In this episode of Not Your Average Online Marketing Podcast I'm talking about (5) major trends that we're seeing in the online course, membership and coaching space that YOU need to be aware of.
 
I'm sure I don't have to tell you that things have  shifted in recent years and as the online learning market has become increasingly saturated we have to stay "in front" of these shifts to keep our businesses thriving.

When you tune into this week's episode you'll discover..

• Why the big, content heavy, digital course days might just be coming to an end
  
  
• Why having a single core offer might not be the way to go
  
  
• The importance of "net expansion" for your business - and how to make sure it's happening

I'm not a psychic, but we've seen great engagement, sales, and growth in our business - and I truly believe it's the result of these trends.


Links Mentioned

• Waitlist Magic by HelloFunnels
• @ZachSpuckler on Instagram
• The FB & IG Ads Bootcamp

TheAdsBootcamp.com

In this week's episode of the podcast, Zach is introducing you to his good friend & sales expert Aandra Bohlen.  Aandra Bohlen, a seasoned conversion rate specialist, excels at boosting sales by meticulously examining every customer interaction from first touch, to webinar pitches, to sales conversations.

Zach & Aandra breakdown the power of a well crafted sales message in a live promotion - such as a challenge or webinar - and the key factors that can lead to a lift in conversions.

When you tun into this week's call you're going to learn...

• How Aandra was able to review our sales process for our bootcamp launch; and get our conversion rates up to 19%
  
  
• The important factors to consider in your content presentation (webinar, challenge, or video based) to queue up for successful conversions to your offer
  
  
• How to craft a pitch designed to lead to maximum students and clients
  
  
• Simple steps (and scripts) you can follow to transition seamlessly from content delivery to offer sales

As you know I don't do a lot of guests; so when I do it's because it's someone I TRULY believe in - so tune in and dial in your sales conversion strategy.

Links Mentioned:

• Aandra's Freebie: AandraBohlen.com/scorecard
• Aandra's Breakthrough Sessions: AandraBohlen.com/breakthrough
• The FB & IG Ads Bootcamp: TheAdsBootcamp.com

TheAdsBootcamp.com

In this week's episode of the podcast, Zach is breaking down some of the strategies and techniques that he used to generate over $48,000 cash in hand sales during his most recent bootcamp launch.   

Oh and the bootcamp was only $25 to join and the offer on the back was only $67/month!

So he managed to collected that cash in mostly low ticket payments... and this episode breaks down the HOW including...

• The High Level Stats from his launch including revenue, profit, conversions, number of tickets sold, ad spend, and more
  
  
• The Daily Process that he followed before, during, and post launch to create a massive conversion rate
  
  
• The ONE Thing Marketers Forget that he believes led to this being his highest converting launch to date, with over 19% of people who joined the bootcamp moving into the membership

I can't wait to hear what you think of this weeks show!

Links Mentioned

• TheChallengeLaunchEngine.com (Waitlist)
• TheAdsBootcamp.com ($25 Ads Training)
• Zach on Instagram (@ZachSpuckler)

TheAdsBootcamp.com

 In today's episode, we're diving deep into one of my all time favorite topics: Facebook ads, and even more specifically: list building ads.

I'm going deep on how building an email list around the clock, using these ads, is more efficient and cost-effective than any other strategy we deploy in our business to scale.

I'll be share insights on... 

• How to look at the big picture of listbuilding ads (and why they might even be better than getting customers from ads)
• Why a relationship with a lead might just be more important than a sales page
• The amount we spend on listbuilding; and the vision we leverage to make our efforts profitable.

Tune in and get ready to learn why list building ads might just be the game-changer you’re looking for.

Links Mentioned:

• The September '24 Facebook & IG Ads For Listbuilding Bootcamp
• Episode 081: 120 Days without Content Creation
• Zach on Instagram

TheAdsBootcamp.com

Today's episode addresses the age old question:

Can you build a business without creating NEW  core content every week...

