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The College Essay Guy Podcast: A Practical Guide to College Admissions

Ethan Sawyer

  • 1 hour 8 minutes
    508: What Colleges Want (Part 7B): Recommendation Letter Crash Course for Counselors and Teachers

    Today’s episode is all about writing letters of recommendation for teachers and counselors. Continuing our series on What Colleges Want, Tom Campbell (CEG’s Community Manager) is joined by Hanah Lim (CEG’s Director of Workshops and a former high school English teacher), where they provide their tips, tricks, and hacks to help you write more efficient and effective letters for your students. 

    Tom and Hanah discuss:

    • How long should letters be and what format works best?
    • How do letters differ between counselors and teachers?
    • What details might be helpful to include, and what should be avoided?
    • How can teachers and counselors efficiently gather more information about their students to include in the letter? 

    We hope you enjoy the episode!

    In case you missed it: Students and families, be sure to check out last week’s episode with Ayesha King to learn about what goes into a letter of recommendation, how they are evaluated by colleges, and who students should consider asking. 

    Hanah Lim is the Director of Workshops at College Essay Guy and a former public high school English teacher. She oversees College Essay Guy's essay and application workshop team and organizes speaking events and college application and essay workshops for students at schools and organizations in the US and around the world. She has presented college essay workshops to thousands of students across diverse settings, including community-based organizations, public, international, and independent schools. She also worked as a college consultant for students in Bangkok, Thailand, directed SAT prep centers in Irvine, California and worked with non-profit groups and as an AVID teacher and coordinator to help close the achievement gap. She holds a B.A. in English with an emphasis in Education from California State University of Long Beach.  Hanah finds joy in watching musicals, visiting Disney parks with her husband, and playing with her two cats.

     

    Play-by-Play

    • 2:19 - Hanah and Tom share their school contexts for writing their letters of recommendation
    • 5:40 - How much weight do letters of recommendation hold in admission? 
    • 10:25 - What is the best practice for the length of a letter of recommendation for college? 
    • 10:57 - How should it be formatted? 
    • 14:03 - Should a letter be customized for each college?
    • 15:38 - What else is submitted with the student’s application from the high school?
      • 16:19 - What is covered in the school profile? 
      • 19:44 - What is covered in the counselor’s letter?
      • 25:25 - What is covered in the teacher's letter?
    • 30:46 - How does the Supreme Court ruling on race-conscious admission affect letters of recommendation?
    • 36:29 - What generally might be not as helpful to include in the letter?
    • 40:38 - Hanah shares her process for writing letters of recommendation
    • 49:18 - Tom shares his process for writing letters of recommendation
    • 59:01 -  How to incorporate a student’s essay brainstorming work
    • 1:01:37 - How could generative AI be utilized in the recommendation writing process?
    • 1:07:08 - Closing thoughts

     

    Resources

     

     

    30 April 2024, 4:00 pm
  • 52 minutes 8 seconds
    507: What Colleges Want (Part 7A): Recommendation Letter Crash Course for Students and Families

    This week, Tom Campbell (CEG’s Community Manager) is joined by Ayesha King (Director of College Counseling at the International School of Los Angeles) to talk about letters of recommendation. They get into:

    • What goes into a letter of recommendation? 
    • How are they evaluated by colleges?
    • Who should students consider asking, and how do they ask?
    • What can students and families do to ensure that their letters are the best they can be?
    • What are FERPA rights and why should you waive them?

    Ayesha King (she/her) has over twelve years of experience in admissions at the secondary, undergraduate, and postgraduate levels, developing her values of social justice, equity and access. She is currently the Director of College Counseling at the International School of Los Angeles (LILA), a French International school, where she is stretching her skills working with students considering post-secondary options all over the world. She holds her Bachelors degree from the University of Redlands and her Masters degree from California Lutheran University. Ayesha loves spending time with her two boys and two dogs, visiting Disneyland, and talking about pop culture.  

    This is the next episode in our series on What Colleges Want. Stay tuned for our upcoming episode about writing letters of recommendation for teachers and counselors. Tom will be joined by Hanah Lim (CEG’s Director of Workshops and a former high school English teacher), where they provide their tips, tricks, and hacks to help you write more efficient and effective letters for your students.

