In this episode of Play It Brave, I sit down with Dr. Chelsea Shields, an expert in luxury branding and strategy for billion-dollar businesses. We dive deep into how prestige brands set themselves apart in the market and explore the essential elements that make a brand luxurious. Whether you’re a small business owner, entrepreneur, or creative professional, this episode will show you how to apply luxury branding principles to your business—no matter your size or industry.

 

Book a Free Brand Clarity Call with Cassie of Gatherie Creative

Ready to elevate your brand to the next level? Cassie is offering free brand clarity calls to help you craft a brand that signals luxury and resonates with your ideal clients. Email [email protected] to book your free call now!

 

Explore Cassie’s Portfolio

Take a look at how Cassie transforms brands into high-end powerhouses. Explore her portfolio to get inspiration for your own luxury brand.

Cassie's Portfolio (mobile) | Cassie's Portfolio (desktop)

 

CLICK HERE FOR FULL SHOW NOTES

In today’s episode of Play It Brave, we’re exploring the often-overlooked aspects of branding that go beyond logos and fonts. Dr. Chelsea Shields, a 4x TED speaker and expert in placebo effects and human behavior, joins me to share her powerful insights into building trust with your audience. We dive into how body language, communication style, and relatability can transform how your audience perceives you and your brand.

We discuss how to use your body and voice as brand assets, why perfection can actually hurt your relationships with potential clients, and why building trust means being intentional in the way you present yourself—physically, mentally, and emotionally.

Whether you’re working on your personal brand, business, or just looking to connect with your audience on a deeper level, this episode has the tools and tips you need to build trust and visibility the right way.

Cassie's Portfolio (mobile)

Cassie's Portfolio (desktop)

CLICK HERE FOR FULL SHOW NOTES

Branding is the foundation of any successful business, but it’s often misunderstood or overlooked. Whether you’re running a small creative business or scaling to seven figures, these five essential truths will help you craft a brand that connects, converts, and thrives. This episode with branding expert, Dr. Chelsea Shields dives into actionable insights you can use today.

View Cassie's Portfolio (Mobile)

View Cassie's Portfolio (Desktop)

CLICK HERE FOR FULL SHOW NOTES

In this episode of Play It Brave, I sit down with my coaching client Hayley Richardson, the powerhouse behind Intimately You, a multi six-figure boudoir photography studio in Sydney, Australia. Known for her high-end aesthetic and all-female team, Hayley’s mission is to empower women to embrace their bodies and confidence through the art of boudoir photography.

Today, I’m coaching Hayley on how to create a freebie sales funnel that feels authentic, powerful, and—most importantly—converts! Funnels aren’t just for business-to-business (B2B); they’re a game-changer for business-to-client (B2C) creatives like Hayley. We’ll unpack the 10 essential steps to building a funnel, brainstorm ideas for a “Love Your Selfie” challenge, and discuss how to nurture leads into dream clients.

Whether you’re new to funnels or ready to refine your strategy, this episode is packed with actionable tips and fresh perspectives to help you level up your client experience and marketing game.

🎧 Tune in to get inspired and start creating your own client-converting funnel!

SHOW NOTES 

In this episode, Hilary Billings, a viral content creator and CEO of Attentioneers, shares her expertise in capturing and keeping attention online. She discusses her journey in understanding the intentional nature of viral videos and the struggle to create successful content. Hilary highlights the key components of successful viral videos and the importance of understanding different platforms and their audiences. She also emphasizes the constant changes in algorithms and the need for quality content. Hilary introduces the viral video blueprint, which includes a three-part guide to creating engaging videos. The guide focuses on grabbing attention, sparking emotion, and providing value to the audience. The conversation explores the key elements of creating viral content, including the power of emotion, the importance of creating a curiosity gap, attention-grabbing hooks, video length and engagement, editing and equipment, and the viral video blueprint. The guest, Hilary, provides valuable insights and practical tips for content creators to improve their content and increase their chances of going viral. She emphasizes the importance of understanding the psychology of attention and leveraging it to create engaging and shareable content. Hilary also offers a free resource, the viral video blueprint, to help content creators generate ideas and improve their content creation process. Hit play! Meet Hilary: Hilary Billings is the Co-Founder and CEO of Attentioneers- where she helps entrepreneurs and personal brands drive revenue by creating content their audiences care about. Having grown her own following from 0-400k followers in 40 days, and garnered over a billion organic views in under 12 months, Hilary understands the psychology of capturing and keeping attention online. Her agency not only works with internationally recognized brands and celebrity influencers, but also collaborates directly with TikTok as members of their Advisory Board. A certified personal brand strategist, Hilary has worked with a gamut of high-performing entrepreneurs, including billionaires, Victoria’s Secret models, and New York Times best-selling authors. A former Miss Nevada, journalist, and on-camera host, Hilary has also worked with traditional media outlets including USA Today, E! News, and Extra!. Considered an authority on personal branding and short-form video strategy, Hilary’s insights have been featured in Entrepreneur, Huffington Post, and Forbes. CLICK HERE FOR THE FULL SHOW NOTES  

As we build our businesses, we're often focused on the here and now. But have you considered the profound impact your ancestral lineage can have on your journey?

