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Corporate Escapees

Paul Higgins - Founder, Business Coach and Advisor

Finding freedom through your dream business

  • 35 minutes 56 seconds
    534 - Crafting Your Authentic Voice with Marty Zigman

    Why you should listen

    1. Learn from Marty Zigman's experiences, how he developed a genuine and authoritative presence in a competitive industry, and how expressing his unique voice has impacted his business.
    2. Gain valuable insights into the effective integration of cloud-based ERP solutions, the importance of phased implementation, and how these strategies can drive operational excellence in your business.
    3. Discover Marty’s dedication to lifelong learning and how it enhances personal and business growth, inspiring listeners to pursue their continuous learning paths.

    In this episode, we dive deep with Marty Zigman, a seasoned IT entrepreneur and the principal of Prolecto, a company specializing in cloud-based ERP solutions for small to medium-sized businesses. This episode explores Marty’s journey in creating and honing his authentic voice in the IT and ERP solutions space. Marty shares his experiences and the strategic approaches that have shaped his career and company.

    About Marty Zigman

    Marty Zigman is an accomplished IT entrepreneur specializing in integrated, cloud-based ERP solutions for small to medium-sized businesses with revenues ranging from $25M to $1B+. As the Founder and Principal of Prolecto Resources since 2003, Marty leads a systems integration practice known for its expertise in NetSuite, focusing on driving operational excellence and strategic alignment. With a background in CTO and CIO roles, Marty combines deep technical and accounting knowledge to deliver actionable application patterns that unlock enterprise value. His approach revolves around three principles: leveraging cloud computing, implementing fully integrated business applications, and adopting platforms for extension and customization, with NetSuite serving as a primary business management platform. With over 15 years of experience, Marty has developed 70+ software bundles to accelerate solution realization for his clients. Before Prolecto, Marty held influential roles in interactive media, eCommerce consulting, and sales force automation, gaining extensive cross-industry experience.

    Marty is a proponent of life-long learning and is active in various community development groups. He resides with his wife, Sherri, in Park City, Utah, and maintains a strong commitment to professional and personal growth.


    Resources and Links


    6 May 2024, 6:30 pm
  • 11 minutes 35 seconds
    533 - Networking Bandits: Unmasking the Illusion of LinkedIn Outreach

    In this solo episode, I delve into the gritty realities of LinkedIn outreach services. As someone who's both felt the sting of subpar services and seen other tech consultants experience it, I unpack the common pitfalls in using a LinkedIn outreach agency and give you five actionable tips on navigating the complexities of LinkedIn outreach without compromising your brand or wasting resources. End your reliance on inefficient and costly LinkedIn outreach strategies by tuning into this episode.


    3 May 2024, 6:30 pm
  • 28 minutes 32 seconds
    532 - Data Sync Made Easy with Ben Liebert

    Why you should listen

    1. Learn about SyncHub's unique three-click system—Connect, Sync, and Report—that simplifies the integration of data from multiple sources like HubSpot, Salesforce, and Zoho into actionable insights.
    2. Gain insights from Ben's 20 years of experience in software development and his strategic approach to data extraction, which is crucial for tech consultants aiming to provide top-tier advisory services.
    3. Discover the future developments in SyncHub, including the integration of AI and advanced reporting tools, which are set to revolutionize how consultants handle data visualization and client reporting.

    In this episode, we dive deep into the realm of data integration and management with Ben Liebert, the mind behind SyncHub.io. Ben discusses the challenges and solutions in extracting and managing data across various platforms to enhance decision-making and reporting for tech consultants and their clients.

    About Ben Liebert 

    Ben ran a software development business for 20 years, where his team built everything from enterprise solutions to scrappy startup proofs.

    In 2019, he used all that experience to build the MVP of his SaaS platform, SyncHub, in just one week.  Four years later, he keeps his finger on the pulse of the business by working at the coal face - customer support.


    Resources and Links


    29 April 2024, 6:30 pm
  • 33 minutes 12 seconds
    531 - Gearing Up for a Sale with Russell Badgett

    Why you should listen

    1. Learn from Russ’s extensive experience in aiding organizations in transitioning from outdated systems to modernized tech stacks.
    2. Discover effective strategies for managing significant organizational changes, especially for those new to platforms like Salesforce.
    3. Gain insights into building a successful consultancy through Russ’s leadership, culture, and client management lessons.

    In this insightful episode, I sit down with Russ Budgett, a seasoned Salesforce expert and founder of radianhub.com. With over two decades in the software industry, Russ brings much knowledge and experience, particularly from his 14 years in the Salesforce ecosystem. During our conversation, Russ shares his journey of running his own Salesforce practice, focusing on leveraging customer trust and a value-driven approach to fuel business growth. He also discusses the strategic levers tech consultants should pull to enhance their business operations.

    About Russell Badgett 

    Focused on technology solutions and vertical strategies, Russ has over 20 years of experience in the software industry and 14 years in the Salesforce ecosystem with SaaS-based platforms. A customer-trusted, value-driven approach has been the key to success with enterprise clients such as Sony, Salesforce, P&G, Lilly, Harley-Davidson, and Roche Diagnostics. The mission behind radianHub is to bring this experience and best practices back to the mid-market and public sector (supporting clients of all sizes).

    Resources and Links


    22 April 2024, 6:30 pm
  • 7 minutes 10 seconds
    530 - ROI is Killing Your Deal

    In this solo episode, I tackle the often misleading use of Return on Investment (ROI) in deals and introduce a more tangible measure—economic impact. I discuss how focusing on the real-time financial pains of clients can transform the sales conversation from speculative to substantive. Throughout the episode, I share strategies that have shifted my approach to evaluating opportunities, moving away from unpredictable ROI forecasts to discussing immediate economic impacts that resonate more with clients. Tune in to learn how to change your approach and create actual value by focusing on what truly impacts your clients today.

    Resources and Links



    18 April 2024, 6:30 pm
  • 32 minutes 24 seconds
    529 - The Future of CRM ​​with Jon Ferrara

    Why you should listen

    1. Gain valuable insights from Jon Ferrara, who has decades of experience in the CRM industry, including founding one of the earliest CRMs, GoldMine.
    2. Learn about the next evolution of CRM systems, which focus on building relationships across entire businesses rather than just enhancing sales processes.
    3. Discover a special offer from Jon, providing you with tools to effectively enhance your business and client relationships.

    In this episode, Jon Ferrara, a pioneer in the CRM industry and founder of Nimble, shares his extensive knowledge and experience. He discusses the transformation of customer relationship management systems and how his current venture, Nimble, innovates to serve sales teams and entire organizations. Jon emphasizes using CRMs to build meaningful business relationships rather than just managing sales data.


    About Jon Ferrara

    Jon is a serial entrepreneur and is a noted social, sales, and marketing speaker. He has re-imagined CRM by building Nimble, which is the relationship-focused CRM for the entire team. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in Customer Relationship Management (CRM) for Small to Medium-sized Businesses (SMBs).


    Resources and Links


    15 April 2024, 6:30 pm
  • 36 minutes 3 seconds
    528 - Four Minds of Digital Transformation with Ben Stroup

    Why you should listen

    1. Learn why immediate solutions might not always be in your best interest and how they can divert you from addressing the root cause of challenges.
    2. Discover the concept of adaptive change and its significance in achieving sustainable organizational success beyond mere technological implementations.
    3. Gain valuable strategies from Ben's "four minds" model to navigate uncertainty, streamline operations, and capitalize on growth opportunities effectively.

    Are you ready to revolutionize your organization's approach to change? In this episode, Ben Stroup introduces the transformative concept of adaptive change through the lens of the "four minds"—strategy, Operations, Technology, and Data. He highlights how a holistic approach navigates uncertainty and leads to remarkable growth. Ben emphasizes the importance of adoption as the accurate measure of success and stresses the critical role of strategic execution in turning ambitious goals into reality. Discover the keys to resilience and innovation in this insightful discussion.

    About Ben Stroup

    Ben Stroup is changing the way organizations succeed. As a consultant and coach, he helps leaders navigate uncertainty, streamline operations, and unlock growth opportunities.

    Ben uses data-driven insights to develop measurable strategies that propel organizations forward. His ability to spot what matters most and bridge ideas with implementation leads to remarkable results.

    Resources and Links


    8 April 2024, 6:30 pm
  • 4 minutes 52 seconds
    527 - So What is the Point?

    Have you ever stopped asking yourself, "What is the point?" of your actions? In this solo episode, I dive into a pivotal lesson I learned from a senior executive during my 18 years at Coca-Cola. I share the moment that transformed my approach to work: focusing on initiatives with a definitive purpose and outcome. This episode could be the pause and reflection you need to realign your efforts with your goals.

    Resources and Links


    4 April 2024, 7:00 pm
  • 30 minutes 10 seconds
    526 - Your Marketing Automation Partner with Laine Belcastro

    Why you should listen

    1. Expert Guidance on Marketing Automation Platforms: Laine breaks down the complexities of choosing and utilizing your business's right marketing automation platform, offering insights that could save you time and resources.
    2. Strategic Email Marketing Insights: Discover the dos and don'ts of email marketing, learning how to create emails that genuinely engage your audience rather than ending up in the spam folder.
    3. Future of AI in Marketing: Get a glimpse into the evolving role of AI in marketing automation, including practical tips on how to leverage AI today and predictions for how it will shape marketing strategies in the near future.

    In this episode, we dive deep into the world of marketing automation with Laine Belcastro from LMB DigiMarketing. Laine, a seasoned digital marketer, shares her extensive experience navigating the technical complexities and strategic intricacies of marketing automation platforms. From discussing the importance of choosing the right platform to offer valuable tips on email strategy and the role of AI in marketing, Laine provides a comprehensive overview to help you enhance your marketing efforts. Whether you're a tech consultant looking to bolster your clients' marketing strategies or a business owner seeking to improve your own, Laine's insights will guide you toward more effective and engaging marketing automation solutions.

    About Laine Belcastro

    Laine is a seasoned digital marketer with a knack for untangling technical and strategic knots. Since 2007, she’s been a dual citizen of the MarTech and traditional marketing worlds, serving B2B and B2C clients in New York City, Atlanta, and beyond. Laine founded LMB DigiMarketing in 2015 to make highly effective marketing automation more accessible to growing businesses.

    With a Digital Marketing certification from Emory University and specialist certifications from MailChimp and Salesforce – Account Engagement, her happy place orchestrates streamlined marketing platform integrations. She enjoys golf, concerts, and trying new restaurants in her free time.


    Resources and Links


    1 April 2024, 6:30 pm
  • 28 minutes 49 seconds
    525 - AI - Death of Developers? With Mark Good

    Why you should listen

    1. Stay Ahead in AI Integration: With AI evolving rapidly, this episode provides insights into effectively training your team to harness AI's full potential, ensuring you stay competitive and innovative.
    2. Expert Insights from Mark Good: With a decade of experience and a passion for AI since 2015, Mark shares his journey and mission to accelerate AI adoption in business processes, offering a unique perspective on combining business acumen with AI development.
    3. Practical Solutions for AI Training: This episode offers practical advice and solutions for individual professionals and organizations aiming to enhance their AI capabilities.

    In this episode, we dive into one of the hottest topics in our industry – training your team on AI advancements, especially within the Salesforce ecosystem. Mark Good, the founder of AI Force, shares his extensive experience and unique approach to accelerating the adoption of AI in business processes. Mark's insights into the challenges professionals face, from cutting through the noise to understanding the essential skills needed for AI, are invaluable for anyone looking to enhance their team's AI capabilities. Join us as we explore how to navigate the rapidly evolving world of AI and ensure your team is prepared and excels in implementing AI solutions.

    About Mark Good

    As the founder of AI Force, the Salesforce AI training company, I've been working for 10 years as a Salesforce professional while researching AI capabilities. My mission is to accelerate the adoption of AI within the business ecosystem, and I empower other Salesforce professionals and companies with the tools and training to bring AI to life inside business processes. I co-founded "GPT Dreamin", the largest virtual Salesforce AI conference. I spend my days working with businesses and professionals learning and deploying AI, and I spend my evenings researching cutting-edge AI techniques and capabilities. 


    Resources and Links


    25 March 2024, 6:30 pm
  • 7 minutes 48 seconds
    524 - Mining Sales Gold

    What do you do when potential clients say no? In this solo episode, I dive deep into a critical aspect of sales that we often overlook: responding to potential clients' rejections. I share why capturing and using the reasons behind these rejections is crucial. Despite our expertise in implementing sales CRMs for our clients, we often neglect this practice in our operations, missing valuable insights that could turn those nos into future yeses. Whether you're a seasoned tech consultant or new to the field, this episode is packed with insights on turning rejections into opportunities, making your sales process more efficient, and ultimately growing your business. Ready to start mining your sales gold?

    Resources and Links


    21 March 2024, 6:30 pm
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