In this episode of the Rocket Chiro Podcast, Jerry Kennedy sits down with Instagram expert Shaq Smith to discuss how chiropractors can effectively use Instagram to grow their practices.

The conversation covers everything from the basics of building a local following to advanced strategies like retargeting and messenger ads.

Key Takeaways:

• The Importance of Strategy: Many chiropractors know they need social media but don’t understand why or how to use it strategically. Shaq emphasizes that social media should be about connecting with your local audience and differentiating yourself from competitors.

• Content That Converts:

  • High Performers: Videos of treatments, testimonials, and transformational stories perform best. People love seeing adjustments, but showcasing unique services (e.g., shockwave therapy) can also grab attention.
  • Low Performers: Overly educational content doesn’t resonate unless it’s entertaining.
  • Be Personable: Sharing human moments helps build trust and connection.

• Building Relationships:

  • Reach out to followers with a personal message to build rapport.
  • Focus on a framework: Build rapport → Qualify leads → Invite them in for care.
  • Follow up thoughtfully without being pushy. A friendly tone can make all the difference.

• Paid Advertising Tips:

  • Start with a budget of $10/day for local ads to build a targeted following.
  • Use messenger ads to directly engage your audience and convert followers into patients.
  • Retarget followers with ads that encourage them to message your practice.

• The Role of AI: Tools like ManyChat and chatbots are becoming increasingly valuable for automating conversations and nurturing potential patients while maintaining a human touch.

Final Thoughts: Jerry and Shaq dive deep into the nuances of using Instagram as a tool for chiropractors, from creating engaging content to running effective ad campaigns. The key takeaway? Build genuine relationships and be intentional with your social media presence.

Where to Find Shaq Smith:

• Instagram: @ImShakurSmith

 

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

 

 

 

In this episode of the Rocket Chiro Podcast, the business and marketing podcast for chiropractors, Jerry Kennedy dives into the topic of chiropractic coaching—why it’s essential, the different types available, and how to determine what coaching makes the most sense for your practice.

With the new year approaching, now is the perfect time to identify areas for growth and set yourself up for success.

Key Takeaways:

1. Why Chiropractic Coaching Matters:

• Chiropractic college prepares you to pass boards, not to thrive in the real world.
• The chiropractor you are when you graduate is not the one you need to be to succeed long-term.
• Ongoing coaching, education, and habit development are critical for growth.

2. Types of Chiropractic Coaching:

• Business Coaching: Learn the basics of running a chiropractic practice.
• Clinical Coaching: Improve patient management and human interaction skills.
• Marketing & Branding: Develop a unique value proposition to attract your ideal patients.
• Mindset & Personal Development: Build leadership skills and overcome mental roadblocks.
• Sales & Communication: Refine how you present value and gain patient agreement.
• Niche-Specific Coaching: Focus on specialized techniques or services, like pediatrics or sports chiropractic.
• Technology & Systems Coaching: Maximize the tools and software you’re already using.
• Compliance & Legal Coaching: Ensure your paperwork and billing practices are up to par.

3. Choosing the Right Coaching for You:

• Identify your most pressing challenges (e.g., patient acquisition, clinical skills, or billing issues).
• Start with affordable or free options (e.g., podcasts, books) if finances are tight.
• Invest strategically in coaching that aligns with your current goals and budget.

4. Jerry’s Advice:

• Avoid rushing into expensive programs without proof of concept or financial stability.
• Take action—don’t just learn, but apply what you’ve learned.
• Your practice can only grow as much as you do, so prioritize personal and professional development.

Resources Mentioned:

• Rocket Chiro Websites: Build a better chiropractic website to attract more new patients.
• Next Step Membership: Affordable business and marketing coaching for chiropractors, ideal for those getting started or feeling stuck.

Call to Action: If you’re ready to level up your chiropractic practice, start with a better website or explore the Next Step Membership. Visit Rocket Chiro today to get started.

