In today’s episode of She Creates Business, a Podcast for Wedding Pros host Kinsey Roberts sits down with the dynamic Amelia Holder, a seasoned entrepreneur and the visionary behind Emerson Fields, a premier wedding venue in Missouri. Celebrating eight years of business success, Amelia shares eight invaluable lessons she's garnered along her journey—four pivotal insights that propelled her venue to become a sought-after destination and four misconceptions that, surprisingly, had little impact on her entrepreneurial path.

Four Misconceptions That Didn't Impact Success

Perfection Is Not Required: Launching with everything perfectly in place is not necessary. Flexibility and adaptability are key.

A Business Degree Isn't Essential:Practical experience and a strong vision can outweigh formal education in entrepreneurship.

Overcoming the Fear of Failure: Success involves pushing past fear and skepticism, including your own and others'.

Public Perception and Changes: The fear that everyone is watching and judging your every move is unfounded. Flexibility in business decisions is crucial.

Four Key Insights that DID Impact Success

Building a Strong Network: Cultivating relationships with vendors, clients, and the community is invaluable for growth and support.

Embracing 'Scary Asks': Pushing beyond comfort zones, especially in pricing and collaborations, is essential for business development.

The Importance of Outsourcing: Delegating tasks outside one's expertise or preference can significantly propel business growth.

Trusting Your Gut: Personal intuition and understanding of your client base are irreplaceable guides in making business decisions.

This episode is a goldmine of wisdom for anyone navigating the complexities of the wedding industry. Amelia's journey from capturing memories behind the lens to creating them at Emerson Fields is a compelling narrative of transformation, growth, and the enduring significance of creating a legacy by doing the things that really matter. CONNECT WITH AMELIA:  https://www.emersonfields.com/

In this episode of She Creates Business, host Kinsey Roberts welcomes Chelsea Cholas, the owner and lead wedding planner behind Chelsea Cholas Wedding Planning, and the exclusive in-house planner at Kinsey's venue, Vista View Events. Chelsea over-delivers throughout the show today offering listeners a unique and personal perspective on building a thriving wedding planning business.

Key Highlights:

• Building in Silence: Chelsea shares her journey from conducting backyard weddings as a little girl to becoming a leading wedding planner in Western Colorado. Despite taking a hiatus to focus on family, Chelsea's passion for weddings led her back to the industry, where she has quietly built a substantial business based on strong relationships rather than flashy marketing.
• The Power of Relationships: Learn how Chelsea's commitment to building and maintaining positive relationships with couples, vendors, and her team has been the cornerstone of her success. With over 50 weddings a year, Chelsea's approach proves that consistent, quality service and deep industry connections can lead to a booming business without the need for extensive advertising.
• Team Dynamics and Communication: Chelsea emphasizes the importance of open communication, trust, and mutual respect within her team. She shares insights into fostering a supportive and efficient work environment, where the focus is on collective success rather than individual accomplishments.
• Advice for Aspiring Wedding Pros: Chelsea offers practical advice for those feeling overwhelmed by the pressures of social media marketing and the constant search for new clients. She encourages wedding professionals to focus on nurturing genuine connections within the industry and to trust the process, highlighting that a strong network and a reputation for excellence can propel your business.

Join Kinsey and Chelsea for a heartfelt discussion on the significance of building a wedding planning business grounded in authenticity, hard work, and meaningful relationships. Whether you're a seasoned pro or just starting out, this episode is packed with practical tips and inspiration to help you continue your journey as a wedding pro!

In this empowering episode of She Creates Business, a Podcast for Wedding Pros, host Kinsey Roberts sits down with Paige Hulse, a seasoned attorney, entrepreneur and the brains behind Paige Hulse Law. Paige brings her wealth of knowledge from a decade immersed in the creative and legal fields, offering invaluable insights into the world of intellectual property and trademark law. With her unique expertise, Paige outlines strategic legal frameworks that can transform your wedding business into an enduring legacy.

Key Takeaways:

• Trademark Mastery: Learn the ins and outs of trademarking your business name and creations to safeguard your brand and ensure its longevity in the competitive wedding industry.
• Intellectual Property Strategies: Paige dives deep into intellectual property rights, offering creative entrepreneurs in the wedding sphere actionable advice on protecting and monetizing their innovations.
• Legacy Building: Discover how to leverage your intellectual assets to create products and services that continue to generate revenue long after the wedding day has passed.

