What It Means

Forrester

  • 38 minutes 41 seconds
    A New Era For Crypto?
    Cryptocurrency is in the spotlight as a crypto-friendly US administration takes office. What might the coming months bring in terms of regulation? And how might uses of cryptoassets evolve? This week on What It Means, Vice President and Principal Analyst Martha Bennett and Principal Analyst Peter Wannemacher discuss the different types of cryptoassets, the state of regulation, and potential applications and risks.
    16 January 2025, 5:00 am
  • 31 minutes 1 second
    Exemplifying Excellence: Winners Of Forrester’s Technology Strategy Impact Awards
    What does an award-winning technology strategy look like? Find out as we highlight two of the most recent winners of Forrester’s Technology Strategy Impact Award, Best Buy and First Student.
    9 January 2025, 5:00 am
  • 31 minutes 31 seconds
    Encore Presentation: How Should Business And Tech Leaders Spend In 2025?
    Business and tech leaders expect (slightly) bigger budgets this year. How should they use them? On this episode of What It Means, VPs and Group Research Directors Stephanie Balaouras, Keith Johnston, and Srividya Sridharan dive into Forrester’s Budget Planning Guides’ recommendations for tech, marketing and sales, and customer experience (CX) leaders.
    2 January 2025, 5:00 am
  • 31 minutes 31 seconds
    Marketers’ Data Deprecation Denial
    Despite Google’s recent reversal on third-party cookies, marketers need to prepare for data deprecation. Yet many aren’t. This week on What It Means, Senior Analyst Stephanie Liu and Principal Analyst Brett Kahnke discuss how B2C and B2B marketers can adapt their data strategies to maintain consumer trust and compliance.
    19 December 2024, 5:00 am
  • 28 minutes 5 seconds
    Unleashing Innovation Through Creativity
    Is creativity the hidden spark behind innovation? VP and Research Director Pascal Matzke and Principal Analyst Bernhard Schaffrik unpack why creativity is often undervalued and share strategies for leaders to foster it within their organizations.
    12 December 2024, 5:00 am
  • 32 minutes 55 seconds
    It’s Time To Think Beyond Marketing-Sales Alignment
    Is alignment between B2B marketing and sales teams overrated? The concept may be in need of a rethink, say Principal Analysts John Arnold and Rick Bradberry. This week on What It Means, they describe what more productive marketing-sales relationships might look like.
    5 December 2024, 5:00 am
  • 20 minutes 39 seconds
    B2B Buying In The Age Of GenAI
    Just as B2B companies are adopting generative AI (genAI) to gain efficiencies, so are their buyers. This week on What It Means, Principal Analyst John Buten looks at how buyers are using genAI in the purchasing process and what marketers and sellers should do in response.
    21 November 2024, 5:00 am
  • 21 minutes 29 seconds
    Get Your AI Aligned
    The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice President and Principal Analyst Brandon Purcell proposes a solution to this challenge — AI alignment — and outlines how an “align by design” approach can help.
    14 November 2024, 5:00 am
  • 41 minutes 9 seconds
    When Will AI Change Our World?
    With so much investment and attention, there’s growing impatience around AI. In this episode, VP of Emerging Technology and Principal Analyst Brian Hopkins and VP and Principal Analyst Ted Schadler take a longer view and discuss how AI will change the world in the next 20 years.
    7 November 2024, 5:00 am
  • 30 minutes 47 seconds
    What Retailers Should Plan For This Holiday Season
    The holiday season is here. How do consumers feel about spending? This week on What It Means, VP and Principal Analyst Sucharita Kodali and VP and Research Director Emily Collins dive into Forrester’s latest research on holiday spending trends and share advice for retailers.
    31 October 2024, 4:00 am
  • 33 minutes 17 seconds
    Are We Nearing The End Of The Google Era?
    Two major antitrust lawsuits could loosen Google’s grip on online search and advertising. What are the potential implications, and how should brands and advertisers prepare? Senior Analysts Nikhil Lai and Mo Allibhai discuss the cases and the broader shifts ahead for search marketing and advertising on this week’s What It Means episode.
    24 October 2024, 4:00 am
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