Boost Your Boutique with Emily Benson

Boutique Advice, Life Coaching, Business Tips

Known for her no nonsense approach and bold teaching style, Emily mixes boutique strategies to help you grow your business, and interviews with experts to teach to you improve your life outside your store.

  • 29 minutes 49 seconds
    Your Boutique Can Be Profitable: Sharing Profit Power Tools

    Your Boutique Can Be Profitable: Everything You Need to Know About Profit Power Tools

    Big news! Today, I'm sharing my excitement about my new Profit Power Tools program and its why it's a game changing program for boutique owners, wholesalers and independent retailers.

    āž”ļø Get all the details and add your name to the waitlist here!

    ā€¢ Introduction to Profit Power Tools program: Are you a product business that makes sales but is struggling to become profitable? Profit Power Tools is the solution to help businesses understand their financial data and make strategic decisions to improve profitability.

    ā€¢ I share my own experience honing my financial capabilities and the impact of generational attitudes towards women and money. I highlight the significance of financial literacy for women and the different challenges they may face in managing finances.

    ā€¢ I provide a detailed overview of the launch plan for the upcoming program, with the opening and closing dates, the live teaching schedule, and the availability of waitlist bonuses.

    āž”ļø Get all the details and add your name to the waitlist here!

    2 May 2024, 7:00 am
  • 1 hour 17 minutes
    Chic Chronicles: Navigating 20+ Years of Fashion and Friendship with Noelle Auberger

    11:45.1 We did what we wanted.Ā  We did it pretty professionally and we did it with like a level of class and style where people took us seriously.

    11:58.2 We had access to these amazing creative tools, professors who really pushed us, who gave us Tons of access and free time to play and explore with our art. And like our minds were just so rich. And I think you and I, and our whole friend group, we were all just like reveling in this.

    18:36.7 I need to get in to see a client. I need to convince them that what I have to offer is a value. I need to find out how to make it a value to them because Sometimes they're not advertising in with my brands or sometimes they don't believe in the types of things I'm talking about.


    18:52.4 So it's a process of getting in, building awareness, making sure they understand what I'm offering, and then trying to find those fits, you know, trying to find that right fit for my clients are all for it.


    21:51.0 One of the reasons I want to have you on is because you and I are the type of people were just like, we have this idea and we're going to go for it and we're going to put the blinders on. We're not going to ask for permission. In fact, like we didn't even think that we needed to ask for permission, let alone even like, you know, skip that part. It was just like, no, we're going to do this and we're going to do this.


    28:00.4 follow that gut, follow your intuition, follow your thought, follow your, you know, and there's so much of that that like, that's where the magic comes out of.


    31:17.6 There's so much heaviness, I think that women are still carrying and processing just from that,Ā  that you need good girlfriends, sisterhood. You need that so bad to be able to function, to be able to function and come out of this with any kind of head on your shoulders to get through any sort of day to day functionality.


    33:29.9 Owning those choices, you know, as a woman and being informed and being involved in guiding those choices gives you so much agency and so much more freedom than I think it allows. It also allows me as a business woman to operate with a lot more levity.Ā 


    34:31.0 Our dynamics and the systemic structures that have been built are not really afforded the luxuries to women that may have been afforded to men in the past when they were the breadwinner, right?Ā 


    35:12.5 Because you are commission based in your ad sales, right? So very, very similar to a boutique in that you kind of never know what's coming, but you kind of do, but like one day you're making a ton the next day you're like, Darn that deal fell through. Very dry seasons. And then there's like Q4, which is bananas, right? Which is very similar to how retail works, right?Ā 


    36.24.7 there's so many things right that'll pull you off track so many little stressors so many flare ups, whether it's a, you know, client you didn't close or it's a sale you see walk out the door, you know,Ā  It can be, it can be really demoralizing.


    37:18.0 Go back to your toolkit and what works for you instead of going down the, let me beat myself up over what a loser I am because that sale didn't close.


    38:30.2 If you can master a rebound, you can master the game. And that's what it's all about is not letting that little ops offset


    40:35.0 The reality of us sitting here is we are very powerful women. We have created a lot of wonderful things in our life. What's to say that cannot continue.


    43:25.6 Iowa didn't win because Caitlin Clark was the Michael Jordan of that team. Michael Jordan had to learn. He needed Scotty Pippen. He needed Dennis Rosman. And like South Carolina was a whole team. It was a whole support team.Ā  And like, I think from a, from a business perspective, you have a boutique, you have a retail shop who around you is.


