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The Mariah Coz Show

Mariah Coz

  • 17 minutes 15 seconds
    I Won't Be Doing THIS In 2025 (You Probably Shouldn't Either)

    In this episode, I’m sharing one major thing I am not doing next year and why, and how you can assess if maybe you need to stop wasting time on this one thing too!

    In October, I posted this on social media: 

    “Rather than spending any time throwing together a last minute Halloween offer today, which would be irrelevant by tomorrow, I spent my precious, limited work time today putting together a digital product and all new ad campaigns that will literally make sales 24/7, 365 days/yr when we publish them tomorrow 🤷🏼‍♀️

    There are people who *say* things like "work smarter not harder!" to be cute, and then there are people who actually act accordingly 😉”

    Today, I’m breaking down something that I did not find worthwhile in 2024 and won’t be doing next year, and how I would approach seasonal sales to make it fun and easy for you.

    You’re better off spending the time you would put into a one-time-use promotion into an evergreen funnel that will serve you every day for years to come!

    ➡️ Read the full blog post here

    In this episode:

    • The one thing I won’t be doing in 2025 and why

    • The difference between a simple flash sale + a whole custom promotion

    • How Black Friday solidified my decision on this

    • Why “one-time-use” activities and promotions aren’t the highest ROI

    • How this applies to my content strategy in 2025

    • Why I’d rather spend 3 days building an evergreen offer + funnel + ad campaign than a “once a year” sale

    • How to assess the highest ROI and most profitable best use of your time projects in your business

    In this episode I mention Map Your Model, which you can find at mariahcoz.com/model

    I mention the free masterclass at mariahcoz.com/profit - highly recommended!

    You can get my flash sale templates at mariahcoz.com/flash 

    Resources + Links:

    20 December 2024, 2:00 pm
  • 35 minutes 57 seconds
    How To Build Your Evergreen Ecosystem in Under 12 Months (Your Detailed Month By Month Plan)

    In this episode, I am walking you through 2 variations of detailed month-by-month plans for building out your entire evergreen ecosystem of offers, programs, products and the evergreen funnels to sell them in under 12 months (including lots of buffer time and breaks!).

    As we head into a new year, I wanted to break down a clear path to how you can organize and utilize the next 12 months to build out each piece of the overall “ecosystem” of offers, funnels, launches and sales systems that we are always talking about. This episode will give you a detailed breakdown of exactly what to focus on each month to build out your low ticket offers, signature courses, high ticket programs, evergreen funnels and more optimizations in less than a year!

    Pay special attention to the “no new things” months - those are just as important to your long term success as the more detailed 4-week and 8-week project plans. 

    ➡️ Read the full blog post here

    In this episode:

    • 2 different ways to build out the full evergreen ecosystem in under 12 months

    • Detailed step-by-step and month-by-month plan for the next year

    • Why I started with lower ticket offers and built up to premium programs over time, but why you might want to do the opposite (with example calendars for both)

    • Exactly what to do each month to have all of your evergreen offers + funnels created by the end of the year

    • Why taking breaks and “maintenance mode” months are so important

    • The “order of operations” for building out each type of offer from low ticket to premium to high ticket 

    • My recommendations for you based on taking thousands of students and clients through this process

    • Why having the “shortcut” means you will take much less time to set all this up than it took me!

    Join Profit Architecture and watch the free masterclass I mentioned here: www.mariahcoz.com/profit 

    Resources + Links:

    19 December 2024, 3:27 pm
  • 26 minutes 29 seconds
    What I'm Doing In 2025

    In this episode, I’m sharing the 4 simple things I’m focused on in 2025. 

    I shared a tiny bit about this on social media the other day, and realized hey I should dive a little deeper with this! 

    My plan for 2025 is so simple.

    ✅ Run ads to low ticket products

    ✅ Those low ticket products automatically upgrade to my premium programs (a la my “Evergreen Every Day” style funnels)

    ✅ Send 3 tiny, short emails per week to my list (my 3X Micro-Content strategy)

    ✅ Host *one* big, fun, creative launch event

    And that's it 🙂

    I've mapped out my schedule to do it all in less than 12 hours a week. 

    It’s super simple and chill.

    So in this episode, I’m diving more into why I’m focused on these 4 things and how I’m approaching them.

    ➡️ Read the full blog post here

    In this episode:

    • My super simple plan for 2025

    • The 4 bullet points I’m focused on for next year

    • How my 10 year biz-a-versary has me reflecting on next year

    • The unique way I approach my 1x/year live launch

    • Why I’m doubling down on ads

    • Two experiments we’ll be testing in the new year

    • Doing more of what works and not looking for more to do (aka, enoughness)

     

    Watch the free masterclass I mentioned in the episode and join us in Profit Architecture here: mariahcoz.com/profit 

     

    Resources + Links:

    17 December 2024, 1:37 pm
  • 20 minutes 50 seconds
    6 Months of Sales Every Single Day - Here’s How I Did It

    In this episode, I’m breaking down the 4 things we have in place that have created 6 months of non-stop, daily sales of our courses on evergreen!

