She Thinks Big - Women Entrepreneurs Doing Good in the World

Geraldine Carter

Women Entrepreneurs whose business makes the world a better place. On-Air Coaching, Interviews, and Solo Episodes to inspire your best work so you can grow your income and your impact. Listen as your host, Geraldine Carter, helps you with your biggest business challenges so you can be profitable while helping the planet. Small Business Owners, Conscious Companies and B Corps also welcome!

  • 20 minutes 52 seconds
    297 9 Common Characteristics of Success

    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind


    What’s most important to focus on – and where do you not need to focus – in order to make the most progress toward your goals in your accounting practice?


    I see nine common characteristics among the accountants who’ve made the most progress. 


    Know what they are so you can use your time wisely and not get pulled away by tempting, shiny objects. 



    Hey CPA firm owner, glad you found the podcast. 


    If you feel like you’ve become trapped by your own accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue. 


    If you like the podcast, join 4200+ other CPAs who get Vitamin G, my daily dose of single-tip business strategy delivered straight to their inbox: 

    Subscribe here: geraldinecarter.com/subscribe


    Readers say they love it because they’re short and on point.

    Check out my “greatest hits” episodes:

    Effortless Value #201

    Pricing for Improved Profitability #211

    12 Reasons to Niche #221

    Killer Niches for CPAs with Tom Wheelright #178

    Digital Products, Courses, and 90% Margins with The Real Estate CPA, Brandon Hall #179

    Get More from Technology with Joe Woodard #244


    Want to get your life back while protecting your revenue?

    Here are a few ways I help overworked CPAs:



    GO DOWN TO 40 HOURS

    THE EMAIL COURSE
    Stop Working Weekends will teach you how to get your hours down without giving up revenue.
    geraldinecarter.com/stop-working-weekends
    Free


    THE BOOK

    A Roadmap for CPAs to End Overworking Without Losing Revenue

    geraldinecarter.com/book

    $9.99



    THE VIDEO COURSE
    Get access to 16 video lessons, bonus training, template letters, website teardowns, and more. Plus, a $1000 credit toward my DT40H Mastermind and a money-back guarantee.
    geraldinecarter.com/down-to-40-hours-video-course
    $997


    A 1:1 CONSULTATION
    Do you have a burning question about the material in Down to 40 Hours? Book a one-on-one call with me to get guidance on implementing the material in your specific situation.
    geraldinecarter.com/coaching-options/
    $1295


    CPA MASTERMIND
    For the overworked CPA at six figures of revenue who is ready to stop working weekends and wants to implement overdue changes but has trouble doing it alone:

    • Get guidance on increasing prices without overdoing it or underdoing it
    • Disengage problem clients at a pace you’re comfortable with
    • Create packages while knowing how to navigate scope creep
    • Focus on your client niche without feeling like you’re jumping off a ledge
    • Be in a community of like-minded CPAs on a similar journey to share best practices, have a sounding board, and get accountability


    Make more progress faster and with greater confidence and ease. Guaranteed to get you down to 40 hours.
    geraldinecarter.com/
    $9500


    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind

    6 May 2024, 10:00 am
  • 23 minutes 34 seconds
    Q & A: Down to 40 Hours CPA Mastermind

    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind


    Wondering if Down to 40 Hours CPA Mastermind is right for you?


    It might be, if you're a single-owner or partner CPA who wants to work fewer hours without losing revenue.


    In this short episode, I answer:

    ✋ Who is it for? (Is it for me?)

    ✋ How does it work?

    ✋ What's the time commitment?

    ✋ What if I'm going on vacation?

    ✋ Is there a payment plan?

    ✋ What happens if I make the wrong decision?

    ✋ Is there a guarantee?

    ✋ When does it start/end?

    ✋ How big is the group?

    ✋ What’s up with renewing?


    Down to 40 Hours CPA Mastermind is the only program of its kind designed specifically for CPAs who want to stop working insane hours, fix their pricing problems, figure out their niche, disengage non-fitting clients, and get their website to work for them so they can have the freedom, time, and revenue they want.