By tapping into the wisdom and resilience of our ancestors, we unlock new avenues for growth, innovation, and authentic connection. The path to building a luxury enterprise is not always linear. Sometimes, it requires us to look back in order to move forward.

READ THE FULL SHOW NOTES HERE.

Mary Hyatt, an expert in embodiment and alignment, provided valuable insights this week on the Play It Brave podcast. True alignment is not about doing more, but about living authentically and honoring your true self, rather than wearing masks to seek love and avoid pain. Mary shared her own journey of recognizing the masks she wore, and how misalignment manifests through symptoms like anxiety, procrastination, and self-sabotage. It is so important to listen to your body's wisdom, using somatic tools like breathwork, movement, and emotional release to come back into alignment. Mary also shared powerful examples demonstrating how tuning into the body's messages and making small, aligned changes can lead to significant life improvements. 

 

CLICK HERE FOR THE FULL SHOW NOTES.

D'Arcy Benincosa shares her insights on the "game of money" and how to create a thriving cash flow in her latest episode of the Play It Brave podcast. As a coach who has helped countless clients transform their relationship with money, D'Arcy's is here to guide you on your journey to abundance and financial empowerment.

CLICK HERE FOR THE FULL SHOW NOTES

There’s still time to join D’Arcy’s Profitable Portfolio course and five-week mastermind, starting October 9. Think of how your business can grow in just five weeks, with personalized coaching and portfolio review from D’Arcy herself, live accountability and community support from an incredible group of like-minded photographers, proven strategies for booking higher-paying clients, confidence and clarity about your pricing and positioning, and comprehensive resources and implementation support for everything you learn. Don’t delay - we start October 9!

Join now: https://darcybenincosa.com/profitable-portfolio-bonuses

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In this episode of the Play It Brave podcast, D’Arcy Benincosa dives deep into the often overlooked but critically important topic of business energetics. She explains that business strategy and execution are just one piece of the puzzle - the energy and mindset you bring to your business is equally, if not more, impactful.

Whether you're a seasoned entrepreneur or just starting out, this episode offers invaluable wisdom on harnessing the power of business energetics. Don't miss it!

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There is a limited time to jump into D’Arcy’s Profitable Portfolio course and five-week mastermind. Think of how your business can grow in just five weeks, with personalized coaching and portfolio review from D’Arcy herself, live accountability and community support from an incredible group of like-minded photographers, proven strategies for booking higher-paying clients, confidence and clarity about your pricing and positioning, and comprehensive resources and implementation support for everything you learn. 

Join Now: https://darcybenincosa.com/profitable-portfolio-bonuses

 

As an experienced photo editor and presets creator, Martina De Santis brings a wealth of expertise back to the Play It Brave Podcast this week, returning by popular demand. Tune in for Martina's expertise about embracing collaboration, mastering editing skills, and leveraging knowledge to take your photography business to new heights.

CLICK HERE FOR FULL SHOW NOTES.

In the latest episode of the Play It Brave Podcast, D'Arcy Benincosa is joined by two of her photography mastermind students, Monica and Cora, to discuss their transformative experiences in her Profitable Portfolio course and five-week mastermind.

Monica, who was feeling burned out shooting 30 weddings a year, found the confidence and clarity she needed to attract her dream clients and book her highest package to date. Through D'Arcy's personalized coaching and portfolio feedback, as well as the supportive community, Monica was able to hone her brand, refine her portfolio, and deliver an exceptional client experience that led to this career-changing booking. Cora shares how the Mastermind's portfolio review process and 30-day social media challenge helped her step into a bolder, more consistent online presence, allowing her to showcase her warm, classic, and romantic photography style to attract her ideal clients. If you're a photographer ready to uplevel your business, take it from Monica and Cora and join D'Arcy's Profitable Portfolio course and five-week mastermind experience. With D'Arcy's expert guidance and the power of a collaborative community, you too can achieve the booking and pricing success you've been dreaming of.

Enroll today: https://darcybenincosa.com/profitable-portfolio-bonuses

CLICK HERE FOR THE FULL SHOW NOTES