Join Ciara and Erika, Senior Engagement Strategists at Scoir and college admissions marketing professionals, plus Abby deSilva, Inbound Marketing Strategist at Scoir and member of Gen Z, as they share strategies to authentically connect with Gen Z and thrive through today’s admissions challenges. They evaluate what students think about college admissions today and how this can inform how you market to students this year.

This podcast covers:

• What students are saying about college admissions (what vibes with them)
• What students are looking for in a college and their marketing (what to yeet and what to keep)
• Actionable tips based on student feedback (embracing your Gen Z marketing era)
• How Scoir can help

Your satirical guide to elite college admissions by the fictional counselor to the...

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Our Chief Growth Officer, Ashley Smith, is joined by Peter Van Buskirk as he shares a recap of key takeaways and hot topics from this year's No Name Conference sessions. Take a listen as we discuss the FAFSA delays, how students can cope with the "achievement culture", and more.

Your satirical guide to elite college admissions by the fictional counselor to the...

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In this episode, host Kaila Brown, former high school counselor, and guest Aaron Fulk, Director of College Counseling at the University School of Nashville, offer insightful strategies for counselors in supporting students and families through the college decision-making process. 

They emphasize the importance of asking the right questions to encourage exploration, navigate financial considerations, and foster open communication between students and their parents/guardians. You'll hear practical advice on managing application season as well. The discussion highlights the crucial role of counselors in guiding families with empathy, expertise, and practical support.

Your satirical guide to elite college admissions by the fictional counselor to the...

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By 2027, the number of names nationally available for search will drop by 38%, according to Forbes. A shifting public perception of college and post-high school plans along with a drop in the young adult population has shrunk the pool of college applicants. 

With these enrollment and search cliffs, colleges are faced with the challenge (and opportunity) of diversifying their lead generation strategies and tapping into true content personalization. Perhaps an even greater challenge is setting aside the resources needed to pursue new avenues to reach students.

In this episode, Ashley Murphy and Liz McGonigle, both former college admissions professionals who are now on our Scoir team, share valuable lessons learned about higher education budgeting as institutions pave their path forward.

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Your satirical guide to elite college admissions by the fictional counselor to the...

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Back by popular demand, Tom from College Essay Guy Team joins us for this fun episode! We'll share 5 of the most essential tasks we recommend you complete BEFORE your junior year. So if you're a freshman, sophomore, or even a junior, listen for tips you won't want to miss! 

College Essay Guy Resources:

• College Essay Guy Website
• Explore 1-on-1 Services
• Begin Personal Statement Course
• Learn How to Apply to College

Your satirical guide to elite college admissions by the fictional counselor to the...

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What do Olivia Rodrigo and college application culture have in common? 🤔 In this episode, Tom from the College Essay Guy Team joins Elena to talk about this and much more! If you're an underclassman (freshman, sophomore, or junior) or even a senior, listen for the 5 essential things to complete BEFORE senior year.


College Essay Guy Resources:

• College Essay Guy Website
• Explore 1-on-1 Services
• Begin Personal Statement Course
• Learn How to Apply to College

Your satirical guide to elite college admissions by the fictional counselor to the...

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Learn more about Scoir

In this episode we're joined by Scoir team member with a background in admissions, Liz McGonigle! We dive into how college fairs and events typically work, how to engage with college reps, and fun ways to explore schools right from your couch! 

Your satirical guide to elite college admissions by the fictional counselor to the...

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By winter break, you may have checked off a lot of your senior year To-Do list: applying to college, studying for exams, and of course, making memories! Wondering what to do with the rest of your senior year? In this episode, Elena from Scoir and Tom from College Essay Guy Team share their top 5 essential checklist items for you!

College Essay Guy Resources:

• Explore 1-on-1 Services
• Begin Personal Statement Course
• Learn How to Apply to College
• Essay Tracker Sample
• How to Combine Your College Essay Prompts (To Save 20+ Writing Hours)
• School-Specific Supplemental Essay Guides
• BEABIES Exercise
• A How-To Guide for the Short Answer Questions for Highly-Selective Colleges
• Paying for College in 4 Steps!
• How to Choose a College
• College Interview Tips and Strategies - The Ultimate Guide
• How to Write a Great Letter of Continued Interest
• College Kickstart

Your satirical guide to elite college admissions by the fictional counselor to the...

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Curious about what applying with Scoir is like? Want to hear what's new this year? This episode is for you! We'll dive into the ways applying with Scoir streamlines your college applications and the exciting updates we made to the experience this year!

Your satirical guide to elite college admissions by the fictional counselor to the...

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Hello August! A new school year is quickly approaching and we're excited to share some advice for our counselor community. In this episode, we're joined by previous college counselor with experience working in both private and public schools, Kelly Weber. During our conversation, we share ways counselors can prepare for back-to-school season, tips for each class year, how to manage large caseloads, and even advice for newer counselors as they begin their career!

Your satirical guide to elite college admissions by the fictional counselor to the...

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Load up your shopping cart because, with these tips, you can get more of what you need for your dorm on a budget!  In this episode, Elena and her sister Andrea talk about what they love most: finding things you need for less. We'll give you suggestions for where to shop, what student discount apps to download, and dorm tips we learned FROM college that can help you now!

Your satirical guide to elite college admissions by the fictional counselor to the...

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Learn more about Scoir