I have determined it's not as simple as yes or no, so, I recorded a full podcast episode on this topic for you...

During the show we're gonna dive DEEP into some exciting things including...

• The (4) key things we shifted our focus to in order to still generate new list growth, audience engagement, and a revenue increase during my time away from creating new podcasts.
  
  
• The (2) things that we DID NOT DO to keep the momentum of the "content free time" and not replace it with activities that wouldn't create real growth. 
  
  
• A breakdown of some key stats; including how much revenue we've generated during our content break, how many people we've added to our list, and how much action our OLD episodes got while I was away.

Tune in to discover how stepping back from creating continuous content could unlock new growth avenues for your business and hear about the marketing strategies that kept the engine running.

If you're feeling stuck on the content creation hamster wheel, this episode is for you!


Links Mentioned

• The Facebook & IG Ads Bootcamp
• Zach on Instagram

TheAdsBootcamp.com

Join me and my friend Anna for a conversation about accessibility in in business.  From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do?

Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs!

When you tune in you're goin to learn:

• How Anna's created her payment offerings to reach a wider audience, and how her payments shakeout with this structure.
  
  
•  Practical things you can do to create accessibility in the work that you do - even if you don't have the ability to adjust the prices right now.
  
  
• The importance of working on continual improvement, not overnight access if you want to grow your business.
  
  

This episode is a bit different, but so important, and I hope you enjoy!


Links Mentioned:

From Anna
Anna on Instagram
Anna's Upcoming Spring Clean Your Brain Training

How to Make Time For Yourself
How to Feel Your Feelings
Body Image Workbook

Trudi Lebron's Work

From Zach
TheAdsBootcamp.com

TheAdsBootcamp.com

In this week’s episode of the podcast, I’m pulling back the curtain on my 30 day experiment (that I’m chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I’m talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership.

I’m going to be covering why we’r ending the experiment in the first place, how we’re leveraging a webinar to hit our numbers, and what’s been happening so far…

Some of the topics I’ll cover include…

• Why I decided to go “all in” and “play full out” on this promotion - and the benefits we’re seeing
• How I tapped into relationships I’ve built to help create better odds of success in the experiment.
• How we’re analyzing our data, and leveraging analytics other than make better decisions going forward too!

Tune in to get the low down…

Links Mentioned:

• GetSalesDaily.com
• Not Your Average Membership
• @ZachSpuckler on Instagram
• Aandra Bohlen's Website

TIMESTAMPS:

 00:25: The rules of the experiment are… 

05:03: What we’re doing with the daily instagram posts to drive more traffic and engagement to our social media.

09:19: My somewhat counterintuitive perspective on live webinars and accessibility for our audiences around the world world and in the US.

13:04: Utilizing affiliates, organic marketing, and existing assets to drive more engagement of our webinar offer.

15:06: Using Google Analytics and data to determine what the return on the permission that we do is.

18:19: The value of calling in relationships that I’ve built over the years, and what you can take away from it - even if you don’t have any business contacts yet.

20:24: Our webinar strategy explained, and what we plan to do after the webinar runs.

23:35: DM the word “SALES” on instagram for a special invite!

TheAdsBootcamp.com

The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to.

 We'll explore  four key areas to focus on for consistent business growth: growing the audience, making offers, automation, and optimizing & scaling.  I'll share practical insights and actionable strategies for each area.

 his episode provides a detailed roadmap for figuring out that next step to take. So, get ready to sharpen your growth strategy and stack the odds in your favor with this episode.

Enjoy!
xx
Zach Spuckler


Links Mentioned

• TheAdsBootcamp.com
• Not Your Average Membership
• Zach on Instagram

Time Stamps:

03:33: The 4 core things to focus on if you want to grow your business, it really all comes down to these four things.

07:21: The importance of engaged with your audience, and keeping consistent audiences growth - and my favorite way to grow it.

13:10: Why you might want to consider promoting a low ticket offer to START growing your online business - and the benefits of doing that first.

