Target Market Insights: Multifamily Real Estate Marketing Tips

John Casmon

Target Market Insights helps real estate investors with the market research and marketing tips they need to grow their real estate portfolio. Each week, John Casmon speaks with a multifamily or marketing specialist to talk about emerging markets, market research, marketing, branding and useful tips for investing. Listen and learn how to identify the best markets and submarkets and leverage marketing for your real estate investing.

  • 42 minutes
    Ask These Questions to Find the Right Sponsors and Investors with Jeremy Dyer, Ep. 660

    Jeremy Dyer is the founder of Starting Point Capital, where he helps high-performing sales professionals, small business owners, and franchise owners generate passive income, diversify their investment portfolios, and reduce tax liabilities through real estate investments. An active real estate investor since 2012 and a passive investor since 2015, Jeremy has raised tens of millions of dollars for multifamily real estate syndications and personally invests his own capital and time into each deal he sources, ensuring alignment with his clients’ interests.

    Motivated by his own need for passive income and tax reduction early in his career, Jeremy discovered that multifamily real estate offers significant ROI and tax advantages compared to traditional 401k plans. His passion for educating others on these benefits led him to establish Starting Point Capital as a way to guide clients in achieving financial growth through real estate syndications.

     

    In this episode, we talked to Jeremy about jumping through obstacles as first-time investors, best-in-class sponsors, his insights and lessons learned on syndication deals, passive investing, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Passive Investing;

     

    02:36 Jeremy's background;

    07:54 Tips for jumping through obstacles for first-time investors;

    16:53 An insight into best-in-class sponsors;

    26:15 Lessons he learned via syndication deals;

    29:29 An insight into capital calls;

    34:55 Round of Insights;

    38:56 Advice for passive investors

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: Losing his college tuition while investing in stocks during the dot-com bubble.

    Digital Resource: LinkedIn.

    Most Recommended Book: The Hands-Off Investor and his upcoming book, The Fundamental Investor.

    Daily Habit: Running.

    #1 Insight for investing as a limited partner: Educating yourself and doing your due diligence is key to take the right action.

    Best place to grab a bite in Minneapolis, MN: The Butcher’s Tale.

     

    Contact Jeremy:

    Website

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    12 November 2024, 11:00 am
  • 35 minutes 3 seconds
    Use this Framework to Grow Your Business with Lisa Benson, Ep. 659

    Lisa Benson is the founder of DeBella DeBall Designs, a digital marketing agency dedicated to helping veteran entrepreneurs and small business owners grow and scale their ventures. Her journey began in the Army, where she developed leadership skills and resilience that now shape her approach to business. Leveraging her background in communication, management, and public administration, Lisa transitioned into entrepreneurship, specializing in strategic marketing.

    With a bachelor’s in Management and a Master’s in Public Administration, Lisa has deep expertise in marketing automation, social media strategy, and business development. At DeBella DeBall Designs, she crafts personalized marketing solutions that drive sustainable growth and streamline operations. Lisa is passionate about supporting veterans, especially those facing challenges like PTSD, and empowering entrepreneurs to thrive using data-driven strategies.

     

    In this episode, we talked to Lisa about scaling a business and the challenges that come with it, connecting to your audience as an entrepreneur, leadership and empathy, veterans and the mission of her company, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Marketing and Scaling Businesses;

     

    02:18 Lisa's background;

    10:37 The importance of benefits over features;

    12:37 Challenges in scaling a business;

    16:34 Tips for entrepreneurs on connecting with their audience;

    24:04 An insight for leaders and to lead with empathy;

    25:44 Her focus on the veterans;

    30:22 Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: Having issues with paying for her education, eventually allowing her to be where she is today.

    Digital Resource: Her planner, which she calls “The Best Planner Ever”.

    Most Recommended Book: 10x Is Easier Than 2x.

    Daily Habit: Listening to meditation, and having a power hour where she works on her business.

    #1 Insight for leveraging marketing to scale your business: Consistency is key.

    Best place to grab a bite in Fort Hood, TX: Kempner Brick Oven.

     

    Contact Lisa:

    Website

     

    Lisa's "Managing Mastery" Framework:

    Link

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    8 November 2024, 11:00 am
  • 34 minutes 13 seconds
    How He Became a Millionaire at 27 with Tommy Harr, Ep. 658

    Tommy Harr, born and raised in Columbus, Ohio, leveraged his background in home inspection and blue-collar skills to build a successful career in real estate investing. After playing college athletics and graduating, Tommy initially followed in his father’s footsteps as a home inspector but soon discovered the potential of real estate investing. By applying his hands-on expertise to property wholesaling, flipping, and rentals, he reached millionaire status by 27, enabling him to retire his mother and, eventually, his wife.

