Yeah, That's Probably an Ad

Yeah, That's Probably an Ad

Adweek

A weekly discussion of creativity, advertising, marketing and media

32 minutes 24 seconds

Beautiful Things with iFit

Working out can be a challenge for many of us. It could be the lack of time or difficulty in finding a workout routine that suits us. However, iFit understands that workouts are not a one-size-fits-all system. The software used by iFit adapts to the individual’s needs. In this episode, we will hear from the CMO of iFit, Mark Phillips, as he explains how iFit is using AI technology to better comprehend individual needs. He will also share how the company is promoting community in real life.
Hosted on Acast. See acast.com/privacy for more information.

14 May 2024, 10:01 am
37 minutes 43 seconds

Play On with Seeker Music

We all have our favorite artists and bands that we love listening to and watching in live concerts. However, many of us are not aware of how these musicians were discovered and the entire process behind creating the hit songs that we enjoy. In this episode, we will hear from songwriter Evan Bogart, who has written songs for popular artists like Rihanna and Beyoncé. Currently, as the CEO of Seeker Music, Bogart will share his personal journey into the music industry and provide valuable advice for aspiring individuals who are looking to make it big in the industry.
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10 May 2024, 10:49 am
18 minutes 17 seconds

Nurturing positive client/agency relationships with JP Petty, Global Executive Creative Director, Bodega at Wieden + Kennedy

In this episode of Yeah That’s Probably an Ad, Luz Corona and Jameson Fleming sit down with JP Petty at Social Media Week in New York. JP is a creative leader and the Global Executive Creative Director, Bodega at Wieden + Kennedy where he oversaw the creation of Bodega the content creation studio monolith that has created so much groundbreaking work over the past four years it’s been operational.

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7 May 2024, 11:10 am
28 minutes 5 seconds

Hit the Road, Jack with BÉIS

When it comes to traveling, it’s hard not to come across the iconic Béis weekender or suitcases. Recently, the company was the official luggage and travel bag sponsor at the country music festival Stagecoach. In this episode, we’ll be speaking with Liz Money, SVP of Brand & Creative, as she shares how the brand’s activation, The BÉIS Pit Stop, came to be and how they are working to build a community beyond digital content.
Hosted on Acast. See acast.com/privacy for more information.

7 May 2024, 10:00 am
47 minutes 8 seconds

QCP's Secret Ingredient to Viral Food Content | Young Influentials
In this episode of Young Influentials, host Colin Daniels is joined by Gianluca Conte, aka QCP.

Join them as they discuss:
- QCP's journey of a young influential creator in the cooking industry
- How he united Italian and American cuisine
- How to find your unique style online
- Authenticity and happiness in content creation
- Building resilience as an online creator
Gianluca Coste, popularly known as QCP, is a passionate and knowledgeable enthusiast of Italian cuisine. In his first cookbook, Italian/American, he delves into his dual heritage with recipes from his hometown, Ischia, near Naples, other Italian regions, and his American influences. With nearly 3 million Instagram followers and over 12 million on TikTok, QCP has become an internet sensation, captivating food lovers worldwide.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

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3 May 2024, 9:05 am
26 minutes 58 seconds

Headed to the Desert with Sara Pollock of Pinterest | Young Influentials

When it comes to planning outfits for music festivals or themed events, many of us seek inspiration from Pinterest. This year, the platform was activated at Coachella for both weekends, bringing our mood boards and visions to life. In this episode, we hear from Sara Pollock, the VP and Global Head of Consumer Marketing at Pinterest, as she explains why they decided to activate in the desert and if it’s worth it for other brands to do the same.
Hosted on Acast. See acast.com/privacy for more information.

1 May 2024, 2:16 pm
28 minutes 51 seconds

What the Health with Love Wellness | Young Influentials

When it comes to maintaining good health and wellness, it can be quite expensive and challenging to track down the right products, particularly for women. In this episode, Lo Bosworth, the founder of a wellness brand, shares her story of how she established the brand out of frustration with finding solutions for her own health concerns. Her goal was to make doctor-developed supplements and wellness products accessible to everyone that really work.
Hosted on Acast. See acast.com/privacy for more information.

23 April 2024, 6:00 pm
13 minutes 24 seconds

BTS With Studs: The Gen Z-Friendly Challenger Taking on Claire's

Studs, the painfully cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019.\

The startup now counts 22 stores across the U.S. with 10 more NYC spaces planned for 2024.

Offering Gen Z and millennial urbanites an alternative to mall strip piercers like Claire's, the brand sets itself with its "needle-only method" and signature "Earscape" stacks, combined with a buzzy retail environment and sleek e-commerce offering.

After getting a taste of the Studs experience herself (along with Adweek's director of social, Sami Lambert) our community editor, Luz Corona, sat down for a chat with Harman and Bubbers. The duo discussed Studs' astronomical growth, finding success blending bricks and mortar experiences with digital ones, and how they plan on disrupting the piercing and jewelry space next.

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22 April 2024, 10:50 pm
32 minutes 6 seconds

Making Content Stick with Viral Growth | Young Influentials

There are countless videos available on the internet that cater to a wide range of interests. It’s fascinating how certain videos can go viral and become widely viewed by millions of people across the globe, and it’s difficult to predict what makes a video viral. In this episode, we’ll learn from Kazi Sharar of Viral Growth about how the company assists creators and entrepreneurs in identifying their niche and developing content that is distinctive, memorable, and has the potential to go viral.
Hosted on Acast. See acast.com/privacy for more information.

19 April 2024, 6:57 pm
17 minutes 51 seconds

Creator Jayde Powell Has The Tea On Finding A Safe Space in Social Media

As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the creative-writer-speaker has picked up a breadth of expertise, recognition by trades like ADWEEK, Business Insider and Hashtag Paid.

She’s also built an engaged fanbase that not only understands her brand of humor, but also embraces it.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona sat down with the multi-hyphenate marketer at ADWEEK’s Social Media Week to discuss everything from her personal brand to redefining professionalism.

Powell is the founder of The Em Dash Co, a content and creative development agency. Her LonkedIn series #CreatorTeaTalk, brings together players in the creator economy to discuss all things creators, content and culture.

She is also the co-founder of Weed For Black Women, a media, culture and community hub that strives to educate Black women on the power of the cannabis plant.

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18 April 2024, 7:28 pm
33 minutes 6 seconds

Push It to the Limit with BMF | Young Influentials

To make an event truly spectacular, it’s not enough to rely on just a photo wall and good food. You need to ensure that the attendees are engaged and are talking about it to everyone. In this episode, Brian Felt, co-partner of the marketing agency BMF, shares his experience in the industry and provides powerful insights on what brands must do to create an interactive event worth sharing on social media.

Hosted on Acast. See acast.com/privacy for more information.

16 April 2024, 9:06 pm
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