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  • 46 minutes 29 seconds
    Gaming Trends, ARs Next Wave, Virtual Voting in Roblox, and Gen AI in Games: A Tech Dive with Cathy Hackl and Lee Kebler

    In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler dive into the exciting world of gaming, AI, and consumer tech. They discuss the innovative "Virtual Vote" initiative in Roblox to boost Gen Z voter participation, Nintendo's surprise music app launch, and Netflix's strategic move with Mike Verdu in generative AI for games. The episode also explores the complexities of AI in Hollywood, including the respectful revival of Christopher Lee in "Lord of the Rings" and Robert Downey Jr.'s commitment to his likeness. Cathy and Lee also analyze the gaming industry's trends and consumer interest in XR hardware while highlighting Oprah's endorsement of Meta's Ray-Ban smart glasses. With insights on wearables and AR technologies, this episode offers a rich look into the future of tech—don't miss it!


    Come for the tech, and stay for the magic!


    Cathy Hackl Bio

    Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. 


    Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. 


    Cathy Hackl on LinkedIn

    Spatial Dynamics on LinkedIn


    Lee Kebler Bio

    Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.


    Lee Kebler on LinkedIn


    Key Discussion Topics

    • 0:00 - Introduction and Current Events
    • 5:31 - Virtual Vote Initiative at Roblox
    • 12:23 - Nintendo's Music App Launch
    • 18:01 - Netflix’s VP of Generative AI
    • 24:33 - AI in Hollywood Discussions
    • 30:13 - Disney's Office of Technology Enablement
    • 36:01 - Gaming Industry Predictions
    • 42:44 - Consumer Interest in XR Hardware 
    • 48:55 - Meta's "Brave Eye" Sunglasses



    Hosted on Acast. See acast.com/privacy for more information.

    6 November 2024, 11:00 am
  • 40 minutes 59 seconds
    AI Influencers, Feminine Futurism, VR Landscape, and Apple Vision Pro vs. Meta Quest with Katie McIntyre and Lee Kebler

    In this episode of TechMagic, host Lee Kebler and guest co-host Katie McIntyre discuss AI and VR's evolving roles in technology, fashion, and marketing. Katie, a Toronto-based designer and founder of Matriarch, shares insights on "feminine futurism" and the challenges of AI influencers, highlighting potential ethical risks, particularly around body image. They critique Apple’s Vision Pro, comparing it with Meta’s VR approach, and question whether Apple understands user needs. The conversation explores the balance between AI and human connection, emphasizing that while AI offers intriguing tools, it cannot replace authentic relationships, urging more ethical development in tech innovation.


    Come for the tech, and stay for the magic!


    Lee Kebler Bio

    Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.


    Lee Kebler on LinkedIn


    Katie McIntyre Bio

    Katie McIntyre is a visionary Creative Director, Fashion and Industrial Designer, Film Director, VFX Artist, Ivy League Lecturer, and Women’s Rights Advocate. Founder of Katie McIntyre Studio, she collaborates with artists like Nicki Minaj, Cardi B, and Lizzo, crafting iconic album and product designs, films, and VFX for live shows. Her “feminine futurism” philosophy drives collaborations with brands such as Mugler, Puma, and Amazon, and her work has graced stages like Coachella. Named a “World’s Leading Female VFX Artist” by Time and a “Leader of Tomorrow” by the St. Gallen Symposium, she is also CEO of Matriarch, dedicated to empowering women through innovative design.


    Katie McIntyre on LinkedIn

    Katie McIntyre Studio Website


    Key Discussion Topics

    • 00:00 - Introduction and Guest Introduction
    • 2:38 - Puma's AI Influencer Announcement
    • 10:01 - Authenticity in Marketing
    • 16:31 - Ethical Considerations of AI Representation
    • 22:21 - Apple's Product Announcements and M4 Chip
    • 28:01 - Critique of Apple Vision Pro and VR Strategy
    • 32:11 - Market Demographics and User Behavior
    • 36:13 - Applications of VR in Industry
    • 48:01 - AI as a Substitute for Human Friendship

    Hosted on Acast. See acast.com/privacy for more information.

