Join MeetEdgar and Kate McKibbin for a chat about Marketing Funnels! Kate loves helping people to create, launch and grow their own profitable and impactful online businesses (using funnels!)Kate is the founder of https://hellofunnels.co/ and she believes funnels can be something any business owner falls in love with.

And all you need is 3 simple things;

1 - You need a simple + effortless way to sell your product (that actually works!)

2 - You need a step-by-step plan to drive more of your dream customers to it

3 - You need someone to help you skip over all the BS.. and just get it done!

Your Turn!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

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Today we're joined by Josh Garofalo.

Download his copy makeover guide here: https://swaycopy.com/freelance-as-a-business/

Josh believes when your copy misses the mark, you scare away would-be customers, even if you have the best solution.

Instead of choosing you, your prospects buy from an inferior competitor who nails their messaging, or they plod along as they always have. I hate when better technology loses to better messaging or the status quo.

That’s why you need copy that bridges the gap between their pain points and your SaaS product. Copy that catapults you out of the ‘me too’ ranks, aka the SaaS graveyard. And copy that says everything your customers need to hear in a voice they can relate to.

Without this copy, you’re left with outbound sales, the odd referral, and luck. Hardly a winning strategy.

Except here’s the thing — writing copy for a company like yours is difficult and not everyone can do it well. 

It’s translation with a dose of persuasion. It’s transforming features your customers can’t wrap their heads around into lightbulb moments. It’s positioning your product as the obvious choice without insulting anyone’s intelligence.

It’s a specialized skill and hardly a place for the generalist copywriter to dabble.

If your SaaS product solves a painful business problem, I’ll bring the copy that sells it.

Your Turn!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

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And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

If you enjoyed today's episode, please:

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Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

You can find more from Mari and tune into her FB Livestreams here: https://www.facebook.com/marismith/

This episode will address the following most common questions regarding Facebook content marketing:

* What should I post and when?

* How can I optimize my content?

* How is FB and Instagram marketing different?

* What can I do to grab the attention of the average Facebook user?

* Should I ever use paid ads?

* Who should be on clubhouse these days? 

Tune in for answers to these and other beyond-the-basics Facebook marketing questions and tactics to optimize your Facebook reach!

Your Turn!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

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And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag @meetedgar

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Today we dive into a fascinating conversation with Ashley Levesque.

As Director of Marketing at Demio, Ashley is responsible for empowering scrappy marketing teams with the skills and confidence they need to run engaging events with their prospects and customers. She is dedicated to making marketers' lives easier and happier.

If you want to read more and go further on her tips for keeping an engaged team, check them out here: https://learn.demio.com/6-ways-to-keep-your-marketing-team-engaged-in-2021/

And connect with Ashley more on LinkedIn: https://www.linkedin.com/in/ashleylevesque/

 if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

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If you enjoyed today's episode, please:

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Jessica Williamson is the Founder of Ete Swimwear turned online business success coach. Learn more about Jessica Here: https://www.jessicawilliamson.com.au/

Hailing from a background in digital marketing and advertising, and with no formal training in fashion, Jessica launched Ete at just 22 years of age. With Ete receiving almost instantaneous success, having been invited to showcase at New York Fashion Week just one week after launching making its fashion week debut in September 2016.

And that was just week one... Since launching Jess has grown Ete Swimwear to over 55,000 social media followers, has customers in over 46 countries and turned over more than 6 figures in her first year of business!

Tune in to hear her story and tips on how to start, scale and stand out online and the goal-setting strategies she uses for success!

Your Turn!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

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And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag @meetedgar

Leave a review and let us know how we're doing!

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In this episode, Sue gives actionable tips to build relationships and use social media to position yourself as an authority in your field.

Have you been seeing everyone profiting on Instagram™ growing their followers and connecting to the right people who want to buy products and services? Well, you can absolutely do it too! Instagram™ might seem overwhelming, but it's actually pretty simple when you have the right strategy.

If you're ready to show up on Instagram™ and start gaining engaged and excited Instagram™ followers and buyers, this is the episode for you!

Sue's website: https://www.suebzimmerman.com/

Her first declaration to become the Instagram Boss that she is: https://www.youtube.com/watch?v=_SFFiqFh2Vo&feature=youtu.be

Her Instagram courses: https://www.suebzimmerman.com/programs/

Connect with Sue on Instagram: https://www.instagram.com/theinstagramexpert/

Subscribe to her YouTube channel: https://www.youtube.com/user/suebzimmerman

____

Your Turn!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

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And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag @meetedgar

Leave a review and let us know how we're doing!

Subscribe for new episodes every Wednesday

What is this episode all about? Instagram followers that become customers! Elise dives into tips for writing copy, upcycling the video content you have to make sure you have social media that actually sells and you can have your best month ever.

We also dive into TikTok for business. TikTok is a social media network that revolves around video sharing. TikToks are 15 or 60 seconds in length and can be created right in the TikTok App. The app allows for integration with other social media channels and you can create, edit, and share your videos right in the app itself without any outside video editing software or experience.

Most people know TikTok for things like lip-syncing and dancing videos but the app is surging in popularity and many brands and businesses are adding it to their social media content strategy because of it.

Today we’re going to share how TikTok works and the best ways to use it in your content marketing game plan.

Last, she shares her copywriting tips to create a blog people actually want to read!

