We dive into how AI is reshaping marketing law and what agencies can do today to protect work, clients, and brand trust. Sharon Toerek shares a practical playbook for policies, contracts, and IP strategy while courts and states sort out the rules.

• AI ownership and liability questions for agencies
• Copyright cases on training data and outputs
• State patchwork versus federal pressure on AI rules
• Practical guardrails and written AI policies
• Contract terms for AI use, warranties, and indemnities
• Insurance stack realities and cyber coverage gaps
• SEO, watermarks, and useful AI content
• IP triangle: trademarks, copyrights, trade secrets
• Attribution limits and proving substantial similarity
• Authenticity, disclosure, and consumer trust
• Refreshing contracts and policies more often

Guest Contact Information: 

Website: legalandcreative.com

LinkedIn: linkedin.com/in/sharontoerek

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

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LinkedIn: @mattbertramlive

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We cut through AI hype to show what actually scales: disciplined ops, brand-led content, and a practical framework for awareness, nurturing, and trust. Eric Huberman shares Hawk Media’s scaling lessons, where AI helps, where it hurts, and how to build a moat in a noisy market.

• LLM shifts to persona-first, Q&A-led visibility
• AI as acceleration, not strategy replacement
• Hiring and tooling only with clear business cases
• Lean tech stack choices that reduce complexity
• Brand as the moat in a copycat software world
• Branded entertainment and YouTube as growth engines
• Limits of synthetic audiences and AI-looking creative
• Deepfakes, eroding trust, and authentic messaging
• The Hawk Method: awareness, nurturing, trust
• Channels that scale for B2B and B2C performance

—----------
Guest Contact Information:

Website: erikhuberman.com
Instagram: instagram.com/erikhuberman
LinkedIn: linkedin.com/in/erikhuberman
YouTube: youtube.com

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

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Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

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Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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We push past rankings and traffic to map the real skills SEOs need to influence AI answers. Duane Forrester explains the machine layer, vector embeddings, semantic density, and why structured data is a must if you want reliable retrieval.

• AI reshapes marketing and elevates SEO’s role across the business
• Good SEO foundations as the prerequisite for AI performance
• Writing for chunks with high semantic density
• Structured data and entity clarity to validate facts
• Vector embeddings as the new alignment target
• KPIs beyond rankings: retrieval confidence and zero‑click presence
• Why LLMs.txt lacks adoption and what matters instead
• Practical tracking of AI answers and trend analysis
• The gap between search engines and LLM information retrieval
• Learning paths to keep pace with faster platform updates

Guest Contact Information:

Website: duaneforrester.com
LinkedIn: linkedin.com/in/dforrester
Twitter/X: x.com/DuaneForrester

More from EWR and Matthew:
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Free SEO Consultation: ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here:
youtube.com/@BestSEOPodcast
bestseopodcast.com
bestseopodcast.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive

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We unpack how search is changing as LLMs reshape discovery and why revenue, not rankings, should anchor your strategy. Corey Morris joins Matt to map a practical path: entity clarity, brand differentiation, GA4 fixes, and forward-looking KPIs that speak C-suite.

• shifting from keyword rankings to revenue KPIs
• LLM visibility layered on modern SEO foundations
• entity clarity, consistent data, and brand trust
• quality content over AI slop with lived expertise
• GA4 configuration and custom attribution
• dashboards that follow dollars not vanity metrics
• podcasts and thought leadership as ROI channels
• forecasting, risk assumptions, and boardroom language

Guest Contact Information:

Website: coreymorris.com
LinkedIn: linkedin.com/in/coreymorris

More from EWR and Matthew:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here:
youtube.com/@BestSEOPodcast
bestseopodcast.com
bestseopodcast.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
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We unpack how AI finally lets marketers count what matters, why attribution is broken across platforms, and how to use behavioral insight and benchmarking to choose better bets. We share a simple playbook: listen in niche communities, test in organic, scale what pops, and measure outcomes not vanity.

• AI compressing the cost of data integration and analysis
• Platform bias, privacy limits and pixel gaps in attribution
• Traffic down, leads up as signal quality improves
• Behavioral personas outperforming demographic personas
• Niche communities seeding mainstream trends with delay
• Organic as a testbed to inform paid investments
• Benchmarking growth against the category, not just yourself
• Operational discipline for clean data and controlled spend
• Directional signals over false precision to act faster

Guest Contact Information: 

LinkedIn: linkedin.com/in/charliegrinnell

Website: rightmetric.co

Instagram: instagram.com/charliegrinnell

Twitter/X: x.com/CharlieGrinnell

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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We unpack how search is shifting from blue links to AI-driven answers and why clean data, focused positioning, and public citations now decide who gets recommended. Solomon Timothy joins us to share practical frameworks for AEO, prompt mapping, and measurable AI visibility.