     

    Play-by-Play

    • 2:49 - How important are letters of recommendation to admissions officers? 
    • 5:55 - Why might it be called a “Letter of Advocacy” instead?
    • 7:19 - When would a letter of recommendation make a big impact on a student’s application?
    • 13:38 - Should students also share this important context if it’s already in their recommendation letter?
    • 15:35 - How can students determine how many letters to request?
    • 19:49 - What is being said in these letters?
    • 26:38 - Which teachers are typically the best to ask for a recommendation letter?
    • 29:51 - Why should students consider asking a teacher from a class they struggled in?
    • 30:47 - What can students do to help their teachers & counselors write the best letter possible?
    • 36:06 - What information should students share with their recommenders?
    • 39:20 - How should students ask for a letter once they have determined who to ask?
    • 44:41 - Do students ever see their letters of recommendation? 
    • 48:24 - Closing advice for parents & students

     

    Resources

     

    9 April 2024, 4:00 pm
  • 58 minutes 30 seconds
    506: What Colleges Want (Part 6): Demonstrated Interest: What Is it, Why Is it Important, and How Do You Show it? with Dean of Enrollment Christine Bowman

    On today’s episode, Ethan is joined by Christine Bowman, Assistant VP for Admission at Southwestern University. In part 6 in our series on What Colleges Want, Ethan and Christine get into:

    • What is demonstrated interest and how do colleges track it? 
    • How important is demonstrated interest to a student’s chance of getting in?
    • How might students find out if a particular school considers demonstrated interest in their admission review?
    • What are some practical ways you can demonstrate your interest to colleges?

    Christine Bowman is the Assistant VP for Admission at Southwestern, where she oversees the admission department to set enrollment and retention philosophies. She has a Masters in Higher Ed Administration from UT-Austin, was the Co-Chair for the 2007 NACAC National Conference in and has served two terms as the Chair of the Colleges that Change Lives Board of Directors (see last season’s episode with Ann Marano for more on CTCL’s work). She currently serves on the advisory board of ROCA-NM (Rural Opportunities for College Access) and, with almost 30 years of experience in the admission profession, Christine believes in guiding students to find the right college fit and regularly gives presentations encouraging a stress-free college search process.

    We hope you enjoy the conversation! 

     

    Play-by-Play

    • 2:15 - What is demonstrated interest?
    • 5:00 - Why might demonstrated interest be important to colleges?
    • 8:22 - What is yield?
    • 11:24 - How can students demonstrate interest for a particular school? 
    • 15:17 - What can colleges track?
    • 18:52 - For whom does demonstrated interest matter most? 
    • 23:47 - How to “break up” with a college
    • 27:05 - What are some practical tips for students as they reach out to a college?
    • 30:10 - How might an admissions officer use demonstrated interest?
    • 32:58 - What ways can students demonstrate interest without visiting campus?
    • 37:24 - What is the difference between early action, early decision, and regular decision?
    • 40:25 - How important is the college interview?
    • 48:10 - What can parents do to support their students during this process?
    • 53:02 - Closing advice for parents, students, and counselors 

     

    Resources

     

    26 March 2024, 4:00 pm
  • 50 minutes 53 seconds
    505: What Colleges Want (Part 5): A Crash Course in the Supplemental Essays + Application with Ethan Sawyer (College Essay Guy)

    On this week’s episode, Tom Campbell (CEG’s Community Manager) sits down with Ethan Sawyer (College Essay Guy) for Part 5 in our What Colleges Want series to talk about some of the other written parts of the application—the activities list, additional information section, and supplemental essays. Tom and Ethan get into:

    • How can students write a great Activities List? 
    • How can you find out what colleges are looking for in the supplemental essays?
    • And what even is the additional information section?
    • What is a ‘Super Essay’ and how might it be useful?
    • How does a student know when their application is complete?

    Fun fact: You’ll find the YouTube video version of this podcast on the College Essay Guy YouTube channel.

     

    Play-by-Play

    • 1:09 - What are the other writing components of a college application?
    • 5:26 - How can students write a great Activities List? 
    • 9:33 - Does the order of the activities matter?
    • 11:41 - Are activities from 9th and 10th grade worth putting in the Activities List?
    • 13:37 - When should students elaborate on Activities in their Additional Info section?
    • 17:05 - What else can go into the Additional Info section? 
    • 23:14 - What are some things to avoid putting in the Additional Info section?
    • 24:41 - How should students format the Additional Info section?
    • 26:19 - Why do some colleges have supplemental essays?
    • 27:31 - What are some of the most common supplemental essays prompts?
    • 34:11 - How might institutional priorities impact an individual applicant? 
    • 44:14 - What is a ‘Super Essay’ and how is it used?
    • 49:12 - How does a student know when their application is complete?

     

    Resources

    12 March 2024, 4:55 pm
  • 51 minutes 18 seconds
    504: What Colleges Want (Part 4): A Crash Course in the Personal Statement with Ethan Sawyer (College Essay Guy)

    On this week’s episode, Tom Campbell (CEG’s Community Manager) sits down with Ethan Sawyer (College Essay Guy) for Part 4 in our What Colleges Want series to talk about the personal statement. According to the latest State of College Admission report – after grades, course rigor, and positive character traits (see previous episodes), the college essay is what colleges care about most. Tom and Ethan get into: 

    • What is the purpose of the personal statement? 
    • How do you find a topic, especially if you’re not writing about challenges?  
    • Why do I recommend students NOT choose a common extracurricular activity as their main college essay topic? 
    • How do you stand out? 
    • And how do you know when you’re done?

    Fun fact: You’ll find the YouTube video version of this podcast on the College Essay Guy YouTube channel.

     

    Play-by-Play

    • 1:38 - What is the purpose of the personal statement in the college admission process?
    • 2:53 - How might students use this statement for multiple schools? 
    • 3:48 - Should students talk about challenges they’ve faced in a personal statement? 
    • 6:47 - Should students talk about their major or career goals?
    • 8:33 - Where is the best place to discuss extracurricular activities? 
    • 10:20 - Should students explain red flags in their personal statement?
    • 11:26 - How can students brainstorm potential topics for their personal statement?
    • 17:56 - What is the structure of a personal statement?
    • 21:11 - How can students stand out?
    • 28:57 - Case Study: What does the process look like from brainstorming to final draft?
    • 35:39 - How does a student know when their essay is done?
    • 38:27 - Is there a place for artificial intelligence in the college essay?
    • 41:47 - have personal statements shifted since the Supreme Court ruling on Race-Conscious Admissions?
    • 44:04 - Why does the personal statement process matter?
    • 49:14 - Closing thoughts

     

    Resources

     

    5 March 2024, 5:00 pm
  • 1 hour 2 minutes
    503: What Colleges Want (Part 3): "Positive Character Attributes": What Are They, and How Do You Show Them in Your College Application?

    In today’s two-part episode, we’re delving into one of the potentially more confusing aspects of what colleges want — “positive character attributes” — which 65.8% of colleges give considerable or moderate importance. 

    In part 1, I’m joined by Tom Bear (VP for Enrollment at Rose-Hulman Institute of Technology) and Bob Massa (former chief admissions/enrollment officer at Johns Hopkins University, Dickinson College and Drew University) to discuss:

    • What are these positive character attributes?
    • Why are they important to colleges?
    • How do colleges decide which qualities to seek and how to evaluate for them?
    • How do students show these qualities in their application? 

    Part 2 is with Trisha Ross Anderson, from the Harvard Graduate School of Education’s Making Caring Common Project, and we get into:

    • How Making Caring Common helps colleges figure out what they are looking for
    • How some colleges are working to increase access and equity in admissions
    • Advice to parents as they navigate this process with their students

    Tom Bear has been working in college enrollment since 1987 at a variety of institutions, including as VP for Enrollment at University of Evansville, Senior Director of Enrollment at Notre Dame and now as the VP for Enrollment at Rose-Hulman Institute of Technology. He joined the Character Collaborative in 2017, served as Board Chair and will chair NACAC’s Character Focus Initiative.

    Bob Massa got his Doctorate in Higher Education from Columbia, served as the chief admissions/enrollment officer at Johns Hopkins University, Dickinson College and Drew University and Co- founded the Character Collaborative in 2016. Although he has retired from full-time work after 45 years of campus-based work, he is an adjunct professor at the University of Southern California’s online masters program in enrollment management.

    Trisha Ross Anderson has served on research teams at the Harvard Graduate School of Education for the past 13 years. She’s worked with the Making Caring Common (MCC) Project to help write reports including one called Turning the Tide that focuses on reform of the college admission process. She leads MCC’s college admissions initiatives with Richard Weissbourd and currently serves on NACAC’s Character Focus Initiative Advisory Council. 

