In this episode of Play It Brave, I sit down with my coaching client Hayley Richardson, the powerhouse behind Intimately You, a multi six-figure boudoir photography studio in Sydney, Australia. Known for her high-end aesthetic and all-female team, Hayley’s mission is to empower women to embrace their bodies and confidence through the art of boudoir photography.

Today, I’m coaching Hayley on how to create a freebie sales funnel that feels authentic, powerful, and—most importantly—converts! Funnels aren’t just for business-to-business (B2B); they’re a game-changer for business-to-client (B2C) creatives like Hayley. We’ll unpack the 10 essential steps to building a funnel, brainstorm ideas for a “Love Your Selfie” challenge, and discuss how to nurture leads into dream clients.

Whether you’re new to funnels or ready to refine your strategy, this episode is packed with actionable tips and fresh perspectives to help you level up your client experience and marketing game.

🎧 Tune in to get inspired and start creating your own client-converting funnel!

SHOW NOTES 

As we build our businesses, we're often focused on the here and now. But have you considered the profound impact your ancestral lineage can have on your journey?

By tapping into the wisdom and resilience of our ancestors, we unlock new avenues for growth, innovation, and authentic connection. The path to building a luxury enterprise is not always linear. Sometimes, it requires us to look back in order to move forward.

READ THE FULL SHOW NOTES HERE.

Mary Hyatt, an expert in embodiment and alignment, provided valuable insights this week on the Play It Brave podcast. True alignment is not about doing more, but about living authentically and honoring your true self, rather than wearing masks to seek love and avoid pain. Mary shared her own journey of recognizing the masks she wore, and how misalignment manifests through symptoms like anxiety, procrastination, and self-sabotage. It is so important to listen to your body's wisdom, using somatic tools like breathwork, movement, and emotional release to come back into alignment. Mary also shared powerful examples demonstrating how tuning into the body's messages and making small, aligned changes can lead to significant life improvements. 

CLICK HERE FOR THE FULL SHOW NOTES.

D'Arcy Benincosa shares her insights on the "game of money" and how to create a thriving cash flow in her latest episode of the Play It Brave podcast. As a coach who has helped countless clients transform their relationship with money, D'Arcy's is here to guide you on your journey to abundance and financial empowerment.

CLICK HERE FOR THE FULL SHOW NOTES

There’s still time to join D’Arcy’s Profitable Portfolio course and five-week mastermind, starting October 9. Think of how your business can grow in just five weeks, with personalized coaching and portfolio review from D’Arcy herself, live accountability and community support from an incredible group of like-minded photographers, proven strategies for booking higher-paying clients, confidence and clarity about your pricing and positioning, and comprehensive resources and implementation support for everything you learn. Don’t delay - we start October 9!

Join now: https://darcybenincosa.com/profitable-portfolio-bonuses

—-

In this episode of the Play It Brave podcast, D’Arcy Benincosa dives deep into the often overlooked but critically important topic of business energetics. She explains that business strategy and execution are just one piece of the puzzle - the energy and mindset you bring to your business is equally, if not more, impactful.

Whether you're a seasoned entrepreneur or just starting out, this episode offers invaluable wisdom on harnessing the power of business energetics. Don't miss it!

CLICK HERE FOR FULL EPISODE SHOW NOTES

There is a limited time to jump into D’Arcy’s Profitable Portfolio course and five-week mastermind. Think of how your business can grow in just five weeks, with personalized coaching and portfolio review from D’Arcy herself, live accountability and community support from an incredible group of like-minded photographers, proven strategies for booking higher-paying clients, confidence and clarity about your pricing and positioning, and comprehensive resources and implementation support for everything you learn. 

Join Now: https://darcybenincosa.com/profitable-portfolio-bonuses

As an experienced photo editor and presets creator, Martina De Santis brings a wealth of expertise back to the Play It Brave Podcast this week, returning by popular demand. Tune in for Martina's expertise about embracing collaboration, mastering editing skills, and leveraging knowledge to take your photography business to new heights.

CLICK HERE FOR FULL SHOW NOTES.

In the latest episode of the Play It Brave Podcast, D'Arcy Benincosa is joined by two of her photography mastermind students, Monica and Cora, to discuss their transformative experiences in her Profitable Portfolio course and five-week mastermind.

Monica, who was feeling burned out shooting 30 weddings a year, found the confidence and clarity she needed to attract her dream clients and book her highest package to date. Through D'Arcy's personalized coaching and portfolio feedback, as well as the supportive community, Monica was able to hone her brand, refine her portfolio, and deliver an exceptional client experience that led to this career-changing booking. Cora shares how the Mastermind's portfolio review process and 30-day social media challenge helped her step into a bolder, more consistent online presence, allowing her to showcase her warm, classic, and romantic photography style to attract her ideal clients. If you're a photographer ready to uplevel your business, take it from Monica and Cora and join D'Arcy's Profitable Portfolio course and five-week mastermind experience. With D'Arcy's expert guidance and the power of a collaborative community, you too can achieve the booking and pricing success you've been dreaming of.

Enroll today: https://darcybenincosa.com/profitable-portfolio-bonuses

CLICK HERE FOR THE FULL SHOW NOTES

This week, Play It Brave welcomes back Jen Olmstead, the co-founder and lead designer of Tonic Site Shop. Jen shares her insights on the importance of having a well-designed website, especially for creative entrepreneurs and photographers. She discusses the common mistakes people make with their websites, the benefits of taking control of your online presence, and the keys to creating a luxury website experience. 

CLICK HERE FOR THE FULL SHOW NOTES

I'm hosting a FREE free online workshop where you can learn how to infuse desire into every element of your website—transforming your images, copy, and testimonials into powerful tools that captivate your ideal clients and make them excited to work with you.

Save Your Spot

In this episode, D'Arcy discusses the power of storytelling in engaging audiences and driving action. She helps course creators, coaches, consultants, and wedding professionals become better storytellers to sell their services and products. She shares her own story and emphasizes the importance of origin stories and the hero's journey in effective storytelling. D'Arcy also addresses dealing with haters and the significance of staying true to your purpose. Hit play!  CLICK HERE FOR THE FULL SHOW NOTES

This week on Play It Brave, our guest (and D’Arcy’s actual lawyer) Paige Hulse shares valuable insights on crafting airtight contracts, including tips for creating payment plans, copyright assignments, and non-disparagement clauses. She also introduces her brand new cutting-edge AI-powered tool (seriously, this is going to blow your mind!) called the Foundry Contract Builder, part of the Creative Law Shop, which helps business owners like you create customized, legally-binding contracts, line-by-line based on your unique business needs.

CLICK HERE FOR THE FULL SHOW NOTES