Schedule a call or find out more: https://go.chirocandy.com/best-offer

 

Summary:

In this episode of the ChiroCandy Podcast, host Billy Sticker reflects on a busy year-end, discusses the integration of AI in business operations, and explores the stages of the buyer's journey. He emphasizes the importance of understanding when to utilize a marketing company versus handling marketing in-house. The episode concludes with insights on creating compelling marketing offers that provide significant value to clients. 

 

Takeaways:

• The end of the year can be a busy time for businesses.
• AI is revolutionizing how businesses manage leads and customer interactions.
• Understanding the buyer's journey is crucial for effective marketing.
• Different stages of awareness require tailored messaging.
• Not all businesses need to hire a marketing agency.
• Value stacking can make offers irresistible to clients.
• AI can significantly reduce workload in customer service.
• It's important to stay updated with marketing strategies.
• Creating a compelling offer can lead to increased sign-ups.
• Training clients on marketing tools can empower them.

 

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call: https://chirocandy.com/ai-ca

 

Summary:

 In this episode of the ChiroCandy podcast, Billy Sticker introduces an unprecedented marketing offer for both existing and new clients. The conversation covers the details of a comprehensive marketing plan for 2025, emphasizing the integration of AI in marketing strategies, the extensive training and community support available for clients, and an exclusive offer for early adopters. The episode highlights the value of the services provided and encourages listeners to take advantage of the unique opportunity.

Takeaways:

•  The webinar covers how to plan your 2025 marketing plan
• AI is a game changer for chiropractic marketing
• One-on-one calls with Billy are included in the offer
• AI can significantly enhance reactivation campaigns
• Access to comprehensive training courses is provided
• The Skool community will offer ongoing support and training
• Early adopters will receive professional photography services
• This offer is designed to help clients succeed in 2025

 

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Register for the webinar: https://go.chirocandy.com/2025-ai-plan

 

Summary

In this episode, Billy Sticker explores how to leverage AI and video marketing to enhance chiropractic practices in 2025. He emphasizes the importance of the first quarter for setting up a successful year, discusses the effectiveness of video content in attracting patients, and highlights the role of AI in marketing and patient retention. Additionally, he invites listeners to an upcoming webinar focused on actionable strategies for practice growth.

 

Takeaways

• AI can significantly enhance content creation and marketing efforts.
• Video content is more engaging than traditional text-based content.
• Targeted ads on social media can attract the right patients.
• Google Ads is essential for reaching actively searching patients.
• Patient retention is as important as attracting new patients.
• Loyalty programs and referral systems can boost patient retention.
• Hosting valuable events can create buzz around your practice.
• Setting measurable goals is crucial for tracking success.
• A mobile-friendly website is essential for patient engagement.
• Networking with healthcare professionals can expand your reach.

 

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

 

Learn more about the Spinal Hygiene Movement: https://www.spinalhygieneproducts.com 

https://spinalhygienist.com

 

Summary

In this episode of the ChiroCandy Podcast, host Billy reflects on a decade of the show with his first guest, Dr. Tabor Smith. They discuss Tabor's journey in chiropractic, the evolution of spinal hygiene, and the importance of patient education. The conversation delves into the challenges of entrepreneurship, the necessity of having solid systems in place for growth, and innovative marketing strategies. They also touch on parenting lessons that parallel business growth and the future of spinal hygiene in chiropractic practices.

 

Takeaways

• Spinal hygiene is crucial for patient education and retention.
• Entrepreneurs must focus on building systems for sustainable growth.
• Innovative marketing strategies can significantly improve patient engagement.
• Creating content is essential for patient education and retention.
• Parenting lessons can provide insights into business practices.
• Effective communication with patients is key to their understanding of care.
• Building a strong team is essential for managing multiple practices.
• Continuous education and adaptation are necessary for success in chiropractic.

 

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://chirocandy.com/tribe

Link mentioned in this episode: https://chirocandy.com/aica-sample

Summary:

In this episode of the ChiroCandy podcast, Billy discusses strategies for maximizing success in Q4, emphasizing the importance of maintaining momentum during the holiday season. The conversation covers the significance of building authority through video marketing, enhancing conversions with AI and quick lead responses, and the necessity of standing out in a competitive market. The host also highlights the value of community engagement for referrals, innovative marketing strategies for established practices, and the impact of consumer confidence on business growth post-election.

 

Takeaways

• Don't coast through the holidays; double down on efforts.
• Building video audiences can significantly enhance patient engagement.
• Speed to lead is crucial for improving conversion rates.
• Your content should reflect your personality to connect with patients.
• Competing effectively requires consistent and quality content.
• Community involvement can lead to referrals even from non-patients.
• Reactivation campaigns can revive past patient relationships.
• AI can streamline patient booking and improve efficiency.
• Consumer confidence is rising; leverage this for growth.
• Establishing authority in your market is key to long-term success.

 

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

 

 

Demo Your Own AI CA™: https://go.chirocandy.com/ai-demo

 

Summary:

In this episode of the ChiroCandy podcast, Billy Sticker discusses the implications of the recent election results on the chiropractic profession and business landscape. He highlights the surge in market confidence, the positive tax environment, and the potential for reduced energy costs. Billy emphasizes the importance of the 'Make America Healthy Again' initiative and how it aligns with chiropractic values. He also introduces innovative AI marketing strategies that can enhance business operations and patient engagement, encouraging listeners to take advantage of these opportunities for growth.

 

Takeaways:

• The election results have led to increased market confidence.
• A positive tax environment will benefit business owners and consumers.
• Lower energy costs will improve operational efficiency.
• The chiropractic profession can capitalize on the health and wellness focus.
• AI technology is revolutionizing patient engagement and marketing strategies.
• Chiropractors have the potential to reach a larger audience in the coming years.
• The economy is showing signs of recovery and growth post-election.
• Immediate response to leads is crucial for business success.
• Utilizing AI can streamline operations and improve patient acquisition.
• ChiroCandy is committed to helping chiropractors thrive in this new landscape.

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Get your own AI CA: https://chirocandy.com/ai-ca

 

Summary: 

In this webinar, Billy Sticker discusses the transformative role of AI in chiropractic marketing, emphasizing the importance of content creation, lead generation, and patient engagement. He introduces various AI tools that can enhance marketing strategies while ensuring HIPAA compliance. The session covers the AIDA marketing model, the concept of a Perfect Patient Tribe, and practical applications of AI for social media and video content creation. The goal is to empower chiropractors to leverage AI to grow their practices effectively. In this conversation, Billy Sticker discusses the transformative power of video marketing in building authority within the chiropractic community. He emphasizes the importance of lead quality and the speed of follow-up, introducing the concept of an AI chiropractic assistant that works around the clock to enhance lead conversion. The discussion also covers the significance of pre-appointment content in educating patients and improving their experience. Billy concludes by highlighting the future of AI in chiropractic marketing, suggesting that it will become an essential tool for practices.

Takeaways

• AI is currently underutilized in chiropractic practices.
• Content creation is essential for engaging potential patients.
• AI tools can streamline marketing efforts and improve efficiency.
• HIPAA compliance is crucial when using AI in healthcare.
• The AIDA model is a foundational marketing strategy.
• Building trust with patients is key to successful marketing.
• Video content can significantly enhance patient engagement.
• AI can help generate social media content quickly and effectively.
• Lead quality improves when patients say yes to you, not just the offer.
• The Perfect Patient Tribe concept helps in nurturing patient relationships.
• Retargeting warm leads yields higher quality patients.
• Speed to lead can increase conversion rates by 391%.
• AI can follow up with leads 24/7, improving response times.
• Pre-appointment content can enhance patient education and show rates.
• AI assistants can be trained to match your office's personality.
• The future of chiropractic marketing will heavily involve AI.
• Engaging with leads quickly is essential to prevent them from going elsewhere.
• Creating a nurturing journey for leads can lead to better patient relationships.

 

 

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Learn More About The Saatva Partnership: chirocandy.com/sleep

Watch the AI-Powered Marketing Webinar: chirocandy.com/ai-webinar

Register for the webinar: https://chirocandy.com/ai-webinar

 

Summary 

In this solo episode of the ChiroCandy Podcast, Billy Sticker discusses the transformative potential of AI in business, particularly in the chiropractic field. He draws parallels between the current AI landscape and the early days of Facebook, emphasizing the importance of embracing AI for marketing and client engagement. Billy shares practical applications of AI, including content creation, customer interaction, and appointment scheduling, highlighting how AI can enhance efficiency and improve patient acquisition. He concludes with a call to action for listeners to explore AI tools and their benefits for their practices.

 

Takeaways

• AI is comparable to the early days of Facebook.
• Understanding AI's potential is crucial for business growth.
• AI can enhance marketing strategies and client engagement.
• Using AI for content creation can save time and resources.
• AI can help in booking appointments and managing leads. 
• The importance of speed to lead in capturing new patients. 
• AI can be trained to match the office's communication style.
• Automation through AI can improve operational efficiency.
• AI tools can provide valuable insights for marketing campaigns. 
• Embracing AI is essential for staying competitive in the market.

 

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Register For The AI-Powered Chiropractic Marketing Webinar: https://chirocandy.com/ai-webinar

 

Summary

In this episode of the ChiroCandy podcast, host Matt Keenan interviews Dr. Mike Schulman, a chiropractor who has successfully expanded his practice with the help of ChiroCandy's marketing strategies. They discuss the challenges of social media marketing, the importance of CRM systems, and effective marketing strategies that have led to significant growth in Dr. Schulman's practice. The conversation highlights the necessity of engaging content, consistent follow-up, and the measurable success that comes from a well-executed marketing plan.    

Takeaways:

• A CRM is essential for managing patient relationships.
• Engaging video content is crucial for marketing success.
• Consistency in follow-up can lead to better patient conversion.
• Humor and personality in videos can enhance audience engagement.
• Collaboration between marketing teams and practitioners is vital.
• Diversifying services can help adapt to market changes.
• Social media marketing requires active participation from practitioners.
• Measurable results are important to demonstrate value to clients.
• Investing in professional marketing support can yield substantial returns.

 

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Join us at Laser Master's Skip The Scalpel event: https://skipthescalpelsummit.com/

 

In this episode of the ChiroCandy podcast, Dr. Rob Hanopole discusses the integration of laser technology into chiropractic practices. He shares his journey from the corporate world to chiropractic, emphasizing the importance of serving patients and the challenges faced by the profession. The conversation explores how laser technology can enhance patient care, the business model implications for chiropractors, and transformative patient success stories. Dr. Hanopole also highlights the upcoming 'Skip the Scalpel' event aimed at educating chiropractors on the benefits of laser therapy and fostering community engagement.

 

Takeaways

• Chiropractic is an amazing profession with many challenges.
• Laser technology can significantly enhance patient healing.
• Integrating laser into chiropractic practices opens new revenue streams.
• Patient education is crucial for expanding chiropractic care beyond back and neck issues.
• Transformative patient stories highlight the effectiveness of laser treatments.
• The chiropractic business model needs evolution to attract more patients.
• Community engagement is essential for raising awareness about chiropractic benefits.
• Chiropractors can serve patients who are already seeing other providers.
• The 'Skip the Scalpel' event aims to educate and inspire chiropractors.
• Changing perspectives on laser technology can lead to new opportunities.

 

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho