Target Market Insights: Multifamily Real Estate Marketing Tips

John Casmon

Target Market Insights helps real estate investors with the market research and marketing tips they need to grow their real estate portfolio. Each week, John Casmon speaks with a multifamily or marketing specialist to talk about emerging markets, market research, marketing, branding and useful tips for investing. Listen and learn how to identify the best markets and submarkets and leverage marketing for your real estate investing.

  • 40 minutes 24 seconds
    Avoid This Turnkey Investing Mistake with Zach Lemaster, Ep. 672

    Zach Lemaster is the founder & CEO of Rent To Retirement, the nation's leading turnkey investment company. Zach is a seasoned real estate investor and licensed broker that has accumulated a large portfolio of rental properties across multiple markets including single family, multifamily, commercial and new construction. Zach is a licensed Optometrist who practices on a volunteer basis.

    Zach started investing in real estate while working as an Optometrist & Captain for the US Air Force. This eventually allowed him to retire early from his career in medicine to be a professional investor by strategically investing in markets that maximize cash flow, appreciation & equity. Zach went on to build a successful wholesaling, flipping & management business working across multiple markets which led to the foundation for Rent to Retirement.

    He is considered an industry expert in real estate market analytics. Zach has been published across many exceptional national platforms including: Forbes, USA Today, Fox News, NBC, CBS, Veterans' Affairs, Think Reality, and Inc. 5000. He is passionate about educating others on the numerous benefits of real estate investing, and how to use real estate as means to create the lifestyle each person desires for their family!

     

    In this episode, we talked to Zach about turnkey investments, key criteria for finding the right market, his strategies on investing out of state, his strategic partnerships and team, valuable tips for new investors, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Turnkey Investments;

     

    02:20 Zach's background;

    05:51 Key criteria for finding the right market;

    10:04 Zach's strategies on investing out of state;

    14:45 An insight into Zach's strategic partnerships and his team;

    20:48 "Turnkey Investing" and what to look for;

    29:48 Tips for new investors;

    33:59 Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: His first experience in investing out of state.

    Digital Resource: RTR Portfolio’s Wealth Calculator.

    Most Recommended Book: The E-Myth Revisited & The Millionaire Real Estate Investor.

    Daily Habit: Waking up early and starting working as soon as possible.

    #1 Insight for investing in new construction: The next 12-18 months is the right time to invest, not missing the opportunity will reward all investors.

    Best place to grab a bite in Denver, CO: Linger & Root Down.

     

    Contact Zach:

    Website

    To get more information from Zach and his company, text “REI” to 33777.

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    24 December 2024, 11:00 am
  • 33 minutes 10 seconds
    Lessons from 2,000,000 Weekly Cold Calls with Scott Morse, Ep. 671

    Scott Morse is a true disruptor and outsider to the Real Estate industry. Leveraging his sales acumen garnered from over 20 years in high ticket sales combined with a ruthless entrepreneurial appetite, Scott Morse has a story unlike any other.

    After leveraging his sales experience to become the COO of a multi-million-dollar vacation membership sales company Mr. Morse left this comfortable high-paying position of 10 years to pursue his own entrepreneurial journey. Scott applied this knowledge and scaled his new small marketing company into a 30MM+ annual revenue company within 5 years, earning the attention of Wall Street, lobbyist groups and politicians. After facing regulatory headwind, Mr. Morse chose to sunset this company and this led him to stumble into the REI space.

    Immediately upon investigating the REI space Mr. Morse identified various weak entry points, a fractured market place, and a substantial epidemic of under-qualified leads ruining the sales cycles of most REI companies. Thus, was birthed Lamassu Media, the industry’s first Enterprise Level Call Center, located in beautiful Colombia South America.

    Starting a new company in a new country led to many great experiences including now employing over 200 people, dialing more than 2MM numbers a week, producing thousands of the best leads the industry has ever seen and simultaneously building his own REI portfolio and data company. Mr. Morse is a proud partner in multiple self storage facilities, and holds a sizable residential portfolio.

