Mike Jacobson has worked in strategy for years. But he's been a magician for decades.

Not long ago, he appeared on America's Got Talent. That's how good he is.

In this episode, Mike breaks down the business of magic as well as how what he's learned from being a magician and strategist has helped both of his crafts, something he'll be teaching at our upcoming strategy conference The Sweathead Do-Together.

Links:

Mike: https://www.linkedin.com/in/jacobsonmike/

Mark: http://www.instagram.com/markpollard

The Sweathead Do-Together: https://sweathead.com/the-sweathead-do-together-2024/

I recently spoke with Joe about strategy frameworks and whether they're dumb.

In this episode, we discuss strategic territories, which is one of those tools that is either useful or offensive, depending on how people use it.

Joe will teach us how to use territories at our upcoming strategy conference The Sweathead Do-Together.

Links:

Joe: https://www.linkedin.com/in/joe-burns-bb73a31b/

Mark: http://www.instagram.com/markpollard

The Sweathead Do-Together: https://sweathead.com/the-sweathead-do-together-2024/

Lucien Etori is the Chief Strategy Officer of McCann New York. He grew up moving around a lot as well as a fan of several music subcultures. This has led him to question the way a lot of advertising people use the word "culture".

What do people mean by "culture" and "the culture" and "be part of the culture" and "to do work at the speed of culture"?

And this is what we get into.

Links:
Lucien: https://www.linkedin.com/in/lucien-etori

Mark: http://www.instagram.com/markpollard

The Sweathead Do-Together: https://sweathead.com/the-sweathead-do-together-2024/

The last time I spoke with Jenny Chang was four years ago. Since then, she's worked in agencies and for Lego and has now launched her own company, Constellation Theory.

In this episode of Sweathead, we discuss this journey as well as what it's like to build a business around yourself.

Jenny is hosting our upcoming strategy conference The Sweathead Do-Together.

Links:

Jenny aka jennifer m chang: https://www.linkedin.com/in/jayemsey

Mark: http://www.instagram.com/markpollard

The Sweathead Do-Together: https://sweathead.com/the-sweathead-do-together-2024/

Kevin Chesters has CSO’d it all - Ogilvy, Wieden + Kennedy, Dentsu and more. He’s started a business. He’s sold a business. 

He’s also started writing a book and finished writing a book, which is the hardest part of starting to write a book. It’s called The Creative Nudge.

Kevin is speaking at our fourth Sweathead Do-Together about how to say your ideas in a few words.

In this chat, we touch on this topic but we spend a lot more time on being diagnosed with being on the autism spectrum as an adult. 

Links:

Kevin: http://www.kevinchesters.com

Mark: http://www.instagram.com/markpollard

The Sweathead Do-Together: http://www.sweathead.com

James Hurman was once the number one planner in the world. Now, he runs an innovation studio called Previously Unavailable, he teaches a Master of Advertising Effectiveness with the crew at WARC and Cannes Lions, and he directs brand-tracking company Tracksuit.

In this episode, we discuss James’s 18 months in the creative department and what he learned that can help strategists. 

We also get into the 101 of brand tracking.

Here, you can find… 

James: https://www.linkedin.com/in/jameshurman/

Mark: http://www.instagram.com/markpollard

Sweathead: http://www.instagram.com/sweathead

Strategy classes and books: http://www.sweathead.com

How often does your advertising career feel stuck? 

How often do you compare your career to other people’s careers?

What do you do to get your career un-stuck?

Iuren Ramiro is a Strategy Director at Agência WE in São Paulo. He’s also on the ANA and Lions CMO Growth Councils.

In this episode, we discuss Iuren’s own journey through the darkness as well as a recent survey we ran to see how other strategists feel about these topics.

Find our deck on feeling stuck in nan advertising career here:

https//sweathead.com/feeling-stuck-in-advertising-deck/

Here, you can find… 

Iuren: https://www.linkedin.com/in/iuren/

Mark: http://www.instagram.com/markpollard

Sweathead: http://www.instagram.com/sweathead

Strategy classes and books: http://www.sweathead.com

Maytê Carvalho won a special version of Brazil’s The Apprentice television show when she was 18 years old. People told her she was persuasive. They told her to write a book about it. 

But, first, Maytê decided to study persuasion and ended up getting a Master’s degree focusing on it. She also became a Research Fellow at the Berkeley Global Society.

Simultaneously, Maytê worked in the Grey Group and Accenture Song in São Paulo and TBWA\Chiat\Day in LA then CUBOCC in New York as their Chief Strategy and Growth Officer.

She’s just moved to LA and set up her own company.

We talk about all of this.

Here, you can find… 

Maytê: https://www.instagram.com/maytecarvalhos

Mark: http://www.instagram.com/markpollard

Sweathead: http://www.instagram.com/sweathead

Strategy classes and books: http://www.sweathead.com

Come for a walk around Washington DC as I discuss the ten things strategists whisper to me and debrief you on 14 events in 5 countries for 700 people over the past two weeks.

Find our classes here: http://www.sweathead.com

Find me here: http://www.instagram.com/markpollard

Join me on a walk from Times Square to the Flatiron District as we discuss some big life changes, my masterclasses in Asia, impostor syndrome, and teaching strategists.

Find me @ http://www.instagram.com/markpollard

John Lyons is a fractional CMO. This might mean that he's a fraction of a CMO and that he's either very small or only does a fraction of what a CMO usually does.

Well, that's what I think when I see the title "Fractional CMO" - Oh, it's a thumb-sized CMO doing 10% of the CMO job.

But, in this chat, John puts me straight while also sharing his thoughts on why B2B service-based companies - especially agencies - struggle with marketing.

And John gives us a brief mental health update because, last time we spoke on Sweathead, John shared a lot about his battles with a mental health crisis.

You can find John here: https://www.linkedin.com/in/johnpaullyons/

You can find details about our upcoming masterclasses and accelerator here: http://www.sweathead.com