SEO 101

WMR.FM

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

  • 29 minutes 18 seconds
    SEO 101 Episode 487 - Google Analytics Glitches, Ranking Signals Explained, and New Reputation Abuse Policies

    In this episode of SEO 101, we discuss recent Google Analytics data issues, the importance of both page-level and site-wide ranking signals, and the updated policies against site reputation abuse. Tune in for insights on how these changes impact SEO strategies and best practices for maintaining strong website rankings.



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    25 November 2024, 2:48 pm
  • 32 minutes 53 seconds
    SEO 101 Episode 486 - A Big SearchGPT Ranking Tip, Maximizing Crawl Budget and Outdated SEO Practices

     In this episode of SEO 101, we discuss the November 2024 Core Update's impact on search results, updated crawl budget guidelines for mobile and desktop sites, and six outdated SEO practices to abandon. We also cover the implications of the FTC's new review policy and a fundamental tip on how to be found with SearchGPT. Tune in for practical insights to enhance your SEO strategy and improve your website's visibility in search engines!



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    18 November 2024, 3:11 pm
  • 21 minutes 21 seconds
    SEO 101 Episode 485 - Helpful Content Update Bad News, Search Console Bug Panic, and ChatGPT Search Launch

    In this episode of SEO 101, we explore Google’s upcoming search ranking update and the frustrations voiced by content creators affected by the Helpful Content Update. We discuss a recent Google Search Console bug that caused panic among site owners and provide insights into the evolving landscape of SEO best practices.



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    11 November 2024, 3:54 pm
  • 26 minutes 23 seconds
    SEO 101 Episode 484 - October SEO Volatility, Penalty for Fortune Recommends, & Content Length Insights

    In this episode of SEO 101, we explore October's search ranking volatility, potential penalties for Fortune Recommends due to site reputation abuse, and the removal of the sitelinks search box. We also discuss Google's new "People's Insights," expandable knowledge panels, and John Mueller’s insights on Core Web Vitals and ideal content length.



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    4 November 2024, 11:35 am
  • 31 minutes 28 seconds
    SEO 101 Episode 483 - A Major Acquisition, Bing and Google Accused of Stealing Recipe Content

    In this episode, we discuss SEMRush's acquisition of Third Door Media, including Search Engine Land. We explore the pending uproar around Google and Bing using recipes without permission, the removal of key fields from Google Business Profiles, and insights from Martin Splitt on multilingual SEO. Tune in for valuable updates!



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    28 October 2024, 2:10 pm
  • 30 minutes 15 seconds
    SEO 101 Episode 482 - Impact of Google's Breakup Talks and Interstitials on SEO

    In this episode of SEO 101, we analyze the Department of Justice's discussions on breaking up Google and what it could mean for SEO. We also examine a case study that highlights the severe negative impact of interstitials on organic traffic and keyword rankings, along with best practices for their use.



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    21 October 2024, 2:06 pm
  • 32 minutes 36 seconds
    SEO 101 Episode 481 - Google's Questionable Use of Chrome, Mobile-First Indexing Challenges, and Bing's Generative AI Search Update

    In this episode of SEO 101, we explore Google’s controversial data practices and the implications of mobile-first indexing. We discuss the phasing out of the no-archive meta tag, provide insights on Bing's generative search experience, and highlight warnings about JavaScript-generated product markup in SEO strategies. Stay informed on the latest trends!



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    14 October 2024, 12:30 pm
  • 24 minutes 25 seconds
    SEO 101 Episode 480 - Author Recognition in SERPS and Disastrous Fake Review Handling

    Explore the latest Google updates in SEO, including the recognition of content creators in search results, fixes in the Google Search Console, removal of the cache feature, warnings about fake reviews on Google Maps that will likely prove disastrous, and the display of blue map pins in search snippets.



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    7 October 2024, 7:24 pm
  • 25 minutes 11 seconds
    SEO 101 Episode 479 - Google Image Labeling and User Intent SEO Optimization

    Discover the latest from Google with AI image labeling updates and insights into optimizing for user intent. Learn about the EXIF data in SEO, more Google bugs, the results of a deep dive into AI Overviews, and other optimization insights in this episode.



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    30 September 2024, 7:07 pm
  • 28 minutes 56 seconds
    SEO 101 Episode 478 - Google AI and Maps Insights and When to Worry About Ranking Changes

    Unpack Google's SEO milestones: Wayback Machine, enhanced video regions, and commercial query optimizations. Understand Google AI Overviews' influence on top results and the significance of ethical practices for local rankings. Explore effective traffic management strategies and tactics for elevating search rankings in this must-listen SEO primer!



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    23 September 2024, 1:35 pm
  • 30 minutes 2 seconds
    SEO 101 Episode 477 - Google August Update Impacts, SEO Fundamentals and Trends

    Uncover the impact of Google's August 2024 core update, forum content displays, and AVIF format support. Learn essential SEO practices and valuable insights from John Mueller's Q&A session. Gain expert advice on enhancing search performance and optimizing online visibility in this insightful episode.



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    16 September 2024, 1:50 pm
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