meticulous planning, and memorable moments that resonate with couples and guests alike. Meghan discusses the importance of showcasing standout features in wedding submissions, including florals, paper goods, and rental choices, all of which play a critical role in attracting attention from prestigious publications!

Andy and Meghan also dive into the strategic approach required for effective media submissions, including how to tailor a compelling narrative and the significance of exclusivity in luxury placements. Meghan also touches on leveraging social media to enhance brand identity and visibility in the luxury market, emphasizing the need for a cohesive digital presence.

Andy hopes that you will tune in to learn how to navigate the luxury landscape in weddings with finesse and intention! If you enjoy the episode and get something out of it, then he encourages you not to keep it to yourself! Please share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps out Andy and the show!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:22] – This episode’s guest is returning guest Meghan Ely!

[1:24] - Meghan discusses the varying definitions of luxury, emphasizing personalized experiences and attention to detail.

[3:55] - Meghan points out how luxury publications prioritize standout details, including florals, paper goods, and rentals in submissions.

[5:36] - Meghan describes a good submission: a vendor list, couple write-up, and curated photo gallery.

[8:05] - Learn how submission guidelines vary.

[10:31] - Editors typically respond within 6 to 8 weeks, but luxury submissions can take even longer.

[13:08] - Meghan argues that following up on submissions is crucial and that respectful withdrawal is necessary if there's no response.

[14:25] - Meghan advises aligning brand identity with luxury across digital platforms and using social proof.

[16:30] - Effective project management tools can help maintain luxury branding and regular audits for improvement.

[18:55] - Andy shares where to find Meghan online.

LINKS & RESOURCES

Meghan’s Previous Guest Spots on The Wedding Biz

Find Meghan:

OFD Consulting - WebsiteOFD Consulting - Facebook PageOFD Consulting - Instagram PageOFD Consulting - Twitter PageOFD Collective - WebsiteWedding Industry Speakers - Website

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Andy is so thrilled to be welcoming his business partner, Robert Sherman, back to the show! Robert is Andy’s business partner at Kushner Entertainment and is also the owner of Washington Talent, a legendary entertainment company established over 55 years ago.

Together, Andy and Robert tackle the topic of employee retention, discussing how to keep employees engaged, happy, and loyal over the long term. Robert shares some valuable insights from his decades of experience, explaining how hiring for company culture is just as crucial as hiring for skill sets and emphasizing the importance of communication, ensuring that employees not only understand but also believe in the organization's goals.

Robert's approach to management is rooted in collaboration rather than hierarchy. Avoiding terms like “boss” and “employee,” he instead opts to lead through transparency and mutual respect. He also discusses the importance of flexibility in modern workplaces, citing examples from his own company where remote work has helped retain top talent.

Tune in to hear practical tips on employee motivation, such as offering periodic bonuses, staying ahead of salary increases, and understanding individual motivations beyond monetary compensation. This conversation is filled with actionable advice for leaders looking to foster loyalty and long-term commitment within their teams while maintaining a positive and productive work culture!

If you enjoy and get something out of the show, then Andy urges you not to keep it to yourself! Share it with a few people you know who might also enjoy it and get something out of it, and he would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:47] - Andy and his business partner Robert are talking all things employee retention.

[2:54] - Robert reveals his philosophy regarding his relationship with his employees.

[4:08] - Robert argues that clear communication with employees is essential to ensure that they understand and respect company goals.

[6:19] - Finding culturally compatible employees is key, and compensation isn't the only factor that Robert considers.

[8:10] - Robert points out that passion plays a significant role in the entertainment industry, with some success attributed to luck.

[10:04] - Robert, in interviews, describes jobs in a less glamorous way to help temper expectations.

[13:35] - Appreciation, Robert asserts, whether through bonuses or non-financial gestures, is vital for retaining employees.

[15:10] - Robert stresses the importance of empathy and understanding between managers and employees, even in professional settings.

[18:20] - Robert sees himself as a manager, not a boss, and believes in balancing authority with empathy.

[21:09] - It's important to find the appropriate balance between personal and professional boundaries while hiring.

[24:33] - Robert argues direct communication with employees fosters trust and respect in any company.

[26:11] - Hear where Robert can be found online.

RESOURCES Robert's Previous Guest Spots on The Wedding Biz

Find Robert: Kushner Entertainment - WebsiteWashington Talent - Website

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

If you have been a longtime listener of the podcast, then today’s voice may sound familiar to you as it is her third appearance on the show! Andy is so thrilled to welcome back Tara Guerard, owner and creative director of Tara Guerard Soirée headquartered out of Charleston, South Carolina (and with an additional office in New York City). Tara is recognized as one of the nation's leading tastemakers globally, and she is here to share some exciting updates since she was last on the show.

Listen as she and Andy reflect on the profound changes brought about by the pandemic and how it has influenced their approach to client relationships. Tara shares her struggle with the shift to virtual meetings, highlighting why it's important to have in-person connections and how much she values reading a client's body language and energy, something that is unfortunately difficult to replicate over the phone or through a screen.

Tara shares some insights into maintaining energy and inspiration after decades in the business. She credits her success to her naturally high energy levels and an unrelenting desire to learn and grow, revealing her plans to pursue new creative endeavors when she turns 60.

Tara also discusses the challenges of working in diverse locations where the level of service may not meet her high standards, emphasizing the importance of adaptability and her commitment to ensuring that every event is executed as flawlessly as possible. This episode is a must-listen for anyone interested in the intersection of creativity and business, and Andy had such a great time chatting with her again!

If you enjoy the show, then Andy urges you not to keep it to yourself! Share it with a few people you know who might also enjoy it and get something out of it, and he would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:26] - We learn that today's guest is returning guest Tara Guerard of Tara Guerard Soirée.

[2:26] - Tara elaborates upon how meeting clients in person is more effective for connection than communicating electronically.

[5:11] - High energy and enthusiasm drive Tara's lifelong learning and future aspirations, even at 55.

[7:08] - Each wedding's uniqueness keeps Tara's work exciting, even when using her least favorite flowers!

[10:22] - Pleasing people has fueled Tara's success, although she does sometimes go to extreme lengths to make others happy.

[11:57] - The biggest challenge in wedding planning is working with vendors unfamiliar with high service standards.

[14:48] - Tara reveals how balancing creativity with business acumen has led to success, including never being in debt.

[18:04] - The book Unreasonable Hospitality inspires Tara to integrate exceptional service with effective business practices.

[19:09] - Speaking at conferences and sharing her experiences as a business owner and mother is rewarding for Tara.

[20:38] - Managing work and family life for Tara involves setting rules for herself and multitasking, with exercise as a mental and physical outlet.

[23:11] - What about the future excites Tara?

[24:57] - Andy reveals where Tara can be found online.

RESOURCES Tara’s Previous Guest Spots on The Wedding Biz

Book: Will Guidara - Unreasonable Hospitality

Find Tara: Tara Guerard - WebsiteTara Guerard Soirée - WebsiteTara’s Instagram PageTara’s Twitter PageTara’s Pinterest Page

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Andy is thrilled to once again be sitting down with Andrea Eppolito, a renowned luxury wedding planner and author of AI for Wedding Professionals. Andrea shares her initial hesitation toward AI and recounts how she dedicated daily time to understand and leverage this technology, highlighting its comparison to the invention of the internet in terms of impact.

Hear Andrea's take on how AI, particularly ChatGPT, can serve as a powerful creative assistant, sifting through data, spotting patterns, and offering insights that would take humans weeks to uncover. She stresses the importance of training AI to emulate one's personal style, creating a tailored experience that reflects the user's unique voice and sensibilities.

The conversation also addresses some of the common criticisms of AI, such as its perceived robotic nature. Andrea highlights her strategy of creating a personalized AI profile, which involves feeding ChatGPT with detailed information about her writing style, design preferences, and professional outputs, resulting in content that mirrors her voice (although still making tweaks to enhance it even further).

Andy and Andrea additionally explore the practical applications of AI in the wedding industry. From content creation, communication, task management, and data analysis, AI tools such as ChatGPT, IBM's Watson, Grammarly, Trello, and Eventbrite are transforming how wedding professionals operate, and Andrea emphasizes the efficiency offered by AI, allowing professionals to reclaim time and focus on their creative and strategic endeavors.

Listen as Andrea also provides some helpful insights for those new to AI. She advises starting with educational resources and gradually integrating AI into routines, emphasizing the symbiotic relationship between humans and AI where continuous interaction and feedback lead to desired outcomes. By embracing AI, wedding and event professionals can enhance their creativity, streamline operations, and maintain a competitive edge in the industry!

Andy had such a great time having this timely, insightful conversation with Andrea and hopes that you enjoy listening! If so, then please don’t keep it to yourself! If you can think of at least three people who would enjoy this episode, Andy would love it if you were to share it with them. He would also appreciate it if you left a top review wherever you listen because that really helps the show out.

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[1:03] - Today's episode is with Andrea Eppolito, who shares insights into using AI for wedding planning. [2:23] - Andrea explains how AI acts as a creative assistant, spotting patterns and offering insights quickly. [4:11] - Andrea has trained ChatGPT to mimic her style by uploading detailed personal profiles and content samples. [7:40] - Think of AI as a powerful personal assistant; you make final decisions and edits. [9:18] - Hear about Andrea's book, AI for Wedding Professionals. [10:26] - Andrea further advises listeners to train ChatGPT with specific prompts and feedback for accurate and personalized content creation. [13:06] - Hear how Andrea and her husband have used various GPTs for tasks such as legal documents. [15:27] - Andrea encourages listeners to use AI tools like Grammarly, Trello, and Eventbrite for efficiency in various tasks. [18:40] - AI saves time on grunt work, allowing focus on creative and unique tasks. [21:10] - We are encouraged to start with ChatGPT, ask for guidance, and spend daily time learning AI. [23:45] - Some people use AI for referrals to avoid ads and get unbiased, authentic recommendations. [26:23] - Andy shares a story in which he used ChatGPT to help him prepare a ten-minute presentation for a big opportunity. [28:25] - Once you overcome AI anxiety, you can balance its use with your personal touch and creativity. [30:17] - Hear where to find Andrea online.

LINKS AND RESOURCES The Wedding Biz - 154 ANDREA EPPOLITO: Celebrating the Greatest Luxury of All

Find Andrea:

Andrea’s Website

Andrea’s Facebook Page

Andrea’s Instagram Page

Andrea’s Pinterest Page

Andrea’s YouTube Channel AI for Wedding Professionals: How Artificial Intelligence Can Help Your Wedding Business

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Join Andy as he revisits his September 2021 interview with Colin Cowie this week! Having had celebrity clients such as Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, Kim Kardashian, Lil Wayne, Nicole Kidman, and Demi Moore, this episode’s returning guest has enjoyed quite the career so far. Colin Cowie has also had many corporate clients such as Dom Pérignon, Warner Brothers, CBS, Whitney Museum of American Art, Architectural Digest, and so many more! Colin is also a published author, having written books such as Dinner After Dark: Sexy, Sumptuous Supper Soirees, Colin Cowie Chic: The Guide to Life as It Should Be, and Colin Cowie Wedding Chic: 1,001 Ideas for Every Moment of Your Celebration.

Colin, as he discusses with Andy in this episode, is all about making sure that he delivers the ultimate experience for his clients. Colin and Andy also talk about Colin’s new book, The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted, which is Colin’s eleventh published book! Colin discusses luxury and what it means in any business – that it is about customer service and not just the product that you are selling. He discusses how to ascertain what customers want so that you can provide it to them before they even realize what they want. We also hear Colin talk about the importance of not only having good relationships with your clients but also with the employees of your company, how important that protocol and consistency are to him, how to get customers to keep coming back to you, and so much more!

Andy has known Colin for nearly two decades and is so impressed with everything that he has accomplished. He always has such a blast with Colin, when he has him on the podcast, and is grateful for his time. Andy encourages you to go back and listen to his previous episodes with Colin and to also check out his new book The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted. Please share this interview with at least three good friends who might also enjoy it, and leave a top review of the podcast wherever you listen!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:40] – Andy reveals that this episode is a revisit of his September 2021 interview with Colin Cowie!

[2:22] – Colin explains why he decided to write his new book The Gold Standard. [5:17] – Colin expounds upon his belief that customer service is the new luxury. [6:24] – We learn how to deliver to customers what they didn’t realize they wanted. [8:55] – Colin gives examples of how to build relationships with clients. [10:16] – Colin affirms that you need to make sure that your employees have an emotional connection with you.

[12:20] – Andy enthuses over how the COVID-19 pandemic gave us opportunities to reform company culture.

[13:27] – Colin emphasizes how crucial teamwork and communication are. [16:48] – Andy and Colin agree that creating and owning your brand is important. [19:19] – We are persuaded of the importance of including everyone in meetings, even receptionists. [21:45] – Colin asserts how important protocols are to him. [24:39] – We discover that Colin is always updating protocols based on new things that are learned. [26:25] – Colin gives an example of great customer service provided by a pilot. [29:24] – We learn how we can get customers to keep coming back to us. [31:49] – Colin provides insight on failure and both its inevitability and its importance. [33:07] – Colin reveals what about the future excites him.

[35:21] – Andy shares where online we can find Colin.

LINKS AND RESOURCES Colin Cowie – Dinner After Dark: Sexy, Sumptuous Supper Soirees Colin Cowie – Colin Cowie Chic: The Guide to Life as It Should Be Colin Cowie – Colin Cowie Wedding Chic: 1,001 Ideas for Every Moment of Your Celebration

Colin Cowie – The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted

The Wedding Biz – Episode 128 REVISIT: Colin Cowie: Part 1 Creating Groundbreaking Luxury Experiences

The Wedding Biz – Episode 135 Colin Cowie: Part 2 Creating Groundbreaking Luxury Experiences

The Wedding Biz – Episode 267 A Conversation With: Colin Cowie

Ryan Holiday – The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

Find Colin:

Colin’s Website

Colin’s Instagram Page

Colin Cowie Lifestyle – Instagram Page

Colin Cowie Lifestyle – Facebook Page

Colin’s Twitter Page

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

In this truly enriching episode, join Andy as he connects with Liene Stevens, the acclaimed author, behavioral psychologist, and CEO of Think Splendid! Liene brings a wealth of knowledge from her extensive experience in the global wedding market, having collaborated with clients across 97 countries and revolutionized operations for numerous luxury brands and resorts!

Tune in as Liene shares her unique journey from an unexpected promotion at a nonprofit right out of high school to becoming a key player in negotiating the release of hostages with the U.S. State Department! Her unorthodox path led her to found Think Splendid in 2005, where she has since become a trailblazer in wedding industry consulting.

Andy hopes that you will listen in to hear insight into the intricacies of running a successful wedding business! Liene discusses the current challenges facing the industry, including the implications of a slowing market in 2024. Contrary to popular belief, Liene clarifies that the dip in engagements post-pandemic is a myth that is unfortunately perpetuated by major jewelry companies. She instead attributes the slowdown to broader economic uncertainties and changing consumer behaviors.

Also emphasizes the importance of continual self-improvement and creative rejuvenation, Liene highlights the need for wedding professionals to elevate their standards in tandem with their prices, providing actionable advice on refining business practices, enhancing team skills, and staying creatively inspired.

Liene and Andy additionally take a deep dive into the vital role of mental health in business success, with Liene advocating for the value of professional therapy over business consulting when addressing personal challenges that impact business operations, drawing from her own background in behavioral psychology.

Andy sincerely hopes that you will tune in to hear Liene's invaluable insights and practical advice that can help wedding professionals navigate a slow market, enhance their offerings, and ultimately thrive in the ever-evolving wedding industry! If you enjoyed this captivating episode with Liene, then Andy hopes that you will share this episode with at least three people who might also enjoy it! Be sure to also subscribe to the podcast so that you never miss an episode, and Andy would also appreciate a positive review wherever you listen to the podcast!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:04] - Andy reveals that he has recently taken his daughter to Telluride for hiking and catching up with an old friend. [0:57] - Andy announces that this episode’s guest is Liene Stevens of Think Splendid! [2:08] - Liene clarifies that she is a business consultant for wedding industry companies, not directly for brides and grooms. [3:00] - Hear how Liene delayed college to work at a nonprofit; she was promoted quickly and led 180 employees! [4:42] - Hear the incredible story of how Liene negotiated a hostage release, working closely with Colin Powell's office and keeping it out of the press. [8:14] - Liene started the first B2B blog for the wedding industry as a marketing tool, which still exists. [10:03] - Liene touches upon how Signet Jewelers affected engagement sales but did not clarify if it included non-diamond rings. [12:18] - US weddings fluctuate between 2.2-2.4 million annually, and election years cause spending hesitation and longer engagements. [14:58] - Liene argues that last-minute spending is challenging for businesses that are used to longer engagement cycles; slow years are opportunities for critical business reflection. [16:34] - Focus on refining your sales process by including training and team skills to enhance client interactions. [18:16] - Andy points out how investing in team bonding and skill enhancement is crucial because it improves client and planner connections. [20:02] - Rather than just raising prices, wedding pros should really be focusing on improving skills and evolving creatively. [22:50] - Liene explains how The Artist's Way suggests morning pages and artist dates to spark creativity and stay ahead in the artistic industry. [24:28] - As a behavioral psychologist, Liene emphasizes the importance of therapy over coaching for personal issues that impact business.

[27:56] - Liene argues that meditation and therapy not only enhance business decisions but also enrich all relationships in life. [30:07] - Andy reveals where Liene can be found online.

LINKS AND RESOURCES Julia Cameron - The Artist’s Way

Find Liene:

Think Splendid - Website Think Splendid - Instagram Page

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

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The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Listen in to this revisit as Andy chats with two guests, both of whom have been featured on the podcast multiple times in the past. Laurie Arons is a planner and designer of Laurie Arons Special Events and has been featured in numerous magazine publications and has been listed in Vogue, Harper’s Bazaar, and Martha Stewart Weddings as one of the top worldwide planners. Her clientele is made up of trendsetters such as Sophia Coppola, Vanessa Getty, and Christy Turlington as well as prominent business moguls like Gary Friedman, Frank Caufield, and Eddie DeBartolo. Laurie has also created and runs a very successful wedding planner master class.

Also joining Andy is Jose Villa, a fine art photographer who is considered by many to be the top event photographer in the world. He has been published in numerous magazines and was named one of the top wedding photographers by Martha Stewart Weddings, Harper’s Bazaar, Style Me Pretty, and Vogue. He was also named one of the top ten photographers in the world by American Photo Magazine and was named one of the most influential photographers of the decade. Jose, in addition, runs workshops and authored the book Fine Art Wedding Photography.

Laurie and Jose have been working together for nearly a decade, and they each elaborate upon what it’s like working with the other. Laurie describes her business as live theatre only not with actors, a feeling which gives her butterflies because she puts a lot of thought into it. They also discuss at length how they address unexpected obstacles such as challenging weather, what’s important to them as far as the guest experience is concerned, what they look for in a good venue, and what they are seeing happening currently in their business now that we are (hopefully) nearing the end of the COVID-19 pandemic.

Andy had such a fun time talking to Laurie and Jose again – especially at the same time – and encourages you to go back and listen to their previous episodes of the podcast by going to The Wedding Biz’s website and typing in their names in the search bar. Be sure to also subscribe to the podcast so that you never miss an episode, and if you can think of at least three good friends who would benefit from listening to the podcast, share it with them! Andy would also appreciate a positive review wherever you listen to the podcast!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:24] - Andy reveals this episode’s two guests – Jose Villa and Laurie Arons – and gives their credentials.

[2:11] - Jose reveals that location and communication are some of the key elements for a successful collaboration with a designer.

[3:02] - We learn that Laurie considers a lot of photography experience as well as commitment to be very important when working with a photographer.

[4:39] - Laurie and Jose talk about their collaborative process together, and Jose reflects on the stressful aspects of his job.

[7:39] - Laurie explains how she tries to keep Jose as informed of details as possible.

[10:30] - Laurie reflects a little on the difficulty of obstacles such as the bride wanting her hair redone and how that negatively impacts a set schedule.

[11:25] - We hear examples of how weather can negatively impact events.

[14:47] - Laurie and Jose share what’s important to them in relation to the guest experience.

