Modern Chiropractic Marketing Show

Dr. Kevin Christie

The Modern Chiropractic Marketing Show is designed to provide the Chiropractor with Modern and Ethical marketing strategies, without the huge price tag of most resources in the industry. This show will be a mix of topic-based podcasts and some interviews with some of the industry leaders in chiropractic, marketing, and business strategy.

  • 47 minutes 56 seconds
    What it Actually Means to be an Influencer with Steven Geanopulos, DC

    In this engaging episode of Modern Chiropractic Mastery, Dr. Kevin Christie hosts Dr. Steven Geanopulos to explore the true essence of being an influencer in the chiropractic community. Dr. Geanopulos shares his journey from having no social media presence to becoming a significant influencer by providing valuable and ethical information.

    Dr. Geanopulos discusses the misconceptions surrounding the term "influencer" and emphasizes the importance of community influence over seeking celebrity status. He shares insights on how chiropractors can position themselves as experts within their communities by leveraging their unique knowledge and perspectives.

    Key topics include:

    · Dr. 'Geanopulos’ transition from traditional practice to a virtual model during the pandemic.

    · The impact of creating valuable content and growing a substantial online following.

    · Strategies for chiropractors to engage their communities without the pressure of becoming global influencers.

    · The significance of understanding and improving metabolic health through chiropractic care.

    Dr. Geanopulos also touches on the potential for chiropractors to diversify their revenue streams and pursue personal and professional goals, such as spending extended time abroad while maintaining a virtual practice. This episode offers a fresh perspective on influence and provides actionable insights for chiropractors looking to expand their reach and impact.

    14 November 2024, 6:00 am
  • 27 minutes 57 seconds
    The Chiropractic Practice Revenue Realities

    In this insightful solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie delves into the complex realities of chiropractic revenue and the misconceptions surrounding it.

    With a focus on achieving financial stability and growth, Dr. Christie provides a thorough analysis of what it takes to ensure a professional and sustainable income in the chiropractic field.

    Dr. Christie challenges common misconceptions about revenue goals and highlights the importance of understanding the balance between overhead costs and take-home pay. He emphasizes the need for chiropractors to aim for a revenue target that allows them to build a strong team and provide excellent patient care without financial stress.

    Key topics include:

    · Understanding the importance of revenue targets like $30,000 per month.

    · The impact of overhead on a practice’s ability to generate revenue.

    · Strategies for achieving a professional wage through effective practice management.

    · Insights from the Profit First model and Greg Crabtree’s financial frameworks.

    · The significance of building a team to enhance patient experience and prevent burnout.

    Dr. Christie also introduces an upcoming six-week online course designed to help chiropractors reach their revenue goals through actionable strategies and leadership development. This episode is a must-listen for chiropractors seeking to optimize their practice’s financial health and achieve long-term success.

    7 November 2024, 6:00 am
  • 20 minutes 28 seconds
    Services I'm Supporting

    In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie shares insights into the essential services and technologies that can enhance your chiropractic practice. Drawing from his own experiences and experiments within his practice, Dr. Christie highlights the importance of leveraging modern tools to bridge gaps and improve efficiency in today's challenging chiropractic landscape.

    With the evolving nature of insurance reimbursements and the rise of cash practices, Dr. Christie emphasizes the need to position oneself as an expert to attract cash-paying patients. He discusses the impact of technological advancements and services that provide a significant return on investment, transforming costs into valuable investments.

    Dr. Christie  introduces VisionSpark's upcoming assessment tool to streamline the hiring process for chiropractic associates, alongside a new online course aimed at helping practices achieve $30,000 in monthly revenue.

    This episode is packed with actionable advice and resources to help chiropractors modernize their practices and thrive in a competitive environment.