    30 October 2024, 11:00 am
  • 36 minutes 1 second
    Tech Innovation, Meta’s Ray-Ban Glasses, Varjo’s Simulation Tech, and Off-Planet Farming with Cathy Hackl and Lee Kebler

    In this episode of TechMagic, host Cathy Hackl and co-host Lee Kebler discuss a range of timely topics, from AI developments and spatial computing to space exploration and sustainability. Cathy shares her experience at the Singularity University Summit in South Africa, reflecting on the continent's tech innovation. The hosts dive into Meta’s Ray-Ban glasses, Vario’s simulation tech, and the significance of transparent innovation in VR. They also explore lunar farming, Adobe’s AI focus, and copyright shifts in publishing. Cathy and Lee celebrate marketing visionary Justin Brennan and discuss the implications of AI on creativity at the Adobe MAX conference. The episode wraps up with reflections on space tourism and future tech trends, inviting listeners to share their thoughts.

    Come for the tech, and stay for the magic!


    Cathy Hackl Bio

    Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. 


    Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. 


    Cathy Hackl on LinkedIn

    Spatial Dynamics on LinkedIn


    Lee Kebler Bio

    Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.


    Lee Kebler on LinkedIn


    Key Discussion Topics

    • 00:00 - Introduction and Personal Updates
    • 07:52 - Meta News: Ray-Ban Meta Glasses
    • 11:45 - Prototype VR Headset Discussion
    • 14:35 - Vario and Simulation Technology
    • 20:19 - Industry Recognition: Justin Brennan
    • 22:52 - Adobe MAX Conference Insights
    • 28:46 - Penguin Random House's Copyright Policy
    • 31:59 - AI Regulations and Legal Battles
    • 34:43 - Dispatch from the Fringe: Off-Planet Farming



    Hosted on Acast. See acast.com/privacy for more information.

    23 October 2024, 11:00 am
  • 42 minutes 17 seconds
    First Anniversary Special, Digital Design Days, Apple’s Immersive Film, SpaceX, and Adobe’s AI Advancement with Cathy Hackl and Lee Keebler

    In this episode of TechMagic, host Cathy Hackl and co-host Lee Keebler celebrate their first anniversary while reflecting on their experiences at events like the Digital Design Days in Milan. They discuss the importance of creativity in technology, critique a new alarm clock, and dive into Apple's latest immersive film, "Submerged." Cathy shares her insights on the evolving metaverse and the tech industry's rapid changes, including SpaceX's recent successes and Adobe's AI advancements. Don't miss Lily's intriguing segment on preserving digital lives for future historians. Tune in for lively discussions on innovation and the future of tech!


    Come for the tech, and stay of the magic!


    Cathy Hackl Bio

    Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. 

    Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. 


    Cathy Hackl on LinkedIn

    Spatial Dynamics on LinkedIn


    Lee Kebler Bio

    Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.


    Lee Kebler on LinkedIn



    Key Discussion Topics

    • 0:00 - Introduction and Celebrating One Year
    • 5:01 - Cathy’s Experience at Digital Design Days
    • 10:01 - A Critique of New Tech Products
    • 15:01 - Apple's "Submerged" and Immersive Video
    • 20:01 - Reflections on VR and the Metaverse
    • 25:01 - Industry Developments and AI Legalities
    • 30:01 - Dispatch from the Fringe: Preserving Digital Lives
    • 35:01 - Future Trends in Technology
    • 40:01 - Final Thoughts and Listener Engagement



    Hosted on Acast. See acast.com/privacy for more information.

    16 October 2024, 11:00 am
  • 46 minutes 6 seconds
    Meta’s Orion AR, Deepfakes, and NVIDIA’s Recent Developments with Adam Davis-McGee and Lee Keebler

    In this episode of TechMagic, Cathy is on away, so Lee Keebler hosts today's episode along with Adam Davis-McGee. They discuss Meta Connect, including the buzz around Meta's new AR glasses, Orion, and the implications of privacy concerns linked to smart tech. The discussion also tackles the rise of deepfakes and the future of AI with insights on OpenAI and NVIDIA's recent developments.

    Come for the tech, and stay of the magic!


    Lee Kebler Bio

    Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.


    Lee Kebler on LinkedIn


    Adam Davis-McGee Bio

    Adam is an experienced Creative Director and Producer with a passion for creative storytelling in both the XR space and traditional media. From ideation to execution, he thrives on crafting compelling experiential narratives that captivate audiences and push creative boundaries. Adam is the Director of Partnerships at Collimation. Before that, he served as Senior Producer at Journey, Director and Producer at IN PROTEST, and Producer at WIRED.


