Laurence Turner from Bloomberg joins us to unpack the crucial economic landscape retailers need to watch in 2025!

Nick and Laurence explore the key differences between the US and UK markets and how these shifts are impacting global supply chains and tariffs. From the changing dynamics of the UK consumer market to the evolving strategies for product pricing in uncertain times.

We discuss where the biggest opportunities lie for retailers right now, how to navigate shifting consumer behaviour, and how to leverage data and insights to stay ahead of the competition.

Tune in for actionable insights that will help you thrive in the year ahead!


Links to resources:
GfK Consumer Confidence Barometer: https://nielseniq.com/global/en/landing-page/consumer-confidence-barometer/
CBI economic surveys: https://www.cbi.org.uk/cbi-economics/economic-surveys/
Bloomberg Economics: https://www.bloomberg.com/economics
OECD global economic outlook: https://www.oecd.org/en/topics/sub-issues/economic-outlook.html

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction & About Laurence
2:49 The Economic Difference With US & UK Going Into 2025
5:52 How The Economy Is Influencing Supply Chains & Tariffs
11:48 Where are the Opportunities For Retailers Right Now?
23:31 How The UK Spending Market Is Shifting
30:08 How To Price Your Products
33:11 How To Win This Year
39:41 How to Find Good Sources for Business/Market Data
43:21 Shopify Connect for Canva

Check out our awesome partners!
If you use Shopify and Canva, this app will save you time! seguno.com/canva

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws

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For our first episode of the year, we’re excited to welcome David Lindahl, Founder of  Rainier Watch. David has an incredible story about how a single tweet led to the creation of his successful Shopify business!

Join Nick and David as they explore practical strategies for scaling your business in 2025 and beyond. Learn how to optimise operations with ChatGPT, run effective email campaigns, and harness customer feedback to drive growth.

They’ll also uncover unexpected marketing tactics, share tips for building a loyal community, and help you master product forecasting. Plus, find out what your customers truly care about! Tune in for actionable insights to take your Shopify store to the next level and set yourself up for success in 2025!

Check out Rainier Watch here: https://rainierwatch.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction & About David
5:33 How To Enjoy Running Your Shopify Store
8:40 Using Chat GPT To Streamline Your Business
11:30 What To Focus On In 2025
18:30 How Customer Feedback Can Skyrocket Your Business
21:00 How To Manage Email Campaigns with Shopify
21:40 Creating A Community To Power Your Brand
28:00 How To Manage Product Forecasting As A Small Business
33:30 Surprising Marketing Strategies!
36:19 What Does The Customer Actually Care About?
42:50 Thank you tuning in!

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

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In our FINAL episode of the year, we take a look back at some of the standout moments that made this year so special!

A massive thank you for tuning in—this show would mean nothing without our awesome WWS Community and we’ve got even bigger things in store for you in 2025!

Wishing you a Merry Christmas, and we can’t wait to see you in 2025!

Key takeaways:
0:00 A BIG Thank You
6:02 How To Effectively Use Discounting
7:45 Win Back Customers In January
10:14 How To Achieve Steady Growth With Content Creators
15:45 What Is The Best Social Channel Right Now?
17:08 How To Make Viral Content
20:25 Most Memorable Thing You’ve Seen From A Customer!
22:15 Creating Luck: When Preparation Meets Opportunity
24:08 What To Do If You Run Out Of Stock During Peak
26:03 How To Nurture A Customer’s Email List
30:11 What To Expect When Working With Nano, Micro & Macro Influencers
32:10 THE BLOOPER REEL!

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Check out our other awesome partners!
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify 

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For the first time EVER there was a major difference between the US and UK markets over Black Friday weekend!

With it being one of the best in the US and one of the worst in the UK, in this episode Nick breaks down the jaw-dropping Black Friday insights that can elevate your e-commerce game and help you win for next year!

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Black Friday Introduction
1:45 UK Sales Decline
3:59 US Sales Surge
7:31 The Growth & Benefits of Shopify
16:43 3 Key Questions To Market Your Business
21:10 How To Win Moving Forward

Check out our other awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

Support the show

This week we are joined by James Kearns, Managing Director of Rapanui Clothing. Rapanui is a sustainable, print-on-demand, fashion brand based in the Isle Of Wight.

James and Nick share how to align your Shopify business with sustainability practices that not only benefit the environment but also resonate with today’s conscious consumers for scale.

James also shares his insights on how to scale from £8 million to £20 million sustainably!

Check out Rapanui here: https://rapanuiclothing.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction & About Rapanui
11:29 Making Sustainability Efforts Known
16:19 How Do You Make Profit While Being Sustainable?
20:42 How to Manage Inventory on Shopify
28:00 Creating CRO Tests
35:33 How to Manage Returns on Your Business
41:48 How To Make Your Email Marketing Better

Check out our other awesome partners!

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

Support the show

Influencer gifting has become one of the most talked-about strategies in modern marketing, but how does it actually work? And how can brands make the most of it?!

In this episode, we dive deep into the world of influencer gifting and explore its potential with Brett Owens, Founder of Afluencer.