[16:06] - Laurie and Jose describe a very long wooden pathway that Laurie was involved in making for a particular client.

[18:25] - Laurie discusses venues and what makes a good venue for her.

[21:20] - From a photographer’s perspective, Jose expounds upon what makes a good venue for him.

[23:42] - Jose talks about the importance of a venue eliciting a certain mood.

[25:11] – Jose and Laurie reveal what they are currently seeing in the business now that we are approaching the end of the COVID-19 pandemic.

[27:29] – Andy explains how to go about finding Laurie and Jose on previous episodes of the podcast.

LINKS AND RESOURCES Laurie’s Previous Guest Spots on The Wedding Biz

Jose’s Previous Guest Spots on The Wedding Biz Jose Villa – Fine Art Wedding Photography: How to Capture Images with Style for the Modern Bride

Find Laurie:

Laurie Arons Special Events – Website

Laurie Arons Special Events’ Facebook Page

Laurie’s Instagram Page

Laurie’s Twitter Page

Find Jose:

Jose’s Website

Jose’s Blog

Jose’s Facebook Page

Jose’s Instagram Page

Jose’s Twitter Page

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

Join Andy this week as he sits down with Susan Lacz, the CEO of Ridgewells Catering. With a career spanning over three decades, Susan has been a pivotal force in the catering and events industry, steering Ridgewells Catering through significant transformations and challenges.

Listen in as Susan shares her inspiring journey, starting with her early influences, notably her grandmother, whose culinary skills and hospitality left a lasting impression on her. She discusses her initial foray into the food business, from working at a deli in Wyckoff, New Jersey, to bartending in Washington, D.C. Her passion for sales and marketing, paired together with her love for food, set the stage for her ascent in the catering world.

In this candid conversation, Susan recounts the challenges and triumphs of taking over Ridgewells Catering in 1997, a company with deep roots dating back to the 1920s. She describes her mission to restore the company’s former glory by emphasizing quality, creativity, and fresh culinary approaches. She reflects on key milestones, such as firing her former boss to initiate positive changes and hosting an innovative rebranding event at the Halcyon House.

Susan emphasizes the importance of culture in her company, highlighting the sense of ownership and appreciation that permeates the workplace. She and Andy also touch upon the broader shifts in the catering and events industry, from the increasing focus on decor and presentation to the critical role of staying ahead of trends.

Susan’s insights into navigating the saturated market, her strategic decision to divest from rental equipment, and her recent exclusive venue management agreements offer valuable lessons for industry professionals, and Andy hopes that you enjoy listening to this conversation with her! If so, then please don’t keep it to yourself! He would appreciate it if you were to share it with a few good friends and industry colleagues who might also enjoy it! Andy would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[1:01] - Today’s guest is Susan Lacz, CEO of Ridgewells Catering.

[1:57] - Susan's grandmother, an immigrant from Poland, was her strong role model and inspiration in cooking.

[3:16] - Susan explains that she is a salesperson first and enjoyed selling food and beverages, including pastrami sandwiches and drinks.

[4:18] - Susan wanted to restore the company's original quality and allure after multiple ownership changes.

[5:19] - Hear about some of Susan's milestones, such as firing her boss, focusing on quality, hiring new culinary leaders, and creatively rebranding Ridgewell.

[6:54] - Susan prioritized creating a strong, appreciative culture, guided by mentors including her entrepreneurial father.

[9:34] - Hear about some of the challenges Susan faced, especially during COVID, and how she credits her team.

[11:25] - Susan noted the shift from food to decor in the industry and evolved by focusing on culinary excellence.

[13:35] - Susan is excited about managing the iconic Mellon Auditorium, now a preferred caterer there, which opens new opportunities for her team.

[14:53] - Prioritizing balance and mentorship, Susan believes in taking care of herself to be a good mother and leader.

[16:26] - How does Susan define success?

[17:15] - Andy reveals where Susan can be followed online.

LINKS AND RESOURCES

Videos:

Ridgewells Catering - “Erin Go Glam 2024”

Find Susan:

Susan’s LinkedIn Page

Ridgewells Catering - Website

Ridgewells Catering - Instagram Page

Ridgewells Catering - Facebook Page

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.