In this episode of the Well-Oiled Operations™ podcast, Stacy sits down with Fawn Weaver, the visionary behind Uncle Nearest, the fastest-growing whiskey brand in America. Fawn shares her inspiring journey from the initial idea to leading a billion-dollar business, all while honoring and preserving the legacy of Nearest Green, the first known African American master distiller. Fawn discusses her approach to building a lasting legacy, the significance of owning your business property for sustainable growth, and her strategies for staying focused on her brand’s strengths without being influenced by competitors.

Also in this episode: 

• The success of Uncle Nearest is attributed significantly to its strategic focus on product excellence, resulting in it being recognized as the most awarded bourbon globally.

• A critical factor in building lasting business success is owning the land where your operation is based, allowing greater control and facilitating sustainable growth.

• Fawn reveals her approach to competition, focusing on enhancing her brand's strengths rather than being swayed by the strategies of other companies in the industry.

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In this episode of the Well-Oiled Operations™ podcast, Stacy dives deep into principles for success that make business growth inevitable, emphasizing the power of transforming operational strategies and building a resilient mindset. She unveils 20 transformative principles designed to help business owners reach their goals, minimize workload dependencies, and maximize profit margins. Stacy highlights the importance of surrounding yourself with a supportive network, managing time effectively, and staying adaptable and innovative. 

Also in this episode: 

• Be open to change and innovation. Rapid and calculated decision-making is crucial for business longevity and staying relevant.

• Cultivate positivity and resilience in the face of adversity, focusing on solutions rather than problems.

• Understanding your business's financials is fundamental. Effective money management and profit-focused strategies ensure sustainable growth.

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In this episode of the Well-Oiled Operations™ podcast, Stacy is joined by Jennifer Spivak from The Ad Girls Agency to explore the complexities and opportunities of running successful Facebook ads and Instagram ad campaigns. Together, they debunk the common misconception many small business owners have—that social media advertising is too costly or ineffective. When used correctly, these ads can target a precise audience, offer cost-effective budgeting, and deliver measurable, positive returns on investment. Jennifer shares her expert insights on when it’s the right time for businesses to start running ads and emphasizes the importance of having a tested product or offer before investing in paid traffic. 

Also in this episode: 

• Key metrics beyond basic click-through rates, such as return on ad spend (ROAS), and highlights the importance of engaging creative content in driving successful ad campaigns.

• Have marketing funds you’re prepared to lose without sacrificing essentials; see it as an investment in testing and learning.

• Focus on creating unique and compelling ad copy and visuals to keep ad costs down by ensuring high engagement rates.

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In this episode of the Well-Oiled Operations™ podcast, Stacy dives into the five essential systems every business needs to operate smoothly and profitably. Highlighting the staggering fact that 90% of startups fail within the first few years, Stacy stresses the importance of streamlined systems to minimize risk and ensure long-term success. She offers a detailed breakdown of operational excellence, covering everything from marketing and sales to customer success and team performance. Stacy emphasizes the significance of a robust back-end system for flawless customer onboarding and retention, noting the importance of making a strong first impression and automating processes for consistent, high-quality results. She then delves into the power of a reliable marketing machine system, crucial for generating daily leads and converting them into loyal customers.

Also in this episode: 

• Focus on creating a seamless onboarding process that delivers exceptional product or service experience.

• Develop a robust marketing funnel that generates new leads and customer engagements every day.

• Equip your team with effective sales scripts and training to convert potential leads into loyal customers.

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In this episode of the Well-Oiled Operations™ podcast, Stacy and guest Tara Zirker explore the lucrative world of Facebook and Instagram Ads and how they can be transformative for business growth. They unpack everything you need to know about leveraging these powerful platforms to boost your ROI and scale your business effectively. Zirker kicks off by breaking down who should consider running ads, highlighting that both new and established businesses stand to benefit. She debunks common misconceptions about ad budgets, advising that while larger budgets offer more flexibility, you can start seeing results with as little as $500 to $1,000 per month. The episode covers everything from optimizing targeting strategies to avoiding common pitfalls and underscores the crucial role of retargeting in maximizing conversions.

Also in this episode: 

• Conversion ads are crucial for achieving tangible results like leads and sales, as opposed to traffic ads or boosted posts which have lower ROI. 

• Use broad targeting initially and refine your audience based on data to ensure you're reaching high-intent individuals. 

• Retargeting helps keep your brand in front of potential customers, increasing the likelihood of conversions.

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In this episode of the Well-Oiled Operations™ podcast, Stacy reveals how to create efficient business operations by turning a chaotic, small-scale business into a well-oiled machine using robust systems. She explains why many business owners delay this crucial step—whether due to fear of losing control or feeling overwhelmed—and offers a clear, actionable guide to overcoming these obstacles. Stacy outlines four key steps for setting up scalable, efficient systems, highlighting the importance of documenting, testing, and refining processes to eliminate frustration, improve consistency, and ensure smooth operations even during staff absences or turnover.

Also in this episode: 

• Identify pain points, start by pinpointing the key areas causing the most frustration and financial loss in your business operations. Addressing these issues first creates a solid foundation for building effective systems.

