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Online market research - for iPod/iPhone

The Open University

How has the arrival of the internet changed the nature of marketing research? Can doing market research with online participants be as effective as with real people? Every company knows good market research is a key factor in getting an advantage over their competitors, knowing specific information about target demographics can be essential for a company’s success. In recent years the internet has revolutionised the way in which modern companies collect and gather data but can these contemporary methods be relied on to provide honest, accurate information about consumer tastes. This audio album addresses the internet’s arrival in this field and specifically its impact on market research. This material forms part of the Open University course BB844

  • 1 minute 46 seconds
    Introduction to market research online
    Peter Jackson (Head of Adsearch) discusses the products he’s researched.
    26 April 2013, 7:03 am
  • Transcript -- Introduction to market research online
    Transcript -- Peter Jackson (Head of Adsearch) discusses the products he’s researched.
    26 April 2013, 7:02 am
  • 5 minutes 1 second
    How is the internet changing market research?
    The pros and cons of internet market research.
    26 April 2013, 7:02 am
  • Transcript -- How is the internet changing market research?
    Transcript -- The pros and cons of internet market research.
    26 April 2013, 7:02 am
  • 2 minutes 50 seconds
    How has the internet revolution market research techniques?
    Traditional research companies are now moving online.
    26 April 2013, 7:01 am
  • Transcript -- How has the internet revolution market research techniques?
    Transcript -- Traditional research companies are now moving online.
    26 April 2013, 7:01 am
  • 5 minutes 39 seconds
    Online focus groups
    What are the implications of losing the physical interaction with participants?
    25 April 2013, 2:39 pm
  • Transcript -- Online focus groups
    Transcript -- What are the implications of losing the physical interaction with participants?
    25 April 2013, 2:39 pm
  • 4 minutes 47 seconds
    Insight managers and market research managers
    What’s the distinction between these professions in relation to marketing?
    25 April 2013, 2:38 pm
  • Transcript -- Insight managers and market research managers
    Transcript -- What’s the distinction between these professions in relation to marketing?
    25 April 2013, 2:38 pm
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