     

    Play-by-Play

    • 0:00 - Meet Tom Bear and Bob Massa (Part 1)
    • 2:12 - What do colleges mean by “positive character attributes”? 
    • 3:55 - What are some examples of these “positive character attributes”?  
    • 4:58 - Why is it important for students, parents, and counselors to think about these qualities?
    • 7:16 - How do colleges decide what qualities they’re looking for?
    • 12:04 - How do colleges evaluate students for these qualities?
    • 13:09 - Example of a rubric on extraordinary commitment to others
    • 19:10 - Why don’t colleges share their rubrics for what they’re looking for?
    • 21:18 - What can students do to better understand what a particular school is looking for?
    • 24:08 - How do colleges evaluate “character” in an applicant? 
    • 29:58 - What is the high school profile and how is it used in a student’s evaluation?
    • 31:20 - Why is it important to think about positive character attributes now?
    • 35:56 - How can students demonstrate these qualities in their college applications? 
    • 40:00 - What can parents do to help their students in this process? 
    • 42:01 - Meet Trisha Ross Anderson (Part 2)
    • 43:09 - What is the Making Caring Common (MCC) project?
    • 44:37 - How is MCC working with colleges? 
    • 46:17 - Why is it difficult to create a rubric for these qualities?
    • 48:16 - How is MCC helping colleges decide on what they are looking for? 
    • 52:45 - How is MCC helping colleges to increase equity and access in the college admissions process?
    • 57:33 - Advice for parents on navigating this process with their students
    • 1:01:31 - Closing thoughts 

     

    Resources

    Ideas from Ethan for finding what you care about + finding content for your application: 

    13 February 2024, 5:00 pm
  • 1 hour 1 minute
    502: What Colleges Want (Part 2): A Deep Dive into GPA, Course Selection, and Making the Most of the Academic Opportunities Available to You

    On today’s episode, Tom Campbell (CEG’s Community Manager) and Nitzya Cuevas-Macias (Director of College Programs at Downtown College Prep) cover:

    • How do students decide which classes to take—and what questions should they ask when deciding?
    • Key recommendations for selecting English, math, science, social studies, language, and elective courses
    • The most frequently asked questions we get asked about courses and grades

    Nitzya Cuevas-Macias was a first-gen college student at UC Berkeley where she studied History and Legal Studies, and earned her Master’s in Mexican American Studies from San José State. She’s been working in education for 16 years where the majority of her time has been in college access and success, in the CBO, non-profit world, k-12 public and charter, and community college. Currently, she is the Director of College Programs at Downtown College Prep, a free public charter in San José, CA and serves as a board member of the Western Association for College Admission Counseling. 

    We hope you enjoy!

     

    Play-by-Play:

    • 2:21 - Introductions
    • 6:02 - What are key things to keep in mind when planning your high school experience? 
    • 10:21 - Subject area recommendations
      • 11:40 - English 
      • 16:04 - Math
      • 21:34 - Science 
      • 28:02 - Social Studies
      • 31:11 - Languages
      • 33:06 - Visual/Performing Arts 
      • 36:17 - Electives
    • 36:39 - Rapid-fire FAQs about grades
      • 37:43 How do colleges evaluate my course grades and transcript?
      • 38:22 - Is it important to only get Straight-As to have a chance? 
      • 40:29 - How do colleges evaluate my GPA?
      • 42:05 - How can students balance a high GPA with challenging courses?
      • 44:28 - Should students increase their rigor every year?
      • 45:23 - Is it a good idea to take additional summer or online courses?
      • 49:43 - How important is class rank?
      • 51:19 - Should I pick Honors, AP, IB, or Dual Enrollment? 
      • 54:17 - Are AP and IB scores important if my school doesn’t offer AP courses?
      • 57:28 - How do I know what classes to take if I don't know what I want to study or where I want to go to college?
    • 59:59 - Wrap up / closing thoughts

    Resources:

    24 January 2024, 5:00 pm
  • 51 minutes 41 seconds
    501: What Colleges Want (Part 1): A Deep Dive into the Factors Colleges Deem Important & State of College Admissions Report

    Show Notes

    On today's episode, Ethan sits down with David Hawkins, Chief Education and Policy Officer at National Association of College Admission Counselors (aka NACAC), and they get discuss, among other things: 

    • What are the most important factors colleges consider? 
    • What significant changes has he seen in the college admission landscape in the past few years?
    • How has the emphasis on college essays (aka the personal statement) shifted? 
    • Why has the emphasis in standardized testing changed?
    • What have the impacts been of the Supreme Court decision to ban race conscious admission? 
    • How can students, counselors, and parents use the info in this report to make their college admission process easier? 

