Second in Command: The Chief Behind the Chief

Cameron Herold

Chief Behind the Chief

  • 13 minutes 13 seconds
    Ep. 433 - Beyond the Hustle: How to Craft a Life of Purpose

    In today's episode of the Second in Command podcast, Cameron dives into his transformative journey, whose global experiences have reshaped his understanding of success, work, and personal fulfillment.

    Starting with a deep family legacy of entrepreneurship, Cameron recounts building businesses, scaling organizations, and cultivating a mindset that prioritizes leadership development. From co-founding impactful ventures to creating a mastermind community for second-in-command leaders, his story showcases the highs and challenges of scaling ambitious projects.

    Discover the pitfalls many entrepreneurs face — losing sight of hobbies, relationships, and personal growth amidst the demands of work. You'll find insights on stepping away from material excess and embracing experiences, relationships, and personal growth, which highlight a paradigm shift from work obsession to holistic living. 

    Whether you're an entrepreneur, a leader, or someone seeking more balance, this episode promises to ignite meaningful reflection on what truly matters in both work and life.


    If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!



    In This Episode You'll Learn:

    • How a family legacy of entrepreneurial spirit shaped Cameron’s career, leading to ventures in franchising, leadership, and building globally recognized companies. (1:10)
    • The importance of the COO role in scaling businesses, exemplified by his pivotal work with organizations like 1-800-GOT-JUNK. (2:20)
    • How entrepreneurs can move beyond workaholism to prioritize their time and build stronger teams. (5:18)
    • How shedding material excess and embracing experiences and relationships can lead to a richer, more meaningful life. (6:58)
    • And much more...


    Resources:

    Connect with Cameron: Website | LinkedIn

    Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

    Get Cameron’s online course – Invest In Your Leaders

    19 December 2024, 8:00 am
  • 47 minutes 27 seconds
    Ep. 432 - Pinecone COO, Lauren Nemeth

    In today's episode of the Second in Command podcast, Cameron is joined by Lauren Nemeth, the Chief Operating Officer of Pinecone, a fully managed vector database company.

    The conversation explores the mindset, challenges, and strategies that fuel success. Lauren shares insights into what it takes to inspire high performance within teams, including the importance of cultivating strong middle-tier performers to unlock their potential.

    Reflecting on personal and professional struggles, Lauren reveals how perseverance, authenticity, and continuous learning shaped her path. You'll be invited to consider the role of resilience in navigating career setbacks and the importance of surrounding oneself with talented, driven individuals.

    This episode serves as both an inspiring narrative and a practical guide for anyone aspiring to lead with impact in an ever-evolving business landscape.


    If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!


    Enjoy!



    In This Episode You'll Learn:

    • The rapid innovation and investment in AI, noting the competitive landscape where partners can become competitors. (3:59)
    • The role of AI in replacing or enhancing knowledge workers, and the need for employees to embrace AI tools. (5:25)
    • The challenge of coming up to speed on the technical industry and inheriting a new team without a manager for seven months. (12:52)
    • The importance of being well-rounded and gaining experience in different types of businesses and growth stages. (35:09)
    • And much more...



    Resources:

    Connect with Lauren: Website | LinkedIn

    Connect with Cameron: Website | LinkedIn

    Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

    Get Cameron’s online course – Invest In Your Leaders

    17 December 2024, 8:00 am
  • 31 minutes 35 seconds
    Ep. 431 - Vision Driven Founder, Jennifer Hudye

    In today's episode of the Second in Command podcast, Cameron is joined by Jennifer Hudye, founder of Vision Driven, a company dedicated to helping entrepreneurs and CEOs craft, communicate, and execute transformative visions for their businesses.

    During the conversation, you'll discover the challenges leaders face when articulating and aligning their teams around a cohesive, long-term vision. Through engaging anecdotes and relatable examples, you'll learn how the lack of clarity and communication about a company's future direction can lead to scattered teams, costly turnover, and missed opportunities.

    Jennifer offers insights on balancing inclusivity with decisiveness when defining a company’s future. Through thought-provoking analogies, the conversation explores why overly collaborative processes can dilute bold ideas, while stressing that leadership ultimately requires courage and conviction.


    This episode provides actionable strategies for embedding this future-oriented blueprint into the fabric of an organization.


    If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!


    Enjoy!



    In This Episode You'll Learn:

    • Jennifer's experience of creating a vivid vision in 2016, inspired by a conversation with Cameron. (1:11)
    • The common struggles CEOs face when crafting a vivid vision, such as not knowing what to include, overemphasis on strategy, and vagueness. (4:48)
    • The cost of inaction and the ROI of having a clear vision. (15:57)
    • The importance of replacing vision statements with vivid visions to inspire and align the team. (18:42)
    • And much more...



    Resources:

    Connect with Jennifer: Website | LinkedIn

    Connect with Cameron: Website | LinkedIn

    Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

    Get Cameron’s online course – Invest In Your Leaders

    12 December 2024, 8:00 am
  • 46 minutes 38 seconds
    Ep. 430 - Mike Morse Law Firm COO, John Nachazel

    What does it take to build a thriving injury law firm while transforming traditional roles into revenue-generating opportunities? In this episode of Second in Command podcast, Cameron Herold talks with John Nachazel, COO of the Mike Morse Law Firm, about his role in scaling the business from 24 to 210 employees. 

    John shares how his data-driven approach, leadership mindset, and strong CEO-COO relationship have been instrumental in achieving exponential growth. John and Cameron delve into the value of the Entrepreneurial Operating System (EOS), the importance of fostering respect between the CEO and COO, and how John’s approach to leveraging data and problem-solving has created sustainable success. 


    Whether it’s aligning team goals, managing leading versus lagging indicators, or finding creative ways to optimize expenses, this episode offers invaluable insights for anyone in a leadership role. Enjoy!



    In This Episode You'll Learn:

    • How to foster a respectful and effective CEO-COO relationship [10:10]
    • Why focusing on leading indicators can shape better business outcomes [8:11]
    • The power of being the “second best” at every role as a COO [6:04]
    • How turning expense areas into profit centers can revolutionize your business [42:15]
    • Why embracing EOS principles can bring clarity and alignment to your team [31:32]
    • And much more...


    Resources:

    Connect with John: LinkedIn

    Get John’s book:  Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable 

    Connect with Cameron: Website | LinkedIn

    Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

    Get Cameron’s online course – Invest In Your Leaders



    10 December 2024, 8:00 am
  • 31 minutes 18 seconds
    Ep. 429 - Top Class Actions President & CEO, Scott Hardy

    What does it take to build a powerful CEO-COO relationship? In this episode of the Second in Command podcast, Cameron Herold speaks with Scott Hardy, CEO of Top Class Actions, about the critical dynamics that drive collaboration and success between a CEO and their second in command. 

    Scott shares how hiring a COO transformed his business, scaling it from $1 million to $10 million annually, and highlights the importance of trust, communication, and clearly defined roles.

    Scott and Cameron explore practical strategies for empowering a COO to thrive, including fostering open dialogue, managing conflicts constructively, and creating systems that ensure accountability without stepping on toes. 

    Whether you’re a CEO looking to strengthen your partnership with your COO or a second in command aiming to support your visionary leader, this episode offers valuable insights into building a seamless and effective leadership team. Enjoy!

     

    In This Episode You'll Learn:

    • Why trust and communication are the foundation of the CEO-COO relationship [10:55]
    • The difference between a VP of Operations and a COO, and when to make the transition [9:28]
    • How to manage conflicts constructively and ensure alignment within the leadership team [15:51]
    • The importance of clear roles and responsibilities in fostering team collaboration [23:09]
    • Strategies for empowering a COO to become a true integrator and decision-maker. [25:06]
    • And much more...

     

    Resources:

    Connect with Scott: LinkedIn 

    Connect with Cameron: Website | LinkedIn

    Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

    Get Cameron’s online course – Invest In Your Leaders

    Books Mentioned:

    Crucial Conversations: Tools for Talking When Stakes Are High

    5 December 2024, 8:00 am
  • 48 minutes 16 seconds
    Ep. 428 - AccessSync COO, Brent MacDonald

    In today's episode of the Second in Command podcast, Cameron is joined by Brent MacDonald, COO at AccessSync, an SaaS company dedicated to streamlining the sales of complex products for life science companies and accelerating patient access to these solutions.

    The conversation explores the strategies and philosophies that drive successful leadership in a fast-paced, transformative business environment. Brent shares insights into fostering a distinctive customer experience by blending technology, services, and data into an integrated model that sets his organization apart.

    The discussion also sheds light on the dynamics of leading a diverse team, including seasoned professionals with decades of experience. Brent reflects on the importance of humility, mutual learning, and leveraging individual strengths within a collaborative, flat organizational structure.

    This episode will leave you inspired to embrace bold decisions and take proactive steps to create meaningful change in your own life.


    If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!


    Enjoy!



    In This Episode You'll Learn:

    • AccessSync's business model, focusing on helping pharmaceutical brands sell more of their complex drugs and improve patient access. (12:50)
    • The challenges of building a business with CEO Ryan Roberts, including the transition from a custom software development shop to a SaaS product. (19:53)
    • The leadership dynamics within AccessSync, including the importance of having a capable and engaged leadership team. (27:31)
    • The importance of being present and engaged in both personal and professional aspects of life. (55:15)
    • And much more...


    Resources:

    Connect with Brent: Website | LinkedIn

    Connect with Cameron: Website | LinkedIn

    Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

    Get Cameron’s online course – Invest In Your Leaders

    3 December 2024, 8:00 am
  • 45 minutes 43 seconds
    Ep. 427 -Hyperzon Co-Founder and COO, Hristo Arakliev

    What if you could create an image of your ideal self and then become that person? 

    Hristo Arakliev, the COO of Hyperzon, shares a profound concept that could change how you view your own self-image.

    In this episode, Hristo Arakliev, the COO and co-founder of Hyperzon, a top-tier Amazon marketing agency, shares his unconventional journey to leadership. He emphasizes the importance of servant leadership, building a culture of trust, and managing both systems and flexibility. 

    Hristo delves into the profound concept of the image we create for ourselves and how it impacts our happiness and self-worth. He shares a powerful quote, "One day when you're about to die, the person you are is going to meet with the person you could have been, and then you'll know, hell." This idea challenges listeners to align their actions with the person they believe themselves to be.

    Hristo's insights on the power of self-image and the importance of being true to oneself are truly transformative. By cultivating resilience, managing failures with humility, and leading with empathy, Hristo demonstrates the qualities of an exceptional COO.


    Dive deeper into Hristo's wisdom and learn how to become the person you've always envisioned by listening to the full episode.


    What You'll Learn in this Show:

    • The importance of servant leadership and empowering others
    • Strategies for building a culture of trust and radical candor
    • The profound impact of self-image on happiness and satisfaction
    • The role of resilience and adaptability in leadership
    • Hristo's unique approach to client relationships and Amazon marketing
    • Insights on differentiating your business and leveraging revenue share models
    • The dynamics of a multi-partner COO-CEO structure
    • Hristo's favorite books and resources for personal growth
    • and so much more…


    Resources:

    Connect with Cameron: Website | LinkedIn

    Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

    Get Cameron’s online course – Invest In Your Leaders


    Books Mentioned:

    Principles

    Liminal Thinking

    A Hard Thing About Hard Things

    Never Split the Difference

    26 November 2024, 8:00 am
  • 51 minutes 21 seconds
    Ep. 426 - Pyramid Foods COO, Rob Marsh

    What does it take to rise from the front lines to the top of a company? In this episode of the Second in Command Podcast, Cameron sits down with Rob Marsh, COO of Pyramid Foods, a grocery chain with over 35 locations spanning three states.

    Rob’s journey is nothing short of remarkable. Starting as a frontline employee, he worked his way through every role imaginable before stepping into his current leadership position. His story is a testament to perseverance, adaptability, and a human-centric leadership style.


    Rob and Cameron delve into the unique struggles of independent grocers in today’s competitive market, from adapting to rising costs and changing consumer habits to leveraging technology for operational efficiency. Rob also discusses the importance of building a strong company culture, investing in employee training, and fostering community connections.


    With Pyramid Foods donating over $22 million to local children’s charities, Rob underscores the value of purpose-driven leadership. Whether you're a grocery industry insider or an entrepreneur, this episode is packed with insights on how to grow big while acting small


    If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!.



    In This Episode You'll Learn:

    • Smart inventory strategies for a challenging retail environment [13:58]
    • How Pyramid Foods balances local charm with regional growth [24:53]
    • The importance of building a team culture that values personality and authenticity [32:52]
    • Rob’s perspective on leveraging technology to stay competitive [40:19]
    • How Pyramid Foods creates a lasting community impact through charity [48:55]
    • Lessons in leadership and growth from Rob’s unique career journey [54:40]
    • And much more...



    Resources:

    Connect with Cameron: Website | LinkedIn

    Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

    Get Cameron’s online course – Invest In Your Leaders

    Rob’s LinkedIn

    Pyramid Foods Website


    Books:

    The Great Game of Business

    A Stake in the Outcome: Building a Culture of Ownership for the Long-Term Success of Your Business


    19 November 2024, 8:00 am
  • 18 minutes 39 seconds
    Ep. 425 - I Am Charles Schwartz Podcast: How to Build a Culture of Excellence in the Workplace

    What does it take to build a culture that drives excellence, engagement, and happiness in the workplace? Today’s episode of the Second in Command podcast is another short excerpt from a conversation between Cameron Harold and Charles Schwartz, host of the I Am Charles Schwartz podcast. 

