What It Means

Forrester

  • 28 minutes 5 seconds
    Unleashing Innovation Through Creativity
    Is creativity the hidden spark behind innovation? VP and Research Director Pascal Matzke and Principal Analyst Bernhard Schaffrik unpack why creativity is often undervalued and share strategies for leaders to foster it within their organizations.
    12 December 2024, 5:00 am
  • 32 minutes 55 seconds
    It’s Time To Think Beyond Marketing-Sales Alignment
    Is alignment between B2B marketing and sales teams overrated? The concept may be in need of a rethink, say Principal Analysts John Arnold and Rick Bradberry. This week on What It Means, they describe what more productive marketing-sales relationships might look like.
    5 December 2024, 5:00 am
  • 20 minutes 39 seconds
    B2B Buying In The Age Of GenAI
    Just as B2B companies are adopting generative AI (genAI) to gain efficiencies, so are their buyers. This week on What It Means, Principal Analyst John Buten looks at how buyers are using genAI in the purchasing process and what marketers and sellers should do in response.
    21 November 2024, 5:00 am
  • 21 minutes 29 seconds
    Get Your AI Aligned
    The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice President and Principal Analyst Brandon Purcell proposes a solution to this challenge — AI alignment — and outlines how an “align by design” approach can help.
    14 November 2024, 5:00 am
  • 41 minutes 9 seconds
    When Will AI Change Our World?
    With so much investment and attention, there’s growing impatience around AI. In this episode, VP of Emerging Technology and Principal Analyst Brian Hopkins and VP and Principal Analyst Ted Schadler take a longer view and discuss how AI will change the world in the next 20 years.
    7 November 2024, 5:00 am
  • 30 minutes 47 seconds
    What Retailers Should Plan For This Holiday Season
    The holiday season is here. How do consumers feel about spending? This week on What It Means, VP and Principal Analyst Sucharita Kodali and VP and Research Director Emily Collins dive into Forrester’s latest research on holiday spending trends and share advice for retailers.
    31 October 2024, 4:00 am
  • 33 minutes 17 seconds
    Are We Nearing The End Of The Google Era?
    Two major antitrust lawsuits could loosen Google’s grip on online search and advertising. What are the potential implications, and how should brands and advertisers prepare? Senior Analysts Nikhil Lai and Mo Allibhai discuss the cases and the broader shifts ahead for search marketing and advertising on this week’s What It Means episode.
    24 October 2024, 4:00 am
  • 30 minutes 5 seconds
    A Fresh Look At The Future Of The CISO
    The role of the chief information security officer (CISO) is more vital than ever. But how are CISOs holding up under the spotlight, and how is the role changing? VP and Principal Analyst Jeff Pollard and Principal Analyst Jess Burn share some new research on the future of the CISO.
    17 October 2024, 4:00 am
  • 24 minutes 52 seconds
    Lessons Learned From The CrowdStrike Outage
    On July 19, an update from security software vendor CrowdStrike took down 8.5 million Windows endpoints and caused widespread chaos. In this episode, VP and Research Director Amy DeMartine and Principal Analyst Allie Mellen discuss the lessons learned from the outage and what steps security and business leaders should take as a result.
    10 October 2024, 4:00 am
  • 26 minutes 32 seconds
    Assessing AI’s Impact On The Environment
    The rapid growth of AI will have both positive and negative impacts on the environment. In this episode, Vice President and Principal Analyst Thomas Husson delves into both AI’s environmental downsides and its potential to help solve the climate crisis.
    3 October 2024, 4:00 am
  • 35 minutes 37 seconds
    Unravelling The AI-HR Paradox
    AI has the potential to make the work of human resources more streamlined — and more complicated. How is that possible? Find out as Principal Analyst Betsy Summers explains the AI-HR paradox and sheds some light on the benefits and risks that AI poses to the HR function.
    26 September 2024, 4:00 am
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