The more I discuss with colleagues and experts how to provide the patient with great care and how to avoid the commoditization trap that insurance companies have doctors firmly trapped in, the more the idea of add-on services keeps revealing itself as a great option. 

Whether you are in-network with insurance or are a cash practice, some services are not covered by insurance or should be charged at a separate cash rate from your traditional chiropractic care. 

Some of those add-on services include but are not limited to, Shock Wave Therapy, Dry Needling, Laser Therapy, Physical Training, Supplementation, and more. 

In this episode, I interview Dr. David Rudnick about how he provides world-class care in his sports chiropractic clinic and has escaped insurance companies' commoditization trap. 

The good news is that you don’t have to be a hard-sell clinic. You can provide add-on services without pressuring your patients into spending money they don’t want to. 

You can reach Dr. Rudnick at [email protected].

Is your chiropractic practice fully modernized? 

When modernizing your practice, yes, you can renovate the office, get new equipment, and go from paper to electronic health records, but you also need to modernize your marketing, communication, and business technologies. 

Prospective and current patients expect a modern experience when engaging with your practice in your community. You may be falling behind your competition because they are implementing strategies to take a big slice of the market share. 

Let MCM audit, build, and implement a tailored modernization plan for your practice to help you compete in your competitive community. 

We focus on 3 fundamental aspects of the modern healthcare practice. 

*Communicating with your Community 

*Communicating with your Patients 

*Communicating with your Team 

Modernizing your Community, Patient, and Team Communication takes a complete approach that focuses on the Front Stage and Back Stage of your practice. 

Front Stage/Back Stage ModelⓇ (Developed by Strategic Coach) 

“You can gain enormous clarity about your business by looking at it from the perspective of The Front Stage/Back Stage Model®. This draws a parallel between the theater and the experience you create for your clients in your business. As we watch a live performance, we are captivated by the performances, the lighting, the sound, and the atmosphere. You want your business, like the theater, to create a positive, memorable, and unique experience in which your customers and prospects see the “magic” of the Front Stage without seeing the Back Stage logistics.

Everything you do on your Front Stage creates value for your clients, and everything Back Stage has a direct link to your Front Stage. The Back Stage is about creating better and better support systems, based on Unique Ability®, that expand the impact of the Front Stage. Everything that occurs Back Stage is determined, measured, and judged by how well it contributes to the results achieved on the Front Stage.”

The MCM Modernization Process 

Step 1: Comprehensive Practice Audit 

Step 2: Detailed Modernization Strategy 

Step 3: Modernization Onboarding 

Step 4: Strategic Implementation 

Take Your Self Modernization Audit Here: https://bit.ly/48h1Cfw

To reach out to us for help with modernizing your practice, visit our website at www.modernchiropracticmarketing.com

In this episode, I had the pleasure to sit down with Michael Shacklock DipPhysio, MAppSc, FACP, to discuss Neurodynamics and why and how to integrate this skill set into your chiropractic practice. 

Michael received his graduate qualification at the Auckland School of Physiotherapy, New Zealand, in 1980. He worked in public hospitals in the medical, surgical, pediatrics, orthopedics, geriatrics, intensive care, and burns areas around New Zealand before being employed in private practices, treating spinal and sports injuries in Nelson with Michael Monaghan and Auckland with Margaret Franklin. 

 In 1985, he moved to Adelaide, Australia, where he worked at the Royal Adelaide Hospital and private practices around Adelaide. He completed a Graduate Diploma in Advanced Manipulative Therapy in 1989 and converted this to a Master’s degree at the University of South Australia in 1993. He was awarded a Fellow of the Australian College of Physiotherapists (Australian Physiotherapy Association) for his monograph and international best-seller textbook, Clinical Neurodynamics

If you are missing a key patient population dealing with nerve-related conditions, Neurodynamics Solutions may be the tool you need in your clinical tool belt. 

Training in Neurodynamics Solutions will provide you with the following skills: 

Understand how nerves move

Painless nerve root mobilizations

How to exclude neurodynamic disorders

Differentiate between musculoskeletal and neurodynamic components

Make a neurodynamic diagnosis

Technique progressions from low to high functional levels

How to create, select and perform the best techniques for your patients

Manual precision of neurodynamic technique

How to detect contraindications for neurodynamic treatment

If you’d like to find out more about Michael Shacklock and Neurodynamics, visit the website here: https://www.neurodynamicsolutions.com/

In Late February, Jay Greenstein and I hosted a Salon Dinner at Parker Vegas for a hand-selected party of 8. 

What is a Salon Dinner? 

“In the 17th and 18th centuries, salons became popular venues for philosophical, political, and other moderated conversations. Women were the center of salon life. They selected the topic, invited guests and directed the conversation throughout the event. While these events were social, there was always a theme of education and idea sharing. Today, salons are having a revival moment. In our digital age, we have unlimited access to information and various feeds of opinions to consume. Modern day salons are bridging the gap between information sharing and face-to-face interactions. Bringing meaningful discussion topics to the dinner table or happy hour has created an avenue for people to share thoughts and solve problems in a social environment.” - Cameron Cler 

We chose the topic of the disconnect between private practice owners and DCs looking for great jobs. We dove into the struggle to afford great teams and to find great jobs. We kept the conversation on track and had a great time working through ideas to help start the dialogue of improvement. 

In this episode, I discuss some of the takeaways from the Salon Dinner and other professional aspects.

“If you want a life where you get to do what you want every day, You’ll need to live a life doing a lot of things you don’t want to do.” 

Brian Strump, D.C., joins us today to discuss the above Facebook post and other amazing business insights he often provides. 

This is a unique episode in which I reached out to Brian based on my fascination with and enjoyment of his insightful Facebook posts. 

We also discuss how a game of Tetris and Contra like a business. You Gen X’ers will love this one. 

Dr. Brian Strump is a chiropractor and gym owner who has helped many in this space with business development. He provides unique insight into how he thinks about building a practice and/or gym that serves the community, his team, and his family. 

Video content marketing that educates your patients and communities is certainly one of the best marketing strategies you can do for your practice, yet why do so many choose not to? 

In this episode, I interview Dr. Robin Armstrong and Dr. Jody Freedman and discuss how they have grown an already great practice through consistent video marketing. 

They are both using diverse types of video strategies, and they outline what they are doing, why they are doing it, and the results. 

You will also hear 5 key benefits of consistently producing videos for your community and practice. 

Video is not too hard and doesn’t have to be overwhelming. Dr. Armstrong and Dr. Freedman did an excellent job in this interview and showed you how to do it. 

If you are interested in implementing compelling video for your practice and you need MCM’s help doing all of the heavy lifting for you, contact us at www.modernchiropracticmarketing.com

If you know about Buc-ee’s, you know about Buc-ee’s. If someone has been, they will tell you all about it. It is remarkable. 

Is your practice remarkable? Do you have raving advocates? Or is it just another practice? 

In this episode, I explain why you need to be more like Buc-ee’s and less like Waffle House and what exactly that means. 

It is time we aim for remarkable and invest in ourselves and our business to become remarkable.

In this episode we bring Darcy Sullivan back on the show to provide you updates on all things Search. 

In this episode we touch on many aspects of search and some of the topics you will learn are: 

*Google Algorithm Updates 

*Mobile Search Optimization 

*Zero Click Search 

*Zero Volume Keywords vs Long Tail Keywords 

*Website best strategies 

*Video 

*Call to actions 

*Google Analytics 4 

*Leverage A.I. 

Much more! 

To find out more about SEO and Propel Your Company https://propelyourcompany.com/

Many chiropractors are busy but not able to break through and afford to hire help and grow to the next level. We have all heard the term scaling, but it doesn’t mean you must scale to many locations like The Joint. 

Scaling means getting your one practice efficient and continuously breaking through the complexities of your business. 

Capacity issues in your practice can take many shapes, from lack of office space, equipment, team, or room on your schedule to seeing more patients and providing a high quality of care. 

In this episode, Dr. Clay Sankey shares his story of breaking through a capacity issue and is now on the other side of capacity complexity. 

You will gain insights into how to improve your practice, build a team to help you and provide an even better patient experience with optimal patient outcomes. 

Also, Dr. Sankey’s office is hosting a great seminar on Rethinking Running Rehab with Dr. Beau Beard. If you are interested, register here: https://anthroedu.com/store/p/rx3-charlotte

Many exciting things are happening in the profession; recently, attending Parker Vegas highlighted that. 

We don’t know where the profession is going, but many opportunities exist.

In this episode, I bring on Dr. Brandon Steele of ChiroUP to discuss what they are seeing in the profession, how chiropractors can optimize their careers, and how we can all optimize the profession. Some exciting new technologies are coming down the pipeline. 

Dr. Steele also reveals an exciting new technology that ChiroUP launched this past weekend at Parker Vegas and is sure to transform many chiropractic practices! 

ChiroUp provides up-to-date and easy-to-access resources to help evidence-based chiropractors deliver effective and patient-centric care. Our mission is to enable chiropractors to achieve exceptional clinical outcomes and promote their brand of excellence to patients, physicians, and healthcare decision-makers.

For more information on ChiroUp, please visit https://chiroup.com/christie to see how to grow your practice. 

As a Modern Chiropractic Marketing podcast listener, you care about the future of chiropractic – so do we. Use code “CHRISTIE15” to get 15% off any NEW ChiroUp subscription for 1 YEAR!

Too many doctors think that good healthcare and good business are inverse relationships. 

You can be good at business and not be a snake or a shark. You can be patient-centered and also have a good business. 

I am also here to tell you that everyone benefits, including your patients, when you are sound in business. 

In this episode, I discuss 5 Keys to Good Chiropractic Business, and it doesn’t include huge care plans, offering services just for the money, or making healthcare decisions based on finances. 

This episode will discuss how patient outcomes are the main goal and how everything else flows from there in turning your chiropractic practice into a thriving business that can enhance your patient outcomes even further.