    This is a huge milestone - we're on a "no zero sales day" streak for over 6 months now 😱

    In June of this year, I made major changes to my business (and mindset) and set out to make sales every single day.

    6 months later, I am a living, breathing embodiment of making sales every day.

    Honestly, it blows my mind.

    So let’s break down the 4 things I did to bring in daily sales, no zero sales days, for 6 months straight!

    ➡️ Read the full blog post here

    In this episode:

    • 4 things we did to create 6 months of daily sales

    • How many course sales we made in 6 months

    • The mindset shifts that set me free to sell every day

    • The product suite that changed everything

    • How to let automation, email sequences, and funnels do more of the heavy lifting for your sales

    • The daily “Revenue Routine” that pulls it all together

    • Why you need to stop passively “hoping and wishing” for sales, and take matters into your own hands

    I teach the mindset + mechanics of daily evergreen sales in Evergreen Every Day - mariahcoz.com/sales 

    Resources + Links:

    17 December 2024, 1:20 pm
  • 17 minutes 37 seconds
    My "Revenue Routine" for Daily Evergreen Sales

    My "Revenue Routine" for Daily Evergreen Sales

    In this episode (and training!) I’m sharing what my daily “Revenue Routine” is and how I use it to make evergreen course sales every day. 

    I've gotten so many questions about my daily Revenue Routine - the actions I take that ensure I bring in sales all day every day for all different offers on evergreen.

    Making sales all day every day is about showing up and SELLING every day.

    Yes, you need the systems, the funnels, the order bumps, the email sequences, the automations - those are what make it easy for people to buy multiple things from you (all the stuff I teach in ​Evergreen Every Day!).

    If you want sales coming in every day on evergreen, you also need to show up and SELL every day. 

    ➡️ Read the full blog post here

    In this episode:

    • My 1-hour-a-day checklist + “Revenue Routine” to bring in daily sales on evergreen

    • How I used my Revenue Routine to turn around what was looking like a 0 sales day into multiple sales

    • How I got into the groove of selling daily

    • My non-negotiables for daily evergreen sales

    • How I make the Revenue Routine super easy on me (< 1 hour, mostly repurposing)

    • Why the daily actions are just as important as the email sequences, upsells and automations in your funnel

     

    Resources + Links:

    13 December 2024, 2:00 pm
  • 40 minutes 50 seconds
    Breaking Down a $7,916 Evergreen Sales Day

    Breaking Down a $7,916 Evergreen Sales Day

     

    Ever wonder what the heck is going on behind the scenes when someone says “I had a $5,000 day!” on evergreen?

    Like seriously - Where do the sales come from? What products are they selling? How much is low ticket vs. high ticket? What’s the secret here?!

    I’m going to de-mystify and break it all down for you in this episode.

    I’m taking you into the nitty gritty details of a regular, random $7,916 day in my business.

    No promos, no emails sent, no social posts - all on evergreen.

    ➡️ Read the full blog post here

    In this episode:

    • The exact revenue breakdown of a $7,916 evergreen sales day

    • How it all “adds up” aka, how many sales of each product at what price points

    • What’s going on behind the scenes even when I’m not actively working/posting/emailing

    • The biggest needle-moving strategy that makes this even possible

    • The lessons learned from this case study you can apply to your business, no matter what your daily sales goal is

    • The “Evergreen Echo Effect” that makes it possible to have sales coming in when you’re not “working” 

    • Why having a premium program is key

    • How you can assess if your business is set up for more daily sales

    A few resources and products from the episode:

    Remember, my results are not typical. I’ve been doing this for 10 years and I have a lot of marketing and sales experience. I’m breaking this down to show you educational lessons that you can apply to your business, but not to say you’ll do the same.

     

    Resources + Links:

    12 December 2024, 3:51 pm
  • 1 hour 45 minutes
    Listen To The Masterclass: "What's Working Now for Daily Evergreen Course Sales with a Completely Clear Calendar”

    For a limited time, you can listen to the audio of my free masterclass "What's Working Now for Daily Evergreen Course Sales with a Completely Clear Calendar” on the podcast!

    🤓I highly recommend you watch the video of the masterclass, because the visuals, images, and diagrams show you in detail all the funnels, strategies and systems I’m talking about.

    ➡️ Watch the full masterclass and enroll here!

    In this masterclass:

    💗 My 7-figure plan for having the most fun year yet and making bank doing it!