Join us as Paige demystifies the complex world of legal strategy for wedding professionals, providing you with the tools to protect your creative endeavors and build a business that lasts. Whether you're an emerging wedding planner, a seasoned venue owner, or a creative entrepreneur looking to leave your mark, this episode is packed with expert advice to help you navigate the legal landscape and secure your business's future. Connect with Paige Hulse Law: https://paigehulselaw.com/ The Creative Law Shop (legal templates): https://www.shopcreativelaw.com/

Leah Weinberg, Owner and Creative Director of Color Pop Events is a published author! Her first book, The Wedding Rollercoaster, is out now and available for purchase! Get a FREE chapter of Leah's new book here. 

In today's episode of She Creates Business, I'm honored to have Leah on the show. We dig into the emotional side of weddings, how vendors can support their couples through the ups and downs of planning, and Leah shares her best tips for navigating these often tricky situations as a vendor. About Leah: Leah Weinberg is the Owner & Creative Director of New York City-based wedding planning company Color Pop Events and author of the newly published book, The Wedding Roller Coaster.

Celebrating seven years of business, Leah continues to leverage the organization skills, calm communication style, and ability to multi-task she initially developed as a commercial real estate lawyer in her previous career.

Her colorful work and party planning tips have been published online and in print with Vogue, the New York Times, People, CNBC, Bravo, Martha Stewart, and The Knot, among others. Recently, Leah has been recognized as a 20 on the Rise winner by Honeybook and the Rising Tide Society, one of the 25 Young Event Pros to Watch by Special Events Magazine, and one of BizBash's Top 500 Event Pros in the US.

A WeddingPro Educator with The Knot + WeddingWire since 2020, Leah travels throughout the country sharing insight with her peers regionally, as well as at national conferences such as ALT Summit, NACE Experience, and The Special Event.

Register for The Wedding Summit Series happening February 22nd-26th, 2021!  And don't forget to forward me your receipt if you purchase the All-Access Pass!  Today on Episode 187 of the She Creates Business Podcast I'm honored to welcome Ashley M. Fox as our guest.

Ashley is a former Wall Street Analyst who pivoted in her illustrious career to offer investment and wealth-building advice and strategies to everyday people like you and me. Ashley M. Fox is a former Wall Street analyst, a Howard University grad, and she is now an expert in her field as a Financial Education Specialist. After helping manage money for both millionaires and billionaires, during her career on Wall Street, Ashley felt that it was her God-given purpose to financially empower those Wall Street would never talk to. This passion lead her to quit her job and start her own company; EMPIFY. Empify (merging of the words EMPower and modIFY), is a financial ed-tech start up created to show both adults and children how to build wealth. Empify focuses on the creation of life-altering programs and informative digital content curated to teach all aspects of financial education in the classroom, online, and on their WealthBuilders Community app. Since 2014, Empify has reached thousands of individuals, and its programs have been implemented in over 50 different schools and organizations across the country. Since leaving her Wall Street career, Ashley has used her message to educate the world as a financial contributor for Forbes, and as a profound international speaker. Ashley is now a highly sought-after financial expert who has been featured on international tours, college campuses, and keynote speaking platforms. Her work and story have been featured on Jim Cramer’s “The Street”, Yahoo Finance, Rolling Out Magazine, Philly.com, Fox News, ABC, Huffington Post, Glamour Magazine, and Forbes.

JOIN THE MARKETING SPRINT: https://www.theplannersvault.com/shecreatesbusiness Are you hiding from your clients?

This is the question we're asking in Episode 186 of the She Creates Business Podcast.

As a marketing coach, I often see wedding pros hiding from their clients. I don't mean they're not on IG Stories (though that's a piece of the puzzle).

I mean they're not marketing in a meaningful and impactful way that brings in clients and revenue.

I've brought my friend Megan Gillikin from Weddings for Real and The Planner's Vault onto the podcast today to help you break that cycle!

