Enrollment Management Round Table Podcast

Enrollment Resources

Enrollment Management Round Table Podcast with Gregg Meiklejohn & Shane Sparks, co-founders of Enrollment Resources. Stay on top of the latest trends in Admissions and Marketing for Career Education with insights from the world's leading EDU marketing company and special guest panelists.

  • 28 minutes 42 seconds
    The ROI Of Split Testing
    In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school!  Listen now to start enjoying the ROI of split testing at your school! Read the transcript here: https://enrollmentresources.com/podcast-transcript-the-roi-of-split-testing/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 [email protected] www.enrollmentresources.com/contact
    5 October 2020, 6:15 pm
  • 45 minutes 56 seconds
    Podcast #52: How To Set Up Effective Remote Admissions Fast
    Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar. Takeaways include: ~ Why you should hold interviews and tours virtually instead of over the phone ~ What you need to conduct successful virtual interviews and tours ~ How to provide your team with the structure that will help them succeed remotely ~ How to handle objections to visiting or starting Read the transcript here: https://enrollmentresources.com/podcast-transcript-how-to-set-up-effective-remote-admissions-fast/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 [email protected] www.enrollmentresources.com/contact
    20 August 2020, 6:58 pm
  • 1 hour 5 minutes
    Podcast #51: Where Marketing Meets Admissions
    In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices. Listen now to learn how using practical fixes for this common problem can also increase your lead to start ratio and enrollment rates! Full Transcript available here: https://enrollmentresources.com/transcript-where-marketing-meets-admissions/ Let's talk about how we can help your school increase student enrollment and revenue without spending more on marketing or hiring additional staff. 250-391-9494 [email protected] www.enrollmentresources.com/contact
    4 August 2020, 5:24 pm
  • 32 minutes 14 seconds
    How Positioning Can Increase Market Share And Focus Your Efforts
    In this episode of the Enrollment Management Round Table podcast, Gregg Meiklejohn and Tom King of Enrollment Resources explore a strategy called Positioning. Through examples from EDU and other industries, learn how Positioning can help your school... ~ Efficiently realign your internal resources ~ Grab and successfully defend a prominent spot in the mind of your prospective student ~ Increase your market share
    20 May 2020, 7:42 pm
  • 21 minutes 28 seconds
    How To Organize A Quality Remote Admissions Program Quickly
    In this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions Program quickly. A companion white paper to this podcast will be published this week. Watch your inboxes for the link. For a more in-depth conversation on this matter, please call Tom King or Sterling Simpson at Enrollment Resources at 250-391-9494.
    19 March 2020, 4:32 pm
  • 59 minutes 45 seconds
    Podcast #50: Strategies To Get The Regulators Off Your Back
    Our presenters in this episode are Gregg Meiklejohn, Shane Sparks, Tom King of Enrollment Resources, and JP Smith, President of Celsius Marketing | Interactive. The panel explores one interesting strategy that will get the various regulators off your back and have employers wanting to hire your grads. The question you must always ask is, “How can I get my School to world-class like Tesla is to cars and Apple is to smartphones? Takeaways include: ~ Why, as EDU leaders, we must continuously stay in the question, “How do I make my School world-class” like Tesla is to electric cars or Apple is to smartphones? ~ Some key operational elements that will help your School become world-class. ~ Is a world-class EDU “product” simply teachers and curriculum, or is there so much more? Listen to this debate. ~As you move toward becoming a world-class school, how do you avoid back-sliding? Listen to episode 50 of The Enrollment Management Round Table Podcast now! Transcript available at https://enrollmentresources.com/blog/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 [email protected] www.enrollmentresources.com/contact
    18 October 2019, 7:32 pm
  • 59 minutes 59 seconds
    Podcast #49: The Anatomy Of A Rock Star DOA
    In this episode, Gregg, Tom, and Scott explore the ten essential things every Director of Admissions needs to build a dynamic sales team, drive revenue, and promote team development at your school. Listen to episode 49 of The Enrollment Management Round Table Podcast to take a deep dive inside the Director of Admissions role to find out exactly what it takes to be a Rock Star DOA. Takeaways include: - The exact KPIs to measure, understand and track (and why they’re so important) - How to use reports to track your team’s KPIs (and how reports should influence your coaching plans) - Why you should use a Starts planning and adjustment tool (and how to do it) - Why you should use scripts, how to test and improve on your scripts, and how to ensure your team is always using your scripts - How to use all of the above to be an effective coach to members of your team! At the end of this episode, you’ll know what we mean when we say that “the role of a Rock Star DOA is not to grow sales, but to grow their people!” Full Transcript available here: https://enrollmentresources.com/transcript-the-anatomy-of-a-rock-star-doa/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 [email protected] www.enrollmentresources.com/contact
    10 September 2019, 9:02 pm
  • 58 minutes 33 seconds
    Podcast #48: How To Optimize Enrollment Revenue With Lean Management
    In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget. Listen to episode 48 of The Enrollment Management Round Table Podcast to learn how to use (and develop your own) no- and low-cost best practices inspired by seemingly unrelated industries like... - House renovations - Manufacturing - Radio - Clinical psychology - Car dealerships and the automotive industry - Magazines - Lab testing - Direct mail - Newspapers This podcast is ideal for schools on a fixed budget that also needs to grow! Transcript available here: https://enrollmentresources.com/transcript-optimize-enrollment-revenue-with-lean-management If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 [email protected] www.enrollmentresources.com/contact
    2 August 2019, 4:09 pm
  • 52 minutes 55 seconds
    Podcast #47: Conversion Breakthroughs In Your Enrollment Management Process Through Testing
    There are 200+ potential engagement points within your enrollment management process: your website, phone messaging, sales letters, and admission procedures to name a few. Listen now to learn how to capture the benefits of split testing for your school! Transcript available here: https://enrollmentresources.com/transcript-test-your-way-into-impressive-conversion-breakthroughs-in-your-enrollment-management-process/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 [email protected] www.enrollmentresources.com/contact
    1 May 2019, 9:10 pm
  • 50 minutes 27 seconds
    Podcast #46: How 1% Improvements Can Translate Into Millions Of Dollars
    It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements! Takeaways include: The unfortunate reason why second best is actually the first loser How to start making 1% improvements by rethinking the habits you take for granted The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY Take the first steps toward small changes that will have a substantial and lasting impact at your school. Listen now! Transcript available at https://enrollmentresources.com/transcript-one-percent-improvements/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 [email protected] www.enrollmentresources.com/contact
    21 February 2019, 5:32 pm
  • 46 minutes 37 seconds
    Podcast #45: The Anatomy Of A Rockstar Director of Admissions
    The role of an Admissions Director is not to grow sales, but to grow their people! Tom King and Scott Spitolnick of Enrollment Resources outline the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. You’ll learn actionable takeaways about: ~ Which KPIs are the most important to measure, understand and track — and why ~ How you can use reports to track your team’s KPIs and how that should influence your coaching plans ~ How and why you should use a Starts planning and adjustment tool ~ Why you should use scripts, how to test and improve on them, and how you can ensure they’re always being used by your team ~ How to be an effective coach to members of your team At the end, you will not only know what it takes to be a Rockstar DOA, but you’ll also know the steps to take to become one yourself! Transcript available at https://enrollmentresources.com/transcript-rockstar-doa/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 [email protected] www.enrollmentresources.com/contact
    28 November 2018, 10:36 pm
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