    Adam Davis-McGee’s Website

    Adam Davis-McGee on LinkedIn


    Key Discussion Topics

    • 00:00 - Intro
    • 04:01 - The Surprising Struggle Over Ray-Bans and AI Upgrades
    • 06:19 - A Glimpse Into the Future of Everyday AR
    • 12:40 - The Unraveling of Privacy in a Tech-Driven World
    • 18:07 - How Deepfakes Are Impacting Our Youth
    • 27:07 - NVIDIA’s Bold Move and the Future of Safe AI Innovation
    • 39:34 - Zuckerberg’s VR Revolution

    Hosted on Acast. See acast.com/privacy for more information.

    9 October 2024, 11:00 am
  • 34 minutes 45 seconds
    Portland Retro Gaming Expo, the Future of Oculus Quest 3, and Meta’s AR Innovations: Tech Magic with Cathy Hackl and Lee Keebler

    In this episode of TechMagic, host Cathy Hackl and co-host Lee Keebler explore technology, gaming, and AI developments. They discuss Lee's experiences at the Portland Retro Gaming Expo, including Nolan Bushnell's insights on Atari and the Oculus Quest 3's competitive pricing. Cathy shares her participation in a MetLife event focused on women in STEM and her excitement about Meta's Orion holographic AR glasses. The conversation covers AI's implications, recent regulatory changes, and advancements in spatial computing, culminating in discussions about future trends in tech and gaming, alongside personal anecdotes and industry insights.


    Come for the tech, and stay of the magic!


    Cathy Hackl Bio

    Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. 


    Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more.

     

    Cathy Hackl on LinkedIn

    Spatial Dynamics on LinkedIn


    Lee Kebler Bio

    Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.


    Lee Kebler on LinkedIn


    Hosted on Acast. See acast.com/privacy for more information.

    2 October 2024, 11:00 am
  • 35 minutes 13 seconds
    Meta Connect, the Future of AR AI Glasses, and Neurable's BCI Breakthrough: Tech Magic with Cathy Hackl and Lee Kebler

    In this episode of Tech Magic podcast, hosts Cathy Hackl and Lee Kebler explore the hot and happening events in tech, innovation, AI, and gaming. They kick things off with the Portland Retro Gaming Expo, and then celebrate Nintendo's 135th birthday, and discuss Snap's new AR spectacles and their controversial subscription model. As they gear up for Meta Connect, they predict new devices and advancements in VR and AR, alongside highlights from Twitch Con and HTC's new VIVE XR headset. They also discuss Neurable’s claimed BCI breakthrough: fact or publicity stunt? The hosts reflect on the evolving intersection of technology and entertainment. 


    Come for the tech, and stay of the magic!


    Cathy Hackl Bio

    Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. 


    Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. 


    Cathy Hackl on LinkedIn

    Spatial Dynamics on LinkedIn


    Lee Kebler Bio

    Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.


    Lee Kebler on LinkedIn


    Hosted on Acast. See acast.com/privacy for more information.

    25 September 2024, 12:20 pm
  • 28 minutes 3 seconds
    The Future of Snapchat, MetaConnect Predictions, Minecraft Mania, BCI Breakthrough and A16Z's Speedrun Applications with Cathy Hackl and Lee Kebler

    Join hosts Cathy Hackl and Lee Kebler on this episode of the TechMagic podcast as they explore what’s hot and happening in tech, innovation, AI, and gaming. This week, Cathy and Lee will explore upcoming innovations from the Snap Partner Summit, including new AI and potential hardware announcements. Get the scoop on Annapurna's sudden staff exodus and its impact on the indie gaming scene. Discover the buzz around the Fallout TV adaptation's Emmy wins and the controversial Minecraft movie trailer. Plus, an exciting update on brain-computer interfaces and their applications. This episode is packed with cutting-edge tech insights and industry news you won’t want to miss.


    Come for the tech, stay for the magic!


    Cathy Hackl Bio


    Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. 


    Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. 


    Cathy Hackl on LinkedIn

    Spatial Dynamics on LinkedIn


    Lee Kebler Bio


    Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.


    Lee Kebler on LinkedIn


    Hosted on Acast. See acast.com/privacy for more information.

