This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount.

***

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Finally...

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With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.

It sounds a bit cliché, doesn't it?

That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did.

***

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Finally...

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Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it. 

***

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Finally...

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In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention.

Some key takeaways:

•  Avoid the launch hype trap: Focus on creating sustainable, long-term impact rather than chasing short-lived bestseller lists or viral fame.
•  Master the art of the angle: Learn Lucy's three-pronged approach to developing powerful angles based on your business expertise, human interest, or passion points.
• Embrace transparency: Build trust with your audience by being honest and authentic in your marketing, without resorting to exaggeration or overpromising.
• Think beyond the obvious: Challenge yourself to find fresh, unconventional angles that set your brand apart from the competition.
• Tailor your angle to the medium: Understand how to adapt your story ideas for different marketing channels, from email subject lines to podcast episode titles.

***

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Finally...

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Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly honest perspectives, including:

• The surprising things people confessed to Paul about their dissatisfaction with work, even in high-paying jobs
• How Paul made the leap from a successful corporate career to pursue what made him feel truly alive
• The unexpected truth about the relationship between money and the willingness to take risks in career and life
• Paul's candid perspective on the challenges and rewards of trying to get paid for doing what you love
• The key realization Paul had about what makes work feel genuinely fulfilling and meaningful

If you're looking to blaze your own unique career path and create a life that lights you up, Paul's experiences and insights offer valuable food for thought. His story challenges conventional notions of success and invites you to consider what really matters to you in your work and life.

• (00:00) - Intro
• (01:58) - What's Paul's core idea behind the Pathless Path
• (05:34) - The process behind the interviews
• (10:33) - Is money important to change career path
• (14:55) - How doing what you like can push your career
• (18:24) - Discovering what makes you feel alive
• (27:14) - The unconventional launch of The Pathless Path
• (31:36) - The importance of genuine connection with people
• (39:16) - What are your yearnings?
• (45:02) - Is the traditional script being overwrote
• (51:11) - Summary
• (52:48) - Top 3 resources

***

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Finally...

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In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk and proven tactics to help you create a thriving group that stays engaged past the 3-month mark. Andy exposes the hard truths and gives you the tools to foster genuine, long-term commitment. Whether you're a pro or just starting out, this no-nonsense guide is your key to unlocking the staying power your community needs.

• (00:00) - Intro
• (02:04) - Reasons why you shouldn't start a community (yet)
• (09:22) - Andy's perspective on what's a community
• (10:52) - Tailoring your community to your personality and strengths
• (19:57) - Tips that will ignite your community
• (34:19) - The insider's guide to community management
• (38:06) - The power of hot seats
• (40:54) - Costly mistakes to avoid when building your community
• (44:11) - Attracting your ideal founding members
• (49:39) - Outro

***

→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
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Finally...

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Throw out the old rules. Jocelyn Brady, the Brain Lady, shows you five wild ways to think up ideas that pay off. This is about getting real results by letting loose. No more boring meetings or dry strategies. Gear up for a straight-talk journey to where the real magic happens in business: your imagination.

• (00:00) - Intro
• (01:43) - Why you shouldn't take yourself too seriously!
• (05:52) - The improv secret to unleash your mind
• (08:33) - Jocelyn's journey through adversity
• (15:38) - What is at the epicenter of "The Brain Lady"'s method
• (21:04) - Practical case with Jocelyn's method
• (26:29) - Decoding the method
• (36:43) - Making changes that stick
• (43:44) - How to learn like a pro (insight from the animal kingdom)
• (48:45) - Jocelyn's Top Picks

***

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Finally...

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Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field.

Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy. 

In this episode, you’ll learn:

• The essence of positioning in business
• How to transition from offering everything to everyone to finding an undiscovered, yet profitable, niche
• How to identify your skills and leverage them to make money

Resources and Recommendations:

• Suggestion: Taking an improv class to build confidence and adaptability in business and public speaking.
• "Improvisation and the Theatre" by Keith Johnstone
• "Thinking in Bets" by Annie Duke

Topics Covered:

• (00:00) - Intro
• (01:33) - The importance of positioning in business
• (06:29) - Who can ruin your positioning?
• (11:06) - Why 99% of business is b*lls
• (13:10) - Leveraging experience and skills for career evolution
• (17:46) - Finding and mastering your niche
• (19:47) - Knowing when to specialize
• (23:17) - Embracing career changes
• (31:12) - Navigating niche market risks
• (45:49) - Emily’s top 3 resources

***

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Finally...

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For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market and going ULTRA-NICHE.

She is also the podcast host of Fashion Designer Get Paid who, after going through a rebranding process via market research and strategic positioning, elevated her podcast to the top rank. 

In this episode, Heidi talks about the importance of not being afraid of niching down and how proper positioning can radically change the growth of your business!

Topics Covered:

• (00:00) - Intro
• (01:46) - The secret to niche success
• (04:13) - The risk of going too broad
• (08:01) - The top-down approach and the bottom-up approach
• (11:21) - Practical case of going ULTRA-NICHE
• (13:45) - How to validate your niche
• (17:31) - How to know your positioning is right
• (22:10) - The power of positioning precisely
• (30:30) - Market research for positioning
• (33:17) - The significance of words in positioning
• (48:29) - What marketers should learn today
• (52:58) - Top 3 resources

***

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Finally...

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In the eye of the pandemic storm, Zeke Sky didn't just keep his music alive; he transformed it into a powerhouse brand. 

This episode dives into how a metal guitarist mastered the art of branding and marketing amidst global chaos. 

From crafting a unique brand identity to engaging a dedicated fanbase, Zeke's journey is a masterclass in marketing resilience and creativity under pressure. 

In this episode you'll discover: 

• The creative process of composing music
• The importance of discipline and belief in your work
• Social media practices to grow your audience

Topics Covered:

• (00:00) - Intro
• (01:18) - Who is Zeke Sky?
• (03:03) - People's perception of the world of metal music
• (08:25) - Debunking the misconceptions about composing music
• (12:41) - Zeke's inspiration to compose
• (15:14) - The creative process of Zeke Sky
• (22:51) - Zeke Sky's life before the pandemic
• (28:45) - Building a powerhouse brand in a challenging environment
• (35:26) - Tips to grow your audience on social media
• (44:43) - The psychological impacts of growing your audience
• (48:48) - Outro

***

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Finally...

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🤘

Tadhg Hickey is an Irish comedian and the author of the book A Portrait Of A Piss Artist As A Young Man. His satirical humor made him sell out most of his shows touring in the UK and Ireland.

Topics Covered:

• (00:00) - Intro
• (01:45) - The price of not following your guts
• (06:51) - The benter Dublin vs Cork
• (09:15) - The turning point for success
• (15:22) - The eureka moment
• (17:04) - Swimming upstream
• (20:39) - The importance of self-awareness
• (23:31) - What coming up to success looks like
• (27:23) - The art of mixing conventions
• (33:12) - Being successful and unknown
• (37:26) - The SpongeBob phenomenon
• (43:10) - Staying true to yourself
• (49:15) - Outro

***

→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
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Finally...

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🤘