    44:30.2 But three twigs together are much harder to break, much harder to breakĀ  together. You need those, you need that reinforcement. You need that reinforcement because you on your own. You can only do so much. So you've got, get some, get some reinforcement around you. Some people who are going to back you up, you know, when you're having those, when you're having that slip, you know, you need a friend who's going to pull you back up.


    50:48.7 I think as a consumer,Ā  you're someone who we should be talking to about what you think is working or what you're noticing or how you're


    51:23.6 We all know social media is where people are spending their time and where people are really making a ton of shopping decisions. So, I would say, like, focus on social, but the thing that's working against brands on social right now is you don't know who you're talking to as much


    52:01.9 The same people you were talking to before, you're kind of talking to a wider net of more unknowns, which makes it harder, makes it harder for you as a marketer, because you don't have that same, you don't know exactly who you're talking to anymore.Ā 


    52:24.4 You as an advertiser, you got to think more bound to read less.


    53:43.3 What is so distinctive about your brand that I have to come to you to get it?


    55:19.4 Listen, there's a big millennial consumer right now, right? Like millennials are pushed in a lot of ways. We have like no money, but we have all the money.Ā 


    56:34.4 I love perusing a beautiful retail store. Love that's the thing is I think that we have to also and I think like Other people our age have kind of been talking about this because we are all having kids a little later and we're a little you know, and we are busy and all this stuff, but I do really feel like if a space is inclusive for my child, I am way more likely to go there.


    58:21.5 I'm very into sustainability. And so I love when retailers are like, bring back your clothes for us to recycle or target does a car seat recycling event that I love. Cause that is a problem. Like solve a problem for me. It's hard to recycle a car seat.


    1:00.35.8 Well, and I think that smaller retailers need to think about that. I mean, like all of these things, it's, it's really easy. Value that purpose. The big guys are going to take us out.


    1:00.12.2 So the way they're doing that is by looking for these big breakthrough moments. A big trend right now is collabs.Ā 


    1:08.49.4 You got to create that distinctive look, the distinctive voice. And so that When someone says your, says your brand name, it just pops right in.


    1:11:34.2 Like I have to have it. I don't even care what the price is. That's what you want in your store. That's what you want in your store. You know, there are things I don't even look at the price.


    1:15:02.6 I think when you're excited, when you're up on all this stuff, and when you,Ā  when you really do have that unwavering confidence to just go for what you want.



    āž”ļøFollow Noelle on LinkedIn!

    āž”ļøFollow Noelle on Instagram!



    Resources:

    Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. šŸ›ļø


    NEW BOOK #TheRetailMindset available on Amazon


    Letā€™s be friends! šŸ˜Š

    FacebookĀ 

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    Have questions? I'd love to hear from you! Email me at [email protected].

    17 April 2024, 9:00 am
  • 21 minutes 24 seconds
    My Advice for Boutique Owners in 2024
    8 April 2024, 4:15 am
  • 29 minutes 37 seconds
    Manufacturing Clothing & Accessories for Influencers with Jackie Hutson and Camille Worstell of Atrium Apparel Company

    0:54.6 If you're an influencer or if you are in a position where you are ready to start manufacturing your own clothing and accessories or you already do and you want a different take on it and you want to hear from people who are really in the day to day of what's coming next, they're a little bit right ahead of the curve, you're going to want to listen to this episode.

    4:24.3 We're now working with influencers, which is super fun and exciting and new. And I think that's the greatest part about the business side that I'm on now is every day is different. Every day we have different products that we're touching, different customers we're working with and really getting to adapt and continue to grow and evolve our business as our customer base changes.


    5:59.5 It feels like a lot of people who want to sell don't understand that a retail industry.


    7:15.9 I think when you're talking about selling to the masses and especially for what we're doing with these influencers, you know, it is about mass appeal still. And so you have to be really conscious on that trend curve to not push too fast, too forward, unless again, That is your customer.Ā 


    9:36.9 I've been saying for a long time, I think wholesale is the biggest opportunity right now.Ā 


    11:15.5 I think the biggest thing when you're starting this out is. It's okay not to know. You're not going to know. So finding a trusted partner that can help take you through that process.