     

    In this episode, we talked to Scott about high-ticket sales and his sales principles and his approach, his organization and how he’s scaling his business, his vision of the market today and what he anticipates from 2025, Novations, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Real Estate Sales;

     

    02:32 Scott's background;

    04:57 An insight into high-ticket sales;

    07:33 His sales principles and approach;

    14:53 An insight into his organization and scaling;

    16:01 Scott's vision of the market;

    19:45 His anticipation from 2025;

    21:46 An insight into Novations;

    26:44 Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: The issues he run into while trying to sell his previous company.

    Digital Resource: HighLevel.

    Most Recommended Book: The Millionaire Course.

    Daily Habit: Checking and rewriting his yearly goals.

    #1 Insight for generating leads: Money loves speed, so faster response and completion time for your clients is key.

    Best place to grab a bite in Colombia: Canasto style restaurants.

     

    Contact Scott:

    Website | Instagram

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    20 December 2024, 11:00 am
  • 36 minutes 7 seconds
    Surprising Stats Support RV Park Investments with Ben Spiegel, Ep. 670

    Ben Spiegel is the co-founder of Redwood Capital, a leading real estate investment management firm specializing in sourcing and managing undervalued commercial real estate investments. Leveraging his expertise in real estate, finance, and law, Ben focuses on building, operating, and selling luxury RV properties that deliver exceptional returns for investors.

    With a proven track record of driving occupancy, optimizing operations, and maximizing property value, Ben shares innovative strategies for monetizing pad sites, storage, and other offerings tailored to the modern generation of mobile owners. His approach combines strategic planning with hands-on management to create high-performing, institutional-quality assets in the luxury RV sector.

     

    In this episode, we talk to Ben about luxury RV parks and investments, discovering niche assets, the rising trend of RVs and whether it's a passing fad or here to stay, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    RV Parks;

     

    02:24 Ben's background;

    17:25 Finding the niche asset;

    22:53 An insight into the luxury RV market;

    26:32 RV Trend: A fad or a permanent choice;

    29:37 Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: Losing his first deal.

    Digital Resource: LinkedIn.

    Most Recommended Book: Investment Banking.

    Daily Habit: Going to gym every day.

    #1 Insight for investing in RV parks: The best target is mom-and-pop operators. Being persistent and likeable is the key to success in this field.

    Best place to grab a bite in Manhattan, NY: Rao’s.

     

    Contact Ben:

    Website

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    17 December 2024, 11:00 am
  • 41 minutes 38 seconds
    Steal this Story Framework to Grow Now with Shane Sams, Ep. 669

    Shane Sams is a speaker, author, coach, and entrepreneur known for helping people build and grow online businesses through courses, coaching, and community memberships. As the co-founder of Flipped Lifestyle, Shane empowers individuals to earn income online, take control of their time, and achieve personal freedom. He is the host of The Flipped Lifestyle Podcast, where he shares success stories and practical strategies with his audience. Shane also hosts The Shane Sams Show, featuring expert interviews and insights on business, personal growth, and storytelling. Shane’s mission is to help people tell their stories, leverage their gifts, and create lasting impact while living life on their own terms.

     

    In this episode, we talked to Shane about his entrepreneurship community, what it takes to tell a good story, his new book Earn More, Live More, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Effective Storytelling;

     

    02:26 Shane's background;

    13:56 An insight into the entrepreneurship community;

    19:56 What it takes to tell a good story;

    32:33 About Shane's new book: Earn More, Live More;

    33:54 Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: A mistake at a live event.

    Digital Resource: Kajabi.com.

    Most Recommended Book: Profit First.

    Daily Habit: Tending to his kids first thing in the morning, and then going to gym every day.

    #1 Insight for being an effective storyteller: Being authentic and truthful is the key.

    Best place to grab a bite in Corbin, KY: The Wrigley.

     

    Contact Shane:

    Website

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    13 December 2024, 2:00 pm
  • 36 minutes 18 seconds
    Close More Deals by Committing to Curiosity with Matt Buchalski, Ep. 668

    Matt Buchalski is a serial business builder, sales leader, and multifamily investor with nearly two decades of experience. He has built and scaled multiple sales organizations from the ground up, with deep expertise in financial services and software verticals. Matt is currently Head of Sales for Ownwell and is known for his high-energy, servant leadership approach focused on customer satisfaction, team development, and achieving strategic goals. His leadership philosophy is rooted in empowerment, mentoring, trust-building, and fostering a positive culture.

    Matt began investing in real estate in 2016, owning a portfolio of multifamily and storage assets across Texas. He is the co-founder of Takeflyte Properties, Takeflyte Capital, and Deep Blue Capital, and has extensive experience underwriting deals and optimizing underperforming assets. A member of the Jake & Gino Multifamily investor community, he leverages his network of peers, investors, and service providers to drive growth.

     

    In this episode, we talked to Matt about how to get better as a real estate investor and also in a sales role, his company Ownwell, his own investment portfolio, his short-term projections on the real estate market, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Real Estate Sales;

     

    02:20 Matt’s background;

    08:27 An insight on how to get better as a real estate investor;

    12:20 Tips on how to get better in a sales role;

    15:09 His company, Ownwell;

    19:47 An insight into his investments

    26:05 His short-term projections on the real estate market;

    29:26 Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: Dropping out of college.

    Digital Resource: LinkedIn.

    Most Recommended Book: Eleven Rings & Winners Dream.

    Daily Habit: Working out.

    #1 Insight for succeeding in sales: Be resilient and don’t give up. Be open to learning, being coached, and working hard are the keys to success in sales.

    Best place to grab a bite in North Dallas, TX: Urban Seafood Company.

     

    Contact Matt:

    Website | LinkedIn

    Email: [email protected] 

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    10 December 2024, 1:30 pm
  • 30 minutes 50 seconds
    Free Consultation to Invest in a Franchise with Greg Mohr, Ep. 667

    Greg Mohr is a former corporate executive turned consultant who achieved financial freedom through franchising. With over 15 years of experience in the restaurant industry, including working alongside a Master Franchisor, Greg specializes in helping ambitious entrepreneurs find the perfect franchise fit or transform their current business into a franchise. His focused, streamlined process eliminates confusion, offering tailored guidance based on extensive research and analysis of hundreds of franchise opportunities.  

    As the author of the *Wall Street Journal* bestselling book *Real Freedom* and host of the *Franchise Maven Podcast*, Greg is a recognized thought leader in franchising. Twice named Franchise Consultant of the Year and a four-time Top 10 Franchise Consultant, he is dedicated to empowering others to achieve entrepreneurial success.

     

    In this episode, we talked to Greg about the pros and cons of running your own business versus a franchise, franchise consultants and how they are useful for succeeding, five common questions asked by incoming investors, certain franchise industries that would be a perfect match for real estate investors, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Franchising Industry;

     

    02:12 Greg's background;

    08:01 Running your own business vs. a franchise;

    13:31 An insight into franchise consultants;

    17:27 Five common questions asked by newcomers;

    20:45 Franchise industries that match real estate investors;

    24:52 Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: Being laid off before he started his franchise business.

    Digital Resource: PodcastAI.

    Most Recommended Book: Retirement Money Secrets.

    Daily Habit: Organizing the time to do work, and the time to take a walk and relax.

    #1 Insight for succeeding as a franchise owner: Networking with other franchise owners, mentoring, and being mentored.

     

    Contact Greg:

    Website | Podcast

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    6 December 2024, 1:00 pm
  • 39 minutes 39 seconds
    From Consultant to $300 Million in Apartments with Shane Thomas

    Shane Thomas is a Canadian-born real estate entrepreneur and Co-Founder of Catalyst Equity Partners, a Texas-based privately held real estate investment firm founded in 2016. Catalyst focuses on the acquisition and management of large value-add multifamily properties in high-growth markets. Catalyst currently has ~1,900+ units and assets under management valued at $300M+. 

    Shane is also a Co-Founder of CEP Construction Services, a multifamily construction and rehab company. Shane leads the acquisitions, financing, asset management, and investor relations efforts at Catalyst. Shane leverages his expertise in large-scale project management, analytics, and process improvement to ensure Catalyst’s processes are best-in-class. 

    Prior to starting Catalyst, Shane had 10+ years of experience working at PwC, a Big-4 Consulting Firm, where he led large teams in strategically advising large Fortune 500 companies on ways to improve operations, increase revenues, and reduce costs by implementing streamlined processes and technology. 