Subscribe & Share: Don’t keep this podcast to yourself! Share it with a chiropractor who could benefit from these insights.

Thank you for listening to the Rocket Chiro Podcast. See you next time!

 

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy discusses the challenges of maintaining a work-life balance as a chiropractor. He explores the extremes of hustle culture versus a carefree lifestyle, emphasizing the importance of finding a middle ground.

Jerry shares insights on prioritizing family and health over business success, and the necessity of structure and discipline in both work and home life. He encourages listeners to be present with their families and to understand that saying yes to one commitment often means saying no to another.

The conversation culminates in practical tips for achieving a balanced life while managing a chiropractic practice.

Key Takeaways:

1. The Extremes of Work-Life Balance:

• On one end, you have the "hustle culture" that glorifies grinding 24/7 to achieve success.
• On the other, you have the carefree "YOLO mentality" that prioritizes living in the moment over building anything substantial.
• Both extremes come with consequences, especially for chiropractors with families.

2. The Real Priorities in Life:

• Visualize your life as a target. The bullseye is reserved for the most important people—your spouse, kids, and closest family members.
• Work is essential but does not belong at the center of your target. Misaligned priorities can lead to regrets and damaged relationships.

3. The Importance of Saying No:

• When you say yes to one thing, you’re saying no to something else.
• Chiropractors must learn to prioritize structure, discipline, and efficiency in their work so they can be fully present at home.

4. Tips for Work-Life Balance:

• At Work:
  • Create structure and discipline in your practice.
  • Be efficient and prioritize foundational tasks that truly matter.
  • Avoid wasted time and inefficiency—it directly affects your time with family.
• At Home:
  • Be fully present when you're home. Don’t bring work problems into family time.
  • Understand that the time you spend at home is irreplaceable.
  • Communicate with your spouse and set expectations for temporary sacrifices while building your practice.

5. Timing is Everything:

• If you're single and building a practice, take advantage of the flexibility.
• If you have a family, use them as your motivation to work smarter, not just harder.
• Remember: The hustle phase is temporary. Your goal is to provide for your family without sacrificing your relationships.

Final Thoughts: You won't look back on your life and wish you'd worked more or earned a little extra money. What truly matters are the relationships you build and the moments you cherish with your family. Keep your priorities straight, work efficiently, and when you’re home—be home.

Resources Mentioned:

• Need a better chiropractic website? Visit RocketChiro.com to attract more new patients in the coming year.
• Feeling stuck? Check out Jerry's Next Step Program for on-demand chiropractic coaching to grow your practice with foundational business and marketing strategies.

Share & Subscribe: If you found this episode helpful, please share it with other chiropractors! Don’t forget to subscribe to the podcast for more valuable insights to help you grow your practice and balance your life.

Connect with Rocket Chiro:

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Question for the podcast: https://rocketchiro.com/askjerry

One of the questions that I get asked a lot goes something like this. "What kind of marketing should I do?"

Most of the time when chiropractors ask me that, they are hoping to get a simple answer that will unlock the secret to more new patients. But chiropractic marketing isn't that simple. 

Just because something works well for one chiropractor, that doesn't mean it will work well for another. Each chiropractor needs to figure out what will work best for them. 

So in this episode of the Rocket Chiro Podcast, I talk about how chiropractors can decide what marketing they should do and which marketing they shouldn't. Enjoy!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this conversation, Jerry Kennedy and Strat Poulson delve into the realities of chiropractic practice, discussing the differences between expectations and actual experiences in the field. They explore the diversity of chiropractic practices, the challenges of referrals, and the importance of self-identification and specialization.

The discussion also covers marketing strategies, the role of social media, and the need for congruence in branding. They conclude by addressing the financial stability of chiropractic practices and the challenges faced by new chiropractors. In this conversation, Strat Poulson and Jerry Kennedy discuss the challenges and opportunities within the chiropractic profession, emphasizing the importance of effective advertising, the entrepreneurial spirit required for success, and the need for chiropractic schools to provide better business education.