    12:33.2 And the other part of it is selling, you know, and you know, it is, you can have a huge following and a bunch of eyeballs, but if you don't really like to sell, thenĀ  You're going to have a problem.


    13:36.3 We don't want to ever push a customer into overbuying something and then have them fail. Like that's not a win for anybody.Ā 


    14:23.0 if you don't launch the right product at the right time, at the right price point. Well, guess what? You're not going to sell it.


    15:52.4 Ā I think it really all starts with that concept piece of starting to think of what kind of items could be right for you and your audience.


    16:40.8 We don't want to overwhelm. We don't want to bring too much to market. Let's start with one drop. Let's figure out your customer, figure out your quantity, figure out your buy, and then. Put together a strategy and scale plan from there.Ā 


    21:05.5 I do think engagement is what's important. To be honest, I think you could have 10, 000 followers. And if you have Super high engagement. I don't think you have an issue selling 500 t shirts.Ā 


    21:26.6 Just like when you're shopping in a boutique, right? I mean, I love boutique shopping because it's unique stuff. It's different. You can't find it anywhere else. So it's taking all those exact same concepts, you know, to your own personal product and say, what is unique about this?


    24:27.0 I think we also saw a lot of business where, but in really fun ways, I think women are absolutely dominating the world right now, which is super exciting. And I think they're doing it in style. So as you're going back to the office, as you're going to these events, having fun, fashionable stuff, trousers and blazers and all that kind of stuff.


    27:17.1 Ā And as a boutique owner, again, it's like making it accessible to your girl and finding the way that makes sense for your customer. I don't think it always needs to be this pushed fashion forward thing, but like, how do you bring that one piece in to incorporate and make it feel new?


    āž”ļøCheck out ATRIUM APPAREL CORPORTION!



    Resources:

    Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. šŸ›ļø


    NEW BOOK #TheRetailMindset available on Amazon


    Letā€™s be friends! šŸ˜Š

    FacebookĀ 

    Instagram


    Have questions? I'd love to hear from you! Email me at [email protected].

    1 April 2024, 9:00 am
  • 27 minutes 42 seconds
    Curves in Commerce: The Business of Plus Size Retail with Ashley Full, Founder of Amour 781

    0:51.0 Our promise to you today is that we hope you will open your mind to adding more plus size to your retail store as a vendor and how to do it in a way that's going to make you money.

    3:08.6 I think sizing is one of the most challenging aspects of the plus size and extended market.


    3:36.7 Extra large is not plus size. No. So there's a different size grade to the plus size demographic. So a 1x is not the same as an extra large and that's a huge misconception.Ā 


    6:33.4 Size grading is crucial.Ā 


    7:26.7 If you are offering plus size, don't charge me extra. You don't charge the customer that's buying from extra small to extra large any different when she buys that size wrap.Ā 


    8:42.5 I think as a retail community, we really need to push vendors to take more risksĀ  in the plus size community.


    10:56.4 I hear these questions all the time. So,Ā  I brought plus size into my store, Ashley. It's not selling. Why isn't it selling? Because the plus size girl is not going into your store because you've excluded her for so long.


    17:55.0 We also had true representation of sizes for our models and just everybody. Cause even though the vendors will send us different photos, a lot of the time plus size is shot on like a size eight.Ā  Which then it really doesn't depict what it's going to look like.


    21:20.0 Quality is key. And to help mitigate those returns, we offer the styling. So, because we carry about 65 different brands, it's kind of a wide range, so we want to make sure that you get exactly what you're looking for. So we'll set up a styling appointment with you.


    22:21.2 So what are your big top three tips?Ā  So for stores, I think not excluding plus size in your size run when you're merchandising it.


    23:26.6 Number two, quality. Number three is having fashion. We do not want. something fuddy duddy. We want really cool stuff.Ā 


    25:27.8 Because there's nothing better than having that relatability as, as women, as we go into a fitting room, we're vulnerable, or even when you're buying something online, and you take it home, and you're in the privacy of your own home, and you can put something on, and we're, we're the most critical of ourselves.


    25:58.0 That's the number one selling thing is feeling good about what you wear.


    27:15.0 to be honest with you, I think all of us, retailers, vendors, we started our business because we want to make people feel good for our products, right? Like, that's easy. And I think what we're up to today is there's a huge population of women, and probably men,Ā  You don't feel good enough, though.

    And we have the opportunity to help them. We have the opportunity to say, you know what? We're going to solve the problem.Ā 



    Resources:

    Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. šŸ›ļø


    NEW BOOK #TheRetailMindset available on Amazon


    Letā€™s be friends! šŸ˜Š

    FacebookĀ 

    Instagram


    Have questions? I'd love to hear from you! Email me at [email protected].

    26 March 2024, 9:00 am
  • 48 minutes 35 seconds
    Creating a Legacy Retail Boutique Business with Darlene Mitchell

    1:04.0 My name is Darlene Mitchell and I am a retail business strategist. And my strength really is around inventory and profitability. So I help business boutique owners. Understanding inventory strategies so they can have legacy, not just so they can have a business, but they can have a legacy business, a business that stays around.Ā 

    1:32.8 I was in corporate retail for 25 plus years. And what I do now is exactly what I did in corporate retail


    1:51.4 I'm teaching my clients what I learned in big retail and fortune 500 retail.


    2:12.7 There's a lot of money. There's a lot of trajectory. Like it's a great career, I think for anyone interested in fashion or selling or like how products get to the floor.


    2:29.8 You are not born with this knowledge. Retail math is very different math than math.Ā 


    5:43.5 So like a buyer or a merchant, like depending on what the company kind of called it, that's like the lead business person now who I think is like the most similar to like a boutique owner.


    11:06.2 I don't care what your markup is. Any of that, you're pricing yourself out of the business.Ā  If you don't get that, what are you doing to get that track again?


    12:17.3 We planned out every promotion. We knew post promotions would happen. They rarely were reactionary.


    12:45.5 I think that a lot of people in theĀ  boutique space think that it's okay. To constantly run reactive sales because they're like, well, they're running it. The big companies are running it, but we're not seeing again behind the scenes, the look that Darlene and I are always going to give you is like, that is planned.


    13:39.7Ā  It's heavy duty math. And a lot of people are just not getting that. And to your point, they're running these reactionary sales. I'm like, well, you plan to run that sale? Do you need to run that sale? Or are you just doing it because someone else is doing it? Does your business require that?


    15:25.4 We let a competitor dictate our business.Ā  No, that'sĀ  awful. Yeah, that was awful. It was awful. And imagine the buyers and everyone who put all this work in to develop this product line and we were discounting it like crazyĀ  because we were watching what a competitor was doing.


    16:13.8 Ā I think most boutique owners, most, you know, I wouldn't say retail businesses doing under 5 million.Ā  They're a little messy behind the scenes. They're a little weird. Like I think until people start to make real money, do they think of investing in someone like a planner?


    17:04.8 financial planning and your profit and loss statement is really different from your inventory management.


    17:33.2 Every quarter we look at what's our intention for this next quarter. What's our sales intention? What's our profit intention? Before we place product before we buy product, what's our intention first?


    18:03.0 Understand how you show value to that customer.


    18:22.4 There are a couple of things you do before you even get to the product.Ā  Because all those things, everything has to mix for your product mix and your position, right? Because if you just go in and buy products at the right, wrong margin, and it's, and by the way, everyone, it's not find a cost times four to get a four times markup. That is not, that's not a strategy. That's just, that's reckless, right? That's a little reckless. So you want to do all those other things to understand before you buy the product.Ā  Yeah. Right. I love it. So position. Person. Pricing. Product.Ā  And then the fifth and bonus is promotion


    20:18.5 2024 feels like a year where we can kind of lead with how we want to Move forward in the boutique.


    20:42.8 ā€‹ā€‹what I believe in boutique land is that those who are purchasing heavily from other vendors. Are going to have a hard time, but those who are developing their own product will rise to the top because that customer is only coming to you for that thing.


    26:48.5 Ā A lot of people are saying, you know,Ā  economics, people are not buying what I have. No, they've seen it already because there's nothing new that's coming.Ā 


    27:43.4 I also think that there's a huge opportunity for wholesaling right now. Like, I think if you have the money, the capital, the like leftover money, like if you're a business that's doing half a million a year and you have good profit and you have some good design ideas. 10 to 15 grand into some wholesale styles and trying to flip them in the next.


    29:50.5 I think, and I hope that in boutique land, it continues to be about the full price, new, exciting stuff, because I do think that there is the misconception that people love and they love. I would argue totally differently that there are plenty of people that love. new, fresh, shiny items that no one's seen before.


