The CX Cast®

Forrester

Everything you should know about customer experience (CX), whether you're just getting started or well on your way.

  • 28 minutes 48 seconds
    385: Practitioner Stories: Designing Human-Centric AI Experiences At Phillips Healthcare
    Philips Healthcare is at the forefront of a dynamic market. Telemedicine, the lasting impact of the pandemic, the aging population, consumer access to healthcare data, and other factors are challenging old business models. Tina Lilje, Global Head of CX at Phillips Healthcare joins us to share how she and her team are embracing AI to enhance CX.
    17 December 2024, 4:00 pm
  • 45 minutes 41 seconds
    384: How Fujitsu Europe Scaled Its CX Transformation
    Ben Phillips, Head of Fujitsu Europe’s Customer Experience Performance Center, joins the CX Cast to share how Fujitsu Europe has scaled its CX program in a complex, account-driven B2B services organization.
    10 December 2024, 6:40 pm
  • 27 minutes 31 seconds
    383: Practitioner Stories: Verizon’s CX In The AI Revolution 
    As Verizon consumer group’s first-ever Chief Customer Experience Officer, Brian Higgins accomplished a lot in just over a year. He joins the CX Cast to discuss his strategy to deliver best-in-class experiences across all consumer touch points while more efficiently serving customers.
    3 December 2024, 2:44 pm
  • 28 minutes 34 seconds
    382: Journey Mapping Masterclass 4: Drive Gains From Journey Mapping
    This is the final episode in our 4-part deep-dive on journey mapping with Forrester’s journey mapping expert, Joana de Quintanilha. In this installment, Martin, Angelina, and Joana delve into the final stages of journey mapping: focusing on demonstrating short-term wins and consolidating improvements. Joana highlights the importance of turning journey maps into dynamic tools that evolve over time and drive action. 
    26 November 2024, 3:54 pm
  • 19 minutes 13 seconds
    381: Journey Mapping Masterclass 3: Validate The Journey
    This is the third episode in a 4-part deep-dive on journey mapping with Forrester’s journey mapping expert, Joana de Quintanilha. In this installment, Martin, Angelina, and Joana discuss how to validate your journey map and gain stakeholder buy-in. Next week, we’ll conclude by diving into how we use these journey maps to drive and implement change in the business.
    19 November 2024, 11:06 am
  • 22 minutes 49 seconds
    380: Journey Mapping Masterclass 2: Workshop Your Journey
    This is the second episode in a 4-part deep-dive on journey mapping with Forrester’s journey mapping expert, Joana de Quintanilha. In this installment, Joana digs into the journey map creation process, discussing the importance of planning journey mapping workshops and breaking down common challenges and best practices.
    12 November 2024, 5:32 pm
  • 22 minutes 5 seconds
    379: Journey Mapping Masterclass 1: Frame The Effort
    This is the first in a 4-episode deep-dive on journey mapping with our journey mapping expert, Joana de Quintanilha. In this episode, Joana gives an overview of the journey mapping effort, from scoping through to improving the customer experience itself.
    5 November 2024, 6:01 pm
  • 34 minutes 32 seconds
    378: Practitioner Stories: Journey Management At Prudential
    We continue our series on Prudential’s CX transformation by interviewing John Sciacchitano, VP, Head of Journey Management. He describes a framework of journey management that's sensitive to stakeholder and customer mindsets.
    29 October 2024, 3:07 pm
  • 29 minutes 13 seconds
    377: How To Design Trustworthy AI Experiences
    Eighty percent of UK consumers believe that firms should always disclose when they use AI, yet only 48% believe that AI powers self-driving cars. With such a mismatch between consumer expectations and knowledge, Enza Iannopollo, Forrester Principal Analyst, joins us to discuss how to use emerging EU legislation as a foundation to build trusted AI. 
    22 October 2024, 1:48 pm
  • 28 minutes 27 seconds
    376: Practitioner Stories: People-Centric CX At eBay
    CX leaders at large global organizations are developing new strategies to achieve better CX with AI while maintaining the well-being of frontline talent. Derek Allgood, Vice President of Global Customer Experience at eBay, joins us to elaborate on eBay’s CX capabilities, how he leverages a strong stakeholder network to solve CX problems at speed, and how he balances AI opportunities with care for employees.
    15 October 2024, 1:17 pm
  • 30 minutes 19 seconds
    375: Practitioner Stories: Implementing NPS At e&  
    In this episode of CX Cast, we sit down with Chris Lipman, Chief Customer Experience Officer at e&. Together, we delve into the nuances of leveraging Net Promoter Score℠ (NPS) to not only measure customer satisfaction but also drive meaningful business results.
    8 October 2024, 2:57 pm
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