    If you have questions about whether Down to 40 Hours is right for you, shoot me an email: [email protected]



    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind

    3 May 2024, 9:12 am
  • 33 minutes 49 seconds
    295 Niche Journey and 5x Higher Prices than 24mo Ago with Sheila Hansen, CPA

    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind


    Many CPAs see the value in niching but find it difficult to get started. Sheila Hansen, CPA went from having a wide variety of clients to having a clear, narrow niche with clients whose challenges are consistent. Doing so has helped her standardize and systematize, save time, and increase prices by a factor of five. 


    Connect with Sheila:


    Website: https://www.hansenllc.net/


    LinkedIn: https://www.linkedin.com/in/sheila-hansen-cpa/


    Podcast: https://www.hansenllc.net/profitable-women-podcast/


    Instagram: https://www.instagram.com/sheila.hansen.cpa/



    Hey CPA firm owner, glad you found the podcast. 


    If you feel like you’ve become trapped by your own accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue. 


    If you like the podcast, join 4200+ other CPAs who get Vitamin G, my daily dose of single-tip business strategy delivered straight to their inbox: 

    Subscribe here: geraldinecarter.com/subscribe


    Readers say they love it because they’re short and on point.


    Want to get your life back while protecting your revenue?

    Here are a few ways I help overworked CPAs:



    GO DOWN TO 40 HOURS

    THE EMAIL COURSE
    Stop Working Weekends will teach you how to get your hours down without giving up revenue.
    geraldinecarter.com/stop-working-weekends
    Free



    THE BOOK

    A Roadmap for CPAs to End Overworking Without Losing Revenue

    geraldinecarter.com/book

    $9.99




    THE VIDEO COURSE
    Get access to 16 video lessons, bonus training, template letters, website teardowns, and more. Plus, a $1000 credit toward my DT40H Mastermind and a money-back guarantee.
    geraldinecarter.com/down-to-40-hours-video-course
    $997


    A 1:1 CONSULTATION
    Do you have a burning question about the material in Down to 40 Hours? Book a one-on-one call with me to get guidance on implementing the material in your specific situation.
    geraldinecarter.com/coaching-options/
    $1295


    CPA MASTERMIND
    For the overworked CPA at six figures of revenue who is ready to stop working weekends and wants to implement overdue changes but has trouble doing it alone:

    • Get guidance on increasing prices without overdoing it or underdoing it
    • Disengage problem clients at a pace you’re comfortable with
    • Create packages while knowing how to navigate scope creep
    • Focus on your client niche without feeling like you’re jumping off a ledge
    • Be in a community of like-minded CPAs on a similar journey to share best practices, have a sounding board, and get accountability


    Make more progress faster and with greater confidence and ease. Guaranteed to get you down to 40 hours.
    geraldinecarter.com/
    $9500

    17 MORE EPISODES ON NICHING (!!)

    287 How CPAs Can Decide Their Niche When They Can’t Decide

    285 The Niche River of Fear

    270 How long does it take for a CPA to niche?

    269 Four Niche Sirens for CPAs to Avoid

    268 How to Start Niching When Your Clients are All Over the Map

    263 Navigating Pricing and Niche Challenges with Jackie Meyer, CPA

    260 The Value of Niching

    245 Niching into Female-Owned Law Firms with Julie Powell, CPA

    239 Finding Your Niche with Matt Chiappetta, CPA

    221 12 Reasons to Niche Your Accounting Practice

    212 Hold My Beer and Watch Me Niche, with Josh Lance, CPA

    208 Minting New Niches for CPAs: Inside the CHIPS and IRA Bills

    203 Killer Niche: Farm + Ag CPA with Catherine Ozment

    198 Killer Intel for CPAs on the Real Estate Investor Niche with Tom Wheelwright

    195 How to Position Your CPA Firm to Stop Getting Overlooked in the Marketplace

    178 Killer Niches for CPAs with Tom Wheelwright

    174 More Confidence, Time, & Wealth When You Niche with SaraEllen Hutchison


    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind

    1 May 2024, 10:00 am
  • 1 hour 11 minutes
    294 On CPAs Going Down to 25 Hours

    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind


    I used to think I needed more time. If I just had more time, I could solve so many more problems. But thinking that way never solved enough problems to give me more time. Instead, I maintained a status quo of “never having enough time.”


    You might want more time. More free time. For your health. For your family. To travel. You might think you need more time. But “more time” isn’t the solution to the “not-enough-time” problem. 


    If what you want is more time, the answer lies in changing what you think.


    Changing what you think in order to get what you want might be the simplest but hardest thing you can do. 


    I hope you’ll accept the challenge. :) 



    Hey CPA firm owner, glad you found the podcast. 


    If you feel like you’ve become trapped by your own accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue. 


    If you like the podcast, join 4200+ other CPAs who get Vitamin G, my daily dose of single-tip business strategy delivered straight to their inbox: 

    Subscribe here: geraldinecarter.com/subscribe


    Readers say they love it because they’re short and on point.

    Check out my “greatest hits” episodes:

    Effortless Value #201

    Pricing for Improved Profitability #211

    12 Reasons to Niche #221

    Killer Niches for CPAs with Tom Wheelright #178

    Digital Products, Courses, and 90% Margins with The Real Estate CPA, Brandon Hall #179

    Get More from Technology with Joe Woodard #244



    Want to get your life back while protecting your revenue?

    Here are a few ways I help overworked CPAs:



    GO DOWN TO 40 HOURS

    THE EMAIL COURSE
    Stop Working Weekends will teach you how to get your hours down without giving up revenue.
    geraldinecarter.com/stop-working-weekends
    Free



    THE BOOK

    A Roadmap for CPAs to End Overworking Without Losing Revenue

    geraldinecarter.com/book

    $9.99



    THE VIDEO COURSE
    Get access to 16 video lessons, bonus training, template letters, website teardowns, and more. Plus, a $1000 credit toward my DT40H Mastermind and a money-back guarantee.
    geraldinecarter.com/down-to-40-hours-video-course
    $997


    A 1:1 CONSULTATION
    Do you have a burning question about the material in Down to 40 Hours? Book a one-on-one call with me to get guidance on implementing the material in your specific situation.
    geraldinecarter.com/coaching-options/
    $1295


    CPA MASTERMIND
    For the overworked CPA at six figures of revenue who is ready to stop working weekends and wants to implement overdue changes but has trouble doing it alone:

    • Get guidance on increasing prices without overdoing it or underdoing it
    • Disengage problem clients at a pace you’re comfortable with
    • Create packages while knowing how to navigate scope creep
    • Focus on your client niche without feeling like you’re jumping off a ledge
    • Be in a community of like-minded CPAs on a similar journey to share best practices, have a sounding board, and get accountability


    Make more progress faster and with greater confidence and ease. Guaranteed to get you down to 40 hours.
    geraldinecarter.com/
    $9500


    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind

    30 April 2024, 5:36 pm
  • 50 minutes 11 seconds
    293 What it Takes to Work 15 Hours per Week with Erica Goode, CPA

    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind


    If you think working only 15 hours per week, taking home almost $200K in Total Owner Benefit, and living stress-free while enjoying your business seems:

    • Insane
    • Impossible
    • The Promised Land 

    Check out Erica Goode, CPA’s playbook for getting it done. 



    Hey CPA firm owner, glad you found the podcast. 


    If you feel like you’ve become trapped by your own accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue. 


    If you like the podcast, join 4200+ other CPAs who get Vitamin G, my daily dose of single-tip business strategy delivered straight to their inbox: 

    Subscribe here: geraldinecarter.com/subscribe


    Readers say they love it because they’re short and on point.

