IN this interview with executive coach, Bob Wummer, we dive into the role Accountability plays for leaders when working toward your enrollment or other department/division goals. How can we hold ourselves accountable to hold our team accountable for their results? Bob reviews three primary factors that help or hurt us as we work to become more accountable. Bob Wummer has spent over a decade coaching individuals, as well as executives at companies far and near. He was one of the first people I turned to as I made the decision to move into a consultant role out of higher ed, and today, seven years, later, he is still someone I turn to for sound advice and to help me look inward when struggling with a decision.

We're interviewing Google's Head of Education, Shannon Snow to learn more about trends in how prospective students search for colleges and universities. What types of terms are trending? How does the device they use play into your efforts to maximize exposure? What role will video continue to play in lead generation? All questions Shannon covers in this interview.

In episode 3, we interview Brian Niles to look at the current and future state of higher ed admissions and recruitment technology. Brian shares some information form the 2016 Social Admissions Report co-produced by Chegg and TargetX. For information about the newly released 2017 report, visit: http://www.targetx.com/infographic-2017-social-admissions-report-blog/.

In this episode, Mickey interviews Carole Mahoney, a prominent sales coach who helps her clients better understand how their strengths and weaknesses impact their performance. Together, Mickey and Carole look at how Admissions leaders can better use their coaching skills to improve their team's performance. For more information on improving your team's performance, visit Mickey online at http://www.kennedyandcompany.com. Fanatical Recruitment is a higher ed podcast focused on various issues impacting college and university admissions, enrollment management and marketing strategies. The show is hosted by Mickey Baines, and produced by the Kennedy and Company consulting team.

Fanatical Recruitment Podcast, Season 1, Episode 1. Host Mickey Baines takes a visit to the creative studio for John Mulder, Managing Partner for 3Seed Marketing to discuss how to create a quality video for higher education marketing and admissions. Video is an intimidating media for higher ed professionals, and can be daunting to find and produce the right content. In this episode, Mickey and John share the important factors marketers and admissions leaders need to consider to create a video that helps attract and engage prospective students.