    18 September 2024, 11:00 am
  • 33 minutes 55 seconds
    Apple Event Reactions, iPhone 16, Spatial Photos, Robolox on Shopify, and Meta Connect & Snap Summit with Cathy Hackl and Lee Kebler

    Join hosts Cathy Hackl and Lee Kebler on this episode of the TechMagic podcast as they explore what’s hot and happening in tech, innovation, AI, and spatial computing. Join them as they discuss the latest Apple event and the potential for spatial computing. They also dive into the exciting announcements from the Roblox Developer Conference and the partnerships that will shape the future of virtual commerce. As anticipation builds for Nintendo’s upcoming release and potential new hardware innovations, get a sneak peek into the rumors and expectations surrounding Nintendo's upcoming release. Don't miss out on this exciting conversation about the future of technology and gaming. Tune in now!

    Come for the tech, stay for the magic!


    Cathy Hackl Bio

    Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. 

    Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. 


    Cathy Hackl on LinkedIn

    Spatial Dynamics on LinkedIn


    Lee Kebler Bio

    Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.


    Lee Kebler on LinkedIn


    Hosted on Acast. See acast.com/privacy for more information.

    11 September 2024, 1:08 pm
  • 31 minutes 37 seconds
    Spatial Computing & AI: The Latest from Roblox RDC, Apple Event Predictions, and the Future of AR Glasses with Cathy Hackl and Lee Kebler

    Cathy and Lee are back from their break! 🎉


    Join hosts Cathy Hackl and Lee Kebler on this episode of the TechMagic podcast as they explore what’s hot and happening in tech, innovation, AI, and spatial computing. They discuss the recent Roblox Developers Conference and the growth of international creators on the platform. Get insights on the potential announcements at Apple's event and Sony's cancellation of their VR headset. Discover the shocking news about Meta discontinuing their Spark platform and the impact on Instagram filters. Explore Meta's future plans, including partnerships, AI integration, and advancements in hardware. Don't miss out on their predictions for the upcoming Meta Connect event. Tune in for surprises and interesting discussions!

    Come for the tech, stay for the magic!


    Cathy Hackl Bio

    Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. 

    Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. 


    Cathy Hackl on LinkedIn

    Spatial Dynamics on LinkedIn


    Lee Kebler Bio

    Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.


    Lee Kebler on LinkedIn


    Hosted on Acast. See acast.com/privacy for more information.

    4 September 2024, 11:00 am
  • 41 minutes 53 seconds
    From Linear TV to CTV, and the Rise of AI in Video Advertising with Sean Muller

    With Cathy Hackl and Lee Kebler on a recording break for the next couple of weeks, we would like to introduce you to another sister podcast. This time, we bring you a hot episode from  The Garage. Join your hosts, Dan Massimino and Evan Hovorka, as they talk to Sean Muller, the founder and CEO of iSpot, a company focused on unified measurement for Streaming, TV, and Social Video Effectiveness.


    Listen in as they talk about the evolution of TV and video advertising. Sean discusses Ispot TV's journey from real-time ad tracking to optimizing video investments across multiple channels. He highlights the industry's shift from linear to connected TV (CTV) and the growing role of ad-supported models and nontraditional networks like YouTube and Amazon. The discussion covers the importance of standardized measurement, the integration of retail media networks, and how AI is transforming advertising strategies. Sean also explains the concept of walled gardens and explores its challenges. He touches on using identity management for precise targeting and personalization and its impact on the ROI of your ad spend.


    Subscribe now for an engaging and insightful experience!


    Sean Muller Bio

    Sean Muller is the Founder and CEO of iSpot.tv, the leading TV ad measurement solution trusted by hundreds of leading brands, agencies, and networks. Founded in 2012, iSpot was the first company to bring real-time transparency to linear TV advertising and later became the first to commercialize Smart TVs for measurement purposes at scale. iSpot is known for transforming the marketplace by delivering rapid creative assessment, business outcome, and cross-screen TV measurement that networks and brands can use to plan, buy, and optimize TV advertising.


    Sean has founded or served as a key executive in more than a dozen ventures, including Demand Media, MediaNet Digital, eNom, and The Wedding Tracker. He graduated from the University of Washington and lives in Bellevue, WA, with his wife and two boys.


    Sean Muller on LinkedIn

    iSpot Website





    Hosted on Acast. See acast.com/privacy for more information.

    28 August 2024, 11:00 am
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