Learn more about Focus OKC: https://www.focusokc.com 

Summary:

In this episode of The ChiroCandy podcast, host Billy Sticker talks with Dr. Tim Young about his inspiring journey into chiropractic, detailing how personal experiences and a passion for the profession led him to become a successful chiropractor and coach. He discusses the importance of chiropractic philosophy, the creation of the Focus event, and the challenges chiropractors face, including fear of judgment and the need for action. Dr. Young emphasizes the significance of knowledge and wisdom in practice and the importance of building trust with patients.

Takeaways:

• Dr. Tim Young's journey into chiropractic began with personal experiences and family influence.
• The Focus event celebrates chiropractic philosophy and community.
• Fear of judgment can paralyze chiropractors from taking action.
• Knowledge is important, but wisdom is about applying that knowledge.
• Building trust with patients is crucial for a successful practice.
• Chiropractors must embrace their role as health advocates for their patients.
• The chiropractic profession has the potential to change lives if practitioners take action.
• Dr. Young emphasizes the importance of community and support among chiropractors.

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

In this episode of the ChiroCandy podcast, Billy Sticker sits with Dr. Andrew White as he shares his journey into chiropractic care and the innovative corporate wellness initiatives he has developed. He discusses the impact of personal experiences on his career path, the challenges faced in healthcare, and the importance of making chiropractic care accessible to more people through corporate wellness programs.

Dr. White emphasizes the need for chiropractors to connect with businesses and leverage tax advantages to provide care for employees, ultimately aiming to improve overall health and wellness in the workplace.

Takeaways:

• Dr. White's journey into chiropractic was influenced by his mother's struggles with opiate addiction.
• Corporate wellness can eliminate barriers to accessing chiropractic care.
• Building relationships is key to effective patient care in chiropractic.
• Tax advantages can be leveraged to provide chiropractic care to employees.
• There is a growing demand for chiropractic services in corporate settings.
• Chiropractors can increase their patient base through corporate wellness programs.
• The adjustment serves as an entry point for deeper patient relationships.
• Employers are looking for ways to improve employee health and reduce costs.
• Chiropractors can work with businesses to create mutually beneficial partnerships.
• The opportunity for chiropractors to make a significant impact in their communities is immense.

Find out more: http://alignwellcertified.com

Dr. Andrew's email address: hello@alignco.life

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://chirocandy.com/tribe

The Wellspring Group: https://thewellspring.group/

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

The ChiroCandy Podcast with Billy Sticker

Make More Offers Challenge: https://blessedentrepreneur.com/challenge

Learn More About ChiroCandy 👇

Schedule a call or find out more: https://chirocandy.com/tribe

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

The ChiroCandy Podcast with Billy Sticker

Schedule a call or find out more: https://chirocandy.com/tribe

Summary:

In this episode of The ChiroCandy Podcast, Billy Sticker discusses the evolving landscape of technology and marketing, particularly focusing on the impact of AI on business practices. The conversation covers various AI tools available for small business owners, the importance of having well-documented systems and processes, and how AI can enhance customer engagement and marketing strategies. Billy emphasizes the need for businesses to adapt to these changes and leverage AI to improve outcomes and efficiency.

Takeaways:

•  The landscape of tech and marketing is rapidly changing.
• AI tools are now accessible to everyday business owners.
• Documenting systems and processes is crucial for effective AI use.
• AI can significantly enhance customer engagement and response times.
• Creating detailed patient profiles with AI can improve marketing efforts.
• Voice AI can streamline customer interactions and free up staff time.
• AI is a game changer for businesses looking to improve efficiency.
• Utilizing AI for content creation can save time and resources.
• Staying updated on AI trends is essential for business success.
• The future of marketing will heavily rely on AI advancements.

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://chirocandy.com/tribe

Learn about NotebookLM: https://notebooklm.google.com

Summary:

In this episode, Billy Sticker introduces Notebook LM, an AI tool he frequently uses for various applications, including organizing information, building patient profiles, and creating presentation outlines. He shares practical use cases, demonstrating how the tool can enhance productivity and streamline content creation, particularly in the context of chiropractic marketing and patient engagement.

Takeaways:

• Notebook LM is a versatile AI tool for organizing information.
• You can upload various sources, including YouTube videos and articles.
• Creating a knowledge base allows for effective AI interactions.
• Building patient profiles helps tailor marketing strategies.
• AI can assist in generating presentation outlines and scripts.
• Using AI to summarize content saves time and enhances understanding.
• Notebook LM can be used for sermon preparation and content creation.
• The tool is beneficial for both personal and professional use.
• AI can help in developing persuasive communication strategies.
• Integrating AI tools can significantly improve workflow efficiency.

