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Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

[email protected] (Jaclyn Mellone, Online Marketing Strategy for Freelancers, Experts, Personal Brands, Entrepreneurs, Consultants, Coaches, and Service Providers)

Online Marketing and mindset for womxn entrepreneurs looking to become the go-to authority in their space.

  • 47 minutes 35 seconds
    How to Redesign Your Business to Fit Your Life with Megan Yelaney

    Episode #264.

    About Megan Yelaney:

    Megan Yelaney is a business mentor, podcaster, and speaker whose passion truly lies in helping women build businesses that allow them to thrive in their marriages as much as their bank. She is an expert in unique framework development, something that makes her clients stand out in their niche by being their 100% authentic selves. Meg is also a wife, fur mom to her mini Goldendoodle Luna, actress, and singer, and a die-hard Harry Potter fan. She truly hopes to help as many women as possible build wealth for themselves and their families in a way that lights them up every single day.

    Connect with Megan Yelaney

    Favorite Quotes

    "The beginning of the remodel was realizing something's gotta give. I just need space to make a plan. And I'm so glad I did it.” - Megan Yelaney

    “Everyone goes through creative ruts. It's just part of it. It's because you're probably exhausted and you need space to let all the downloads come.” - Megan Yelaney

    “It's not about the money. It's about what the money can bring you and the ripple effect it has on other people. It just really came full circle for me and I feel so much happier in this model than I did before. “ - Megan Yelaney

    In This Episode You’ll Learn:

    • Building your business model around a deeper purpose that fuels what’s important in your life
    • Indicators to watch out for that says it’s time for a business remodel
    • Going through an audit of what your business actually needs to avoid burnout, anxiety or even the perils of over-remodeling
    • The mindset shift of prioritizing natural talents over ego in doing your business remodel without sacrificing your revenue stream
    • Remodeling your business to create an impact and ripple effect on others

    Love the show? Then why don’t you:

    20 April 2023, 9:00 am
  • 52 minutes 52 seconds
    How to Regulate Your Nervous System to Make More Money with Alessandra Caprice

    Episode #263.

    About Alessandra Caprice:

    Alessandra Caprice is an Energetic Business Mastery Coach who has founded a unique combination of business strategy and breathwork in her Money Breathwork method. She is a former private practice psychotherapist who, after 3 years as an online business strategist for mentors, coaches, changemakers, and healers, realized there was something missing from the business growth and development sector.

    She believes that in order to advance in business and actually sustain big money months, own their bigness, and make more money, women need to heal their limiting beliefs and money traumas and take off their, what she calls, Armors of Smallness™ while simultaneously expanding into what is possible. She is paving the way for the use of breathwork as a business expansion tool, being one of the first to do so.


    She grew her online coaching business to multi-6-figures while having children (3 active kids under 6 and currently pregnant with their fourth) with her husband and prioritizing family life. They currently live in Arizona, and they travel as often as they can.


    Connect with Alessandra Caprice

    Favorite Quotes

    "I believe our thoughts are coded by our bodies. So if our bodies are telling us our thoughts, and we're dropping into our bodies, we have a new awareness of even deeper thoughts."  - Alessandra Caprice

    "I want to show up. I want to be on the big stage. But then there's that part of me that needs healing, softness, love, and it needs to heal the things that maybe kept me smaller than I could have been. It really honors all parts of you." - Alessandra Caprice

    "Grief is something that we just heal and get over. We hold it, and then we can move and expand. This modality really gives you that opportunity to hold life, to heal the things you need to heal, to function." - Alessandra Caprice

    "We feel safe in being small and not being seen or being at the level where we are at because that's ‘safe’ and getting bigger is ‘unsafe.’ It's scary, but being bigger is going to activate you. It's going to be exciting." - Alessandra Caprice

    In This Episode You’ll Learn:

    • The basics of breathwork and how it helps in overcoming limiting beliefs and boosting growth and expansion
    • Why breathwork is transformational and how money is the product of this deep transformation
    • Defining “bigness” vs the armors of “smallness”
    • The context and conceptualization of "Money Breathwork"
    • How to heal traumas without getting stuck
    • Journaling, meditation, and breathwork and how they differ
    • Steps to take when you want to engage in breathwork

    Love the show? Then why don’t you:

    30 March 2023, 10:00 am
  • 46 minutes 18 seconds
    Want Time Freedom? The Two Revenue Streams and Three Systems You Need To Build a Lifestyle Business with Kimberly Crossland

    Episode #262.