Nick & Brett cover the essentials of influencer gifting as a marketing strategy, including how it works and how brands can maximize its impact. We discuss how to select the right influencers, set clear campaign goals, and measure success. You’ll also learn best practices for reaching out to influencers with a compelling pitch, managing expectations around content creation, and avoiding common mistakes to improve campaign outcomes!

Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction & About Brett
4:04 What is Influencer Gifting?
8:55 Rates & Gifting to Influencers
14:24 How to Choose the Right Influencers for your Marketing
16:50 What Small Businesses Need to Know
21:35 How to Get Influencers to Work With You
25:40 Expectations Of Working With Influencers
32:00 Your Brand Is Not Your Own
40:06 The Top 3 Mistakes Brands Make When Working With Influencers
44:05 How To Reach Out To Brett

Check out our other awesome partners!

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Support the show

In this episode we are joined by Hannah Perry, Owner of Floof Cotton Candy.

Hannah shares her incredible journey of founding Floof, creating outstandingly unique products, going viral, getting featured by Shopify themselves, and growing her team!

Tune into this episode to find out more about developing unique products, the power of organic marketing, how to manage full time staff, and how to manage a small growing business.

Check out Floof’s awesome site here! https://floofcc.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 About Hannah & Floof Cotton Candy
4:34 The Journey Of Floof & Developing The Products
9:17 The Power Of Organic Marketing
13:27 How to Manage Full Time Staff
17:30 Bringing The Brand To Customers
24:59 How To Manage A Small Business
29:40 Working Directly With Shopify
37:11 The Direction Of Floof Cotton Candy
40:30 How to Manage Inventory on Shopify

Check out our other awesome partners!

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Support the show

This week we are joined by the very inspiring, Brianca Thorton, Owner of Bellis Botanicals.

Brianca started Bellis Botanicals in April 2022 and in that time has turned her passion for craft and making nature inspired polymer clay and resin pieces into a business with almost 500,000 followers!

Brianca is a storyteller showing the behind the scenes of running a creative business, and in this episode shares how she been able to grow her passion into her profession.

Check out Bellis Botanicals here! https://bellisbotanicals.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
3:13 About Brianca & Bellis Botanicals
5:09 How To Turn Craft Into Commerce
10:52 How To Tell Your Story Through Socials
16:16 How To Increase The Value of a Product
20:26 The Bellis Botanicals Social Media Journey
23:36 What Makes a Video Go Viral?
28:42 TikTok vs Instagram: Which is better?
32:05 How to Balance Your Time With Your Business
36:46 Putting Customers First
43:00 Where Bellis Botanicals Is Going
48:00 How to Connect with Influencers with Shopify

Check out our other awesome partners!

Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

Support the show

This week we are joined by EJ Ekhato from Inventory Planner to share insights on how to prep your inventory for peak!

EJ & Nick discuss;
- Optimising your inventory purchasing
- Stop guessing inventory & start using data
- Want to increase your profit? Talk to your vendors!
- Inventory strategies for PEAK
- Getting sales without having any stock
- How to plan for post-peak & how to put your plan into motion

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction & About EJ
4:05 The Missed Opportunity On The Lead Up To Peak
6:24 Building Good Relationships with Your Inventory Venders & Team
14:23 Why You Can’t Be Sitting On Dead Stock!
18:04 Keeping Well Stocked During The Peak Season
28:20 What To Do If You Run Out Of Stock During Peak
32:10 Secure Your Space In The Line
36:19 How To Continue Thriving In January
40:13 How Far in Advance Are Companies Planning for the Peak Season?

Check out our other awesome partners!

Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Support the show

This week we are joined by Megan, Founder of Volashes.

Volashes are a handcrafted eyelash brand that was founded in 2017 and moved to selling products online during the 2020 pandemic.

In this episode Megan shares the top 7 secrets to growing your brands social media following and get MILLIONS of views across your content organically. If you are looking to understand which social channels to focus on and reach more audiences through social, this episode is for you!

Check out Volashes here: https://shopvolashes.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction & About Megan
3:47 Pivoting Out Of Covid
10:01 Creating Behind The Scenes Content Successfully
14:38 TikTok vs YouTube: The Social Media Landscape
19:02 How Important Is Consistency?
26:38 How Can Brands Use Social Media To Their Advantage?
30:20 The Next Level Of Growth For Volashes

Check out our awesome partners!

Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

Support the show

This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021!

Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably!

Whether you're looking to refine your marketing methods or enhance your product offerings, this episode provides the essential tips you need to market any product!

trueCABLE: https://www.truecable.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
3:16 How trueCABLE sells un-sexy products!
7:29 How to Snatch Up New Customers
12:05 Can You Use AI To Enhance Your Marketing?
18:51 What Marketing Method Drives The Highest ROI?
22:49 The Right Approach To Abandoned Checkouts
28:35 The “No” Strategy
33:50 How Can We Improve the Sales Cycle on Shopify?
37:29 The Biggest Challenge For The Marketing Team
42:21 How to reach out to trueCable

Check out our awesome partners!

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Support the show