    For over 20 years, David Hawkins has worked in enrollment management and admissions to alleviate systemic barriers to accessing higher education. Hawkins has played a key role in setting NACAC's strategic direction, which involved hearing and representing the collective voice of NACAC’s more than 25,000 high school counselors and college admission officers. His priorities include making NACAC a more effective learning organization, with an emphasis on ethics and redefining advocacy. 

    We hope you enjoy the conversation.

     

    Play-by-Play

    • 2:04 - Introductions
    • 3:03 - What is the State of College Admission report?
    • 5:48 - How can students, parents, and counselors use this report?
    • 9:50 - Which factors of admissions decisions are most important to colleges?
    • 13:34 - How are “positive character attributes” assessed?
    • 18:00 - What are some specific qualities that are important to colleges?
    • 20:46 - How do students show these qualities in their applications?
    • 25:33 - How has the importance of the college essay shifted in recent years?
    • 27:13 - Which colleges seem to value the essay more highly?
    • 28:47 - How does a student’s interest in attending a particular school influence admissions decisions?
    • 32:30 - How are counselor & teacher recommendations assessed?
    • 33:58 - What are admissions officers looking for in extracurricular activities?
    • 37:38 - Why is high school class rank dropping in rank of importance? 
    • 39:30 - Do colleges still want to see standardized test scores?
    • 42:52 - Quick thoughts on creative portfolios, interviews, work experience, state exam scores, and subject test scores
    • 44:49 - David shares predictions on shifts in equity and inclusion in the future of admissions
    • 48:57 - Closing thoughts 

     

    Resources

     

    9 January 2024, 6:00 pm
  • 56 minutes 5 seconds
    414: A Crash Course in Paying for College & Common Affordability Myths

    On today’s episode, Ethan is joined by Amanda Miller, who got her start in financial aid through the College Advising Corps at Davidson College in 2014. A few thousand students, several resources, and dozens of financial aid presentations later, Amanda’s an independent financial aid specialist and college adviser who also serves as the financial aid go-to lady for the Matchlighters program and someone we consider to be a part of the extended College Essay Guy family. 

    Ethan and Amanda discuss: 

    • How do people identify the best ways to pay for college?
    • What are some things that people who win scholarships do differently?
    • What’s the most important thing a student can do to make college affordable and avoid going into tons of debt?
    • How can you learn which colleges are likely to be affordable to you?
    • Myths on topics ranging from financial aid appeals to applying out of state

     

    Play-by-Play

    • 1:45 - Intro
    • 2:49 - How do people pay for college?
    • 4:39 - Where does most of the money come from when it comes to paying for college?
    • 5:28 - What are the three types of scholarships?
    • 7:28 - How do students win scholarships?
    • 10:38 - How does the FAFSA help students pay for college?
    • 15:21 - How do students avoid taking on too much debt?
    • 19:23 - How do students figure out what kinds of colleges will be affordable?
    • 27:30 - What are some of Amanda’s favorite affordability tools for students and parents?
    • 29:43 - Amanda busts some college affordability myths
    • 37:33 - How can families determine if college is truly worth the cost?
    • 41:42 - What is the difference between “cost of attendance” and “net cost”?
    • 44:04 - Why should most people still complete the FAFSA?
    • 47:57 - What is a reasonable amount of debt to graduate with?
    • 50:21 - What steps should students take to figure out their financial plan for college?
    • 51:52 - Closing thoughts

    Resources

    28 December 2023, 6:00 pm
  • 47 minutes 54 seconds
    413: Intellectual Curiosity + College Admissions: What It Is, Why It Matters to Colleges, and How to Show It

    In today’s episode, Tom Campbell (CEG’s Community Manager) and Susan Tree (a college counseling and admissions legend with 40+ years of experience) chat about “intellectual curiosity”: a quality that many colleges actively look for in students, yet is a little more ambiguous and nuanced compared to mapping out a high school course plan.