It's time to step out of the same patterns that are NOT working and step into a culture of in-house marketing that will change your booking rate and your revenue. JOIN THE MARKETING SPRINT: https://www.theplannersvault.com/shecreatesbusiness

Wedding Pro Friends: I am humbly requesting your help in this episode of the She Creates Business Podcast.

Last week I launched my Annual She Creates Business Survey. This short survey is a tradition I started in 2016 when the podcast launched. It helps me connect to you, it helps guide the future of the podcast and it helps other wedding pros join you and I on our journey together. If you would take the survey and then share it with one friend, I'd sure appreciate it.

I recently announced my new business venture, Open Heart Paperie. I'd love to share some free products with you in exchange for a 15-second spot on your Insta Stories on Launch Day.

Click Here To Take the Survey Click Here to Support Open Heart Paperie

Today's episode is sponsored by The Planner's Vault. If you're a wedding planner who is 0-5 years in business, ready to grow and scale, and looking for a community of supportive women who are at the same level of business and ambition.....you've found it.  Get on The Planner's Vault Waitlist Here Working in the wedding industry goes hand in hand with being inundated with news and noise on the latest trends.

With the speed of the news cycle and how quickly trending topics come and go, how do you create a reliable foundation for your wedding business?

The answer? Being Your Own Inspiration in a Trend-Focused Industry.

My guest today on the She Creates Business podcast is the incomparable Kristy Rice from Momental Designs.

For more than 16 years, Kristy has let her own inspirational compass guide her and it's led to being widely regarded as an industry tastemaker, the author of nine published books, mentions in the world's top publications, and MORE.

We're digging into this and much more on the podcast today! Connect with Kristy:  Instagram  Website 

Today on the podcast I'm honored to have Renee Sabo on the show! 

Renee is a luxury wedding planner, educator, and the President of ILEA Boston. She's the Founder and Owner of Urban Soirée® and host of The Confetti Hour Podcast.

In episode 183 of the She Creates Business Podcast Renee is diving into 5 Steps to Strategically Position Yourself in the Wedding Marketplace. What You'll Learn Today: 

• How to divvy up your market into well-defined segments that drive your marketing approach.
• All the questions you need to ask to analyze your current position in the market (and how the answers influence what you do next).
• Tips for revisiting and refining your brand position to ensure you’re always up to date with the current market and where you stand.

Renee's Freebie:  SWOT Analysis and Market Position Guide

Connect with Renee:

Website: https://www.urbansoireeboston.com/ 

Facebook: https://www.facebook.com/Urban-Soir%C3%A9e-Boston-407494302917347/ 

Instagram: http://www.instagram.com/urban_soiree 

LinkedIn: https://www.linkedin.com/in/renee-sabo-9a84a21b Other Links Mentioned in Today's Show:  Get on the Planner's Vault Waitlist Here

Welcome to the NEW BIZ SERIES on She Creates Business!

I want to introduce you to a new business I've been working on since early-2020 called, Open Heart Paperie.

First and foremost, I'd love for you to follow Open Heart Paperie on Instagram and get on the Launch List at www.openheartpaperie.com. @openheartpaperie

Twice a month on She Creates Business, I'll publish one of these NEW TO BIZ episodes. I'll share the good, the bad, and the ugly of starting, marketing, and growing a business from the ground up.

You get a front-row seat or, as I like to say, a "peek under the hood!" of everything happening at Open Heart Paperie.

Hope you enjoy it! Let's dive in!

I like to look outside of the wedding industry when it comes to marketing trends, growth strategies, and predictions.

Why?

I believe looking completely outside of the wedding industry for new marketing, sales, and growth strategies gives us a competitive advantage and can cleanse our palette from all of the industry noise.

In today's episode, I'm sharing several 2021 Marketing Trends that I gleaned from articles on HubSpot, Social Media Today, and NetHunt.

Then, I'm taking you through how each trend could be applicable to the wedding industry in 2021 and how you can capitalize on that trend.

Ready? Let's go! 

Links Mentioned in Today's Episode: Content Creation Bundle from She Creates Business  Marketing Trends to Watch in 2021 by HubSpot 7 Digital Marketing Trends of Focus for 2021 by Social Media Today

Hottest Content Marketing Tips for 2021 by NetHunt