Pricing is one of the most important yet challenging decisions for online personal trainers. With some undercutting rates and others charging premium fees, it’s easy to feel uncertain about where your services should fall. Drawing on over a decade of experience helping coaches thrive, I break down three critical factors to consider when setting your prices.

The first, and perhaps most essential, is belief—confidence in your ability to deliver real results. If you’ve genuinely transformed lives, you deserve to charge accordingly. For those just starting out, it’s all about gaining experience and building a strong foundation of success stories before finalising your pricing strategy.

If you're ready to stop second-guessing yourself and charge what you're truly worth, it’s time to refine your approach and elevate your fitness business.

https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits, and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses.

Goal-setting can be a double-edged sword—exciting at first, but often followed by anxiety, especially when you're scaling a fitness business. Many entrepreneurs fall into the trap of setting goals that backfire and leave them feeling like failures. For example, you might aim to jump from £250K to £300K in revenue but overlook the need for evolving strategies, new skills, and upgraded beliefs to make it happen.   

The truth is, what got you to where you are now won’t get you to the next level. I’ll share what it takes to hit bigger targets, set goals that actually work, and handle the pressures that come with growth. If you want to make 2025 a year of real progress, stick with me—I’ll help you shape the right strategy and mindset to get there.

https://fitness-entrepreneur.com/the-2025-reset-plan

In this episode of the Fitness Entrepreneur Podcast, host Phil Graham dives into the concept of focus and the importance of having a clear purpose in life.  He expresses his frustration with the over-reliance on nootropics and other productivity tools, arguing that they can often distract from the real work of developing courage and taking consistent action. Phil emphasizes that true wealth is defined as having options and the freedom to choose how to spend your day. He shares insights on how entrepreneurs can overcome obstacles and build a successful fitness business by honing in on their 'why' and embracing uncertainty. T une in for practical advice that can help you achieve a flow state and maximize your productivity.

https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits, and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses.

Let’s dive into a topic many fitness professionals grapple with: the pull between scaling your business for financial success and the comfort of a steady, predictable routine. Speaking from experience, I know how tempting it is to stick with what feels stable. But with the health and fitness industry booming due to rising obesity rates and mental health challenges, the opportunities for growth are massive. Especially if you’re in your 20s, 30s, or 40s, there’s never been a better time to aim for true financial independence and personal freedom. By focusing on solving real, high-value problems, you can build a thriving business without sacrificing your well-being. Stick around for insights that could be game-changers for your fitness career—let’s get you moving towards that next level.

Everything you need to win strong, grow strong, and scale strong in 2025: https://fitness-entrepreneur.com/the-2025-reset-plan/

Black Friday often sparks the question: should you run an offer for your coaching services? My stance is a firm no, and here’s why. Black Friday attracts shoppers motivated purely by price, which means you risk drawing in clients who are chasing discounts rather than valuing the true worth of your expertise. These types of clients often come with higher churn rates, lower profits, and can create unnecessary stress in your business.

Instead of quick cash grabs, I believe in attracting clients who are driven by real pain points and are ready to invest in meaningful solutions. It’s about building a business around quality relationships that align with your long-term vision, rather than sacrificing your time and energy for short-term wins. If you’re serious about creating a sustainable coaching business, this perspective will serve you far better than any discount strategy ever could. Let’s focus on building a client base that values your expertise and elevates your growth.

 

https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits, and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses.

Let’s get into the essentials for building a fitness business that thrives in 2025 and beyond. Reflecting on my own journey, I can’t overstate the importance of laying down a solid foundation—not just for business success but for family and life as a whole. From being a young guy diagnosed with type 1 diabetes to creating a prosperous and fulfilling lifestyle, I’ve learned that resilience and adaptability are absolute musts in this industry. You’ll hear key strategies that can help you elevate your business and build a rewarding life for yourself and those you care about. Be sure to subscribe, leave a review, and let’s take your fitness business to the next level!

https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses.

Low-ticket offers are often underestimated, but they can play a vital role in growing a successful fitness business. From cookbooks to workout plans, I’ve scaled various low-ticket offers, and the strategy has always been about more than just making a quick sale—it's about creating a bridge to high-ticket services. Understanding how to balance high, mid, and low-ticket offers is crucial. Many coaches worry about leaving money on the table, or missing out on helping clients who can't afford higher prices. If you're considering low-ticket offers, it's essential to think deeply about your motivations and how these products fit into your wider business strategy. Want to refine your approach and increase your revenue? Make sure to explore how this pricing model could elevate your business.

If you want help growing your coaching business click here >> https://calendly.com/authority-network/plan-action-session https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses.

Settling for mediocrity is one of the biggest dangers in running a fitness business. I recently came across the idea that some business owners aim to stay just below the VAT threshold for the sake of comfort. It’s a mindset I can’t get behind. Comfort can lead to complacency, and that’s when you start losing the fire and passion that built your business in the first place. Growth isn’t just a target, it’s necessary for staying relevant and creating new opportunities. You need to drive demand and build relationships that give you confidence and wisdom. Feeling like your business is stagnating? Let’s work together to break through that ceiling and keep moving forward.

Live workshop 30th October to fix cashflow, boredom and burnout at any level in the game👇

https://fitness-entrepreneur.com/4-figure-offer-event/

There’s a growing trend in the fitness industry that I find concerning – coaches producing attention-seeking content, particularly those high-energy reels filled with flashy visuals or controversial claims. While this can grab attention, does it really offer value? From my decade of experience coaching fitness professionals, I’ve seen how this approach often misses the mark in building genuine, lasting connections with your audience. Authenticity and depth matter far more than sensationalism. I even had a high-profile client attend a course promoting these tactics, only to find it centred around using outrageous hooks and props to go viral. If you’re serious about creating meaningful engagement and long-term success, it’s time to rethink these trends. Looking for ways to stay authentic and stand out? Let’s explore the real strategies that work.

Build Your 4-Figure Coaching Offer with me 👇 https://fitness-entrepreneur.com/4-figure-offer-event/

In this episode of the Fitness Entrepreneur Podcast, host Phil Graham shares valuable insights on building your first four-figure offer, whether it be a $1,000 or $5,000 package. He emphasizes the importance of unpacking your expertise and crafting a well-presented set of deliverables that resonate with your target market. Phil introduces an upcoming no-nonsense training session scheduled for Wednesday, the 30th, aimed at helping listeners create or upgrade their high-ticket offers to increase sales and impact. He also references Sam Ovens, a notable figure in the high-ticket coaching space, who built a successful business before stepping away. Tune in to learn how to elevate your fitness business and become a dominant force in your marketplace. Don't forget to check the show notes for the training link!

https://fitnessindustrywealthandfinance.com/ - If you want to finally organise your finances, grow your profits and pay less tax, speak with the industry’s leading accountancy team. Exclusively for established and fast-growing fitness businesses.

While taking some time out in Corfu, reflecting on personal goals and upcoming projects, I've been thinking about the seven main reasons why coaches may hit a block in their coaching business. These factors are relevant whether you're just starting out or already making significant income. I also dive into the importance of authentic content creation and recommend using DJ mobile mics for content creation on the go. If you're looking for practical tips to navigate and overcome business challenges, make sure to follow and stay updated with our podcast for more on building a successful fitness business.