    If you like the idea of working less, you might enjoy these episodes:

    Freedom to Choose Not to Double Revenue with Prithi Daswani, CPA

    When you need to explore, with Rebecca Driscoll, CPA

    15 Hour Weeks, $200K, 70%+ Margins, with Erica Goode, CPA

    130% Revenue Increase While Working Less with Paige Gott

    How to Build $250K in CPA Advisory Services in 4 Months, with Prithi Daswani, CPA

    From Scratch to 6 Figures in 9 Months with Shaan Afridi, CPA


    Want to get your life back while protecting your revenue?

    Here are a few ways I help overworked CPAs:

    STOP WORKING WEEKENDS

    A free five-day email course to teach you how to get your hours down without giving up revenue.
    https://geraldinecarter.com/stop-working-weekends


    GET LOTS OF ANSWERS FAST

    For the solo CPA with a bunch of rapid-fire questions they want answers to, like:

    • How high can I go on prices without sending my clients running?
    • What do you think of my niche?
    • How do I upsell my legacy clients?
    • What’s the script for talking to prospects about higher-level and Advisory services?
    • What do I put in my tiered packages?


    Book a single strategy call with me, to get answers to questions like these and more. It’s covered by my 100% satisfaction guarantee. If at the end of the call, you don’t feel like it was worth it, just say the word and I‘ll refund your purchase in full. 

    geraldinecarter.com/call
    $495


    DOWN TO 40 HOURS CPA MASTERMIND

    For the overworked CPA at six figures of revenue who is ready to stop working weekends and wants to implement overdue changes but has trouble doing it alone:

    • Get guidance on increasing prices without overdoing it or underdoing it
    • Disengage problem clients at a pace you’re comfortable with
    • Create packages while knowing how to navigate scope creep
    • Focus on your client niche without feeling like you’re jumping off a ledge
    • Be in a community of like-minded CPAs on a similar journey to share best practices, have a sounding board, and get accountability


    Make more progress faster and with greater confidence and ease. Guaranteed to get you down to 40 hours.
    geraldinecarter.com/
    $9500


    Connect with Erica Goode, CPA


    Website: https://www.ericagoode.com/


    LinkedIn: https://www.linkedin.com/in/erica-goode-cpa-00205616/


    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind

    24 April 2024, 10:00 am
  • 28 minutes 25 seconds
    292 [Hire Well] Offshore as a Strategy, Not a Tactic with Nick Sinclair of TOA Global

    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind


    Accountants run into many hiring and staffing-related challenges. 


    You want to know:

    • Which role to fill next
    • Where to find talent
    • If it’s time to go offshore
    • How to hire well the first time. 


    Because there are so many questions related to hiring and staffing, I am doing a series of podcast episodes to get insight into the problems and solutions related to staff and hiring challenges. Making hiring mistakes is expensive—in terms of money, time, and emotional investment. Making a great hire can really pay off. I want to help you hire as well as you can. 


    This interview is the fourth in the series, and we are talking about how to be successful when going offshore. 


    My guest is Nick Sinclair, founder and CEO of TOA Global, TOA is the global leader in talent solutions for the accounting industry. They supply 3500+ great offshore people to over 1000 firms in the US, Canada, Australia, New Zealand, and the UK.



    Hey CPA firm owner, glad you found the podcast. 


    If you feel like you’ve become trapped by your own accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue. 


    If you like the podcast, join 4200+ other CPAs who get Vitamin G, my daily dose of single-tip business strategy delivered straight to their inbox: 

    Subscribe here: geraldinecarter.com/subscribe


    Readers say they love it because they’re short and on point.

    Want to get your life back while protecting your revenue?

    Here are a few ways I help overworked CPAs:

    STOP WORKING WEEKENDS

    A free five-day email course to teach you how to get your hours down without giving up revenue.
    https://geraldinecarter.com/stop-working-weekends


    GET LOTS OF ANSWERS FAST

    For the solo CPA with a bunch of rapid-fire questions they want answers to, like:

    • How high can I go on prices without sending my clients running?
    • What do you think of my niche?
    • How do I upsell my legacy clients?
    • What’s the script for talking to prospects about higher-level and Advisory services?
    • What do I put in my tiered packages?


    Book a single strategy call with me, to get answers to questions like these and more. It’s covered by my 100% satisfaction guarantee. If at the end of the call, you don’t feel like it was worth it, just say the word and I‘ll refund your purchase in full. 

    geraldinecarter.com/call
    $495


    DOWN TO 40 HOURS CPA MASTERMIND

    For the overworked CPA at six figures of revenue who is ready to stop working weekends and wants to implement overdue changes but has trouble doing it alone:

    • Get guidance on increasing prices without overdoing it or underdoing it
    • Disengage problem clients at a pace you’re comfortable with
    • Create packages while knowing how to navigate scope creep
    • Focus on your client niche without feeling like you’re jumping off a ledge
    • Be in a community of like-minded CPAs on a similar journey to share best practices, have a sounding board, and get accountability


    Make more progress faster and with greater confidence and ease. Guaranteed to get you down to 40 hours.
    geraldinecarter.com/
    $7500


    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind

    17 April 2024, 10:00 am
  • 37 minutes 18 seconds
    291 [Hire Well] Down to One Hour with Scott Scarano, EA

    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind


    After being stuck at a “$1.2M and working-all-hours” plateau for six years, it took Scott Scarano four years to get down to a one-hour work week. Find out what he needed to learn to get there. 



    Hey CPA firm owner, glad you found the podcast. 


    If you feel like you’ve become trapped by your own accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue. 


    If you like the podcast, join 4200+ other CPAs who get Vitamin G, my daily dose of single-tip business strategy delivered straight to their inbox: 

    Subscribe here: geraldinecarter.com/subscribe


    Readers say they love it because they’re short and on point.

    If you like the idea of working less, you might enjoy these episodes:

    Freedom to Choose Not to Double Revenue with Prithi Daswani, CPA

    When you need to explore, with Rebecca Driscoll, CPA

    15 Hour Weeks, $200K, 70%+ Margins, with Erica Goode, CPA

    130% Revenue Increase While Working Less with Paige Gott

    Want to get your life back while protecting your revenue?

    Here are a few ways I help overworked CPAs:

    STOP WORKING WEEKENDS

    A free five-day email course to teach you how to get your hours down without giving up revenue.
    https://geraldinecarter.com/stop-working-weekends


    GET LOTS OF ANSWERS FAST

    For the solo CPA with a bunch of rapid-fire questions they want answers to, like:

    • How high can I go on prices without sending my clients running?
    • What do you think of my niche?
    • How do I upsell my legacy clients?
    • What’s the script for talking to prospects about higher-level and Advisory services?
    • What do I put in my tiered packages?


    Book a single strategy call with me, to get answers to questions like these and more. It’s covered by my 100% satisfaction guarantee. If at the end of the call, you don’t feel like it was worth it, just say the word and I‘ll refund your purchase in full. 

    geraldinecarter.com/call
    $495


    DOWN TO 40 HOURS CPA MASTERMIND

    For the overworked CPA at six figures of revenue who is ready to stop working weekends and wants to implement overdue changes but has trouble doing it alone:

    • Get guidance on increasing prices without overdoing it or underdoing it
    • Disengage problem clients at a pace you’re comfortable with
    • Create packages while knowing how to navigate scope creep
    • Focus on your client niche without feeling like you’re jumping off a ledge
    • Be in a community of like-minded CPAs on a similar journey to share best practices, have a sounding board, and get accountability


    Make more progress faster and with greater confidence and ease. Guaranteed to get you down to 40 hours.
    geraldinecarter.com/
    $7500


    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind

    10 April 2024, 10:00 am
  • 30 minutes 41 seconds
    290 [Hire Well] Onshore Hiring Done Well for Accountants

    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind


    Accountants run into many hiring and staffing-related challenges. 


