Casting The Pod with Adam Schaeuble

Adam Schaeuble takes you along on his epic journey to create an amazing podcast and get his message out there.

I believe that the podcasting story needs to be told by a podcaster that is in the trenches building a show. This podcast will be a 100% real and authentic representation of my podcasting journey. All of the growth strategies (good and bad) will be revealed and all of the download and monetization numbers will be shared. My goal is to deliver a weekly dose of POD-tastic info that will help YOU get your message out there!

  • 19 minutes 29 seconds
    519: Private Podcasts vs Limited Series podcasts. Which is better for most podcasters?
    Are you feeling the pressure to jump on the "secret podcast" bandwagon? 🤔 Hold up! Before you dive into the world of private podcasts, let's explore a strategy that might be even more powerful for your business. Here's what we're unpacking:
    • The truth about "secret" or private podcasts (and why they might not be right for you) 🤫.
    • How to leverage organic discoverability to attract your ideal listeners (without spending a dime on ads).
    • The power of a limited series podcast funnel and why it could outperform a private feed.
      But that's not all...   I'm also sharing:
    • My personal success story using this exact strategy 📈.
    • The crucial element your limited series must include to build your email list.
    • How to position yourself as an expert and convert listeners into clients.
      Attention coaches, consultants, and service providers: If you're looking to grow your brand and attract clients through podcasting, this episode is a must-listen. Don't let confusion about podcast strategies hold you back. Tune in to episode 519 of Podcasting Business School and discover a method that could revolutionize your approach to podcast marketing – without breaking the bank.       🚨 Resources mentioned in this episode: Episode 405 of Podcasting Business School:  https://podcasts.apple.com/us/podcast/podcasting-business-school-podcasting-tips-for-entrepreneurs/id1439327697?i=1000627560648   My limited series podcast: Podcast Monetization Tips for Online Coaches, Consultants, and Service Providers:  https://podcasts.apple.com/us/podcast/podcast-monetization-tips-for-online-coaches-consultants/id1701828314   My online course: The Limited Series Podcast Launch Blueprint  https://www.podcastingbusiness.school/lspf *Use the code LSPF to save $100 by 10/20/24  
    15 October 2024, 5:00 am
  • 27 minutes 55 seconds
    518: My Quick & Dirty Podcast Rebranding Strategy(Podcast Audit)
    If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . *How to leverage a podcast to build an online business and get more clients.   Then check out EP 518 of Podcasting Business School where I do a Podcast Audit of the Purpose, Profits, and Pixie Dust podcast.   ********** Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/
    11 October 2024, 5:00 am
  • 31 minutes 52 seconds
    517: Using strategic interviews to grow your podcast audience.
    Are you tired of sifting through endless spammy guest requests for your podcast? 🙄 It's time to flip the script and get strategic about your interview game! In this eye-opening episode, I'm sharing my foolproof method for finding and booking guests that will actually help grow your show. No more random interviews that go nowhere – we're talking about building genuine relationships that lead to powerful collaborations. Here's what you'll discover:
    • • Why my "invite first" strategy crushes those cringe-worthy cold emails 📧.
    • • The four essential checkboxes every potential guest must tick (hint: being "famous" isn't one of them).
    • • How to mine the podcast charts for hidden gems that align perfectly with your show.
    • • Smart onboarding questions that set the stage for future partnerships.
    But wait, there's more! I'm also dishing out:
    • • The embarrassing guest pitch I received while still recording (and why it was a total disaster).
    • • Post-interview goals that turn a single conversation into a goldmine of opportunities.
    • • Why I'm challenging my own "two-thirds content rule" and how it might benefit you too.
    Ready to transform your interview strategy from a time-suck into a powerful growth engine? This episode is packed with actionable advice to help you build the kind of genuine connections that fuel long-term podcast success. Don't let another mediocre interview slip by. Tune in to episode 517 and learn how to make every guest appearance count! 🎙️💪     🚨Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/    
    8 October 2024, 5:00 am
  • 11 minutes 57 seconds
    516: How to avoid losing clients for your online membership offer. (Online Business Q&A episode)
    If you are looking for online business tips on topics like: . *How to use your podcast to get more clients. . *How to increase your email list size. . *How to leverage your podcast to build your online business platform.   Then check out EP 516 of Podcasting Business School where I answer an online business question from one of my listeners. Use this link to submit your online business questions: https://www.speakpipe.com/podcastingbusinessschool   🚨Join the Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy
    4 October 2024, 5:00 pm
  • 27 minutes 24 seconds
    515: Uncover Your Online Business Revenue Roadblock with This Powerful Framework.
    Are you tired of spinning your wheels, trying to figure out why your podcast isn't bringing in the revenue you dream of? 💸 I've got a game-changing framework that's about to rock your world!   In this episode, I'm pulling back the curtain on my brand new "Online Business Revenue Roadblock Analysis." It's the secret sauce I've been cooking up, and now I'm serving it hot and fresh to you! Here's what you'll discover:
    • The three critical areas where your revenue might be getting stuck 🚧.
    • How to pinpoint exactly where your business is hitting a wall.
    • Actionable strategies to smash through those roadblocks and get that cash flowing.
    But wait, there's more!
    • My personal struggles with finding the right offer (and how I overcame them).
    • The shocking truth about pricing (hint: you might be leaving money on the table).
    • The one question you must ask potential clients before jumping on a discovery call.
      This isn't just theory – it's battle-tested wisdom that took me years to figure out. Ready to stop guessing and start growing? Tune in to episode 515 of Podcasting Business School and let's turn your podcast from a passion project into a profit powerhouse! 🎙️💰   🚨 Join the Online Business Academy for Podcasters: https://www.podcastingbusiness.school/academy
    1 October 2024, 5:00 am
  • 22 minutes 3 seconds
    514: How to optimize your discovery call process (Online Business Q&A episode).
    If you are looking for online business tips on topics like: . *How to use your podcast to get more clients. . *How to increase your email list size. . *How to leverage your podcast to build your online business platform.   Then check out EP 514 of Podcasting Business School where I answer an online business question from one of my listeners. Use this link to submit your online business questions: https://www.speakpipe.com/podcastingbusinessschool   🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy
    27 September 2024, 5:00 am
  • 49 minutes 39 seconds
    513: Five mistakes that are keeping podcasters from earning meaningful income with their online business.

    Are you struggling to turn your podcast into a thriving online business? 🎙️💼

    You're not alone! In this rowdy September Pod Pal Zoom party episode, I'm spilling the tea on the five biggest mistakes keeping podcasters from earning meaningful income.

    Trust me, I've been there. My first three years of podcasting netted me a whopping $37 (mostly from a mushroom coffee affiliate code). But I've learned a thing or two since then, and I'm here to help you fast-forward through these common pitfalls.

    Here's what we're diving into:
    • Why your podcast name could be sabotaging your success (and how to fix it). 🏷️
    • The interview trap that's keeping you from being seen as the expert.
    • The dangers of premature monetization (and when it's actually okay to start selling).
    • Why selling directly from your show might be hurting your bottom line.
    • The crucial element your offers are missing (hint: it's YOU).
    But wait, there's more!
    • My "perfect podcast naming formula" for maximum discoverability.
    • The "two-thirds content rule" for balancing interviews and expert positioning.
    • How to create a "client conversion pathway" that actually works.
    • Why business-level goals require business-level effort (and how to find the right balance).

    Remember, building a successful online business isn't about working harder – it's about working smarter.

    Ready to stop making these costly mistakes and start leveraging your podcast to build your online business? Tune in to episode 513 of Podcasting Business School, and let's level up your podcast game together! 🚀💰

     

    🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy
    24 September 2024, 5:00 am
  • 13 minutes 59 seconds
    512: Options to consider when non ideal fit clients are signing up for your coaching offer. (Online Business Q&A episode)
    If you are looking for online business tips on topics like: . *How to use your podcast to get more clients. . *How to increase your email list size. . *How to leverage your podcast to build your online business platform.   Then check out EP 512 of Podcasting Business School where I answer an online business question from one of my listeners. Use this link to submit your online business questions: https://www.speakpipe.com/podcastingbusinessschool   🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy
    20 September 2024, 5:00 am
  • 20 minutes 58 seconds
    511: Six KPI's podcasters should be tracking as they build their online business.
    Are you flying blind when it comes to your online business? 🤔 It's time to get serious about tracking your progress and supercharging your growth! In this eye-opening episode, I'm sharing the six key performance indicators (KPIs) that every podcaster should be monitoring to build a thriving online business. Why measuring matters: I kick things off by revealing Pearson's Law – a principle that's guided my business success since 2003. You'll discover how simply tracking your performance can lead to dramatic improvements, and why adding accountability takes those results to the next level. The 6 must-track KPIs for podcasters:
    • Discovery calls (and why quality matters just as much as quantity)
    • Monthly revenue (with a tip for the money-anxious among us)
    • Podcast downloads (and the recent shifts you need to know about)
    • Email list size (hint: ignore this at your peril!)
    • Social media growth (which platforms I'm focusing on right now)
    • Membership numbers (if applicable to your business model)
    But that's not all... I'll also share:
    • How these KPIs interconnect to drive your business forward
    • The simple Google Sheets hack I use to stay on top of my numbers
    • Why expert positioning is crucial (and how to nail it if you're struggling)
    Remember, what gets measured, gets improved. It's time to stop guessing and start growing!   Ready to take your podcasting business to the next level? Tune in to episode 511 and let's crunch those numbers together! 📊🚀     Important links mentioned in this episode:     🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy     🚨FREE Workshop: Effective Lead Magnet Strategies for Podcasters (September 24th)🚨 https://www.podcastingbusiness.school/leadmagnet
    17 September 2024, 5:00 am
  • 17 minutes 32 seconds
    510: Is your online business ready for a group offer? (Online Business Q&A episode)
    If you are looking for online business tips on topics like: . *How to use your podcast to get more clients. . *How to increase your email list size. . *How to leverage your podcast to build your online business platform.   Then check out EP 510 of Podcasting Business School where I answer an online business question from one of my listeners. Use this link to submit your online business questions: https://www.speakpipe.com/podcastingbusinessschool   🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy
    13 September 2024, 5:00 am
  • 34 minutes 59 seconds
    509: How to put social media and paid ads on the back burner with my Podcast FIRST marketing system.
    Ever feel like you're spinning your wheels with social media and paid ads? 🤔 What if I told you there's a better way to grow your online business and get more clients?   In EP 509 of Podcasting Business School, I'm diving into the Podcast First Marketing System. This system is all about creating podcast content that builds your email list and positions you as the go-to expert in your field. Forget about chasing likes and shares—let's focus on what really matters.   Here's what you'll discover in this episode: • Why your podcast should be the top of your business funnel.   • Why two-thirds of your content should feature YOU as the expert, not just interviews.   • Why tracking discovery/sales calls is the ultimate key performance indicator for your business.   • The reasoning behind my new, super simplified, website.   Ready to unlock the full potential of your podcast and skyrocket your business? Check out EP 509 of Podcasting Business School. 💪🎙️   🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy
    10 September 2024, 5:00 am
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