Hashtag Higher Ed

eCity Interactive

Podcast by eCity Interactive

  • 37 minutes 43 seconds
    Finding Opportunity Amid Politicization - Carri Twigg
    Kevin Tyler and guest Carri Twigg examine higher ed’s future in light of potential political disruptions, a dismantled Department of Education and shifts in institutional identity and collaboration.
    10 December 2024, 12:00 am
  • 42 minutes 18 seconds
    Shifting Landscapes – The Future of Study Abroad
    Inclusive marketing and shifting demographics are reshaping the future of international education, as Kelly Holland of the American Institute for Foreign Study explains.
    5 December 2024, 12:00 am
  • 41 minutes 45 seconds
    Got Education? - Reframing the Value of Higher Ed
    Kevin Tyler is joined by Lauren Griswold of Boise State University and Chris Nelson of the University of Utah to discuss the collaborative efforts of institutions to reshape the public perception of higher education’s value. Hear strategies for unified messaging, building partnerships and engaging communities to drive enrollment and combat declining trust in higher education.
    14 November 2024, 12:00 am
  • 26 minutes 23 seconds
    Start Small, Start With One Place. - Brian Piper
    Ready to level up your content game? Host Kevin Tyler welcomes guest Brian Piper to discuss how universities can build trust, connect with audiences and thrive in a digital-first world.
    10 October 2024, 12:00 am
  • 44 minutes 46 seconds
    Want High Student Satisfaction? Well, Who's Going to Deliver It? - Eddie Francis
    Host Kevin Tyler welcomes Eddie Francis, principal and brand consultant with Edify Ventures, to discuss the importance of employer branding in higher education. Colleges and universities must focus on talent attraction, talent experience and talent retention while emphasizing the role of leadership in creating a positive workplace culture and the impact of psychological safety on employee satisfaction.
    25 April 2024, 6:44 pm
  • 32 minutes 34 seconds
    In a Word-of-Mouth Business, No One Shares Average - Allen Adamson
    Host Kevin Tyler interviews branding expert Allen Adamson to discuss the importance of focusing on a clear and distinct mission, rather than diluting the institutional identity with multiple conflicting messages.
    11 April 2024, 5:25 pm
  • 44 minutes 31 seconds
    No One Asks What Students Actually Want - Catherine Friday
    Kevin Tyler welcomes Catherine Friday, Ernst & Young Oceania’s managing partner for government and health sciences, as they delve into EY’s global findings of student dissatisfaction and how universities must deliver on the value proposition to remain competitive.
    15 March 2024, 6:09 pm
  • 36 minutes 11 seconds
    It’s Time to Treat Social Media as an Adult - Jenny Li Fowler
    Higher Voltage’s Kevin Tyler welcomes Jenny Li Fowler, MIT's director of social media strategy and recently published author, to discuss her book, “Organic Social Media: How to Build Flourishing Online Communities.” Fowler emphasizes the importance of elevating the role of social media managers and treating social media as a sophisticated industry.
    15 February 2024, 4:57 pm
  • 35 minutes 36 seconds
    Change and the Future of Higher Ed Marketing - Bennie F. Johnson
    In the first episode of 2024, host Kevin Tyler sits down with Bennie F. Johnson, the CEO of the American Marketing Association (AMA). As a self-proclaimed "marketing kid," Bennie understands the vulnerability of the marketing industry, especially in higher education. During the discussion, Kevin and Bennie address common misconceptions and emphasize the crucial role of expertise in the field.
    1 February 2024, 9:52 pm
  • 29 minutes 13 seconds
    Be Visible, Be Engaged, but Be Circumspect - Dr. Brit Kirwan
    Dr. William 'Brit' Kirwan, chancellor emeritus of the University System of Maryland, joins host Kevin Tyler to discuss university presidents' precarious position when they make or abstain from statements on emotionally charged issues.
    9 November 2023, 4:59 pm
  • 38 minutes 31 seconds
    What's Your Institution's McDonald's Order? - Marcus Collins
    Dr. Marcus Collins, author, professor and devoted cheeseburger lover, joins host Kevin Tyler to discuss the importance of understanding the cultural characteristics of a community and finding congruence between the values of the institution and the values of potential students.
    5 October 2023, 4:28 pm
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