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://go.chirocandy.com/best-offer

Summary:

In this episode of the ChiroCandy Podcast, host Billy Sticker reflects on a busy year-end, discusses the integration of AI in business operations, and explores the stages of the buyer's journey. He emphasizes the importance of understanding when to utilize a marketing company versus handling marketing in-house. The episode concludes with insights on creating compelling marketing offers that provide significant value to clients. 

Takeaways:

• The end of the year can be a busy time for businesses.
• AI is revolutionizing how businesses manage leads and customer interactions.
• Understanding the buyer's journey is crucial for effective marketing.
• Different stages of awareness require tailored messaging.
• Not all businesses need to hire a marketing agency.
• Value stacking can make offers irresistible to clients.
• AI can significantly reduce workload in customer service.
• It's important to stay updated with marketing strategies.
• Creating a compelling offer can lead to increased sign-ups.
• Training clients on marketing tools can empower them.

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call: https://chirocandy.com/ai-ca

Summary:

 In this episode of the ChiroCandy podcast, Billy Sticker introduces an unprecedented marketing offer for both existing and new clients. The conversation covers the details of a comprehensive marketing plan for 2025, emphasizing the integration of AI in marketing strategies, the extensive training and community support available for clients, and an exclusive offer for early adopters. The episode highlights the value of the services provided and encourages listeners to take advantage of the unique opportunity.

Takeaways:

•  The webinar covers how to plan your 2025 marketing plan
• AI is a game changer for chiropractic marketing
• One-on-one calls with Billy are included in the offer
• AI can significantly enhance reactivation campaigns
• Access to comprehensive training courses is provided
• The Skool community will offer ongoing support and training
• Early adopters will receive professional photography services
• This offer is designed to help clients succeed in 2025

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Register for the webinar: https://go.chirocandy.com/2025-ai-plan

Summary

In this episode, Billy Sticker explores how to leverage AI and video marketing to enhance chiropractic practices in 2025. He emphasizes the importance of the first quarter for setting up a successful year, discusses the effectiveness of video content in attracting patients, and highlights the role of AI in marketing and patient retention. Additionally, he invites listeners to an upcoming webinar focused on actionable strategies for practice growth.

Takeaways

• AI can significantly enhance content creation and marketing efforts.
• Video content is more engaging than traditional text-based content.
• Targeted ads on social media can attract the right patients.
• Google Ads is essential for reaching actively searching patients.
• Patient retention is as important as attracting new patients.
• Loyalty programs and referral systems can boost patient retention.
• Hosting valuable events can create buzz around your practice.
• Setting measurable goals is crucial for tracking success.
• A mobile-friendly website is essential for patient engagement.
• Networking with healthcare professionals can expand your reach.

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Learn more about the Spinal Hygiene Movement: https://www.spinalhygieneproducts.com 

https://spinalhygienist.com

Summary

In this episode of the ChiroCandy Podcast, host Billy reflects on a decade of the show with his first guest, Dr. Tabor Smith. They discuss Tabor's journey in chiropractic, the evolution of spinal hygiene, and the importance of patient education. The conversation delves into the challenges of entrepreneurship, the necessity of having solid systems in place for growth, and innovative marketing strategies. They also touch on parenting lessons that parallel business growth and the future of spinal hygiene in chiropractic practices.

Takeaways

• Spinal hygiene is crucial for patient education and retention.
• Entrepreneurs must focus on building systems for sustainable growth.
• Innovative marketing strategies can significantly improve patient engagement.
• Creating content is essential for patient education and retention.
• Parenting lessons can provide insights into business practices.
• Effective communication with patients is key to their understanding of care.
• Building a strong team is essential for managing multiple practices.
• Continuous education and adaptation are necessary for success in chiropractic.

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://chirocandy.com/tribe

Link mentioned in this episode: https://chirocandy.com/aica-sample

Summary:

In this episode of the ChiroCandy podcast, Billy discusses strategies for maximizing success in Q4, emphasizing the importance of maintaining momentum during the holiday season. The conversation covers the significance of building authority through video marketing, enhancing conversions with AI and quick lead responses, and the necessity of standing out in a competitive market. The host also highlights the value of community engagement for referrals, innovative marketing strategies for established practices, and the impact of consumer confidence on business growth post-election.

Takeaways

• Don't coast through the holidays; double down on efforts.
• Building video audiences can significantly enhance patient engagement.
• Speed to lead is crucial for improving conversion rates.
• Your content should reflect your personality to connect with patients.
• Competing effectively requires consistent and quality content.
• Community involvement can lead to referrals even from non-patients.
• Reactivation campaigns can revive past patient relationships.
• AI can streamline patient booking and improve efficiency.
• Consumer confidence is rising; leverage this for growth.
• Establishing authority in your market is key to long-term success.

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho