This week we are joined by EJ Ekhato from Inventory Planner to share insights on how to prep your inventory for peak!

EJ & Nick discuss;
- Optimising your inventory purchasing
- Stop guessing inventory & start using data
- Want to increase your profit? Talk to your vendors!
- Inventory strategies for PEAK
- Getting sales without having any stock
- How to plan for post-peak & how to put your plan into motion

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction & About EJ
4:05 The Missed Opportunity On The Lead Up To Peak
6:24 Building Good Relationships with Your Inventory Venders & Team
14:23 Why You Can’t Be Sitting On Dead Stock!
18:04 Keeping Well Stocked During The Peak Season
28:20 What To Do If You Run Out Of Stock During Peak
32:10 Secure Your Space In The Line
36:19 How To Continue Thriving In January
40:13 How Far in Advance Are Companies Planning for the Peak Season?

Check out our other awesome partners!

Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Support the show

This week we are joined by Megan, Founder of Volashes.

Volashes are a handcrafted eyelash brand that was founded in 2017 and moved to selling products online during the 2020 pandemic.

In this episode Megan shares the top 7 secrets to growing your brands social media following and get MILLIONS of views across your content organically. If you are looking to understand which social channels to focus on and reach more audiences through social, this episode is for you!

Check out Volashes here: https://shopvolashes.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction & About Megan
3:47 Pivoting Out Of Covid
10:01 Creating Behind The Scenes Content Successfully
14:38 TikTok vs YouTube: The Social Media Landscape
19:02 How Important Is Consistency?
26:38 How Can Brands Use Social Media To Their Advantage?
30:20 The Next Level Of Growth For Volashes

Check out our awesome partners!

Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

Support the show

This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021!

Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably!

Whether you're looking to refine your marketing methods or enhance your product offerings, this episode provides the essential tips you need to market any product!

trueCABLE: https://www.truecable.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
3:16 How trueCABLE sells un-sexy products!
7:29 How to Snatch Up New Customers
12:05 Can You Use AI To Enhance Your Marketing?
18:51 What Marketing Method Drives The Highest ROI?
22:49 The Right Approach To Abandoned Checkouts
28:35 The “No” Strategy
33:50 How Can We Improve the Sales Cycle on Shopify?
37:29 The Biggest Challenge For The Marketing Team
42:21 How to reach out to trueCable

Check out our awesome partners!

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Support the show

This week we are joined by Kim, Founder of Kim's Custom Caps, to share her inspiring story of how she founded her creative business and grew her brand through social media!

Kim's story is incredibly inspiring - she started created crafts and after some time decided to niche in making custom graduation caps. Soon after, her content was reposted by Instagram themselves to 80 MILLION followers!

Since then Kim has amassed a following of almost 500K followers on socials and created a 2 YEAR waiting list for her products from ONE post!

If you're wanting to create demand for your Shopify store through social media, this episode is not to be missed!

Check out Kims Custom Caps here: https://www.kimscustomcaps.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
5:28 What Was The Most Random Hobby You Had?
7:30 The Combination Of Hard Work & Luck
11:50 Using Social Media To Scale A Shopify Business
17:22 How To Manage Your Sales Process
22:27 What’s Work On TikTok Right now?
30:37 The Draw Of Showing Professionals At Work
35:03 The Power Of Telling The Story Behind Every Product
38:09 What Metrics Should Shopify Businesses Be Tracking?
42:37 Engaging with Customers Through Social
46:26 How to get your influencers to endorse your product

Support the show

In this episode we are doing something a little different...

We recap and bring you the best bits from the Ecom Expo 2024, sharing marketing growth tips to help you grow your Shopify brand. Our host, Liv, speaks with the expert minds from UK leading brands such as Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, Rapanui and many more!

Whether you're a seasoned Shopify store owner or just getting started, these insights from the 2024 Ecom Expo will help you stay ahead in the rapidly evolving eCommerce landscape.

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Check out our awesome partners!

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Support the show

We first came across Snaffling Pig when they were featured in the Lightning 50 list of fastest growing Shopify brands of 2021!

Years on we are joined by their Head Of Marketing, George Wells, to discuss Shopify growth strategies and how Snaffling Pig has continue to grow and evolve in this ever changing landscape.

In this episode Nick and George cover what is the secret sauce to success, how to know if your branding is working, Dragon's Den, the rule for growth you can't afford to ignore, how to retain customers & apps you can’t live without!

Snaffling Pig: https://www.snafflingpig.co.uk/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
3:20 About George
7:11 The Story Of Snaffling Pig
10:14 What is the secret sauce?
15:06 How Do You Know If Your Branding Is Working?
21:24 The Most Memorable Thing You've Seen
24:34 The Rule For Growth You Can't Afford To Ignore
31:27 How Do You Retain Customers?
36:15 Apps You Can’t Live Without
41:49 What’s to come

Check out our awesome partners!

Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

Support the show

In this episode Nick is joined by SEO consultant, Kieran Layton, from Spec Digital, to uncover the 10 things every brand is missing and can easily fix!

From optimising product pages and collections to improving page speed and tracking, we discuss the most common SEO mistakes brands make and how to fix them.

Learn how to improve your store's visibility on search engines, increase organic traffic, and boost sales!

Reach out to Spec here: https://spec.digital/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
3:32 Shopify SEO: 10 Amazing Things Every Brand Should Do
9:53 Content is King of the SEO Game
14:28 Six Tips for Faster Page Speed in e-commerce
20:12 How Google Is Watching Your Site
26:41 9 Things You Need To Know Before Launching Your Website
31:22 Schema & Collection Structure
37:42 Outro

Check out our awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Support the show

This week we are joined by the legendary MacCoy Merkley, CMO of Portland Leather Goods. MacCoy came on the show a couple of years ago to share how they grew an email list from 600,000 to 1.5million in 4 months.

In this episode, MacCoy and Nick discuss how to expand your Shopify store by combining the power of paid advertising with strategic email marketing techniques. We break down the best practices for integrating these two powerful channels to create a seamless customer journey, driving higher sales and repeat business. Tune in and start winning with paid ads and email!

Portland Leather Goods: https://www.portlandleathergoods.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
4:10 How Portland Leather Goods Got Started
11:37 Simple, but effective business advice
21:58 How To Integrate With Google Ads
31:11 CMO Network: Business Optimisation
39:10 Empowerment at Work
44:02 Limiting Beliefs
47:38 Outro

Check out our awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Support the show

In this episode we are joined by Adam Rosencrans from 2 Fur Doodie to explore the power of Micro Influencer Marketing! Nick and Adam discover how partnering with micro influencers can become a profitable strategy for building and scaling your Shopify brand.

They break down the key benefits of micro influencer marketing, from cost-effective campaigns to authentic audience engagement. Learn how to identify the right influencers, create compelling collaborations, and measure your success. Whether you're new to influencer marketing or looking to refine your approach, this episode offers actionable insights to help you grow your Shopify brand within niche communities through micro influence!

Reach out to Spec here: https://spec.digital/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Check out our awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Key takeaways:
0:00 Introduction
5:11 The Untapped Potential of Micro Influencers
9:22 How To Reach Out Direct To Your Clients
13:16 How To Work With Influencers
17:00 How To Reach Out To Influencers
21:06 The Story of 2 Fur Doodie
29:46 How To Hook People In The First 10 Minutes
33:30 How to Refer a Friend

Support the show

This week we are joined by PPC Expert, Dan Martin, from Spec to dive into Advertising your Shopify store on Google profitably!

We break down three powerful strategies that will help you maximise your ad spend, drive high-quality traffic, and boost your sales without breaking the bank. Learn how to optimise your campaigns for better ROI, target the right audiences, and leverage Google’s advanced tools to stay ahead of the competition. If you're new to Google Ads or looking to refine your approach, this episode provides actionable insights to help you scale your Shopify store profitably. Tune in and start winning with Google advertising!

Reach out to Spec here: https://spec.digital/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
3:22 What Does Good Look Like On Google?
7:35 How does Performance Max work?
13:48 Shopify Marketing: When to diversify
17:47 Why Do I Buy From You?
22:37 How To Increase Your Inventory
25:46 Six tips for improving your PPC ROI
34:38 The importance of keeping your teams informed
41:27 Product and Campaign Split
45:38 3 Things to Do Before Starting a New Account
50:19 Brand vs Non-Brand Budget
53:33 Thank you for watching

Check out our awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Support the show

In this episode we are joined by Nick Barreiro from Clay Imports. Nick came on last year to share the story of Clay Imports. Over the last 12 months, they have been transitioning from a brick and mortar store, to developing their Shopify store to satisfy customers without relying on human support! This has been achieved through customer specific information based on customer login and tailoring the customer's individual buying journeys.

Learn the essential steps for setting up your Shopify store for global expansion, including optimising your site for international customers, navigating cross-border logistics, and implementing effective marketing strategies. Whether you're just starting or looking to expand, this episode provides actionable tips and real-world insights to help you grow your online empire globally!

Clay Imports: https://clayimports.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 How to Manage Inventory on Shopify
0:44 Introduction to Clay Imports
7:59 Deciding to move to Mexico & take the business online
14:31 Reasons for moving to Mexico
23:52 How to Build a Repeat Customer Business
28:27 The benefits of speaking to Trade Customers
34:27 How We're Using AI in Our Customer Service
40:40 Online stores, AI, and the future of marketing
46:11 How to get to know Influencers with Shopify


Check out our awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Support the show