    Together, they discuss actionable insights on creating a vibrant company culture that thrives on core values, alignment, and well-designed systems. From eliminating cultural "cancers" to branding your organization's everyday elements, Cameron reveals the strategies that turn workplaces into energized communities.


    Cameron explores the power of vivid visions, branding internal elements, and adopting a "system-first" mindset to solve recurring issues. Whether it’s about fostering joy and engagement or redefining leadership approaches, this episode provides a blueprint for building a culture that aligns with your company’s mission and goals.


    If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!



    In This Episode You'll Learn:

    • Why you should get rid of "cultural cancers" - negative influences that put the wrong energy into the company (01:31) 
    • 3 critical elements to align your team with a clear vision (03:35)
    • Cameron's personal secrets to working smarter, not just harder (05:44)
    • The "post-it note" test for effective, easy-to-follow systems (08:59)
    • The surprising leadership lesson from Starbucks on fixing root causes (13:33)
    • And much more...



    Resources:

    Connect with Cameron: Website | LinkedIn

    Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

    Get Cameron’s online course – Invest In Your Leaders


    Books:

    Start with Why: How Great Leaders Inspire Everyone to Take Action

    The E-Myth Revisited: Why Most Small Businesses Don'T Work And What To Do About It 


    14 November 2024, 8:00 am
  • 11 minutes 14 seconds
    Ep. 424 - I Am Charles Schwartz Podcast: Building a Life and a Company Vision

    Today's episode of the Second in Command podcast is another short excerpt from a conversation between Cameron and Charles Schwartz, host of the I Am Charles Schwartz podcast.

    This time, Cameron reflects on his early entrepreneurial influences and the importance of clear, focused goals in business. Inspired by a formative experience with his father, Cameron shares how he learned that owning a business could provide freedom and flexibility—qualities that have since defined his career. 


    Discover the three core pillars for business growth: prioritizing financial sustainability, cultivating an employee-focused culture, and leveraging public relations to increase brand visibility.


    This episode offers a glimpse into a strategic, intentional approach to business—one that emphasizes focus, passion, and the value of every moment,


    If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!



    In This Episode You'll Learn:

    • The importance of time and control over one's schedule as a key benefit of entrepreneurship. (3:35)
    • The concept of the "flywheel" and the need for a monomaniacal focus on a single mission. (5:12)
    • Why understanding financial metrics, budgeting, and cash flow is vital for business success. (6:16)
    • The long-term benefits of focusing on employee engagement and culture, which leads to growth and success. (7:41)
    • And much more...


    Resources:

    Connect with Cameron: Website | LinkedIn

    Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

    Get Cameron’s online course – Invest In Your Leaders



    12 November 2024, 8:00 am
  • 12 minutes 50 seconds
    Ep. 423 - I Am Charles Schwartz Podcast: Focus and Flourish: Building Resilient Leaders in an Unstable Economy

    Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Charles Schwartz, host of the I Am Charles Schwartz podcast.

    Throughout this fascinating conversation, Cameron and Charles dive into a refreshing perspective on navigating economic uncertainty and the mindset shifts that leaders can adopt to focus on what matters most. Learn the value of dialing in on core business fundamentals and concentrating on immediate, impactful actions rather than getting lost in the big-picture anxieties that many entrepreneurs face.

    You'll discover the power of strategic simplicity, lessons from industry giants, and insights on how smaller businesses can apply similar principles. A few recommended reads and real-world strategies offer practical takeaways, underscoring the importance of focused leadership and clarity.


    If you're interested in bolstering your leadership toolkit, this conversation offers inspiration and actionable advice to stay resilient and adapt, with recommendations on where to find more resources and training for growth.


    If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!



    In This Episode You'll Learn:

    • Cameron's transition from 1-800-Got-Junk to publishing books, speaking globally, as well as starting an online course and a mastermind community. (3:44)
    • The importance of employee engagement, core values, and a vivid vision for a company's culture. (10:59)
    • The concept of situational leadership and the need for leaders to adapt their style based on the skills and confidence of their team members. (28:17)
    • Why leaders need to show appreciation for other teams while building a culture of collaboration and support. (41:06)
    • And much more...


    Resources:

    Connect with Cameron: Website | LinkedIn

    Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

    Get Cameron’s online course – Invest In Your Leaders

    7 November 2024, 8:00 am
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