    This is part 2 of a series about students’ academic background and interests and how they factor into the admissions process. Part 1 is about all things related to the academic part of a student’s college application— which, at many selective colleges, is seen as the “foot in the door” of their selection process.

    On the episode you’ll hear Susan and Tom discuss:

    • Identifying an academic superpower and framing it in that way in your college application
    • How coming across as "too complete" to colleges (as in, you have no bigger questions you'd like to solve) can actually make your application less competitive
    • How to infuse intellectual curiosity into your supplemental essays
    • Showing academic and nonacademic alignment for particularly popular majors

    Hope you enjoy.

    Play-by-Play

    • 1:38 - Reframing your accomplishments as superpowers
    • 7:12 - Identifying your learning style among Architects, Gardeners, and Explorers
    • 10:22 - Why colleges want different types of learners  
    • 13:52 - Why communicating what you’re curious about to admissions officers is a good idea 
    • 15:07 - Staying in touch with who you are on your application 
    • 19:17 - Understanding the pressure to present a complete version of yourself
    • 22:55 - An example of showing intellectual curiosity through supplemental essays 
    • 26:44 - The value of curiosity in non-academic spaces
    • 32:52 - How highly-selective colleges evaluate quality vs. quantity in their applicants
    • 38:51 - What is academic alignment vs. non-academic alignment? How does this impact the way colleges read applications?
    • 43:34 - What if your high school doesn’t offer specialized programs to help you explore your intellectual curiosity?  
    • 46:49 - Final thoughts

    Resources

    20 December 2023, 1:50 pm
  • 43 minutes 24 seconds
    412: Applying to College as a First-Generation or Low-Income Student: The Matchlighters Scholars Program Experience

    Hey all, today’s episode is a special one. We had one of our rockstar essay coaches, Shira Harris, sit down with two of her former Matchlighter students, Milena Veliz and Sayem Kamal, to discuss their experiences navigating the college application process as First Generation Low Income Students. At the time of the recording, Milena was an incoming sophomore at Macaulay Honors College at John Jay and Sayem was an incoming freshman at Columbia University. They both received full scholarships at their respective schools. 

    In the episode, we’ll listen to Shira, Milena, and Sayem discuss (among other things): 

    • Milena and Sayem’s backgrounds and how they found out about the Matchlighters program
    • The process of working with Shira and some of the most helpful resources they used to write their essays
    • Leveraging scholarships to pay for college
    • Difficulties Milena and Sayem encountered in the application process and why having a mentor was so helpful
    • What Milena and Sayem wrote in their personal statements
    • Tips, hacks, and guidance for students going through the process right now

    If you’ve never heard of Matchlighters, it’s our 1-on-1 coaching support program where we pair students from low-income households with volunteer counselors. We’re in our 8th year of the program with over 2,000+ Scholars supported from 45 states and 5 continents — with our scholars attending more than 150 colleges and universities.

    Shira Harris, whom you’ll meet in a moment, is an alternative educator, mediator, former civil rights attorney and queer activist who received a BA from UC Berkeley, law degree from New York University, and an international masters on migration and mediation in the Mediterranean region.

    We hope you enjoy the conversation. 

     

    Play-by-Play

    • 2:20 - Milena & Sayem share their backgrounds 
    • 5:13 - How they found Matchlighters and what their sessions were like 
    • 9:41 - What resources did they find helpful in the college essay writing process?  
    • 12:36 - How did Milena & Sayem start to build their college lists? 
    • 15:35 - What was difficult or unexpected about this process? 
    • 19:45 - What tips do Sayem & Milena have for students going through this process right now? 
    • 23:20 - How did they overcome concerns about college affordability as low-income students? 
    • 26:35 -What scholarship resources did Milena & Sayem find in their search?
    • 29:29 - How are Milena & Sayem connecting with their college campuses?
    • 33:03 - What parts of the application process have stuck with Milena & Sayem? 
    • 36:55 - What advice would Sayem & Milena give to their former selves? 
    • 38:45 - Resources for First-Gen, Low-Income students 
    • 41:11 - Wrap-up / closing thoughts

    Resources

     

    12 December 2023, 5:00 pm
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