    31:50.7 Wanting to do smaller concept stores like a boutique and neighborhood shop, right? And at the same time, I think there has to be the learnings from boutiques and, you know, smaller retail. You also need to be looking at big retail and seeing what they're doing wrong right now and what they're doing right and what trends are jumping on.


    33:24.4 I think Main Street has more opportunity than ever right now.Ā  It's wild. We came out of the pandemic. The pandemic changed everything, by the way.Ā 


    34:50.2 always compare it to um, I always say It's a cruise ship or it's a sailboat, you know, a Macy's is a cruise ship. It is going to take a long time to like turn it around and get to the destination. There's a lot of moving parts and we're sailboats. We can change the sail and go the other way very quickly. So I think that's staying agile and staying small. And I think that's where You and I are always probably going to talk about like, keep your inventory tight, like keep your inventory in a place where you're not overbought.


    35:50.9 what are your guidelines that you generally tell people about? Like sort of how much to their budget should they spend? And like, what do you feel like are good general guidelines? So it's going to change with each one of my clients, depending on where they are, depending on where their cash flow is.


    35:50.9 fashion changes in six months, the fashion will change and customers are fickle.Ā 


    37:32.1Ā  always say, like, even right now, I could make you more money without more customers. Because the customers you have. Like you said, are telling you exactly what they want. And the difference is like, you're deciding to like, guess what they want next, instead of like using the information they've given you to make choices for the future.


    40:04.3 Why wouldn't you reduce your fixture count on the floor and make you yourself look fuller with less inventory? Like, Oh my gosh, that's kind of like a weird brain fart for me. Like, wouldn't you somehow adapt your store layout to also fit your sales plan?


    46:35.6 you know your person. That is the number one. Know your person, know why you're serving that person.Ā 



    Connect with Darlene Mitchell!

    Check out her website

    Find her on Instagram



    Resources:

    Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. šŸ›ļø


    NEW BOOK #TheRetailMindset available on Amazon


    Letā€™s be friends! šŸ˜Š

    FacebookĀ 

    Instagram


    Have questions? I'd love to hear from you! Email me at [email protected].

    18 March 2024, 9:00 am
  • 1 hour 3 minutes
    From Homeless to $1M Wholesale Company: Molly Trumpler's Story

    1:22.0 I use retail as a sort of the stepping stone to gain awareness about myself and to build capital.

    2:58.1 It's very important that I feel that the clothes that we make are just made for a woman's body, not a specific woman's body, but like just the woman's body. So I pay a lot of attention to where themes are and how long certain sleeves are to make it to make everybody feel like they can wear it and not be self conscious.


    4:06.1 I do think that the clothes you put on your body have a lot to do with how you leave your house.


    4:22.6 it's really hard for boutique owners to findĀ  Quote unquote, cute clothes in curvy sizes.


    9:03.0Ā  no matter how big or small can they know, well, hopefully they know, or are starting to at least learn what sizes sell best for their particular demographics.Ā 


    11:01.3 We're not going to sacrifice style quality or anything like that, but I am willing toĀ  kind of do what needs to be done to stay relevant in whatever changing market is happening or doesn't happen.


    13:10.7 That's all I think most boutique owners want. They want to know that like someone cares about them from the wholesale side


    19:10.6 There's a big piece of feeling represented in clothing and clothing manufacturing.


    26:15.3 The best way, in my opinion, to get started is two things. Reach out to a vendor that you trust and ask if they would be willing to work with you, um, with custom designs.


    26:43.4 that is a great way to get your feet wet in my opinion is go to someone that you like their style already You've already built a relationship with them Ask them if they'd be willing to do custom pieces for you um andĀ  Kind of learn about the process that way, not asking them, you know, and taking all their trade secrets, but just getting your feet wet into that.


    30:01.8 Ā that is a great way to get your feet wet in my opinion is go to someone that you like their style already You've already built a relationship with them Ask them if they'd be willing to do custom pieces for you um andĀ  Kind of learn about the process that way, not asking them, you know, and taking all their trade secrets, but just getting your feet wet into that.


    35:08.2 you're talking about building more income because you have that unique stuff.


    37:24.4Ā  in the course that I took with you, when we worked one on one and looked atĀ  Um, the timing of when I was launching things and we learned that I was kind of a step behind.


    So when I, it wasn't that what I was launching wasn't good and people didn't want it. It's just that I was bringing them in a little too late, which made me not sell as much as I could because for a lot of my customers, the time had already passed for them to successfully bring in that style.


    44:21.2 you want to be basic, but you don't want to be too basic. I think that's a big piece of it.Ā  And at the same time, the hardest part about being a fashion forward,Ā  bold dresser is. The basics always sell. That's why I'm like, how much, you know, if someone says, Oh, I did a t- shirt and it did so well in, in black, I'm like, did you do it in white?Ā 


    46:26.9 If you're starting in April, you're going to want to be working out winter, for sure, as someone who's just starting, because there's no way in hell that your first samples are going to come and you'd be like, yep, perfect, love it.


    50:03.4 You probably aren't seeing fully or like making the connections and you know, I just remember our calls, like I would get on and I was just like, Oh, this is the problem.


    51:01.8 I think we've all, even at various stages, right. Of our business, we've been in these trenches where we're just like, what are we doing? Well, you know, and then someone comes in and says, Oh my gosh, like, Wake up, you know, or Hey, look left. You've been looking right this whole time, you know, like it looks very different over here.


    53:30.2 And I don't know who will be listening to this, who knows me and who doesn't know me, butĀ  I guess it was probably around eight years ago that I was actually homeless. So like,Ā  I,Ā  I make it a point to say that because I literally never had anything in like, period.Ā 


    57:03.6 I think wholesale is a really big opportunity for a lot of people that, you know, might not write today, see it, but they feel it and it's coming.


    1:01:13.4 The industry that we're in is very lonely. If we're being honest.Ā 



    Here's where you can find Molly!

    Molly's Website

    Molly's Facebook - join the owner's only group!

    Molly's Instagram

    Molly's TikTok


    Resources:

    Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. šŸ›ļø


    NEW BOOK #TheRetailMindset available on Amazon


    Letā€™s be friends! šŸ˜Š

    FacebookĀ 

    Instagram


    Have questions? I'd love to hear from you! Email me at [email protected].

    11 March 2024, 9:00 am
  • 10 minutes 56 seconds
    Email Segmenting for Boutique Growth

    1:27.0 So when should you start an email list? Like Day one. Okay. If you don't have an email list or you only have a list of people who purchase from your boutique business, that's fine.

    1:38.4 Even if it's 20 people on your list, even if it's five, get signed up with an email service and get going.


    1:54.7 What are we doing with email? Why are we doing it? One, we're staying top of mind with customers.


    2:01.5 Email has the highest return on investment, somewhere like 38 for every email you have, like you get in return every time you send an email.


    2:20.0 Most people aren't going to unsubscribe. So don't feel ashamed or bad or whatever about sending emails.


    2:26.8 They signed up with you. Okay. And you're just communicating with them. You're saying, Hey, this is what's going on in my store. This is what you should know about.


    2:43.4 Now, how often should you be sending? I say at least once a week and please don't call this a newsletter.Ā 


    3:15.5 Ā Can't tell you how many emails I've gotten that have this title that I'm so excited about and then I open the email and it's like, it's not even in the email


    3:24.2 I'm sure that increases their click rate, but it doesn't actually make me click. It makes me annoyed.


    3:47.5 So at the baseline, we're sending one email a week. At the most, we're sending three to four


    3:52.3 On a busy sale week, on a Black Friday weekend, like any big promotion weekends, we're probably sending a lot more


    3:59.8 Also, what time of day is best? It doesn't matter. Test all the different times.


    4:17.9 So even just that your name pops up, whether or not they open it, You're there, you're in their inbox. That's what's most important.


    4:42.2 You want to make sure that you have a general list with everybody on it. Then you want to separate into three different categories.


    4:48.4 You want abandoned cart emails. You want. customers like people that have actually bought because you're going to have people on your list that haven't bought. And that's going to be the third one never purchased or haven't purchased within the past 30 to 60, 90 days.

    5:31.1 If they haven't purchased yet, the best way to communicate with them about you and, and warm them up to a purchase is going to be. Informative things. So how to shop with us? Why we started? Um, what are great styling tips?Ā 


    5:50.6 It is part of your content strategy So you should and could have an email Sequence where when new people sign up for your list, they go through a sequence.


    6:40.2 ā€‹ā€‹Next, we're going to talk about how to shop with you, uh, where can they shop, what nights do you launch, like what credit cards do you take, the questions that people have.