     

    In this episode, we talked to Shane about, the lessons he learned from his initial investments, his transition from a limited partner to a general partnership, what it takes to be a good syndicator or operator, adapting the right business plan for every deal uniquely, key things to look at while preparing that business plan, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Downside Protection in Multifamily Syndication;

     

    02:27 Shane's background;

    14:21 Lessons he learned from initial investments;

    17:41 When he transitioned from limited to general partnership;

    19:47 What it takes to be a good syndicator or operator;

    24:22 Adapting the right business plan for every deal;

    30:24 The key things to look at while preparing the business plan;

    34:08 Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: Not capitalizing the deals as well as they needed to be in his early deals.

    Digital Resource: Slack, Asana, and similar communication tools.

    Most Recommended Book: Who Not How.

    Daily Habit: Writing the top 3 things to accomplish every day, first thing.

    #1 Insight for scaling a multifamily investing firm: Finding the right people to delegate certain tasks is key to success.

    Best place to grab a bite in Houston, TX: Uchi.

     

    Contact Shane:

    Website

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    3 December 2024, 11:00 am
  • 36 minutes 14 seconds
    How He Became a Full-Time Real Estate Investor in 3.5 Years with Karl Krauskopf, Ep. 665

    Karl Krauskopf is a seasoned real estate investor based in Seattle, Washington, known for his expertise in acquiring and renovating undervalued properties in high-growth markets. Beginning his career flipping houses, Karl transitioned to repositioning multifamily properties in late 2021, leveraging private capital to scale his portfolio. His focus on providing high-quality housing for both high-income earners and family-oriented tenants has resulted in exceptional performance, with less than 0.5% of past-due rent across his portfolio.

    With an MBA from Palm Beach Atlantic University, Karl brings a strategic mindset shaped by his decade-long leadership in business development for a $100M healthcare services company. An endurance athlete, he has completed ultramarathons and climbed iconic peaks like Mt. Rainier.

     

    In this episode, we talked to Karl about his portfolio and the art of managing it, how to adapt to changes in the real estate market, advice for newcomers in multifamily real estate syndication, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Multifamily Investment;

     

    02:38 Karl's background;

    12:10 An insight into how he manages his portfolio;

    14:02 His adaptation to changes in the market;

    23:06 Advice for newcomers;

    26:19 Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: Lack of due diligence in one of his early deals..

    Digital Resource: City-data.com and any kind of AI language model.

    Most Recommended Book: Bold.

    Daily Habit: Running and exercising.

    #1 Insight for scaling a multifamily business: Leveraging other people’s time.

    Best place to grab a bite in Seattle, WA: Bai Tong Thai.

     

    Contact Karl:

    Website | LinkedIn

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    29 November 2024, 11:00 am
  • 29 minutes
    How to Get a 99% Edge in Your Real Estate Education with John Wei, Ep. 664

    John Wei is the founder and CEO of Astutequity Holdings, LLC., a real estate investment firm headquartered in California. As CEO, he is responsible for developing and executing the company's long-term objectives, growth strategies, and initiatives as well as managing day-to-day operations.

    As of 2024, Astutequity Holdings has acquired over $80 Million of assets and a little over 600 units. The firm focuses on capital preservation while striving to return strong, risk-adjusted cash on cash to investors. Astutequity capitalizes its projects with high-net-worth investors. Within the real estate industry, Astutequity specializes in value-added real estate and exhibits expertise in extracting maximum value from every asset it acquires. Rather than attempting to play cycle timing, the firm strives to acquire excellent apartment communities within well-located submarkets in Dallas Fort Worth.

     

    In this episode, we talked to John about out-of-state property management, the importance of patience and consistency, his current real estate portfolio, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Property Management;

     

    02:19 John's background;

    12:26 An insight into patience and consistency;

    15:15 John's current portfolio;

    15:56 An insight into out-of-state property management;

    18:50 Tips on managing a real estate business;

    24:15 Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: His investment on a 14-unit property.

    Digital Resource: Podcasts.

    Most Recommended Book: Best Ever Apartment Syndication Book.

    Daily Habit: Working out.

    #1 Insight for managing properties out of state: Having a trustworthy partner in the area is key.