    31 October 2024, 5:00 am
  • 41 minutes 25 seconds
    Building Gait Happens with Courtney Conley, DC

    Join Dr. Kevin Christie in an exciting episode of Modern Chiropractic Mastery as he sits down with Dr. Courtney Conley, a renowned specialist in foot and ankle care and the force behind the popular Instagram profile, Gaithappens. Dr. Conley shares her incredible journey from her early days as a ballet dancer dealing with foot issues to becoming a transformative figure in the chiropractic community.

    In this episode, Dr. Conley discusses her appearance on the Peter Attia podcast and its impact on her practice and professional positioning. She delves into her passion for the foot and ankle, emphasizing the importance of specialization and mastery in chiropractic practice. Whether you're interested in foot and ankle care or looking to enhance your practice, Dr. Conley's insights are invaluable.

    Key topics include:

    · The journey from ballet dancer to foot and ankle specialist.

    · Building a niche practice and the importance of positioning in the community.

    · The significance of content marketing and ethical promotion in chiropractic.

    · Mastering foot and ankle assessment and treatment techniques.

    · The upcoming MPI Gait Seminar with Dr. Conley and other industry leaders.

    Dr. Conley's story is a testament to the power of dedication, specialization, and strategic marketing. This episode is a must-listen for chiropractors looking to elevate their practice and make a lasting impact in their community.

    24 October 2024, 5:00 am
  • 46 minutes 22 seconds
    The 4 Seasons of a Chiropractic Career

    In this enlightening episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes back Dr. Steven Fransen, a prominent figure in the chiropractic world, to discuss the "Four Seasons of a Chiropractic Career." Dr. Fransen, from the Remarkable Chiropractor, shares his insights on the different stages of a chiropractic career and the importance of transitioning through these stages with a clear vision and goals.

    Dr. Fransen elaborates on the four key phases: Launch, Build, Scale, and Exit, emphasizing the significance of understanding one's role, whether as a caregiver, business builder, or entrepreneur. He highlights the challenges faced by many chiropractors, particularly the "failure to launch," and provides strategies to overcome these hurdles. The discussion also touches on the entrepreneurial spirit within the chiropractic profession and the importance of aligning one's career path with their inherent strengths and aspirations.

    Key topics include:

    *The distinction between caregivers, business builders, and entrepreneurs in chiropractic.

    *The importance of understanding economic metrics like revenue per employee (RPE) in practice management.

    *Strategies for transitioning from a solopreneur practice to a scalable and durable business model.

    *The significance of building a business with an eye on future exit strategies.

    *Compensation models and the financial realities for associate chiropractors.

    Dr. Fransen also introduces the "Practice Value Drivers Cheat Sheet," a valuable resource for chiropractors looking to enhance the attractiveness of their practice to potential buyers. This episode is packed with actionable insights and strategic advice for chiropractors at any stage of their career, aiming to optimize their practice and ensure long-term success.

    17 October 2024, 5:00 am
  • 19 minutes 33 seconds
    Technology Update Show

    In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie provides a comprehensive technology update relevant to chiropractic practices, highlighting advancements such as AI applications like Opus Clip, Zoom’s AI capabilities, and Grammarly.

    Dr. Christie discusses new courses and initiatives, including the MCM online course designed to boost clinic revenue to $30k monthly. He also introduces effective tools and resources from CSA and FTCA, underlining the importance of modernizing practices to stay competitive.

    Additional insights include cash practice software benefits and Propel Marketing's SEO services. Listeners are encouraged to utilize technology for enhanced practice efficiency and patient-centered outcomes.

    10 October 2024, 5:00 am
  • 44 minutes 41 seconds
    Breaking Through The Ceiling of Complexity with Brennan Donahue, DC

    Dr. Kevin Christie hosts Dr. Brennan Donohue on Modern Chiropractic Mastery to discuss Dr. Brennan's journey from a new Doctor of Chiropractic to running a successful practice.

    They explore Dr. Brennan's growth within the Chiropractic Success Academy, the challenges faced, and the steps taken to achieve $30,000 in monthly revenue and beyond.

    The episode highlights the importance of mentorship, the balance between professional and personal life, and overcoming burnout. They also touch on the significance of a visionary approach, the power of strategic hiring, and maintaining a growth mindset while planning for a successful future in chiropractic practice.

    3 October 2024, 5:00 am
  • 37 minutes 52 seconds
    Positioning Yourself as a Golf Injury Expert with Greg Rose, DC

    In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Dr. Greg Rose from the Titleist Performance Institute.

    Dr. Rose shares his journey from an engineering student to becoming a leading expert in golf injuries and a co-founder of the Titleist Performance Institute. They discuss how to position yourself as a golf injury expert, applicable strategies for various sports, and the importance of credibility and referral networks in building a successful practice.

    Key topics covered include:

    *The significance of credibility in establishing expertise.

    *Building a referral network with local professionals and trainers.

    *Utilizing social media and modern technology to enhance visibility.

    *The benefits of specializing in a specific sport or niche.

    *Innovative approaches to distance coaching and cash practice models.

    Dr. Rose also provides exciting updates on the future of TPI, including a $25 million renovation of their facility and the launch of new educational programs and certifications. This episode is packed with valuable insights for chiropractors looking to grow their practice and establish themselves as experts in their field.

    26 September 2024, 5:00 am
  • 45 minutes 6 seconds
    Strategically Delegating Rehab in Your Practice with Taylor Premer DC

    In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Taylor Premer from Winchester Spine and Sport. They discuss the delegation of rehab exercises within chiropractic practice.

    Dr. Premer shares insights from his journey, including his early challenges with assessments and the evolution of his approach to delegating rehab tasks to interns and rehab techs. They also explore the importance of structuring intern programs and the significance of mastering manual therapy and assessment.

    Additionally, Dr. Premer emphasizes the need for a consistent training schedule and the value of practical experience in enhancing patient care. The episode highlights upcoming events like the MPI Adjustathon and various educational courses offered by Gestalt Education.

    Whether you're a chiropractor looking to delegate rehab tasks or seeking to improve your clinic's efficiency and patient care, this episode provides valuable insights and practical advice.

    19 September 2024, 5:00 am
  • 42 minutes 25 seconds
    Overcoming Inflation in Your Life with Christine Odle

    In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie interviews financial expert Christine Odell.  Together, they dive deep into managing personal finances, overcoming inflation, and practical strategies couples can use to stay financially healthy.

    Christine shares her insights on managing your finances effectively, especially in challenging times like today’s inflationary environment. She also sheds light on the cost of money, debt management, and the importance of budgeting and communication within marriages.  

    The episode includes insights and historical context on inflation, strategies for managing financial stress, and planning for future stability. Useful for chiropractors and business owners, this episode is packed with actionable advice to navigate today's financial challenges.

    12 September 2024, 5:00 am
  • 35 minutes 48 seconds
    5 Weekly Touch Points with Ashley Jordan, DC

    In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie is joined by Dr. Ashley Jordan, an associate coach at MCM, to discuss the essential topic of community outreach for chiropractic practices.

    Dr. Jordan shares her journey from being a coaching client for five years to becoming a coach herself, and discusses the significant growth her practice has experienced through effective community outreach strategies. They explore the importance of integrating creative community engagement with digital marketing efforts to build a thriving practice.

    Key topics covered include:

    *The concept of five weekly community touches and how to implement it effectively.

    *The role of monthly creative calls in generating innovative outreach ideas.

    *Strategies for building a robust referral network with local professionals and organizations.

    *Tips on organizing and structuring community outreach campaigns for maximum benefit.

    *Insights on balancing work and preventing burnout while maintaining a high level of community engagement.

    Whether you're a seasoned chiropractor or just starting out, this episode offers practical advice and actionable steps to enhance your community presence and grow your patient base.

    5 September 2024, 5:00 am
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