Behind the Numbers: an eMarketer Podcast

eMarketer

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  • 35 minutes 25 seconds
    The Weekly Listen: The TikTok Ban Gets Signed Into Law, Is AI Ready to Change Search, and Social Commerce's Ceiling | Apr 26, 2024

    On today's podcast episode, we discuss what happens now that the TikTok ban bill has been signed into law, whether AI is ready to significantly change search, the likelihood that Threads ads will be a hit, what social commerce's ceiling will be, the WNBA and the sports gender pay gap, and more. Tune into the discussion with analysts Jasmine Enberg, Minda Smiley, and Max Willens.

     

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    For a transcript of this episode click here: 

    https://www.emarketer.com/content/podcast-weekly-listen-tiktok-ban-gets-signed-law-ai-ready-change-search-social-commerce

     

    © 2024 EMARKETER

     

    Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.

     

    26 April 2024, 4:01 am
  • 20 minutes 17 seconds
    The Daily: How Netflix Surprised Folks, How Much Advertising Will Move the Needle, and What its "Next Act" Will Be | Apr 25, 2024
    On today's podcast episode, we discuss why more people just signed up to Netflix than expected, how much of their revenue will come from ads, and what its "Next Act" will be. Tune in to the discussion with our analyst Daniel Konstantinovic.   Reports mentioned in this episode:  https://www.emarketer.com/products/briefings/    

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    For a transcript of this episode click here: 

    https://www.emarketer.com/content/podcast-daily-how-netflix-surprised-folks-how-much-advertising-will-move-needle-next-act

     

    © 2024 EMARKETER

     

    Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.

    25 April 2024, 4:01 am
  • 28 minutes 23 seconds
    Reimagining Retail: The Unofficial Most Interesting Retailers List (April) | Apr 24, 2024
    On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.    

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    For sponsorship opportunities contact us:
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    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode click here: 

    https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-april

     

    © 2024 EMARKETER

     

    Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.

     

    24 April 2024, 4:01 am
  • 22 minutes 21 seconds
    The Daily: GenAI's Economic Impact, Part 2—The Effect on Jobs, Apple's GenAI Strategy and AI's Measurement Problem | Apr 23, 2024

    On today's podcast episode, we discuss how concerned we should be about AI-driven mass unemployment, how ad industry jobs will change, and the ways in which AI will affect a persons workday. "In Other News," we talk about what to make of Apple's AI strategy and the AI measurement problem. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

     

    Follow us on Instagram at: 

    https://www.instagram.com/emarketer/

     

    For sponsorship opportunities contact us:
    [email protected].


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode click here: 

    https://www.emarketer.com/content/podcast-daily-genai-economic-impact-part-2-effect-jobs-apple-genai-strategy-ai-measurement-problem

     

    © 2024 EMARKETER

     

    Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.

     

    23 April 2024, 4:01 am
  • 22 minutes 2 seconds
    The Daily: GenAI's Economic Impact, Part 1—The Economy, Amazon's AI Investments and ChatGPT in The Physical World | Apr 22, 2024

    On today's podcast episode, we discuss what happens when GenAI hits the turbo button on economic growth, the next major shift AI is going to create, and the biggest concerns regarding an AI-powered injection of this magnitude. "In Other News," we talk about why Amazon is pouring more money into AI company Anthropic and what happens when ChatGPT steps into the physical world. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

     

    Follow us on Instagram at: 

    https://www.instagram.com/emarketer/

     

    For sponsorship opportunities contact us:
    [email protected].


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode click here: 

    https://www.emarketer.com/content/podcast-daily-genai-economic-impact-part-1-the-economy-amazon-ai-investments-chatgpt

     

    © 2024 EMARKETER

     

    Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.

     

    22 April 2024, 4:01 am
  • 39 minutes 58 seconds
    The Weekly Listen: What Replaces "Just Walk Out" as The Future of Retail, The Atlantic's Come Back, and Igniting TV Shopping | Apr 19, 2024
    On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.    

    Follow us on Instagram at: 

    https://www.instagram.com/emarketer/

     

    For sponsorship opportunities contact us:
    [email protected].


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode click here: 

    https://www.emarketer.com/content/podcast-weekly-listen-what-replaces-just-walk-out-future-of-retail-atlantic-come-back-igniting-tv

     

    © 2024 EMARKETER

     

    Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.

     

    19 April 2024, 4:01 am
  • 17 minutes 2 seconds
    The Daily: How to Make Your Brand the Right Amount of Safe, Vertical Video Ads for TV, and Hulu Content on Disney+ | Apr 18, 2024

    On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.

     

    Follow us on Instagram at: 

    https://www.instagram.com/emarketer/

     

    For sponsorship opportunities contact us:
    [email protected].


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode click here: 

    https://www.emarketer.com/content/podcast-daily-how-make-your-brand-right-amount-of-safe-vertical-video-ads-tv-hulu-content-on-disney

     

    © 2024 EMARKETER

     

    Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.

     

    18 April 2024, 4:01 am
  • 24 minutes 37 seconds
    Reimagining Retail: How to Reduce Friction at the Point of Sale and Predictions for the Future of Retail Payments | Apr 17, 2024

    On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the main friction points at the point of sale and potential sticking points to adopting easier payment systems. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of retail payments. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.

     

    Follow us on Instagram at: 

    https://www.instagram.com/emarketer/

     

    For sponsorship opportunities contact us:
    [email protected].


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode click here: 

     

     

    © 2024 EMARKETER

     

    Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.

     

    17 April 2024, 4:01 am
  • 21 minutes 8 seconds
    The Daily: GenAI and Healthcare, Part 2—How Physicians Are Using GenAI for Patient Care and a 'DIY Health Clinic-in-a-Box' | Apr 16, 2024

    On today's podcast episode (part 2), we discuss how doctors are using GenAI to deliver healthcare, how patients feel about it, and why you may climb into a large AI-driven box for your next primary care visit. Tune in to the discussion with our analyst Rajiv Leventhal.

     

    Follow us on Instagram at: 

    https://www.instagram.com/insiderintelligence/

     

    For sponsorship opportunities contact us:
    [email protected].


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode click here: 

     

     

    © 2024 EMARKETER

     

    Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.

    16 April 2024, 4:01 am
  • 16 minutes 59 seconds
    The Daily: GenAI and Healthcare, Part 1—How Consumers Are Using GenAI to Look Up Health Information and How Physicians Feel | Apr 15, 2024

    On today's podcast episode (part 1), we discuss why consumers are using GenAI to look up health information, how physicians feel about it, and how this stacks up against other health-related internet searches. Tune in to the discussion with our analyst Rajiv Leventhal.

     

    Follow us on Instagram at: 

    https://www.instagram.com/insiderintelligence/

     

    For sponsorship opportunities contact us:
    [email protected].


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode click here: 

     

     

    © 2024 EMARKETER

     

    Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.

    15 April 2024, 4:01 am
  • 41 minutes 22 seconds
    The Weekly Listen: Caitlin Clark's Effect on March Madness, a Women's Sports Revolution, and Who Will Rule the New Pay TV World? | Apr 12, 2024

    On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

     

    Follow us on Instagram at: 

    https://www.instagram.com/insiderintelligence/

     

    For sponsorship opportunities contact us:
    [email protected].


    For more information visit: https://www.insiderintelligence.com/contact/advertise/


    Have questions or just want to say hi? Drop us a line at [email protected] 

     

    For a transcript of this episode click here: 

     

     

     

    © 2024 EMARKETER

     

    Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.

     

    12 April 2024, 4:01 am
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