    Best place to grab a bite in Orlando, FL: Prato.

     

    Contact John:

    Website

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    26 November 2024, 11:00 am
  • 36 minutes 16 seconds
    How to Reduce Your Taxes to Just 6% with Shauna the Tax Goddess, Ep. 663

    Shauna the Tax Goddess, CPA, MTax, CTC, CTS, is a two-time published author who founded Tax Goddess Business Services in 2004, a 100% digital firm with an expert team of more than 65 people around the globe that has saved their clients over $1 Billion in taxes! Shauna is a sought-after speaker who advises business owners, investors, and entrepreneurs to create plans of action to increase their bottom line, reduce costs, significantly reduce taxes, increase cash flow, and perform what-if scenario options so that owners know what decisions to make and which paths are best suited to their particular situation.   

    Before starting her own company, Shauna had garnered experience and sharpened her skills working with leading corporations such as KPMG and American Express. She is a Certified Public Accountant (AZ) with a master’s degree in Taxation and is ranked in the top 1% of Tax Strategists in the entire country (per AICTC). 

    Her resourcefulness and mastery in her field have led her to be featured by numerous top broadcast media platforms such as Forbes, CNN Money, Daily Herald, Big News Network, Entrepreneur, CBS, FOX, ABC, Sonoran Living, The List, The Connect Show, The Arizona Republic and many more!

     

    In this episode, we talked to Shauna about finding the right tax professional for your situation, tax preparer versus a tax strategist, available options to save on taxes, her book “The 6% Life”, how CPAs and tax strategists collaborate, tax strategies for real estate investors, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Tax Strategies;

     

    02:18 Shauna's background;

    05:44 Seeking the right tax professional;

    11:57 Tax preparer vs. tax strategist;

    14:24 Options to save on taxes;

    18:35 About her book, "The 6% Life";

    22:59 How tax strategists and CPAs collaborate;

    27:05 Tax strategies for real estate investors;

    32:03 Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: Running out of money frequently earlier.

    Digital Resource: Cash Goblin.

    Most Recommended Book: The 4-Hour Workweek.

    Daily Habit: Getting up early and spending time with her pets.

    #1 Insight for saving on your taxes: If you have kids, it’s all about them.

     

    Contact Shauna:

    Website

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    22 November 2024, 11:00 am
  • 33 minutes 22 seconds
    How to Manage Lower Income and Higher Expenses with Chris Grenzig, Ep. 662

    Chris Grenzig, founder of JAG Capital Partners, brings a wealth of multifamily real estate expertise to the Jacksonville and Orlando areas. From 2016 to 2020, Chris worked with Toro Real Estate Partners, helping acquire over 4,000 units across 23 properties. During his last three years there, he expanded the company’s Florida portfolio from 0 to 1,000 units across seven properties in Jacksonville.

    In 2020, Chris launched JAG Capital Partners as a vertically integrated real estate company focused on value-add multifamily properties in Jacksonville. Since then, he has acquired and managed over 150 units, currently holding 51. In January 2024, Chris opened JAG Property Management to serve other residential property owners, providing management for single-family homes, condos, townhomes, and multifamily units from 1 to 80 units.

     

    In this episode, we talked to Chris about managing properties and real estate portfolios, common challenges he faces and how he resolves them, tips for investors making new acquisitions, and much more.

     

    Announcement: Learn about our Apartment Investing Mastermind here.

     

    Property Management;

     

    02:30 Chris' background;

    11:57 Common challenges he sees with real estate portfolios;

    24:14 Tips for investors making new acquisitions;

    28:17 Round of Insights

     

    Announcement: Download our Sample Deal package here.

     

    Round of Insights

     

    Apparent Failure: A triplex he invested in turned out to be way more costly than he expected, but he learned many lessons along the way.

    Digital Resource: Podcasts.

    Most Recommended Book: The ONE Thing & Essentialism.

    Daily Habit: Using a to-do list application to prioritize emails.

    #1 Insight for managing properties: Doing the work in a timely passion.

    Best place to grab a bite in Orlando, FL: Prato.

     

    Contact Chris:

    Property Management Website

    Capital Investing Website

     

    Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    19 November 2024, 11:00 am
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