    You want to know:

    • Which role to fill next
    • Where to find talent
    • If it’s time to go offshore
    • How to hire well the first time. 


    Because there are so many questions related to hiring and staffing, I am doing a series of podcast episodes to get insight into the problems and solutions related to staff and hiring challenges. Making hiring mistakes is expensive—in terms of money, time, and emotional investment. Making a great hire can really pay off. I want to help you hire as well as you can. 


    In this episode, my guest, Laurence Whittam, Founder and Managing Director Impact Global Solutions, takes us through five keys to hiring virtual onshore accountants well. 



    Hey CPA firm owner, glad you found the podcast. 


    If you feel like you’ve become trapped by your accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue. 


    If you like the podcast, join 4200+ other CPAs who get Vitamin G, my daily dose of single-tip business strategy delivered straight to their inbox: 

    Subscribe here: geraldinecarter.com/subscribe


    Readers say they love it because they’re short and on point.

    Want to get your life back while protecting your revenue?

    Here are a few ways I help overworked CPAs:

    STOP WORKING WEEKENDS

    A free five-day email course to teach you how to get your hours down without giving up revenue.
    https://geraldinecarter.com/stop-working-weekends


    GET LOTS OF ANSWERS FAST

    For the solo CPA with a bunch of rapid-fire questions they want answers to, like:

    • How high can I go on prices without sending my clients running?
    • What do you think of my niche?
    • How do I upsell my legacy clients?
    • What’s the script for talking to prospects about higher-level and Advisory services?
    • What do I put in my tiered packages?


    Book a single strategy call with me, to get answers to questions like these and more. It’s covered by my 100% satisfaction guarantee. If at the end of the call, you don’t feel like it was worth it, just say the word and I‘ll refund your purchase in full. 

    geraldinecarter.com/call
    $495


    DOWN TO 40 HOURS CPA MASTERMIND

    For the overworked CPA at six figures of revenue who wants to stop working weekends and wants to implement overdue changes but has trouble doing it alone:

    • Get guidance on prices, packages, and becoming more specialized
    • Disengage problem clients without blowing a hole in your firm
    • Have a community of like-minded CPAs on a similar journey to share what you’re working on, bounce ideas off, and get accountability


    Make more progress faster and with more ease. Guaranteed to get you down to 40 hours.
    geraldinecarter.com/
    $9500


    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind

    3 April 2024, 10:00 am
  • 1 hour 6 minutes
    289 Fear of Niche Boredom with Jonathan Stark

    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind


    I talk with Jonathan Stark about the fear of niche boredom and the benefits of niching down in business. 


    We explore the idea that niching down does not lead to boredom, but rather opens up new opportunities for variety and growth. 


    By focusing on a specific target market or problem, businesses can automate repetitive tasks, systematize processes, and delegate work, allowing for more free time and the ability to pursue other interests. 


    Niching down also leads to increased expertise, client satisfaction, better referrals, and higher profits. 


    Our conversation highlights the importance of creating value for clients and the fulfillment that comes from making a meaningful impact in their lives. 


    We discuss the importance of knowing your audience and how it can impact your choice of words and communication style. 


    We explore the power of niche expertise and how it can attract higher-quality leads and larger clients. 


    We also highlight the rewards of niching down, including increased revenue and a sense of stability and freedom. The conversation delves into the craft of business ownership and the need for continuous learning and improvement. 


    Finally, we emphasize the possibility of having a sense of purpose and making a meaningful difference in your clients' lives.


    Hey CPA firm owner, glad you found the podcast. 


    If you feel like you’ve become trapped by your own accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue. 


    If you like the podcast, join 4200+ other CPAs who get Vitamin G, my daily dose of single-tip business strategy delivered straight to their inbox: 

    Subscribe here: geraldinecarter.com/subscribe


    Readers say they love it because they’re short and on point.