    About Kimberly Crossland:

    Kimberly Crossland is the founder of Roadpreneur and Cruisin' + Campfires, two companies designed to keep families together and living in freedom through travel and entrepreneurship. The goal of both businesses is to inspire meaningful change through the power of a strategic, thoughtful approach to life and business. In her free time, you can find her looking for a new adventure together with her two boys.

    Connect with Kimberly Crossland

    Favorite Quotes

    "Time freedom, being disconnected from your phone, and not sacrificing life for work is something I want to build." - Jaclyn Mellone


    "Disappointment usually stems from missed expectations. Shift those expectations and establish that clear communication that allows us to be on the same page and have those healthy boundaries."  - Jaclyn Mellone


    "If you can have an approach where you set up your business to do things like batch blogging, you can now plan one day a month to write all this. As a result, having recurring revenue is critical. But limit when and how you're showing up." - Kimberly Crossland


    "A lot of times, what we don't realize is that the recurring revenue concept can be translated in a way that it's more of a funnel concept, and that requires you to really adopt the customer journey map and really understand what that customer journey looks like."  - Kimberly Crossland


    In This Episode You’ll Learn:

    • Time freedom as a core desire for entrepreneurs
    • Setting up recurring and diversifying revenue 
    • Automating and systematizing your business while you’re on the road
    • Choosing platforms that align with your business’ values and goals
    • Systems to build your lifestyle business
    • How streamlining processes can make life easier
    • Models to strengthen business stability

    Love the show? Then why don’t you:

    16 March 2023, 12:00 pm
  • 43 minutes 38 seconds
    Growing Your Team? Use This Proven Playbook to Hire + Onboard Quickly and Effectively with Heidi DeCoux

    Episode #261.

    About Heidi DeCoux:

    Heidi is a serial entrepreneur who’s built four businesses to high-six-figure status with 50%+ profit margins, sold three of them, one of which was a 7-figure exit, appeared in magazines and websites like Forbes, and is the author of an Amazon best-selling book on marketing. She’s become known as "The Optimizer" because she’s passionate about helping entrepreneurs optimize their businesses and lives.

    She combined her passion for optimization with her marketing and business skills to launch her newest company, Alchemized Teams, which is designed to help small businesses increase revenue and profit margins by transforming their teams and leveraging AI.

    Connect with Heidi DeCoux

    Favorite Quotes

    “When you have a role open in your company, you post it in several places and you've got an online vetting funnel. So, you get a lot of candidates that are good quality candidates and you can be matched with the right person.” - Heidi DeCoux

    “We tend to like people that are like us. Those are not necessarily our best employees. In fact, oftentimes they're not— because we don't actually need another us. We need somebody that compliments us and that brings other things to the table. We already have our energy and bring our magic. We need people to bring THEIR magic. And so it's about two puzzle pieces that look very different. They're shaped very differently, but they sink in together.” - Heidi DeCoux

    “You need to go with a set of questions and a set of assessments that are really right for your small business, for what your business is, and for the type of people that you're hiring.” - Heidi DeCoux

    “You want to keep the interview a little more informal and conversational, so you can really get to know each other on a personal level.” - Heidi DeCoux

    “If this is not a new role that you're hiring for, if you've had somebody in this role in the past, even if they did work out and they left on good terms, you still wanna assess what wasn't perfect.” - Heidi DeCoux

    In This Episode You’ll Learn:

    • How technology can either make or break small businesses 
    • Importance of a user manual in establishing the compatibility of the applicant to the company
    • How transparency plays a vital role in the interview process
    • Being clear on what your deal breakers and non-negotiables are 
    • What it entails to personally know your job candidate

     Mentioned on the Show:

    Love the show? Then why don’t you:

    9 March 2023, 10:00 am
  • 45 minutes 4 seconds
    How to Scale with a Paid Challenge with Molly Keyser

    Episode #260.

    Molly Keyser:

    Molly’s first business was a photography studio. It was a massive success, and other photographers started asking her how she did it, so she decided to package her knowledge into digital products. Those digital products turned into a $2 million-per-year business, and people started asking her how she did that. Today, Molly helps business owners add passive digital products to their businesses so they can stop trading their time for money and help even more people by sharing their knowledge with the world! Molly currently lives in New Mexico with her husband Aaron and dog Franklin. You can often find them camping in the mountains, road-tripping the southwest, or traveling Europe.