They highlight the significance of the chiropractic adjustment as a unique skill that sets chiropractors apart and the emotional rewards of the profession. The discussion also touches on the necessity for chiropractors to embrace their role as business owners and the potential for personal fulfillment in their work.

Dr. Strat Poulson on Instagram: https://www.instagram.com/stratpoulson

Takeaways

• Chiropractic practice can become routine and less complicated over time.
• The diversity in chiropractic practices can be both beneficial and challenging.
• Professional referrals can be difficult due to the lack of standardization in chiropractic care.
• Self-identification in chiropractic can limit practice opportunities.
• Effective marketing attracts the right patients and repels the wrong ones.
• Congruence between personal branding and practice environment is crucial.
• Social media can be leveraged for long-term patient attraction.
• Financial stability is essential for sustaining a chiropractic practice.
• New chiropractors often struggle financially, impacting their ability to seek help.
• Authenticity in marketing and patient engagement leads to better outcomes. Investing in ads can lead to significant ROI.
• Chiropractors must embrace an entrepreneurial mindset.
• Understanding the ad process is crucial for ad success.
• Many chiropractors lack business acumen and motivation.
• Chiropractic schools should provide the opportunity for better business education.
• The adjustment is a unique skill that needs emphasis.
• Chiropractors can change lives through their work.
• Emotional rewards in chiropractic practice are profound.
• The profession needs to honor the adjustment as its core.
• Chiropractors should strive for excellence in their practice.

The other day, one of my clients asked, “What are chiropractors doing to make money?” She was frustrated with her income as a chiropractor so we talked about it. I thought it would also be a good conversation for the podcast.

In this episode of the Rocket Chiropractic Podcast, I talk about the different ways that chiropractors make money. I talk about being a traditional chiropractor vs a chiropractor who does more than just adjustments. I also discuss how chiropractors can make money outside of being a chiropractor while still being a chiropractor.

Takeaways

• Net income is more important than gross income.
• Making money is easy. Building a community is hard.
• Volume, overhead, and Authority are important elements to a chiropractor’s income.
• Chiropractors can add non-chiropractic products and services to make more money.
• Chiropractors can make money online and through other non-chiropractic means.

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this episode of the Rocket Chiro Podcast, Dr. Jerry Kennedy discusses the critical role of patient education in chiropractic care. He emphasizes the importance of understanding and communicating from the patient's perspective, rather than imposing the chiropractor's views.

He explores the nuances of patient management, the significance of long-term care, and how to effectively educate patients about their health and chiropractic benefits.

Jerry encourages chiropractors to build relationships with patients, tailor communication to individual needs, and recognize that not all patients will follow the same path in their chiropractic journey.

Takeaways

- Patient education is essential for effective chiropractic care.

- Understanding the patient's perspective is crucial for communication.

- Chiropractors should tailor their explanations to individual patient needs.

- Not all patients will use chiropractic care in the same way.

- Long-term care is beneficial for certain patient demographics.

- Chiropractors must lead their practices while respecting patient choices.

- Effective communication can enhance patient relationships and outcomes.

- Educating patients helps them make informed decisions about their health.

- Chiropractors should identify candidates for long-term care based on their needs.

- Building rapport with patients can lead to better care and understanding.

 

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Denver chiropractor, Dr. Chris Dorsa joined me to have a conversation on the podcast this week. I discovered Chris after doing a deep dive into the top chiropractors on Instagram.

Chris is an interesting chiropractor. He seems to match to the beat of his own drum. So I reached out to him and asked him if he would come on the podcast and talk chiropractic and social media. He agreed.

In this chiropractic podcast episode, I talk to Dr. Chris Dorsa about being a chiropractor. We talked about how he got started on Youtube and Instagram. We talked about how his content has changed over time and what he has planned for his future.

This podcast was just a fun conversation with a fellow chiropractor. I hope you enjoy it as much as I did. Check it out.

Follow Dr. Chris Dorsa:

• Chris on Instagram
• Chris on YouTube

Show Notes:

In this conversation, Jerry and Chris explore the intersection of chiropractic practice and social media influence. Chris shares his journey from being a traditional chiropractor to becoming a social media influencer, discussing the challenges and opportunities that come with this dual identity.

They delve into the importance of authenticity, branding, and attracting the right patients, as well as the role of appearance in building trust with clients. The discussion highlights the evolving landscape of chiropractic content creation and the significance of creating a unique brand that resonates with a specific audience.

In this conversation, Jerry and Chris delve into the intricacies of chiropractic practice, emphasizing the importance of understanding patient-doctor dynamics, the need for tailored communication, and the significance of managing patient expectations. They discuss the evolution of content creation in chiropractic, the importance of building a personal brand, and the role of social media in shaping the future of the profession.

The dialogue highlights the challenges and opportunities within chiropractic care, advocating for a more personalized approach to patient interactions and the potential for social media to enhance the profession’s visibility and credibility.

Takeaways From This Podcast Episode:

• Chris started as a chiropractor and evolved into an influencer.
• Social media allows for broader audience engagement.
• Authenticity attracts the right patients to your practice.
• Building a unique brand is essential in a crowded market.
• Patients feel more comfortable in a casual environment.
• It’s important to be selective about the patients you attract.
• Content creation can enhance professional authority.
• Trust is built through genuine interactions and content.
• The right appearance can help establish trust with patients.
• Navigating patient relationships requires adaptability and understanding. Understanding the gap between patients and doctors is crucial.
• Tailoring communication to the patient’s perspective enhances understanding.
• Managing patient expectations is key to successful treatment outcomes.
• Content creation in chiropractic is evolving with audience feedback.
• Building a personal brand can enhance a chiropractor’s authority.
• Social media can positively impact the chiropractic profession.
• Listening to patients is essential for effective care.
• Chiropractors should avoid cookie-cutter treatment approaches.
• Improving speaking skills can enhance on-camera presence.
• The future of chiropractic lies in adapting to new media and communication methods.

 

 

A lot of chiropractors struggle with procrastination. They say they are going to do something, but they drag their feet. They will get to it someday, but someday never comes.

  One of the things I say a lot is. “The future YOU who is more successful knows things you don’t currently know and has habits that you currently don’t have.” If that’s true…and it is…procrastination is the enemy of your success. At some point, you must stop thinking about doing things and start doing them.   In this chiropractic podcast episode, I talk about the common reasons why chiropractors procrastinate. I discuss the dangers of procrastination, and I encourage chiropractors to get to work.   Let’s talk about it.   Business & marketing training for chiropractors: https://rocketchiro.com/join   Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment   Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites   Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors   Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

I’ve spent a lot of time talking with chiropractors who are introverts. Because I’ve discussed my introvert nature on the podcast before, chiropractors feel comfortable opening up to me about their introvert struggles.

Most introverts view their introverted nature as a curse. It’s a burden that may keep them from being as successful as the extrovert chiropractors in their town. But I’m here to tell you that being an introvert doesn’t automatically mean you are going to fail as a chiropractor. In fact, sometimes being an introvert can help.

In this chiropractic podcast episode, I talk about the pros and cons of being an introverted chiropractor. I discuss what introverts have to do that extroverts don’t. I talk about the ways that being an introvert can help. I also give a few simple tips that will help introvert chiropractors be more successful.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

For most chiropractors, being a chiropractor isn’t like having a 9-5 job. Being a chiropractor is like having multiple 9-5 jobs. There are always more things to do than there is time. That’s why being a chiropractor can be very overwhelming.

In this chiropractic podcast episode, I talk about why it’s important for chiropractors to focus on the important things. I discuss the value of delegating tasks. I also talk about why it’s important to put their energy into areas that they can control and not to worry about the things that they can’t. Let’s talk about it.