    17 MORE EPISODES ON NICHING (!!)

    287 How CPAs Can Decide Their Niche When They Can’t Decide

    285 The Niche River of Fear

    270 How long does it take for a CPA to niche?

    269 Four Niche Sirens for CPAs to Avoid

    268 How to Start Niching When Your Clients are All Over the Map

    263 Navigating Pricing and Niche Challenges with Jackie Meyer, CPA

    260 The Value of Niching

    245 Niching into Female-Owned Law Firms with Julie Powell, CPA

    239 Finding Your Niche with Matt Chiappetta, CPA

    221 12 Reasons to Niche Your Accounting Practice

    212 Hold My Beer and Watch Me Niche, with Josh Lance, CPA

    208 Minting New Niches for CPAs: Inside the CHIPS and IRA Bills

    203 Killer Niche: Farm + Ag CPA with Catherine Ozment

    198 Killer Intel for CPAs on the Real Estate Investor Niche with Tom Wheelwright

    195 How to Position Your CPA Firm to Stop Getting Overlooked in the Marketplace

    178 Killer Niches for CPAs with Tom Wheelwright

    174 More Confidence, Time, & Wealth When You Niche with SaraEllen Hutchison

    OTHER EPISODES WITH JONATHAN STARK

    106 Better Pricing Strategies for Accountants: Stop Billing by the Hour, with Jonathan Stark
    111 Better Pricing Methodologies For CPA Firms, with Jonathan Stark

    157 Altitudes of Involvement for CPAs with Jonathan Stark



    Want to get your life back while protecting your revenue?

    Here are a few ways I help overworked CPAs:

    STOP WORKING WEEKENDS

    A free five-day email course to teach you how to get your hours down without giving up revenue.
    https://geraldinecarter.com/stop-working-weekends


    GET LOTS OF ANSWERS FAST

    For the solo CPA with a bunch of rapid-fire questions they want answers to, like:

    • How high can I go on prices without sending my clients running?
    • What do you think of my niche?
    • How do I upsell my legacy clients?
    • What’s the script for talking to prospects about higher-level and Advisory services?
    • What do I put in my tiered packages?


    Book a single strategy call with me, to get answers to questions like these and more. It’s covered by my 100% satisfaction guarantee. If at the end of the call, you don’t feel like it was worth it, just say the word and I‘ll refund your purchase in full. 

    geraldinecarter.com/call
    $495


    DOWN TO 40 HOURS CPA MASTERMIND

    For the overworked CPA at six figures of revenue who wants to stop working weekends and wants to implement overdue changes, but has trouble doing it alone:

    • Get guidance on prices, packages, and becoming more specialized
    • Disengage problem clients without blowing a hole in your firm
    • Have a community of like-minded CPAs on a similar journey to share what you’re working on, bounce ideas off, and get accountability


    Make more progress faster and with more ease. Guaranteed to get you down to 40 hours.
    geraldinecarter.com/
    $9500


    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind

    27 March 2024, 10:00 am
  • 35 minutes 23 seconds
    288 [Hire Well] Five Offshoring Mistakes for CPAs to Avoid

    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind


    Accountants run into many hiring and staffing-related challenges. 


    You want to know:

    • Which role to fill next
    • Where to find talent
    • If it’s time to go offshore
    • How to hire well the first time. 


    Because there are so many questions related to hiring and staffing, I am doing a series of podcast episodes to get insight into the problems and solutions related to staff and hiring challenges. Making hiring mistakes is expensive—in terms of money, time, and emotional investment. Making a great hire can really pay off. I want to help you hire as well as you can. 


    In this episode, my guest, Isaac Smith, founder of TeamUp, takes us through five painful hiring mistakes to avoid when going offshore.



    Hey CPA firm owner, glad you found the podcast. 


    If you feel like you’ve become trapped by your own accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue. 


    If you like the podcast, join 4200+ other CPAs who get Vitamin G, my daily dose of single-tip business strategy delivered straight to their inbox: 

    Subscribe here: geraldinecarter.com/subscribe


    Readers say they love it because they’re short and on point.