    Connect with Molly Keyser

    Favorite Quotes

    “I didn't invent paid challenges. I've heard a lot of other creators talking about it, so I definitely don't take credit for the invention or anything, but it just really makes a lot of sense. Essentially, what you're doing is using the fact that when people pay attention, they pay attention, which does work.” - Molly Keyser


    “If the videos are easy to consume and the homework is easy to do, then, they're more likely to do the challenge. When they actually do the challenge, they're going to get results, be happy, and they're going to end up buying the thing that you're pitching at the end.” - Molly Keyser


    “I definitely think it's worth the money that people are spending. And ultimately, I also know that because people put that money down, they're more likely to actually do the work.” - Molly Keyser


    “You will never want to be unfair to people who've already paid, because that never feels good.” - Molly Keyser


    “If you want handholding, coaching, scripts, templates, keep watching and you can see what is all inside my program.” - Molly Keyser


    In This Episode You’ll Learn:

    • Turning passions into one’s own digital products that can generate passive income
    • Software is one of the hardest businesses
    • Difference of paid challenge vs free challenge
    • Prioritizing organic marketing instead of ads
    • Ads are expensive
    • Discord as great choice for community building or hosting
    • What the Course Kickstart Challenge is about

     Mentioned on the Show:

    Love the show? Then why don’t you:

    2 March 2023, 10:00 am
  • 53 minutes 37 seconds
    How Amy Porterfield Became the Go-To Gal for Online Marketing (Interview with Amy!)

    Episode #259.

    About Amy Porterfield:

    Amy Porterfield is an ex-corporate girl turned online marketing expert and CEO of a multimillion-dollar business. During her corporate days, she worked with mega-brands like Harley-Davidson as well as Peak Performance Coach Tony Robbins. After one fateful boardroom meeting and witnessing the lifestyle, financial, and work freedom an online business has to offer, Amy developed her nine-to-five exit plan and never looked back.

    Through her best-selling courses and top-ranked marketing podcast, Online Marketing Made Easy, Amy has helped hundreds of thousands of entrepreneurs turn in their two weeks’ notice and trade burnout for freedom, income, and impact. Amy’s action-by-action teaching style provides aspiring business owners with the tools they need to bypass overwhelm and build a business they love.

    Amy empowers women across the globe to take their futures into their own hands and find professional autonomy, independence, achievement, and success far beyond what a corporate glass ceiling would traditionally allow.

    Connect with Amy Porterfield

    Favorite Quotes

    "There are over 7 billion people in this world, and there's room for everybody." – Amy Porterfield

    "Whatever you create in your business, whatever you teach, whatever you make, whatever you create, you have to have gotten results so that you can teach other people how to get those results." – Amy Porterfield

    "You don't need to be more; you already have what you need inside you to create this business that you want to create or teach. You just need a 10% edge so you can show people the way." – Amy Porterfield

    "If you just take action little by little and keep going, you'll find your sweet spot, which can actually help the business explode." – Amy Porterfield

    "Feeling unworthy or not enough makes you play small and makes you be something in your business you don't want to be." – Amy Porterfield

    In This Episode You’ll Learn:

    • Amy’s shift from being a corporate girl to an online marketing expert and CEO of a multimillion-dollar business
    • Why starting a business is possible for everyone
    • Writing "Two Weeks Notice," a step-by-step guide to help people transition from being employees to business owners
    • How to find your 10% edge in business
    • Building a business allows people to create a lifestyle that suits their needs and desires
    • What successful online business owners have: freedom to work in any way they want
    • What boss traps are and how to get away from it

     Mentioned on the Show:

    Love the show? Then why don’t you:

    22 February 2023, 11:00 am
  • 50 minutes 30 seconds
    How to Stop Being a People Pleaser with Rachel Luna

    Episode #258.

    About Rachel Luna:

    Rachel Luna is a highly sought-after international speaker, best-selling author, and Certified Master Neuroscience Coach to 6 and 7-figure earning entrepreneurs. Named by Forbes as one of The 11 Most Inspiring Female Entrepreneurs To Follow On Instagram, this former US Marine has a reputation for inspiring confident action and helping her clients double, triple, and quadruple their income.  Her clients often referred to her as their “secret weapon.” 