• Have someone other than the system’s creator test it to uncover gaps or blind spots caused by the "curse of knowledge." Regularly reassess and update the system to improve efficiency and adapt to new challenges or technological advancements.

• Ensure Continuity and Consistency by implementing robust systems guarantees smooth business operations, fostering a stress-free environment for both employees and management while ensuring consistency and reliability.

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In this episode of the Well-Oiled Operations™ podcast, Stacy dives into the concepts of mindset, marketing, and systems that drive business success. She reveals the importance of stepping back from day-to-day operations to maintain a high-level visionary approach. Stacy elaborates on how her mindset, quick action-taking, marketing prowess, and hard-earned sales skills contributed to her business success. She emphasizes that ongoing personal and business development, consistent effort, and learning from failures are crucial for sustained business growth.

Also in this episode:

• Stacy underscores the power of a strong mindset and confidence in driving business success, urging entrepreneurs to believe in their business ideas despite initial setbacks.

• Effective integration of marketing and sales skills is critical, and it's necessary to excel in both to drive growth.

• Consistent efforts and unwavering commitment are essential for overcoming business challenges and achieving long-term success.

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In this episode of the Well-Oiled Operations™ podcast, Stacy delves into the essential topic of the millionaire mindset with acclaimed author Jen Sincero. Jen shares her transformative journey from living in a garage to becoming a bestselling author and successful entrepreneur. They explore how the right mindset is pivotal for financial success and how business owners can overcome mental barriers to achieve greater profitability and personal wealth. Jen and Stacy discuss practical strategies for mastering wealth consciousness, addressing the challenges of limiting beliefs, and embracing authenticity to build a thriving brand. Jen also provides valuable insights into daily habits that sustain a positive mindset and highlights the importance of pushing through fear to reach new levels of success.

Also in this episode: 

• Authenticity differentiates you in a crowded market and resonates deeply with your audience.

• Practicing daily routines that bolster a wealth mindset, such as reading, meditation, and exercising, maintains a positive outlook and drives financial success.

• Doing something that scares you every day significantly accelerates your growth and success. Pushing through fear is essential to breaking through financial and personal barriers.

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In this episode of the Well-Oiled Operations™ podcast, Stacy dives into the critical topic of managing employee mistakes and answers the essential question: how many mistakes should a team member be allowed to make? Stacy shares powerful strategies to effectively handle employee errors while cultivating a supportive and accountable work environment. She provides valuable insights on balancing accountability with empathy, offering a step-by-step approach to navigating mistakes within teams. She emphasizes the importance of gathering all relevant facts, assessing the impact of errors, and setting clear expectations to ensure continuous improvement and growth. 

Also in this episode: 

• Before addressing an employee’s mistake, collect all relevant details and perspectives. Assess the severity and frequency of the errors to determine the most appropriate response.

• Create a supportive environment where employees feel safe admitting mistakes and seeking guidance, fostering a culture of honesty and growth.

• Clearly define future expectations and outline potential consequences to prevent repeat errors. Regularly offer constructive feedback to support continuous improvement and development.

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In this episode of the Well-Oiled Operations™ podcast, Stacy dives into how she achieved record profits in 60 days, transforming her financial struggles into her best month in 22 years. Stacy candidly shares the ups and downs of scaling a business, detailing her journey from a challenging start to the year to a record-breaking achievement. She opens up about the hurdles she faced at the beginning of 2024, even after laying a strong foundation the previous year. Her story uncovers the unexpected challenges of scaling, including underperformance, leadership changes, and financial strain, offering valuable lessons for entrepreneurs looking to turn their own setbacks into success.

Also in this episode: 

• Expect and accept that scaling a business often includes unexpected challenges. Consistent effort and strategic planning lead to a turnaround.

• Instead of constantly seeking new methods, double down on what has worked in the past for better results and productivity.

• Effective management, including knowing when to replace team members and update strategies, is crucial for growth.

• Be aware of external factors like elections or global events that could impact business and prepare accordingly.

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In this episode of the Well-Oiled Operations™ podcast, Stacy dives into the critical debate of profitability vs. growth with acclaimed fashion designer and entrepreneur Rebecca Minkoff. Rebecca offers an in-depth exploration of her journey in building and selling a multimillion-dollar business, revealing the strategies, lessons learned, and pivotal decisions that shaped her iconic brand. She provides insights into creating a desirable business model while mastering the complexities of scaling and selling a company. Together, Rebecca and Stacy emphasize the importance of maintaining healthy profit margins, pursuing strategic growth, and navigating the challenging transition from founder to employee post-sale. 

Also in this episode: 

• Prioritizing profit margins over rapid growth leads to a more sustainable and attractive business model for potential buyers.

• Expanding strategically and knowing when to cut back on product lines helped Rebecca stabilize and scale her business effectively.

• Surrounding yourself with experienced entrepreneurs and learning from their successes and mistakes accelerates your business growth.

• Rebecca's experience as an employee in her own company post-sale offers insight into maintaining influence and navigating new business dynamics.

Work with Stacy Tuschl:

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Increase Your Profits While Getting Your Time Back: Join My Free Masterclass - Protect Your Profit

Join Well Oiled Operations ™ Live: A 3-Day Virtual Conference Designed to Help You Build & Maximize Your Team to Increase Profit While Reducing Your Workload.

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