    🔥 What’s working now for selling courses, programs and digital products

    📈 How I’m making daily evergreen course sales

    📝 My “3X Micro-Content” strategy for daily sales

    ❌ How I run my biz with a completely clear + spacious calendar (no sales calls, no client calls, just unscheduled bliss)

    💰 Focus on profit margins + total time freedom (no vanity metrics, arbitrary revenue goals, or relentless scale)

    All the details about our program, Profit Architecture, and how to enroll!

    Resources + Links:

    12 December 2024, 3:39 pm
  • 29 minutes 55 seconds
    How My Clients Get Results In An Async Program (And Your Clients Can Too)

    In this episode I’m sharing how my clients get results, make huge progress and feel supported through our Profit Architecture program which is totally asynchronous - meaning, no zoom calls!

    I’m sharing how my clients get such incredible results in an asynchronous program, the innovative support structures we’ve designed to guide our clients through their journey, and how your clients can get results in an async program if you desire that too!

    ➡️ Read the full blog post here

    Important Links:

    In this episode:

    • How I designed the innovative support structure for Profit Architecture after seeing what was happening with online learning in a post-pandemic world

    • Trusting that when your program delivery is aligned, it is the best thing for both you and your clients

    • How I knew my clients would still get incredible results from our unique, async support and delivery without any calls (hint: this isn’t our first rodeo!)

    • The 3 things you have to remember about asynchronous programs

    • What inevitably happens after years of guiding hundreds of people through your programs, frameworks, and processes

    • How you can start to shift to a more async structure either in your courses or higher touch programs + masterminds

    Resources + Links:

    18 October 2024, 4:12 pm
  • 24 minutes 10 seconds
    A Tale Of Two 7-Figure CEOs

    In this episode I’m sharing a very important story - a tale of two 7-figure CEOs, each running a $1M business, but in two very different ways. The story has a very important lesson for anyone growing a course business in 2025 and beyond.

    This episode is unlike anything else I’ve ever done before, and you won’t want to miss it. When you hear it, you’ll understand why.

    ➡️ Read the full blog post here

    Important Links:

    In this episode:

    • “Jess” and “Joy” are two CEOs who have both built successful businesses, but in very different ways

    • Jess often prioritized short term revenue, while Joy sometimes took a slow-down-to-speed-up season

    • Jess’s business is heavily reliant on zoom calls, her energy, and “access” to her, while Joy focused on creating streamlined client systems and async support structures

    • Jess realizes she needs to make some strategic shifts and calls Joy asking for advice…

    • You’ll have to listen to the whole thing to see what happened next!

    Resources + Links:

    15 October 2024, 3:18 pm
  • 46 minutes 20 seconds
    Profit Architecture: NEW live masterclass, price increasing, and everything you need to know going into 2025

    In this episode I’m sharing about our upcoming Profit Architecture launch, the NEW free masterclass I’m hosting October 22nd, the major price increase at the end of this month, the huge shifts I am seeing for 2025, and everything you need to know about joining us to lock in massive momentum and your most FUN year in 2025! 

    ➡️ Read the full blog post here

    Important Links:

    In this episode:

    • All about my first NEW live masterclass in over 1.5 years (so much has changed, I have so much to teach and share!)

    • Details about the upcoming price increase for Profit Architecture so you can plan to join us before the deadline

    • The HUGE shift I am seeing in the online space right now (this is an *internal* shift, not like what everyone else is talking about)

    • The massive evolution I’ve personally been through the last 2 years

    • How I’m approaching my plan for 2025 - what’s coming into the new year, what’s staying in 2024

    • Who Profit Architecture is for + how to get your questions answered before you join

    • Sharing what the next few months and 2025 have in store for us!

    Resources + Links:

    8 October 2024, 6:41 pm
  • 48 minutes 24 seconds
    Summer Of Sales: Making Sales Every Day Through Vacation + Chaos

    Summer Of Sales: Making Sales Every Day Through Vacation + Chaos

    In this episode I’m recapping our summer sales, how we made sales all day every day since launching our new funnels and products in June, especially in the chaotic month of August when I had super limited work time and was OOO on vacation for a week.

    We are on a “sales every day” streak since launching our new products and funnels in June so I’m going to break it all down for you!

    ➡️ Read the full blog post here

    In this episode:

    • Sales breakdowns for June, July and August in detail (including highest sales day and lowest sales day)

    • Hitting the “1,000 new course sales” milestone since launching the new funnels + products + daily selling systems since June

    • My “revenue routine” speed runs when I only had 1 hour per day to work

    • How we kept course sales coming in daily through the absolute chaos of summer

    • How I prepped for a week Out Of Office on vacation by batching + pre-scheduling (and how many sales I made while off the grid for a week)

    • The impact of selling every day on my business

    • Why sales don’t have to be slow in the summer

    • The huge mindset shifts I’ve had after 3 months of selling every day (and making sales every day as a result)

    • The “Evergreen Echo Effect” of making sales when you aren’t actively working

    Resources + Links:

    10 September 2024, 5:25 pm
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