    Want to get your life back while protecting your revenue?

    Here are a few ways I help overworked CPAs:

    STOP WORKING WEEKENDS

    A free five-day email course to teach you how to get your hours down without giving up revenue.
    https://geraldinecarter.com/stop-working-weekends


    GET LOTS OF ANSWERS FAST

    For the solo CPA with a bunch of rapid-fire questions they want answers to, like:

    • How high can I go on prices without sending my clients running?
    • What do you think of my niche?
    • How do I upsell my legacy clients?
    • What’s the script for talking to prospects about higher-level and Advisory services?
    • What do I put in my tiered packages?


    Book a single strategy call with me, to get answers to questions like these and more. It’s covered by my 100% satisfaction guarantee. If at the end of the call, you don’t feel like it was worth it, just say the word and I‘ll refund your purchase in full. 

    geraldinecarter.com/call
    $495


    DOWN TO 40 HOURS CPA MASTERMIND

    For the overworked CPA at six figures of revenue who wants to stop working weekends and wants to implement overdue changes, but has trouble doing it alone:

    • Get guidance on prices, packages, and becoming more specialized
    • Disengage problem clients without blowing a hole in your firm
    • Have a community of like-minded CPAs on a similar journey to share what you’re working on, bounce ideas off, and get accountability

    Make more progress faster and with more ease. Guaranteed to get you down to 40 hours.
    geraldinecarter.com/
    $7500


    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind

    20 March 2024, 10:00 am
  • 17 minutes 41 seconds
    287 How CPAs Can Decide Their Niche When They Can’t Decide

    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind


    If you’ve ever wanted to niche but thought, “I can’t decide,” this episode is for you. 

    By the end of it, you will not only know you can decide but also be able to take your next niche step with confidence. 



    Hey CPA firm owner, glad you found the podcast. 


    If you feel like you’ve become trapped by your own accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue. 


    If you like the podcast, join 3500+ other CPAs who get Vitamin G, my daily dose of single-tip business strategy delivered straight to their inbox: 

    Subscribe here: geraldinecarter.com/subscribe


    Readers say they love it because they’re short and on point.

    OTHER EPISODES ON NICHING

    270 How long does it take for a CPA to niche?

    269 Four Niche Sirens for CPAs to Avoid

    268 How to Start Niching When Your Clients are All Over the Map

    260 The Value of Niching

    Want to get your life back while protecting your revenue?

    Here are a few ways I help overworked CPAs:

    STOP WORKING WEEKENDS

    A free five-day email course to teach you how to get your hours down without giving up revenue.
    https://geraldinecarter.com/stop-working-weekends


    GET LOTS OF ANSWERS FAST

    For the solo CPA with a bunch of rapid-fire questions they want answers to, like:

    • How high can I go on prices without sending my clients running?
    • What do you think of my niche?
    • How do I upsell my legacy clients?
    • What’s the script for talking to prospects about higher-level and Advisory services?
    • What do I put in my tiered packages?


    Book a single strategy call with me, to get answers to questions like these and more. It’s covered by my 100% satisfaction guarantee. If at the end of the call, you don’t feel like it was worth it, just say the word and I‘ll refund your purchase in full. 

    geraldinecarter.com/call
    $495


    DOWN TO 40 HOURS CPA MASTERMIND

    For the overworked CPA at six figures of revenue who wants to stop working weekends and wants to implement overdue changes, but has trouble doing it alone:

    • Get guidance on prices, packages, and becoming more specialized
    • Disengage problem clients without blowing a hole in your firm
    • Have community of like-minded CPAs on a similar journey to share what you’re working on, bounce ideas off, and get accountability


    Make more progress faster and with more ease. Guaranteed to get you down to 40 hours.
    geraldinecarter.com/
    $7500


    CLICK HERE: To learn more and register for Down to 40 Hours CPA Mastermind
    https://geraldinecarter.com/down-to-40-hours-cpa-mastermind

    13 March 2024, 10:00 am
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