    Through her top-rated podcast, Permission to Offend - which has listeners in over 90 countries around the world - social media platforms, email list, courses, her live event Confidence Activated, and journaling membership - The Faith Activated Journaling Experience, Rachel is on a mission to help 11 million women step into faith, worth and wealth.

    If you’re ready to return to your truth, own it, and live fully self-expressed without fear of judgment, rejection, or defamation - so that you can step into your next level of elevation, Rachel Luna is the girl you call.

    Connect with Rachel Luna

    Favorite Quotes

    “The fastest way to build your business is to build your confidence. I can give you all of the strategies from A to Z. But if you don't have the confidence to execute that strategy, it does nothing. ”

    “Everything looks one way on Instagram, Facebook, and YouTube, but behind the scenes, it's a hot mess. What helped them overcome that hurdle was not continuing to live on someone else’s framework. It was rather them connecting to their truth and aligning with their values.”


    “You have to give yourself permission to offend in support of your dreams because the truth is, there are going to be some people who are not offended that you're asking for the sale or that you're pursuing your dreams. They're offended that you even have the dream in the first place.”

    In This Episode You’ll Learn:

    • What it means to give yourself the permission to offend
    • Taking your confidence to the next level to execute the best business strategies effectively
    • What it means to connect and align with your own truth
    • Why success is not exactly what it looks like in social media
    • Giving yourself the permission to offend means risking your reputation
    • Understanding how tolerant you are to being offended
    • Journaling as an important daily business practice
    • Three steps in journaling: right, shift, and script

     Mentioned on the Show:

    Love the show? Then why don’t you:

    16 February 2023, 10:00 am
  • 44 minutes 28 seconds
    How to Reduce Client Work by 80% and Lead a Team You Love with Nicole Miller

    Episode #257.

    About Nicole Miller:

    Nicole Miller helps Agency Owners delegate client work, remove themselves as the bottleneck and step into the CEO role of their agency.

    Her podcast, Uplevel Your Agency, is the go-to resource for Agency Owners or any Service Provider who's looking to get better at delegating client work, improving operations and leading their company.

    Nicole brings her experience in managing million-dollar television projects, growing a successful multi-six figure agency herself, and helping dozens of business owners scale with an agency model businesses.

    When she’s not supporting business owners, you can find Nicole outdoors with her son, Owen, singing and playing piano, flying a plane (yup, she has a pilot’s license), or walking her dog Scout.

    Connect with Nicole Miller

    Favorite Quotes

    “Go back to the foundations to make management a lot easier. Whether you decide to continue being in the management or you actually want to delegate, it comes back down to the agency foundations that are so important to not just implement once, but to continue to implement as you continue to grow.”


    “We create a team to have diversity of thought and experience. But they still need guidelines to make sure that they're delivering based on the standards of your company and the quality that you really desire.”


    “It’s not about doing things all right away or doing it perfectly by any means.  It's more about the small incremental changes that are made versus the big changes that sometimes aren't super sustainable.” 

    In This Episode You’ll Learn:

    • How to help Agency Owners learn to let go and actually delegate client work
    • How boundaries help great clients from becoming nightmare clients
    • Creating processes for the art of delegation
    • How brand strategies and guidelines help businesses thrive
    • Creative vs. process-oriented roles in the agency 
    • Why a not-so-perfect system for keeping processes, systems and guidelines still work (or work even better)

    Love the show? Then why don’t you:

    2 February 2023, 10:00 am
  • 42 minutes 44 seconds
    How to Use a Personality Quiz to Make More Sales with Linda Sidhu

    Episode #256.

    About Linda Sidhu:

    Linda Sidhu is a list-building expert and strategic partner with Interact (the quiz platform), who helps entrepreneurs create irresistible personality quizzes that bring in hundreds of new subscribers on autopilot.

    As a result of her success as a top-ten pharmaceutical sales rep, Linda designed a framework for personality quizzes that converts views to leads at seventy percent. She also personalizes marketing for her customers, many of whom have grown their email lists by the thousands and have had six-figure course launches.

    There isn't a better way to grow your email list than with a personality quiz because if you know your client's personality type, you can understand their buying decisions and better serve them as a whole.

    Linda has been featured in Forbes and on the Cubicle to CEO Podcast with Ellen Yin.