    Today, Tommy continues to expand his rental portfolio while teaching others nationwide how to achieve financial freedom through real estate. He shares insights and strategies through his Instagram and social media, helping others make the most of their skillsets in real estate.

     

    In this episode, we talked to Tommy about his first ever deal, what to look for in a contractor, an insight into building the right team, the importance of systems and processes, diversifying investments, social media and how to leverage it,, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Scaling Real Estate Businesses;

     

    02:03 Tommy's background;

    06:05 His first ever deal;

    10:16 What to look for in a contractor;

    12:35 An insight into building the right team;

    17:12 The importance of systems and processes;

    19:05 His approach in diversifying investments;

    21:11 Leveraging social media the right way;

    30:03 Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: His physical injury and the opportunities for learning it brought to him.

    Digital Resource: A deal analyzer he created.

    Most Recommended Book: Who Not How.

    Daily Habit: Going to gym every day.

    #1 Insight for scaling a business: Invest in your people.

    Best place to grab a bite in Columbus, OH: Roosters.

     

    Contact Tommy:

    Instagram

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    5 November 2024, 11:00 am
  • 36 minutes 23 seconds
    Tips to Prevent Resident Fraud with Andrew Bowen, Ep. 657

    Andrew Bowen serves as Senior Vice President of Strategic Partnerships at LeaseLock. With over 30 years of industry experience, Bowen supports the company’s strategic partnerships and provides industry-leading thought leadership. Prior to joining LeaseLock, Bowen spent 13 years at a leading real estate ERP provider. During his tenure there, he hosted a thought-provoking podcast series, featuring innovative investors and operators. For over a decade, his focus has been on the tools that help investors and operators of multifamily real estate drive yield through better leveraging data and analytics.

    Bowen is passionate about empowering groups that invest in multifamily real estate to leverage data to drive superior returns for investors. Considered one of the experts on revenue management in multifamily, he is a regularly featured speaker on both the webcast and conference circuit. Bowen started his career in rental housing while in college, which led to operating roles in growing hospitality and multifamily companies. He holds a Bachelor of Science in Aquatic Biology from the University of California at Santa Barbara. Outside of his passion for rental housing, Bowen enjoys spending time at the gym and at the lake with his wife of 25 years and his two sons.

     

    In this episode, we talked to Andrew about his company LeaseLock, asset optimization, the challenges property owners face, modern fraud methods and how to avoid them, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Vetting Residents;

     

    02:15 Andrew's background;

    08:57 An insight into asset optimization;

    12:24 The challenges property owners are facing;

    22:12 More about Andrew's company;

    31:21 Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: Following his superior-by-title’s instructions and not speaking up his mind about his vision regarding the business he was in, in the early days, causing a failure within the company.

    Digital Resource: Any identity and income verification apps.

    Most Recommended Book: The Daily Stoic.

    Daily Habit: Journaling daily.

    #1 Insight for vetting residents: Trust but verify.

    Best place to grab a bite in Dallas, TX: Loro.

     

    Contact Andrew:

    Website

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    1 November 2024, 10:00 am
  • 39 minutes 43 seconds
    Better Questions to Vet Better Sponsors with Keshav Kolur, Ep. 656

    Keshav is the principal and founder of Clive Capital, a private equity firm based out of New York City. Clive Capital helps everyday investors, primarily tech employees, passively invest outside of the stock market into alternative assets including real estate, energy, small businesses, and more. So far, we have helped investors passively invest into over 1,000 apartments and 500 single family homes across 4 different markets in the U.S. Keshav is also a partner at Legacy Acquisitions, a real estate development firm focused on ground up construction of Build-to-Rent communities. 

    In addition to his experience as an investor, Keshav is also the host of the Investing for Generational Wealth Podcast which helps investors understand the many opportunities available through alternative investments. Previous to founding Clive Capital, Keshav was a software engineer working at top tech companies, including Amazon and Facebook.

     

    In this episode, we talked to Keshav about the importance of the due diligence process, why one should invest in real estate besides other options, an insight into his fund for investors, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Passive Investment;

     

    02:36 Keshav’s background;

    09:56 The importance of the due diligence process;

    20:16 Why one should invest in real estate;

    27:05 An insight into Keshav's fund for investors;

    31:49  Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: His very first investment.

    Digital Resource: His YouTube channel.

    Most Recommended Book: The Hands-Off Investor.

    Daily Habit: Planning the next day beforehand.

    #1 Insight for being a successful passive investor: Take your due diligence seriously and learn who you’re investing with, what you’re investing into, and properly understand it.

     

    Contact Keshav:

    Website

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    29 October 2024, 10:00 am
  • 40 minutes
    Developing New Communities with Multiple Exit Options with Brandon Cobb, Ep. 655

    Brandon Cobb is the owner of HBG Capital, a real estate firm specializing in providing investors with superior risk-adjusted returns and principal protection backed by real assets in Nashville's residential single-family sector. Through HBG Capital’s construction arm, Brandon oversees new developments, land rehabilitation, and residential property projects. Additionally, HBG Holdings, the acquisition branch, works with local communities to rezone and redevelop land, aligning with community visions.

    Before transitioning into real estate, Brandon was a medical device sales representative. Today, he manages over $22 million annually in first-time homebuyer housing and build-to-rent communities. Featured in publications like REI Wealth, Realty 411, and Forbes, Brandon is passionate about using business as a tool to create memorable experiences with loved ones.

     

    In this episode, we talked to Brandon about, challenges in building new communities, what the passive investors should look out for, the right questions to ask before investing, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Community Developments;

     

    02:19 Brandon's background;

    21:10 Challenges in building new communities;

    26:29 What the passive investors should look out for;

    31:35 The right questions to ask;

    35:25 Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: Trying to work on every job available within his work, and not creating a team.

    Most Recommended Book: 10x Is Easier Than 2x.

    Daily Habit: Working out, eating healthy and cold plunging.

    #1 Insight for investing in new developments: Meet with people, get on calls, trust your gut but also spend time with the people you’re going to trust your money with.

    Best place to grab a bite in Nashville, TN: Sunda for asian cuisine, Eddie V’s for seafood and Oak Steakhouse for steak.

     

    Contact Brandon:

    Website

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    25 October 2024, 10:00 am
  • 34 minutes 1 second
    Redefining Retirement through Real Estate with Arn Cenedella, Ep. 654

    Arn Cenedella, founder of Spark Investment Group, is a real estate expert with more than four decades of experience, including 35 years as a Realtor navigating the unique real estate landscape in Silicon Valley, CA.

    Through these experiences, he developed a passion for helping others achieve their own financial freedom through investing in multifamily real estate syndications.

    Arn currently manages and operates a multifamily portfolio as general partner and sponsor of over 1,100 units with a total value in excess of $138M. In addition, Arn is a limited partner in over 500 units located in the Southeast and Mountain West.

    Through Spark Investment Group, Arn is putting his decades of real estate expertise to work for his clients, helping them reach their goals and attain the lives they’ve always wanted to live.

     

    In this episode, we talked to Arn about the real estate market in 2024, retirement and his approach to “re-defining retirement”, his current real estate portfolio, his team and the key to its success, as well as what the future holds for them, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Long-Term Investments;

     

    02:33 Arn's background;

    03:43 An insight into the real estate market;

    10:15 Re-defining retirement;

    12:48 Arn's current real estate portfolio;

    19:21 The key to success for his team;

    26:28 What the future holds for him and his team;

    28:06 Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: The 2008 crisis affected his investments.

    Digital Resource: His mobile phone.

    Most Recommended Book: Best Ever Apartment Syndication Book.

    Daily Habit: Working out daily.

    #1 Insight for investing long-term: Live below your means, invest the difference, and therefore, be one step closer to financial freedom.

    Best place to grab a bite in Greenville, SC: Urban Wren.

     

    Contact Arn:

    Website

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    22 October 2024, 10:00 am
  • 35 minutes 57 seconds
    How EV Chargers Will Impact Every Apartment Owner with Nicholas Johnson, Ep. 653

    Nicholas Johnson is the CEO of Orange Charger, a company focused on providing EV charging and energy management solutions for multifamily homes. He is dedicated to empowering people to live carbon-neutral lives without sacrificing their lifestyle.

    Before founding Orange Charger, Nicholas developed AI software to optimize traffic signals and reduce congestion. He began his career at Tesla as an electrical design engineer, where he played a key role in bringing the thermal designs for the Model 3 to market. Nicholas's passion for sustainable living and cutting-edge technology drives his mission to create solutions that make eco-friendly living accessible and seamless.

     

    In this episode, we talked to Nicholas about EV charging stations and their value proposition, the current landscape in the US with electric vehicles, the approach his company takes on building new charging stations, its cost and profitability, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    EV Charging Stations;

     

    02:17 Nicholas' background;

    06:29 The current landscape with electric vehicles;

    11:42 Approach he's taking on building new charging stations;

    19:46 The cost and profitability;

    25:08 The value proposition for EV chargers;

    28:10 Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: Not enough due diligence and not picking the right people to work with in the early days.

    Digital Resource: Notion and Udemy.

    Most Recommended Book: The Grid.

    Daily Habit: Mindfulness practices and planning his schedule every morning.

    #1 Insight for investing in EV stations: It’s an opportunity to add more value to an owned property.

    Best place to grab a bite in Western California: Sanchos.

     

    Contact Nicholas:

    Website

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

     

    18 October 2024, 10:00 am
  • 40 minutes 52 seconds
    Avoid These Common Loan Mistakes with Jeff Welgan, Ep. 652

    Jeff Welgan has over 20 years of experience in the mortgage industry and real estate investing. Specializing in residential 1-4 unit conventional and non-conventional lending, Jeff is an expert in short, mid, and long-term rental strategies. His deep knowledge of financing has helped numerous clients, including notable real estate investors from BiggerPockets.

    As the loan officer and team leader behind Tony J. Robinson's real estate success, Jeff has been instrumental in scaling businesses and is the preferred lender for Amanda Han. Jeff’s experience and insights make him a trusted resource in the world of real estate finance.

     

    In this episode, we talked to Jeff about the essentials to know about investing, down payment assistance programs, strategies for non-occupant investors and common mistakes people make, vetting potential partners and success for investors, understanding the importance of terms in any deal, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Cold Emailing;

     

    02:20 Jeff's background;

    03:53 Key principles every investor should know;

    07:56 An insight into down payment assistance programs;

    17:51 Strategies for non-occupant investors;

    22:07 Common mistakes people make;

    25:33 How to effectively vet potential partners;

    29:11 Recipe for success for investors;

    31:43 Round of Insights;

    37:32 The importance of understanding the loan terms

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: Not doing the right job he would be successful at, at first.

    Digital Resource: Mortgage News Daily.

    Most Recommended Book: Your Next Five Moves & The Obstacle Is the Way.

    Daily Habit: Exercising and working ahead early in the morning.

    #1 Insight for getting the best loan for investment: Having a conversation to know where things stand is key.

    Most recommended tool for cold emailing: Larsen & The Cliff Restaurant.

     

    Contact Jeff:

    Website

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    15 October 2024, 10:00 am
  • 30 minutes 10 seconds
    How to Turn Cold Emails into Hot Leads with Adam Rosen, Ep. 651

    Adam Rosen is a world-traveling entrepreneur who founded a tech startup right out of college, which he successfully sold in 2019. He now leads his 7-figure cold email marketing agency, Email Outreach Company, helping over 50 clients—including billion-dollar firms—secure more sales appointments. Running his business from stunning locations around the world, Adam spends months in places like Positano, Hawaii, Florence, and Monaco.

    In January, Adam acquired *The Nomad Cloud*, a digital nomad newsletter, growing its subscriber base from 5,000 to over 200,000. Alongside his ventures, Adam also led sellouts of multi-million-dollar real estate developments and has coached hundreds of small business owners, continuing to share his entrepreneurial expertise globally.

     

    In this episode, we talked to Adam about cold emailing and the right approach to it, curating and fine-tuning the outreach content, his success stories with it, common mistakes made with it, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Cold Emailing;

     

    02:18 Adam's background;

    03:53 An insight into cold email and the right approach to it;

    10:40 Curating the outreach;

    15:31 A success story from cold emails;

    20:22 Common mistakes made in cold emailing;

    23:57 Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: His first tech start-up.

    Digital Resource: Google Drive.

    Most Recommended Book: Built to Sell.

    Daily Habit: Journaling daily.

    #1 Insight for cold email marketing: Having the stomach to do it, it can work if it’s done effectively, and having the proper infrastructure.

    Most recommended tool for cold emailing: Clay.

     

    Contact Adam:

    Website | Newsletter

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

     

    11 October 2024, 10:00 am
  • 33 minutes 28 seconds
    Will You Be Able to Retire with Blaine McLaughlin, Ep. 650

    Blaine McLaughlin has spent 29 years in dentistry and is the owner of a successful multi-million-dollar practice. In addition to his dental career, Blaine is a seasoned real estate investor with ownership stakes in a $2.5 million commercial building, over 1,300 multifamily units in Dallas and Atlanta, and a build-to-rent project.

    Blaine's diverse investment portfolio also includes partial ownership in an RV park, showcasing his commitment to expanding his real estate endeavors. His expertise spans both healthcare and real estate, allowing him to achieve financial success across multiple industries.

     

    In this episode, we talked to Blaine about partnerships and what to look for while partnering up with someone, challenges he faced and the reasons he stayed in real estate regardless, his website, tips and advice for new investors, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Real Estate Investment;

     

    01:56 Blaine’s background;

    09:45 What to look for in a partner;

    14:07 Challenges he faced and the reasons he stayed in real estate;

    23:02 An insight into his website;

    24:47 Tips and advice for new investors;

    25:56 Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: Failure in a course teaching him a valuable lesson on how to make things better.

    Digital Resource: REPStracker.

    Most Recommended Book: The Slight Edge.

    Daily Habit: Working out every day to reduce stress and refocus.

    #1 Insight for real estate investing: Do it now and don’t waste time, don’t postpone your investment plans.

    Best place to grab a bite in Cedar Rapids, IA: WineStyles Wine Bar.

     

    Contact Blaine:

    Website | Podcast

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    8 October 2024, 10:00 am
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