    9:21.5 You release it to them and it's like everything's 5 off automatically applied. Something like that. That's going to give you number one, a quick boost in sales. Number two, an urgency to buy because their discount goes away at noon, let's say, right? And then when it's released to the public, it's a full price item.


    10:16.6 Social media is great and we love it and it's great and it's going to get us out there. It's going to help build that email list.



    Resources:

    Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. šŸ›ļø


    NEW BOOK #TheRetailMindset available on Amazon


    Letā€™s be friends! šŸ˜Š

    FacebookĀ 

    Instagram


    Have questions? I'd love to hear from you! Email me at [email protected].

    4 March 2024, 9:00 am
  • 35 minutes 28 seconds
    February Boutiqueland Updates & MAGIC Recap


    26 February 2024, 9:15 am
  • 3 minutes 6 seconds
    How to Start a Boutique with No Money

    0:24.5 You don't need a lot of money to start a boutique business.

    0:36.6 Let's say that the first way is through dropshipping. There are lots of dropshippers that are now connected through Shopify. So all you have to do is have a Shopify website.


    0:55.4 You pay for the good as the person buys for it, but it's a really nice way to start a business with very little money. You will have to pay the Shopify fee and sometimes drop shippers do have initial setup.


    1:08.6 Then you don't have a whole shipping station in your house. You don't have to worry about getting inventory shipped to a warehouse or storing anything.Ā 


    1:22.4 Another easy way to start a boutique business with almost no money is to do it with your own clothing.


    1:28.6 Start a consignment store. If you can source really beautiful stuff from your own closet, from other people's closets, and leverage that to start a business, then you can start to make money.Ā 


    2:19.8 You do need to design the merchandise that you are selling and you actually really need to make it cute because everyone thinks they can do print on demand now, but you have to make sure it's great.


    2:31.6 The cool thing about print on demand is you can do apparel. You could do notebooks. You can do mugs. You can do. Bags. You can do so many different things now.


    2:53.6 It's a nice way to add income streams to your business and it's a great way to start.Ā 



    Resources:

    Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. šŸ›ļø


    NEW BOOK #TheRetailMindset available on Amazon


    Letā€™s be friends! šŸ˜Š

    FacebookĀ 

    Instagram


    Have questions? I'd love to hear from you! Email me at [email protected].

    26 February 2024, 9:00 am
  • 16 minutes 9 seconds
    Boutique Retail Ins and Outs for 2024



    ļ»æ0:41.2 One of the things that I know for sure across all of my clients that I work with as a boutique consultant is I want them all to relax.

    1:18.4 I think we need to set much better boundaries than we have in the past. And I think a lot of people just were hustling and that's like how they were raised. And that's what patriarchy tells us to do.

    2:25.4 So every time you expand, every time you make more money, you're going to have to put more support systems in place.

    3:47.8 So in for 2024 is relaxing and out is hustle.

    4:32.4 You've got to have a basic plan for your business.Ā 

    4:50.0 You need to be examining your business at a really granular level.Ā 

    5:47.0 A plan safeguards you against these feelings of things aren't going well.

    6:28.6 If you've been in business for a few years, you've got to stop looking all over the place at what you should be doing.

    7:01.7 What is out right now is looking at anyone else in boutique land, anyone else, what they're doing and trying to copy it.

    7:39.5 We have to stop looking outside. We have to go within.Ā 


    8:30.6 you're going to sell more when you are excited about the stuff that you're selling.Ā 


    10:04.3 I've always internally had a problem with a dupe because you're just copying someone else you're literally copying and Selling it and then saying you're doing it like it's very strange to me that anyone would think that this is okay not to mention it's just likeĀ  It's not original.


    11:20.0 I think graphic tees are good on their way out I think everyone is doing them and I don't know who's wearing themĀ 


    13:47.7 I think what's in this year for 2024 is being super specialized, like being a beach shop, being a really boho shop, being like really leaning in like to what makes you feel good.


    14:29.0 Your marketing will be that much easier and like you'll have something to be known for.



    Resources:

    Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. šŸ›ļø


    NEW BOOK #TheRetailMindset available on Amazon


    Letā€™s be friends! šŸ˜Š

    FacebookĀ 

    Instagram


    Have questions? I'd love to hear from you! Email me at [email protected].

    19 February 2024, 9:00 am
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