    Connect with Linda Sidhu

    Favorite Quotes

    “Personality quizzes are incredible for business owners because they can segment your list based on someone's personality. And what that does for you as an entrepreneur is it helps you better understand your clients and it also helps you communicate with them.”

    “There's no right or wrong way to do things. As long as you're confident in your offer and your business, that's all that matters, really.”


    “Once people take a quiz, they're really engaged.”

    “The amount of research that goes into anything, not just your quiz, is really important for you to have success.”

    In This Episode You’ll Learn:

    • How personality quizzes bring in quality leads for businesses
    • DISC (Dominant, Influencer, Steady, and Conscentious) as the basis of personality quizzes
    • Three reasons to use personality quizzes for your business
    • Tips in writing personality quizzes that converts sales
    • Mistakes to look out for when writing personality quizzes

    Mentioned on the Show:

    Love the show? Then why don’t you:

    25 January 2023, 10:00 pm
  • 39 minutes 44 seconds
    How to Create SOPs to Scale Your Business with Jordan Schanda King

    Episode #255.

    About Jordan Schanda King:

    Jordan Schanda King is a serial entrepreneur and expert on all things scaling and operations. Since first diving into entrepreneurship a decade ago, she has published a book, founded multiple businesses, successfully sold a business, and built a multiple-six-figure agency from scratch in less than a year. Jordan’s agency, Easy Scaling, employs a team of over twenty expert implementers specializing in tech, design, copywriting, and more. Together they help female coaches, agency owners, and service providers scale without burning out so that they can build a sustainable business that they love.

    Connect with Jordan Schanda King

    Favorite Quotes

    “The first step for creating an SOP is always figuring out what's the purpose of this SOP.”


    “SOP isn't usually for you, it's for them. So create it in a way that's gonna be intuitive and easy for them to follow.”


    “The biggest pitfall that I see with SOPs and systems in general is that people try to make it too complicated if it's not functional, not effective, and not serving its purpose.”


    In This Episode You’ll Learn:

    • What an agency specializing in strategies and implementations look like
    • SOPs as a handy implementation tool to your business
    • Why SOPs are critical for scaling your business
    • Where to write and keep your SOPs
    • Checklists as an approach to build quality control
    • Workflow vs SOP: do they differ?

    Love the show? Then why don’t you:

    19 January 2023, 11:00 am
  • 43 minutes 51 seconds
    How to 10x Your Courage with Merel Kriegsman

    Episode #254. 

     
    About Merel Kriegsman:

    Merel Kriegsman, Women's Wealth Advocate, is dedicated to helping you create millions on your terms and become the wealthiest woman in your lineage.

    Her insights, based on helping 1000+ female entrepreneurs step into SELF-FUNDED wealth, with countless alumni experiencing (multiple) 7-figure realities after working with her, have been featured in publications like Forbes, Fast Company, Entrepreneur and TEDx.

    Spot her in the wild harvesting medicinal herbs with her 3 daughters and husband on their biodynamic farm in the Canadian countryside, or in the haystack, reading erotic fiction in a 1920s lace dress and rubber boots.


    Connect with Merel Kriegsman

    Favorite Quotes

    “When we create content that speaks to the intellect, it reaches a certain level. But when you create poetry, it just reaches on a much deeper level, and what people say is that they feel like it has deeply moved them. It has stirred something up for them and it ripples.”


    “It's so deeply ingrained that we only have one chance. That the world's only going to give us one opportunity to succeed. We don't give ourselves second, third, fourth, fifth and sixth chances. [But] for example, Richard Branson, he gave himself a lot of chances. He had some really big failures, but he just keeps going… And that creates internal safety—this sense that it’s not necessary for me to always succeed, to always have a payoff. Because I can try again, I can experiment, I can get better at something.”


    “It's really important to equip yourself with a toolbox or a medicine cabinet, however you wanna picture it, of things that you know get you into the frame of mind, and not because somebody told you that you had to be in your 10x courage.”



    In This Episode You’ll Learn:

    • Intersecting creative pursuits with business and wealth
    • How to strategically use creative content to achieve business goals
    • What 10X courage means
    • Understanding your risk tolerance
    • How to design your mood to have 10X courage


    Mentioned on the Show:


    Love the show? Then why don’t you:

    12 January 2023, 11:00 am
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