Our guest today is Jacci Weber. She is the Co-founder of the Insights Career Network. Also the Team Lead of Pet Parent Insights at Mars. The Insights Career Network (ICN) is a community of marketing, consumer, user, and business research professionals who volunteer their tools, experience, and networks to help each other develop their careers. Mars is an American multinational manufacturer of confectionery, pet food, and other food products, and provider of animal care services. In 2022, Forbes ranked Mars as the fourth largest privately held company in the U.S. Prior to joining Mars, Jacci has served as an insights leader at Wendy’s and Nationwide.

Listen in to hear the challenges and successes Jacci has encountered from her previous and current roles as we navigate through tough questions around what keeps her up at night as a leader in insights!

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You are listening to the Happy Market Research Podcast. I’m Jamin Brazil, your host and this episode is being done in partnership with Qual360 North America. This year’s event is on March 13-14 at the Gallup global Headquarters in Washington DC. The focus of the event is on navigating the dynamic future of qualitative research. For more information check out na.qual360.com.

https://na.qual360.com

Why Every Organization Needs A Best-In-Class Social Intelligence Capability 1. Key use cases and examples from leading organizations 2. Social Intelligence as a comprehensive framework, not just synonymous with Social Listening 3. The leading tools in the space to consider, including the technology stack Nestle USA is building 4. How AI has changed the game, making day-to-day operations and insight-gathering much more efficient 5. How to succeed: the long-term vision to democratize the insights

You are listening to the Happy Market Research Podcast. I’m Jamin Brazil, your host and this episode is being done in partnership with Qual360 North America. This year’s event is on March 13-14 at the Gallup global Headquarters in Washington DC. The focus of the event is on navigating the dynamic future of qualitative research. For more information check out na.qual360.com.

Why Every Organization Needs A Best-In-Class Social Intelligence Capability 1. Key use cases and examples from leading organizations 2. Social Intelligence as a comprehensive framework, not just synonymous with Social Listening 3. The leading tools in the space to consider, including the technology stack Nestle USA is building 4. How AI has changed the game, making day-to-day operations and insight-gathering much more efficient 5. How to succeed: the long-term vision to democratize the insights