Welcome to another insightful episode of "Accelerate Your Business Growth" with your host, Diane Helbig. Today’s episode is all about scalable strategies to win customers, featuring the acclaimed MarTech expert and CEO of McGaw.io and UTM.io, Dan McGaw. Dan shares

invaluable advice for small business owners on carving out a niche in content marketing, navigating the competitive landscape with innovative approaches like direct mail, and the art of monetizing product features. We delve into effective marketing strategies for different product types, from door-to-door sales for local businesses to leveraging platforms like Product Hunt and AppSumo for SaaS products.

Dan emphasizes the importance of understanding customer needs, consistent content creation, and the critical role of tailored marketing strategies based on unique business strengths. Get ready to uncover practical tips on choosing the right tools, developing successful referral programs, and the power of customer feedback in driving product development. Plus, Dan offers listeners a free copy of his book, "Build Cool Shit," to further enhance your marketing toolkit. Tune in as we explore these game-changing strategies with one of the industry's leading

minds. Let’s dive in!

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of

Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in

their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises

to explore the many ways Diane can help you improve your business outcomes and

results.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another exciting episode of "Accelerate Your Business Growth," where

your host Diane Helbig dives deep into innovative strategies for small business

success. Today, we're joined by Michelle Cooper, the CEO of Alchemy Accounting and Bookkeeping, a Profit First Professional, and acclaimed author. Michelle has transformed her

once small accounting office into a thriving online business, incorporating coaching, consulting, and speaking. In this episode, Michelle emphasizes the critical shift from focusing solely on revenue to prioritizing profitability. She breaks down essential financial concepts, such

as gross revenue and profit margins, and explains how understanding these can ensure a more sustainable business model.

Michelle also addresses the importance of transparency in pricing, the societal norms around money, and how gratitude can transform your financial outlook. We'll explore practical steps for evaluating expenses, maintaining profitability, and communicating value to clients. Plus, don't miss Michelle's insights on how mindset profoundly impacts your financial health. Stay tuned as we uncover easy ways to increase your profit and create the financial future you desire.

If you are a small business owner or salesperson who struggles with getting the sales

results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in

their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises

to explore the many ways Diane can help you improve your business outcomes and

results.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another insightful episode of Accelerate Your Business Growth, hosted by the ever-inspiring Diane Helbig. In today's episode, we have the privilege of diving deep into the world

of sales and customer service with our distinguished guest, Lee Salz. As a globally renowned sales management strategist and the CEO of Sales Architects, Lee brings a wealth of

knowledge and transformative strategies to help businesses differentiate their sales tactics.

We explore concepts like personalized customer service, effective relationship management, and the art of prospecting with a focus on authenticity. Lee also introduces innovative

sales theories, such as the 'Sales Crime Theory' and a strategic approach to voicemails that spark interest rather than expecting callbacks.

Throughout our conversation, Lee emphasizes the significance of post-sale experiences, highlighting the necessity of making clients feel special, drawing from both professional

insights and personal anecdotes. From crafting compelling outbound messages to the importance of a well-structured recap email after discovery meetings, this episode is packed with actionable advice to accelerate your business growth.

So, get ready to rethink your sales approach and learn how to truly sell different with insights from our expert guest, Lee Salz. Let's dive in!

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in

their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises

to explore the many ways Diane can help you improve your business outcomes and

results.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to "Accelerate Your Business Growth," an insightful podcast series by Evergreen Podcast that dives deep into the strategies and philosophies driving today's successful

businesses. In this episode, our esteemed host Diane Helbig chats with Jeff Morrill, co-founder of the highly successful Planet Subaru and author of a transformative business book. Tune in as Diane and Jeff explore practical, low-cost business philosophies aimed at helping you

carve out your niche and foster positive contributions to the world.

Jeff sheds light on essential topics such as time and cost efficiency, making data-driven decisions, and the importance of differentiation in business. You'll discover why focusing on

unique selling points and values can set your company apart in competitive markets and how embracing a values-driven marketing approach can build lasting customer loyalty.

Throughout their engaging conversation, Diane and Jeff emphasize the critical role of effective

communication, inclusive hiring practices, and empowering teams by involving them in decision-making processes. With a blend of real-world examples—like Planet Subaru’s innovative approach to recruitment and community engagement—and actionable insights, this episode is a must-listen for anyone looking to refine their business strategies.

Join us as we uncover how aligning business practices with core values can lead to both social impact and financial success. Jeff Morrill’s perspective on leadership, integrity, and creating authentic customer relationships offers invaluable guidance for business leaders at every stage.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in

their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises

to explore the many ways Diane can help you improve your business outcomes and

results.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another insightful episode of "Accelerate Your Business Growth" with your host, Diane Helbig. Today, we have an exceptional guest joining us, Barb Davids, the founder of Compass Digital Strategies and a seasoned digital marketer with over 25 years of

experience. Barb is known for her no-nonsense approach, delivering direct and results-oriented digital marketing solutions for ambitious business owners. In this episode, Barb shares her expertise on a variety of topics, including the evolving nature of blogging, optimizing your Google Business Profile, and effective strategies for increasing website traffic. She also dives into the impact of AI on digital marketing strategies and the importance of quality backlinks. Whether you're a small business owner or a seasoned marketer, this episode is packed with valuable nuggets that can help elevate your marketing game. So, tune in and learn from one of the best in the industry.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in

their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises

to explore the many ways Diane can help you improve your business outcomes and

results.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another insightful episode of Accelerate Your Business Growth, hosted by Diane Helbig. Today, we're diving deep into the world of email marketing with the brilliant Kate Doster. In this episode, Kate shares her expertise on why focusing on quality over quantity in your email list can yield outstanding results. We'll explore effective strategies for engaging with your subscribers, the importance of aligning offers with audience needs, and how to cultivate genuine connections through authentic and value-driven emails.