13:48: A Sneak peek at my favorite way to build low ticket offers.

18:08: Once your business is growing, there is so much power in automation - the key is to understand where and what to automate.

22:13: The importance of experimentation, why it may or may not work - and how to maximize the results of your experiment.

TheAdsBootcamp.com

I'm so excited to be joined this week by Dama Jue - she's an innovative force in the online marketing world that is doing things HER way, and making great money doing it!

Dama shares her journey from a traditional job in accounting, to becoming a Pinterest management service provider, and then evolving into funnels and self-study courses.

We explore why she choses to offer multiple products instead of one big signature course - a very different approach according to most marketers.

When you tune in you're going to learn...

• Why Dama is an advocate for a multi-offer-product business instead of having one signature course.
• How Dama was able to sell over 4,000 copies of a $9 offer - and what made it work so well
• The Power of short (but impactful) 15-minute webinars for selling more offers

For all you out there ready to learn from a marketer who defies norms and redefines success - gear up for a session that promises to elevate your marketing mindset and help you stay, as always, not so average!


Links Mentioned:

• TheAdsBootcamp.com
• Zach On Instagram 
• Dama's $9 On Brand Fillable Workbooks (aff)
• Dama's Four by For Footers (aff)
• Dama's 20 Minute ThriveCart Mini Webinar (aff)
• Dama's 13 Minute ConvertBox Webinar (aff)
• Dama on Instagram 
  
  

Time Stamps:

04:56 Embracing a multi-offer business model - and why it can work so well. 

08:39 Realization of why have a really niche marketing strategy was a no-go for Dama.

12:07 Embracing flexibility in content creation and topics.

17:22 Creative strategies for collecting course testimonials effectively.

24:01 Th value in having an unconventional business marketing approach - and why you don't need to listen to the "big names" to win.

28:59 Why you should consider becoming an affiliate for your favorite tools - and how you can weave your links into what you're already doing.

31:52 Unique mini webinars sharing tech and strategy.

41:41 The value of strategic, intentional - and sometimes - rebellious entrepreneurship.

45:50 Interview highlights and review.

TheAdsBootcamp.com

In this week's episode of the Not Your Average Online Marketing Podcast, I share  insights on how to create consistent and ongoing sales streaks in your business.

I'm sharing what's been working for us in the quest oof generating 27 days in a row of new sales in your business - we're currently at a 19 day streak. 

When you tune into this week's episode you'll learn...

• The Evergreen Ads Engine—a three-tier system that drives leads, engages new subscribers, and retargets potential customers. 
• The Automation that creates a DAILY presentation of his offers to new subscribers
• The Value of a "Tripwire" to his daily sales streak

If you're looking to generate sales daily, this episode is a must-listen!

Links Mentioned:

• Lizzy Goddard's Silver Moons Sales (aff)
• The Evergreen Engine - Episode 66
• TheAdsBootcamp.com
• @ZachSpuckler on Instagram (DM the World "Engine" for a FREE Guide)

TheAdsBootcamp.com

In today’s episode, we dive into the nitty-gritty of ‘Intentional Profitability’ — a mantra the Maliks live by.

This power couple goes deep on how past trials, including battles with health and financial tribulations, have shaped their approach to business.

With clarity and conviction, they share how starting with modest pricing and growing in alignment with client needs has been their key to success — a refreshing approach in a world that often pushes for high-ticket sales at the onset.

When you tune into this week's episode you're going to hear...

• The importance of "intentional profitability" and building a business that serves your life, not arbitrary goals.
  
  
• How to price your services based on your experience, and proof of concept - not just going with what "feels good".
  
  
• How to package services correctly to avoid blurring of responsibilities and scope creep!

Tune in now to get intentionally profitable!

Links Mentioned

• Content Bistro Newsletter
• Prerna & Mayank on Instagram
• The Facebook Ads Bootcamp
• Zach on Instagram

TheAdsBootcamp.com