• why prompts replace keywords across the funnel
• how to make content machine-readable with schema and FAQs
• why entity clarity and niche focus boost trust
• media, podcasts, YouTube, and press as authority signals
• differences between AI Overviews, ChatGPT, and Perplexity
• tracking prompts, mentions, and reverse engineering citations
• fixing iframes and technical blockers to visibility
• building internal tools while the market matures
• what to measure before and after AI visibility work
• practical wins for local and niche brands

Guest Contact Information: 

LinkedIn: linkedin.com/in/solomonthimothy

Website: thimothy.com

YouTube: youtube.com/c/Clickxio

Instagram: instagram.com/sthimothy

Twitter/X: x.com/sthimothy

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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We argue that SEO isn’t dying; bad SEO is. Fundamentals still drive wins while LLMs change how answers surface, making complete, original content and smart strategy more valuable than ever.

• fundamentals over fads as LLMs shift discovery
• why pages beyond top ten fuel LLM citations
• customer journey, CRO, PR, and dev fluency as real leverage
• global markets with lower competition and faster output
• enterprise constraints, silos, and when to say no
• partnerships over one‑stop shops to deliver depth
• personalization pitfalls in tracking and sane KPI alignment
• future of agents, multimodal search, and offline attention

Guest Contact Information: 

LinkedIn: linkedin.com/in/kresimir-corluka

Website: canonical.hr

Summit: croatiaseosummit.com

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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We dig into how AI reshapes SEO work, why trust beats volume, and how remote teams stay tight without an office. A candid case study shows how hyperlocal signals and first‑party data restored rankings after a brutal update.

• AI as a tool, not a crutch
• Remote hiring across time zones and roles
• SOPs, status norms, and redundancy for coverage
• Quarterly meetups to rebuild culture and speed
• Recharge days to protect quality and focus
• Hyperlocal content signals that prove real experience
• First‑party data for authority and user value
• Why volume alone triggered losses after updates
• Human oversight for AI, from prompts to QA
• Shifts in agency models, pricing, and “done with you”
• LLMs, walled gardens, and non‑indexed citations
• User needs over algorithm myths as the guiding lens

Guest Contact Information: 

Website: regexseo.com

LinkedIn: linkedin.com/in/digitalspaceman

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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We dig into why traffic is fragmenting, why single-channel expertise won’t cut it, and how expert generalists, stronger offers, and brand strategy are now the true growth levers. We share a practical path from productized “done-for-you” to higher-margin “done-with-you,” plus frameworks for attribution, remote team performance, and human-in-the-loop AI.

• AI-driven traffic shifts and platform changes
• Generalists with deep skills as the new edge
• Offers, positioning, and CRO over channel tricks
• Human-in-the-loop standards to avoid AI slop
• Done-with-you consulting to expand TAM and margin
• Retainers, value pricing, and capacity planning
• Attribution redesign and qualification signals
• Objectives, metrics, KPIs, and NPS for retention

Guest Contact Information: 

Website: agencyacquisitions.io

LinkedIn: linkedin.com/in/nickavaria

Twitter/X: x.com/Nick_Avaria

YouTube: youtube.com/@AgencyAcquisitions

Instagram: instagram.com/nick_avaria

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

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Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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We unpack how AI turns Google reviews into real revenue by cutting leakage, lifting ad performance, and converting bottom-of-funnel readers with responses that actually inform and persuade. George Swetlitz of Right Response AI shares agentic workflows, CRM-powered personalization, and a playbook for multi-location growth.

• Reviews as the true bottom of the funnel
• Leakage defined and how to stop it
• Personalizing review requests from CRM data
• Reducing friction with prompts and draft assistance
• Building a marketing fact library for replies
• Agentic flows and narrow prompts for quality
• Compliance checks for sensitive information
• Case study from a 100‑location brand
• Why more people read reviews than websites
• Bringing website-level detail into review responses

Guest Contact Information: 

LinkedIn: linkedin.com/in/george-swetlitz

Website: rightresponseai.com

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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We unpack how AI reshapes performance marketing and why strategy, clean data, and human oversight matter more than ever. We share a full-funnel, dayparted approach for B2B, show what creative works now, and outline fixes that quickly lift ROAS.

• AI tools accelerating media operations while requiring human strategy
• Risks of automation with bad data and weak tracking
• Buyer shifts beyond Google and the rise of YouTube, TikTok, CTV and podcasts
• Dayparted omnichannel plan from commute to desktop to couch
• Short-form video and UGC outperforming static creative
• Full-funnel investment timelines and influenced revenue measurement
• Cleaning fragmented data and feeding CRM segments back into media
• Common account fixes including target CPA, remarketing and limiting AI expansion
• How to audit paid media and set realistic expectations

Guest Contact Information: 

LinkedIn: linkedin.com/in/anthonychiaravallo

Website: anthonychiaravallo.com

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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