Kate breaks down essential email types that can significantly boost your marketing efforts, from sneak peeks to last chance emails, and discusses the mindset shifts necessary to overcome fear and self-doubt in your email campaigns. Plus, she offers practical tips on personalizing your message, infusing personality into your emails, and maintaining a mission-driven approach. Whether you're a seasoned entrepreneur or just starting, this episode is packed with actionable advice to help you connect more deeply with your audience and drive growth. So, tune in and get ready to transform your email marketing game!

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another episode of Accelerate Your Business Growth with your host, Diane Helbig. In today's episode, we dive deep into maximizing productivity, revenue, and freedom with high-performance coach Joe Evangelisti. Joe shares invaluable insights on simplifying processes, effective resource utilization, and the powerful concept of "controlling the clock" for strategic time management. We'll explore the "rule of 168," perform time management audits, and discover the "5 Roads to Victory" and the elusive "5 Freedoms" that every entrepreneur strives for.

Joe also sheds light on the importance of redefining one's identity, embracing mindset shifts, and the critical role of effective delegation. We discuss how to align your team with their unique strengths, foster a winning business culture, and much more.

Join us as we unlock the keys to achieving financial freedom, purpose, and time management mastery. This episode is packed with actionable advice that promises to accelerate your business growth and personal success. So, tune in and get ready to transform the way you work and live!

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another insightful episode of "Accelerate Your Business Growth." Today, we have the privilege of hosting Martha Sullivan, a former systems consultant turned CPA, CFO, COO, and profit and value growth strategist. As the head of Providence Hill Consulting, Martha aids business owners in building, buying, and selling profitable enterprises.

In this episode, Martha underscores the critical importance of business valuation, drawing parallels to maintaining a house to ensure readiness for sale at any time. We dive into the nuts and bolts of calculating business value, understanding industry multiples, and the pivotal role of EBITDA in determining worth. Martha emphasizes the control business owners have over their company's value through strategic financial decisions and effective risk management.

We also address common concerns around employee reactions to potential sales and the crucial need for exit planning, particularly during health crises or unforeseen circumstances. With real-world examples and expert insights, Martha illustrates the necessity of proactive planning to avoid pitfalls and enhance company value.

Stay tuned as we explore the intricacies of business valuation, the importance of having a buy-sell agreement, and the emotional and practical challenges of selling a business.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to "Accelerate Your Business Growth," the podcast dedicated to driving your company forward. In today's episode, titled "Your People Are Your Business's Greatest Asset," our host Diane Helbig sits down with Chuck Cooper, managing partner at Whitewater Consulting, to delve into the critical topic of effective leadership in a rapidly changing work environment.

Join us as Diane and Chuck explore the transformative concept of one-to-one leadership, emphasizing the importance of personalized engagement strategies that take into account geographical and generational differences. They discuss the evolving nature of work environments, the impact of the COVID-19 pandemic, and the rise of mental health issues among employees. Tune in to learn about innovative communication tools like WannaDo and discover best practices for fostering trust, flexibility, and a strong company culture in both remote and in-office settings.

As they unpack the challenges and opportunities leaders face today, you'll hear invaluable insights into comprehensive employee wellness programs and the need for continuous adaptation in leadership approaches. Don't miss this enlightening conversation designed to equip you with the knowledge to nurture and support your most valuable business asset—your people.

Stay with us for an episode full of practical advice and forward-thinking strategies to help you navigate and thrive in the ever-evolving business landscape!

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another enlightening episode of "Accelerate Your Business Growth," where we delve into the critical topic of overcoming self-doubt. Joining us today is Stephen Bates, a renowned British business coach and founder of Certain Change. With over 20 years of experience, Stephen has helped thousands of entrepreneurs and business leaders worldwide elevate their performance.

In this episode, Stephen and our host, Diane Helbig, explore the close relationship between happiness and success. Stephen shares compelling insights on decision-making, the role of doubt, and the intrinsic nature of confidence. They discuss how deep-seated beliefs from childhood can shape adult behaviors, particularly regarding money and self-promotion.

Stephen also dispels the myth that change is a slow process, providing powerful examples of how quick decision-making can lead to immediate transformations. He highlights the importance of addressing internal conflicts and setting meaningful goals to unlock your true potential. Listeners will discover the key to overcoming self-imposed barriers, reframing the concept of selling, and harnessing existing skills for personal and professional growth.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another insightful episode of Accelerate Your Business Growth! Today, our host Diane Helbig sits down with Dr. Ian Brook, CEO and founder of Rhodes Smith Consulting, to delve into the essence of intentional transformation in the business world. In this episode, Ian highlights the critical importance of being a risk-taker, learning from mistakes, and the foundational principles that sustain long-term success. Together, they explore why entrepreneurs often rush for quick ROI, neglecting the necessary groundwork, and discuss the metaphorical challenges of building a modern business on outdated systems. Ian introduces us to his PACE framework—Patience, Accountability, Commitment, and Emotions—providing a roadmap for personal and professional growth. Whether you're a small business owner grappling with daily constraints or an entrepreneur striving for authentic success, this episode offers invaluable strategies and thought leadership to help you pause, reflect, and build a sustainable foundation for your business. Tune in to discover how to align your actions with personal values, step outside your comfort zone, and embrace the continual process of transformation.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

Learn more about your ad choices. Visit megaphone.fm/adchoices