Find out more from Elise here: https://elisedarma.com/

The master class that she chats about here: https://instagrowthboss.com/join

Your Turn!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

-----

And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag @meetedgar

Leave a review and let us know how we're doing!

Subscribe for new episodes every Wednesday

April believes: You know your product is awesome—but does anybody else?

Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of filling in the blanks on an old-school positioning statement. Positioning is the foundation of everything we do in marketing and sales. It forms the backbone of our go-to-market strategy. Yet we don’t have a defined methodology for DOING it. At least we didn’t until now.

Obviously Awesome goes beyond teaching you what positioning is and why you should care. It gives you a step by step process that any startup can follow to position their product, service or company. This book will teach you how to find your product’s “secret sauce” and then sell that sauce to those who crave it.

Go further and connect with April: https://www.aprildunford.com/about

Your Turn!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

----- 

And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag @meetedgar
• Leave a review and let us know how we're doing!
• Subscribe for new episodes every Wednesday

This week on Social Post we are joined from a member of Team Edgar Tia Calvin.

LEAD stands for Learn Experience As a Delegate.

Our objective is to open our doors to students and recent graduates from marginalized communities and welcome them into the world of a tech startup.

LEAD is a paid three month experience where you are assigned a functional team to work with and mentored by.

Tia is our first delegate and is working with our marketing department so we are diving deep into her experience to give a little behind the scenes at MeetEdgar. 

Get started for free! Sign up here:

https://ed.gr/youtube

Keep in touch with Team Edgar

Twitter: https://twitter.com/meetedgar

Facebook: https://www.facebook.com/MeetEdgar

Instagram: https://www.instagram.com/meetedgar

LinkedIn: https://www.linkedin.com/company/meet...

Pinterest: https://www.pinterest.com/meetedgar/

Subscribe to our weekly newsletter: 

https://meetedgar.com/get-the-dash

How You Can Tell If Your Blog Is Actually Working? Ryan Robinson of ryrob.com gets more than 4 million views on his blog and is here to share his strategy! 

Optimizing your blog’s performance doesn’t end here. Monitoring stats like your bounce rate, for example, can help you identify even more places with room for improvement.

Blogging has evolved over the years.

At first, you just needed to have a blog. It really didn’t matter if your blogs were poorly written or functioned only to cram as many keywords in it as possible.

Then, you needed to have a quality blog. Search engines began to focus more on high quality, valuable posts over keyword stuffing. So content creators had to refocus on writing content that would be of value to their audience.

Today, you still need to be writing high-quality blogs that are valuable to your audience. However, you also need to write blogs that are socially shareable.

Today, part of writing a successful blog means your blog needs to succeed on social media. And, we don’t mean deciding that your blog strategy is to “go viral.” This means optimizing your blog post so that it stands out in social feeds, entices your followers to read more and is so engaging that readers want to click share after they’ve read it!

If you want to make your blog posts share-worthy, make sure to tune in. for Ryan's blogging tips! 

Get started for free! Sign up here:

https://ed.gr/youtube

Keep in touch with Team Edgar

Twitter: https://twitter.com/meetedgar

Facebook: https://www.facebook.com/MeetEdgar

Instagram: https://www.instagram.com/meetedgar

LinkedIn: https://www.linkedin.com/company/meet...

Pinterest: https://www.pinterest.com/meetedgar/

Subscribe to our weekly newsletter: 

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Dan Knowlton is one brother part of the Knowlton Marketing Company, a multi-award-winning Kent-based Video & Social Media Marketing Agency.

Most marketers understand the power of social media. They get that it’s filled with audiences who match your ideal buyer personas, and a presence on social media is expected of any brand today. Adding video to the mix makes for a pairing that can elevate the trajectory of a brand. Dan shares the things to think about before and during a video marketing campaign that will lead to success and return on the investment you put into making that video.

Lights, camera, action! Are you ready for your close-up?

Videos are no longer the hottest trend on social media. They are the norm. Your audience expects and might even prefer video to other forms of social media content.

The facts speak for themselves. Consider this:

• Social media posts with video have 48% more views
• Marketers who use video grow revenue 49% faster than non-video users
• 82% of users watch video content on Twitter
• When compared to a photo tweet, a video tweet has a 6x higher chance of getting retweeted.
• Video generates 1,200x more shares than text and images combined
• After watching a video, 64% of users are more likely to buy a product online

The secret is out: videos work and everyone can see benefits from them.

After seeing these stats, it shouldn’t really come as any surprise that more brands and entrepreneurs are stepping up their social media video marketing game. After all, everyone wants more shares, engagement, and revenue!

Videos are engaging and memorable content that build a stronger sense of loyalty among your audience. If you’re not using video yet or you are only starting to dip your toes into the video pool, we want to give you a few ideas to kickstart your social media video marketing endeavors.

Tune in for tips on video creation and social media marketing that will logically move your brand into the minds of people your product or service can help!

Get started for free! Sign up here:

https://ed.gr/youtube

Keep in touch with Team Edgar

Twitter: https://twitter.com/meetedgar

Facebook: https://www.facebook.com/MeetEdgar

Instagram: https://www.instagram.com/meetedgar

LinkedIn: https://www.linkedin.com/company/meetedgar/

Pinterest: https://www.pinterest.com/meetedgar/

Subscribe to our weekly newsletter:

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